Disciplined Entrepreneurship Overview

1. MIT Entrepreneurship and
Maker Skills Integrator
Disciplined Entrepreneurship Introduction
January 2018

2. Over 30K companies, 4.6M jobs, $2T revenues/yr
MIT’S ENTREPRENEURIAL LEGACY

4. AT MIT, WE BELIEVE
ENTREPRENEURSHIP IS A CRAFT
THAT CAN BE TAUGHT.

6. Accessible
Learnable
Improves with practice

7. ENTREPRENEURSHIP
X +
Brand
new
venture

8. ENTREPRENEURIAL

9. ENTREPRENEURIAL
SOMEONE WHO CAN DO
SOMETHING NEW AND UNPROVEN…
AND HAVE FUN DOING IT!

10. Spirit
of a pirate
Skills
of a Navy Seal
+

11. SPIRIT
Creativity
Curiosity
Can-do attitude
Irreverence
Perseverance
Flexibility
Resilience
Disciplined

12. SKILLS

13. DISCIPLINED ENTREPRENEURSHIP

14. THEME 1: WHO IS YOUR CUSTOMER?

15. Why do you think we start here?
15

16. Example 1
16

17. Example 2
18

18. THE SINGLE NECESSARY AND SUFFICIENT
CONDITION FOR A SUCCESSFUL BUSINESS
20

19. But… just that is not enough
• Need to solve customer problems with a great product
Problem Solution
Problem-solution fit

20. But… even that is not enough
22
• You have to get
customers to pay
• You have to make
more money than you
spend
• You have to build a
company that lasts

21. Problem, then solution
Stay close to the customer
Test and validate
UNIVERSALLY APPLICABLE PRINCIPLES

22. Benefits of DE Approach
• Comprehensive yet Practical
• Integrated
• Proven & Tested – To Stand the Test of Time
• Sequential/Prescriptive
• Creates Common Language for Knowledge Transfer and
Accumulation
24

23. LEARNING MORE: BOOKS

24. LEARNING MORE: MOOCs
https://www.edx.org

25. LEARNING MORE: FAQ
http://entrepreneurship.mit.edu/faq

26. Spirit
of a pirate
Skills
of a Navy Seal
+

27. Questions?
29

28. 30
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