Global warming, climate change, greening, environmentalism, sustainability - for 50 years, they've needed one, unified brand. Cool the World. ONE song with ONE message, sung by those who stand to gain the most if we Cool the World down. www.cooltheworld.org

1. Raising Voices Up to Cool the World Down
Overview: The Opportunity | The Approach | The Impact
Prepared by Artists for Literacy, Inc. © 2013

2. Cool the World
Distribution
Impact
Song + Participation + Storytelling
Viral Happiness

3. The Opportunity:
Statistics, graphs, numbers, warnings --
they have their place in powerful storytelling.
They reflect the problems that face our
planet, and beg for logical and linear
responses from individuals, corporations,
and governments.
Logical and linear? Oy. That approach won't
even inspire a monkey to eat his own
banana.
There's an opportunity now to harness the
awareness of thousands in order to mobilize
the actions of millions.
It's time to augment the heroic efforts of
those who have already begun the process
of cooling down this planet.
Very few forces other than music can
transcend the barriers of language, culture
and socio-economic differences.
How can we inspire people at all levels of
power to do their part in protecting the
quality of our lives in the future?

4. I live inside a century
I take up air I get for free
I can fit my dreams inside a paper cup
The space that I have take here
Has taken from the atmosphere
And everything is slowly heating up
Cool the World. Cool the World.
[insert their own solutions]
The second that I started to
I blink my eyes - I've broken through
There's nothing like the future tense to feel alive
Stop the motors running fast
Save ourselves so we last
Maybe I could take a walk with you instead of drive
Cool the World. Cool the World.
Cool the World
ONE song with ONE message
Sung by those who stand to gain the most if we Cool the World

5. Awaken Emotions
A Thousand Voices to Cool the World
- Open call for individual kids and children's
choirs from all over the world to upload their
versions of Cool the World - sung in their
native languages. Their own lyrics in the
song's bridge will speak to what can be done
in their parts of the world to help protect the
environment.
- Offer a Cool the World mobile app to
embolden any kid with a phone to participate
- Create mash-up versions of Cool The
World that feature a different language and
group of kids in each verse.
- Work with street teams in parts of the world
less plugged-in, where children are most
effected by the threats of climate change, to
help them raise their voices with the song.
Create 5-minute investigative vignettes to
wrap around these featured videos.
- Work with NGOs, schools, businesses and
media to leverage these powerful songs and
music videos within their networks. Just like
any anthem or tag line, Cool the World can
cut straight to the heart of the matter.
Historically, we have seen this work to fight
hunger, aids, and war.

6. Show Progress
Cool Bits from Cool the World
These logos represent both environmental
organizations and brand names. They are
symbolic of the powerful partnerships that are
forming everyday.
But someone sudsing up with a bar of Dove
soap has no idea of the work Unilever is doing
to help curb global warming. This is a missed
opportunity - a big disconnect.
Along with creating a living archive of versions
of the song, Cool the World, we'll produce
"Cool Bits from Cool the World" that tell a
simple story of progress and hope. No boring
talking heads. Just cool footage, graphics,
animations, and awesome audio. These 90-
second GOOD NEWS bits will be tagged with
the Cool the World refrain at the end, to unify
and brand the campaign.
We'll tap the social media networks from those
companies we feature, along with the Cool the
World mobile app to disseminate these Cool
Bits on an on-going basis. We'll also syndicate
them through broadcast and online media
partners.

7. Inspire Action
A Movement + Campaigns
Cool the World is a movement that's here for the
long-term. It centers around kids and the planet -
both of whom need our love and protection.
A Thousand Voices to Cool the World will call to
action young people from around the globe to tap
their talents and sing out loud, knowing that the
whole world can hear them. Their actions will ignite
the curiosity and support of their friends and
families. This ripple effect will lead to a groundswell
of awareness - which is the first step towards
inspired, sustained change on the part of people
who didn't connect with the issue before.
Cool Bits from Cool the World will alert people to
the revolution that's been going on in board rooms,
classrooms and assembly lines all over the world.
The spots will simply and memorably celebrate
how far we've come from the days of ignorance
and mass pollution. There's nothing like a little
nudge from your peers to inspire change and
action. This holds true in the playground as much
as it does in the marketplace and on the world
stage. We intend for these branded Cool Bits to
propagate throughout the world and spark an
evolution of trickle-up actions that meet up with the
trickle-down policies, acts and treaties.
Participating students from the
Baltimore Leadership School for Young Women
Participating students from the
Los Angeles County School System

8. Global warming, climate change, greening, environmentalism, sustainability - for 50 years, they've
needed one, unified brand.
Cool the World. It's worth more than a shot. It's worth your investment.
To birth this movement and launch these campaigns, we are seeking business partnerships with
organizations and companies that have powerful consumer brands and/or distribution networks
through which we can initially leverage our content. This is a multi-year project that will require
infrastructure and on-going production. All of the tools and technologies we need already exist. Our
campaigns require a few strong leaders and some capital, to sustain a strong business model based
on content and music licensing systems that have already been proven successful.
Interested parties are encouraged to hear the song at www.cooltheworld.org and set up a meeting
directly with the producer, Deborah Pardes, to explore possibilities.
Partnership with Cool the World

9. Artists for Literacy (.org) started back in 2000 to tackle adult illiteracy in this country. We
sold over 30,000 CDs to raise awareness of and money for free literacy programs. We
mobilized over 1000 songwriters into action through contests, and garnered the support
of Bruce Springsteen, David Bowie, Tom Waits, Roseanne Cash, Steve Earle, Aimee
Mann and Suzanne Vega. We were covered by the New York Times, Wall Street Journal,
Rolling Stone, Billboard, AARP and NPR.
We know how to produce campaigns that make an impact.
About The Founding Org: Artists for Literacy

10. Contact
Deborah Pardes / Producer
415.307.3181 (Los Angeles)
deborah@artistsforliteracy.org
@PardesTweets