The document discusses strategies for link building that are more effective than traditional link building methods. It outlines 7 strategies, such as finding brand mentions and asking for links, identifying and contacting owners of broken inbound links, taking advantage of broken links from competitors, using tools to find who is linking to competitors, embedding links in widgets and content, creating link bait content and promoting it on social media, and identifying link opportunities by analyzing trends and participating in industry forums and blogs. The document also provides resources for tools and blog posts about link building and pitching links, as well as recommendations for social media marketing and content creation.