The document describes several pop-up projects and initiatives focused on social and environmental issues. The Pop-Up Patch aims to educate the public and encourage behavioral changes through positive community experiences that promote sustainability. It utilizes a mobile space to reach broad audiences and collaborates locally. Case studies are provided of other pop-up projects that transformed spaces temporarily to build community and showcase more responsible business models.
36. JOHNATHAN
RILEY
DANIAL
JACOB
BEATRICESHAUNA
SPITERI
DAVE SMITH
“love going out
with family and
friends”
Interests:
Drinking
Family and
friends
enjoying life!
“once a week
he hangs out
with his friends
at a bar”
“in his spare
time he usually
goes out for
drinks”
“likes to go
for drinks with
mates”
37. “love going out
with family and
friends”
Interests:
Drinking
Family and
friends
enjoying life!
“once a week
he hangs out
with his friends
at a bar”
Corporate life,
goes out for
Friday night
drinks
“in his spare
time he usually
goes out for
drinks”
“likes to go
for drinks with
mates”
JOHNATHAN
RILEY
DANIAL
JACOB
BEATRICESHAUNA
SPITERI
DAVE SMITH DAVID
47. disproving
myths and
changing the
stigma
starting
conversations
about important
issues
collaboration events,
fundraising
in shop
promotion
materials
positive actions
through positive
atmosphere
reaching a
large target
audience
through
mobility
setting an
example in the
ultimate in green
living and
business
MOBILE
SOCIAL
SPACE
48. constantly
changing to
appeal to the
target
audience
disproving
myths and
changing the
stigma
starting
conversations
about important
issues
collaboration events,
fundraising
in shop
promotion
materials
positive actions
through positive
atmosphere
reaching a
large target
audience
through
mobility
setting an
example in the
ultimate in green
living and
business
MOBILE
SOCIAL
SPACE
49. it will be so
cool
constantly
changing to
appeal to the
target
audience
disproving
myths and
changing the
stigma
starting
conversations
about important
issues
collaboration events,
fundraising
in shop
promotion
materials
positive actions
through positive
atmosphere
reaching a
large target
audience
through
mobility
setting an
example in the
ultimate in green
living and
business
MOBILE
SOCIAL
SPACE
54. EDUCATION
AWARENESS
bringing the
issues to the
for front of the
conversation
holding
informative
events
BEHAVIOURAL
CHANGES
saturating the
space in visual
information
FLOW ON
“EFFECT”
55. EDUCATION
AWARENESS
bringing the
issues to the
for front of the
conversation
holding
informative
events
BEHAVIOURAL
CHANGES
setting an
example of
HOW
saturating the
space in visual
information
FLOW ON
“EFFECT”
56. EDUCATION
AWARENESS
bringing the
issues to the
for front of the
conversation
holding
informative
events
BEHAVIOURAL
CHANGES
setting an
example of
HOW
encouraging
simple things
like bikes
saturating the
space in visual
information
FLOW ON
“EFFECT”
57. EDUCATION
AWARENESS
bringing the
issues to the
for front of the
conversation
holding
informative
events
BEHAVIOURAL
CHANGES
setting an
example of
HOW
encouraging
simple things
like bikes
saturating the
space in visual
information
offering
products and
services that
are 100%
responsible
FLOW ON
“EFFECT”
58. EDUCATION
AWARENESS
bringing the
issues to the
for front of the
conversation
holding
informative
events
BEHAVIOURAL
CHANGES
setting an
example of
HOW
encouraging
simple things
like bikes
saturating the
space in visual
information
offering
products and
services that
are 100%
responsible
removing the
stigma - making
caring “cool”
FLOW ON
“EFFECT”
59. EDUCATION
AWARENESS
bringing the
issues to the
for front of the
conversation
holding
informative
events
BEHAVIOURAL
CHANGES
setting an
example of
HOW
encouraging
simple things
like bikes
saturating the
space in visual
information
offering
products and
services that
are 100%
responsible
removing the
stigma - making
caring “cool”
using social
media to have
an enduring
effect
FLOW ON
“EFFECT”
60. EDUCATION
AWARENESS
bringing the
issues to the
for front of the
conversation
holding
informative
events
BEHAVIOURAL
CHANGES
setting an
example of
HOW
encouraging
simple things
like bikes
saturating the
space in visual
information
offering
products and
services that
are 100%
responsible
removing the
stigma - making
caring “cool”
using social
media to have
an enduring
effect
creating
social
change
!!!!!!
FLOW ON
“EFFECT”
61. CASE STUDIES
Section8
“Possibly the most permanent pop-up bar around,
the Section 8 container bar combines a beer gar-
den without the pub and a bar out of a box!
Perfect in summer, great all year round, Section 8
is the definition of an outdoor bar. Open every day,
the space is full of graffiti and has old wooden pal-
lets strewn about in place of chairs. This really is
hipster heaven”
62. CASE STUDIES
Codesign - School of life
“In early 2013, Melbourne’s Collingwoord became
home to Alain de Boton’s School of Life for three
months. CoDesign harnessed a tiny budget and an
army of volunteers to transform a derelict burned
out warehouse into a thriving community asset.
The temporary pop up space included a “bibliother-
apy” space, cafe and bookshop”
63. CASE STUDIES
Kinfolk
“Kinfolk is a café with a slightly different take on
daily affairs. We are a social business that not only
serves delectable coffee and culinary delights; we
redistribute our profits between four development
projects, each with its own unique and significant
purpose.
Customers may choose to support the likes of a
multifarious capacity-building initiative in Rwanda;
Children’s rights in Ghana; an education-focused
project for young Indigenous Australians or a café
that pioneers relationship-building and radical in-
clusion for Melbourne’s homeless, marginalized
and disenchanted.”
64. CASE STUDIES
Silo - By Joost
“Energetic Melbourne based eco-advocate and art-
ist Joost Bakker has launched his latest inspired
project, Silo by Joost, a ‘zero-waste’ café.
Nestled in Hardware Street in Melbourne’s CBD,
the new café in which Bakker has partnered with
renowned hospitality identity Danny Colls, serves
up an experience that is good for one’s health,
conscience, community and the planet.”