The document discusses "Smartups", which are described as temporary organizations searching for scalable business models to free users from natural resource dependency. Smartups are presented as disruptive to big businesses and as offering a new fast growth model by tapping into higher-value services related to housing, transportation, food, and more. Key points made about Smartups include that they work to replace resource-intensive ways of fulfilling human needs with radically less intensive alternatives, increase perceived user value beyond just savings, and disrupt entire industries and value chains rather than single businesses. The document concludes by noting next steps like spreading the message and enjoying the ride of supporting Smartups over the next five years.

1. smartup
summit
WWW.PELOTONCLUB.ME
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2. Smartup is a temporary
organisation searching for a
scalable business model
to free users from natural
resource dependency.
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3. Smartup Manifesto
Why we are here?
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4. To learn from
each other.
Why we are here?
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5. We are here to create and
enlarge an expansive
movement of what we truly
believe to be the next
generation of startups.
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7. Google searches for ”web 2.0”
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8. What spread from the document?
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9. Communications
Entertainment
Photosharing
Games
Music
Media
Energy
Transportation
Housing
Property
Food
Urban services
Startups Smartups
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10. Some companies named
Swap.com
Yerdle
Airbnb
Blablacar
Uber
Sidecar
Lyft
Google (self driving
cars)
Tesla
Scoot Networks
Nest
OhmConnect
Ridescout
Open Utility
Smart Citizen
M-Kopa Solar
Genability
GELI
Simple Energy
WaterSmart
Software
Blue River
Technology
New Sky Energy
GreenWizard
Faraday
AlertMe
Carrot
Piggybaggy
Give O2
OPower
First Fuel
Flightcar
Dash
Farm Drop
FoodTrade
AutoGrid
Neurio
Mosaic
BetterVest
Local Motors
Carpooling.com
Polarstem
Optiwatti
Ecocity
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11. HEUREKA! Smartups are disrupting big business, bigger than web-startups!
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12. Smartups offer an new model fast growth model
● Smartups can grow via tapping into services with the highest walletshare and
therefore higher ARPU/CLV potential
● Unit costs can be higher and the user base smaller for similar level ROI as
with traditional web and mobile apps, such as entertainment and
telecommunications services
● Also local variations and customisations are possible due to high ARPU/CLV
expectations, which entails end of silicon valley dominance in ventures.
● However, per unit production costs likely to remain slightly higher due to
dealing with physical delivery of services in many cases related to housing,
transportation and food.
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13. Defining smartups - hit the Root Cause!
Smartups free users from natural resource
dependency by creating new experiences connected
to new ways of fulfilling the needs. Smartups work on
the root-cause of the natural resource dependency,
i.e. providing for human needs. Smartups work by
replacing the resource intensive ways of fulfilling
human needs (for shelter, food, transportation, etc)
with a radically less intensive way by offering more
user value.
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14. Defining smartups - offer better experience
Savings are not enough. Smartups do not just offer marginal
savings out of efficiency, but also increase the perception of
user value.
For example Airbnb is not just using homes more efficienly,
but also provides a new in many ways more compelling and
often even cheaper experience than an ordinary hotel. Über
offer more convenience and availability (with dynamic
pricing). QuickSense offers healthier offices, not just savings
in energy bill.
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15. Defining smartups - disrupt entire value chains!
Smartups disrupt industries and value chains by creating
digital services that replace old. Thus smartups disrupt
entire value chains / networks not just industries.
-> Über is not just disrupting taxi-services, but also the
automotive industry.
-> Airbnb doesn’t just eat hospitality industry’s pie, but
also property and construction industry are under threat
from disruption.
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16. Barriers
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17. Drivers
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18. NEXT
12:30 LUNCH
13:30-15:00 Wikicafe
on topics
15:00- party and relax,
swim, sauna, party,
relax, sauna, etc.
In two weeks time:
- Comment the file in google docs
- Find new people to ”sing” the
document
- Spread like crazy
- Media and PR-
Next five years
- Enjoy the ride
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