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EMPLOYEE VALUE PROPOSITIONS
Four key questions answered
Are you missing a huge opportunity to recruit and retain the best talent in
your industry? Employee Value Propositions (EVPs) are emerging in the UK,
and could be key to your chances of success. Here’s why…
An ‘Employee Value Proposition’ (EVP) is a two-way
agreement between an employer and employee.
Most often it details the skills, capabilities and
experience the employee will bring to the business,
and what the business will provide to them in return.
It is designed to show employees why they are joining
your company, which might include the chance to
work with specific clients in a particular team or
at a suitable location, professional training, or the
benefits package provided.
A good EVP will differentiate your company from its
competitors, and clearly show employees what they
gain from working there.
As the employee moves through their career with
the company, it is important to check that the EVP
evolves with them.
A strong EVP helps a business become attractive
to highly motivated and high-achieving employees.
In particularly competitive industries, a robust EVP
can play a key role in the successful recruitment of
talented individuals.
Itwillalsohelptoretainemployeeswhoarealready
performingstronglyandwhocouldotherwisebetarget
recruitsforacompetitor.Whenabusinessbuildsagood
reputationforhowittreatsitsstaff,thisleadstomore
potentialemployeesbeingattractedtojoin.
At the other end of the spectrum, the process of
establishing your EVP can often highlight areas
that your HR team needs to address. Any problem
areas that could eventually result in staff becoming
disillusioned or demoralised should emerge during
the research and analysis stages of producing an EVP.
Disenchanted workforces with low levels of morale
and engagement can also be encouraged back to
optimum performance with the creation and delivery
of successful EVPs.
According to research conducted by the Corporate
Leadership Council in 20101
, strong EVPs increase
the commitment of new hires by up to 29 per cent and
reduce the compensation premium – sometimes by
up to 50 per cent – demanded by new recruits.
And companies with the best EVPs often have three
times as many engaged - and therefore productive -
staff compared to other companies.
1. What is an EVP?
2. Why is an EVP important?
1
Corporate Leadership Council, Preparing for the turnaround: engaging the workforce for future growth; 2010.
To start the process, you first need to learn a number
of details about your employee, such as:
•	What attracted them to work for you?
•	What do they think are your USPs?
•	What do they value about working for you, and why
do they stay?
•	What would make them leave?
It’s important to enable your employees to provide
input on how they view your business. Don’t
underestimate how important regular informal
discussions can be in this process: it builds trust and
respect between an organisation and an employee.
Next, it’s equally important that you respond to
their views. Don’t ignore them if it is uncomfortable;
instead you should embrace it, look for ways to
improve, where possible, and add your own insights
into the mix. It’s also important to explain why you
cannot change something.
At this stage, a business is ready to start writing
its EVP. The EVP itself should outline the unique
employee policies, training programmes, rewards
and benefits, people and client work that prove your
commitment to your people, their satisfaction and
their development.
Itshouldbebranded,andshouldnotbefullofjargon.
AgoodEVPshouldbeunderstandableandmeaningful.
The EVP also needs to be flexible and reflect the
differing needs and priorities of multiple age groups
and cultures.
To make the most of your EVP, it’s important that
employees can see it whenever they wish. It should
not be a document that is hidden away; it should also
form a central part of your appraisal and feedback
processes.
Maximise your EVP by publishing it on the careers
section of your website. Include a copy of your EVP in
any job offers you make, and reinforce it again in any
warm-up letters you send to potential recruits.
Another key time is during the employee’s induction.
You should ensure it is what they expected, and take
time to schedule ongoing reviews to check that both
parties are delivering on the proposition.
The best employers will continuously look for ways
to enhance and strengthen their EVP, and this will
feed into a culture of recruiting and retaining the best
talent in the industry.
Done well, EVPs are a key part of a company’s growth
and success. How does yours look?
3. How do you create an EVP?
4. When should you deliver your EVP?
www.mazars.co.uk
Please get in touch...
Mazars Employee Benefits is registered in England and Wales No 03893679 and is an Appointed Representative of Mazars Financial Planning Ltd with its registered
office at Tower Bridge House, St Katharine’s Way, London E1W 1DD.
Mazars Financial Planning Ltd is authorised and regulated by the Financial Conduct Authority.
Mazars Financial Planning Ltd and Mazars Employee Benefits are wholly owned subsidiaries of Mazars LLP, the UK firm of Mazars, an integrated international
advisory and accountancy organisation.
© Mazars LLP 2016-05 32960
For a no-obligation meeting to see if an EVP is right for your business, please call:
Tony Nevin
Director of Employee Benefits
T: 020 7063 4111
M: 07881 283923

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32960 Employee value propositions flyer

  • 1. EMPLOYEE VALUE PROPOSITIONS Four key questions answered
  • 2. Are you missing a huge opportunity to recruit and retain the best talent in your industry? Employee Value Propositions (EVPs) are emerging in the UK, and could be key to your chances of success. Here’s why… An ‘Employee Value Proposition’ (EVP) is a two-way agreement between an employer and employee. Most often it details the skills, capabilities and experience the employee will bring to the business, and what the business will provide to them in return. It is designed to show employees why they are joining your company, which might include the chance to work with specific clients in a particular team or at a suitable location, professional training, or the benefits package provided. A good EVP will differentiate your company from its competitors, and clearly show employees what they gain from working there. As the employee moves through their career with the company, it is important to check that the EVP evolves with them. A strong EVP helps a business become attractive to highly motivated and high-achieving employees. In particularly competitive industries, a robust EVP can play a key role in the successful recruitment of talented individuals. Itwillalsohelptoretainemployeeswhoarealready performingstronglyandwhocouldotherwisebetarget recruitsforacompetitor.Whenabusinessbuildsagood reputationforhowittreatsitsstaff,thisleadstomore potentialemployeesbeingattractedtojoin. At the other end of the spectrum, the process of establishing your EVP can often highlight areas that your HR team needs to address. Any problem areas that could eventually result in staff becoming disillusioned or demoralised should emerge during the research and analysis stages of producing an EVP. Disenchanted workforces with low levels of morale and engagement can also be encouraged back to optimum performance with the creation and delivery of successful EVPs. According to research conducted by the Corporate Leadership Council in 20101 , strong EVPs increase the commitment of new hires by up to 29 per cent and reduce the compensation premium – sometimes by up to 50 per cent – demanded by new recruits. And companies with the best EVPs often have three times as many engaged - and therefore productive - staff compared to other companies. 1. What is an EVP? 2. Why is an EVP important? 1 Corporate Leadership Council, Preparing for the turnaround: engaging the workforce for future growth; 2010.
  • 3. To start the process, you first need to learn a number of details about your employee, such as: • What attracted them to work for you? • What do they think are your USPs? • What do they value about working for you, and why do they stay? • What would make them leave? It’s important to enable your employees to provide input on how they view your business. Don’t underestimate how important regular informal discussions can be in this process: it builds trust and respect between an organisation and an employee. Next, it’s equally important that you respond to their views. Don’t ignore them if it is uncomfortable; instead you should embrace it, look for ways to improve, where possible, and add your own insights into the mix. It’s also important to explain why you cannot change something. At this stage, a business is ready to start writing its EVP. The EVP itself should outline the unique employee policies, training programmes, rewards and benefits, people and client work that prove your commitment to your people, their satisfaction and their development. Itshouldbebranded,andshouldnotbefullofjargon. AgoodEVPshouldbeunderstandableandmeaningful. The EVP also needs to be flexible and reflect the differing needs and priorities of multiple age groups and cultures. To make the most of your EVP, it’s important that employees can see it whenever they wish. It should not be a document that is hidden away; it should also form a central part of your appraisal and feedback processes. Maximise your EVP by publishing it on the careers section of your website. Include a copy of your EVP in any job offers you make, and reinforce it again in any warm-up letters you send to potential recruits. Another key time is during the employee’s induction. You should ensure it is what they expected, and take time to schedule ongoing reviews to check that both parties are delivering on the proposition. The best employers will continuously look for ways to enhance and strengthen their EVP, and this will feed into a culture of recruiting and retaining the best talent in the industry. Done well, EVPs are a key part of a company’s growth and success. How does yours look? 3. How do you create an EVP? 4. When should you deliver your EVP?
  • 4. www.mazars.co.uk Please get in touch... Mazars Employee Benefits is registered in England and Wales No 03893679 and is an Appointed Representative of Mazars Financial Planning Ltd with its registered office at Tower Bridge House, St Katharine’s Way, London E1W 1DD. Mazars Financial Planning Ltd is authorised and regulated by the Financial Conduct Authority. Mazars Financial Planning Ltd and Mazars Employee Benefits are wholly owned subsidiaries of Mazars LLP, the UK firm of Mazars, an integrated international advisory and accountancy organisation. © Mazars LLP 2016-05 32960 For a no-obligation meeting to see if an EVP is right for your business, please call: Tony Nevin Director of Employee Benefits T: 020 7063 4111 M: 07881 283923