This document discusses the importance of having a mobile-friendly website. It notes that 64% of U.S. adults now own a smartphone and 50% of mobile searches have local intent. Google also considers how mobile-friendly a site is in its search rankings. The document provides best practices for mobile websites, and outlines options for creating a dedicated mobile site or responsive website. It argues that a mobile website is preferable to an app as it allows customers to engage right away through search. Features like click-to-call can help drive business by enabling customers to easily contact businesses from their mobile searches.