This document discusses several "lies" regarding shared mobility and new mobility business models: 1) Shared mobility is often not truly shared, as services like Uber and taxis typically only have 1.5-1.6 passengers per vehicle. Increased use of on-demand services may reduce car ownership but likely increase congestion. 2) Shared vehicle use and carsharing have been declining for decades, and growth of these services has been dwarfed by continued growth in private car ownership. 3) Shared mobility will not necessarily lead to more efficient use of resources, as mobility-as-a-service business models rely on increasing the total amount of mobility sold. 4) Urban planning and policies will be