This document discusses the effectiveness of using promotional products for marketing. Some key points made include:
Promotional products are tangible items that are flexible, long-lasting, have measurable impact, and complement other advertising. Studies show promotional products improve brand awareness, customer retention, and goodwill. When integrated with other marketing like tradeshows, promotional products can significantly increase response rates. Promotional products provide a good return on investment and are one of the most effective marketing media compared to other options. Common top promotional product categories include bags, apparel, drinkware, and writing instruments.
The 87th Academy Awards Brand Lift StudyExtreme Reach
The 87th Academy Awards commanded close to $2 million for a 30-second TV spot and reached a US television audience of 36M+. The Oscars have now become a spectacle for Hollywood, its fans and advertisers alike, offering a grand opportunity for brands to speak to a mass audience. Which brands won the night and came home with the advertising gold? Our Brand Effectiveness Study has all the answers.
In this study, we’ve compiled insights that illustrate which brands ran the most effective Oscar ads based on brand lift data.
[Infographic] The Blueprint For Top-Notch Holiday Retail ExecutionG3 Communications
To succeed during the highly competitive holiday season, overall communication and collaboration between retailers and suppliers must occur on an ongoing basis. With access to first-hand knowledge of in-store activities, both parties can work together and discover new ways to improve in-store marketing campaigns, promotions, assortment and overall customer experiences.
This infographic, courtesy of Gigwalk, spotlights five steps to guarantee effective retailer-manufacturer collaboration during the holidays.
Advertising response or direct response advertising is paid communication aimed at generating immediate traffic or sales, in contrast to brand building which focuses on long-term development. There are four main advertising response models for marketers: aggregate models vs individual models, static vs dynamic models, empirical basis of models, and suggestions for choosing models. Direct response advertising encourages a direct action through mechanisms like coupons, reply cards, phone numbers or website click spots and is the fastest way for most companies to get customers.
Put your brand research on a digital high protein dietJoel Rubinson
Your brand research is bloated...slow, unproductive, and way to costly. Here is how to cut long -form survey tracker costs in half and get so much more by integrating digital and social data into a contemporary brand guidance system
Case study r4 sg_revised_051614_printversionJames Gill
Mercent, a company that manages search advertising for retailers, helped several of its clients test Product Ads on the Yahoo Bing Network during the beta launch. Product Ads automatically pull product images, descriptions, and prices directly from retailers' catalogs to display on search results pages. Data from the first quarter of 2014 showed that Mercent customers experienced lower cost-per-click, higher conversion rates, and nearly double the return on ad spend compared to regular text ads on the Yahoo Bing Network when using Product Ads.
Mercent, a company that manages search advertising for retailers, helped several of its clients test Product Ads on the Yahoo Bing Network during the beta launch. Product Ads automatically pull product images, descriptions, and prices directly from retailers' catalogs to display on search results pages. Data from the first quarter of 2014 showed that Mercent customers experienced lower cost-per-click, higher conversion rates, and nearly double the return on ad spend compared to regular text ads on the Yahoo Bing Network when using Product Ads.
The document discusses experiential marketing as an evolution from traditional marketing approaches. Experiential marketing integrates emotions, logic, and experiences to satisfy customers through engaging multiple senses. Surveys show that experiential marketing makes customers more receptive to brands and increases purchase consideration. Examples are given of applying experiential marketing to events through role playing. Keys to measuring return on investment from experiential marketing include focusing on revenue-generating behaviors and understanding customer conversations.
The 87th Academy Awards Brand Lift StudyExtreme Reach
The 87th Academy Awards commanded close to $2 million for a 30-second TV spot and reached a US television audience of 36M+. The Oscars have now become a spectacle for Hollywood, its fans and advertisers alike, offering a grand opportunity for brands to speak to a mass audience. Which brands won the night and came home with the advertising gold? Our Brand Effectiveness Study has all the answers.
In this study, we’ve compiled insights that illustrate which brands ran the most effective Oscar ads based on brand lift data.
[Infographic] The Blueprint For Top-Notch Holiday Retail ExecutionG3 Communications
To succeed during the highly competitive holiday season, overall communication and collaboration between retailers and suppliers must occur on an ongoing basis. With access to first-hand knowledge of in-store activities, both parties can work together and discover new ways to improve in-store marketing campaigns, promotions, assortment and overall customer experiences.
This infographic, courtesy of Gigwalk, spotlights five steps to guarantee effective retailer-manufacturer collaboration during the holidays.
Advertising response or direct response advertising is paid communication aimed at generating immediate traffic or sales, in contrast to brand building which focuses on long-term development. There are four main advertising response models for marketers: aggregate models vs individual models, static vs dynamic models, empirical basis of models, and suggestions for choosing models. Direct response advertising encourages a direct action through mechanisms like coupons, reply cards, phone numbers or website click spots and is the fastest way for most companies to get customers.
Put your brand research on a digital high protein dietJoel Rubinson
Your brand research is bloated...slow, unproductive, and way to costly. Here is how to cut long -form survey tracker costs in half and get so much more by integrating digital and social data into a contemporary brand guidance system
Case study r4 sg_revised_051614_printversionJames Gill
Mercent, a company that manages search advertising for retailers, helped several of its clients test Product Ads on the Yahoo Bing Network during the beta launch. Product Ads automatically pull product images, descriptions, and prices directly from retailers' catalogs to display on search results pages. Data from the first quarter of 2014 showed that Mercent customers experienced lower cost-per-click, higher conversion rates, and nearly double the return on ad spend compared to regular text ads on the Yahoo Bing Network when using Product Ads.
Mercent, a company that manages search advertising for retailers, helped several of its clients test Product Ads on the Yahoo Bing Network during the beta launch. Product Ads automatically pull product images, descriptions, and prices directly from retailers' catalogs to display on search results pages. Data from the first quarter of 2014 showed that Mercent customers experienced lower cost-per-click, higher conversion rates, and nearly double the return on ad spend compared to regular text ads on the Yahoo Bing Network when using Product Ads.
The document discusses experiential marketing as an evolution from traditional marketing approaches. Experiential marketing integrates emotions, logic, and experiences to satisfy customers through engaging multiple senses. Surveys show that experiential marketing makes customers more receptive to brands and increases purchase consideration. Examples are given of applying experiential marketing to events through role playing. Keys to measuring return on investment from experiential marketing include focusing on revenue-generating behaviors and understanding customer conversations.
Building Brands with Integrated Campaigns - Millward BrownMerlien Institute
This document provides a summary of key insights from the Insight Valley Asia 2013 conference held on May 16-17 in Bangkok, Thailand. The conference discussed optimizing integrated marketing campaigns through the effective use of multiple communication channels including television, print, radio, outdoor and online. Presentations showed that while television remains important for awareness, online and other channels are more effective for brand engagement. An optimal integrated marketing strategy uses multiple channels to maximize reach beyond television alone and deliver additional synergistic benefits. Getting the online creative element right also significantly impacts campaign performance.
Local Media E-Mail Marketing Services:
Proven hot and warm lead generation, predefined calls to action, economical customer acquisition.
Bespoke and packaged e-mail marketing.
Advertising & Promotional Practices Among U.S. Supermarket RetailersAptaris
Advertising is an essential part of doing business in the food industry. But change is happening and keeps on coming. Increasingly, customers are in control, dictating how, where and when they want communications and the demand for relevant content is key. How do food retail advertising and marketing executives make the best use of their budgets and various communication vehicles in order to be successful?
We'll examine:
- The advertising and promotional practices in the supermarket today with a look at expected use in the next few years.
- Learn how food retail advertising and marketing executives make the best use of their budgets.
- Various communications vehicles in order to be successful.
Rob den Rooijen, DSM
Hoe bereik je customer centricity met social media en andere digitale marketing en sales activiteiten?
Rob brengt de focus vandaag terug naar de klant: welke informatie heeft deze nodig in de aankoopcyclus? Waar en hoe kunnen wij het beste onze (potentiële) klant bereiken? En: hoe kunnen we klantrelaties starten en verstevigen?
Meer info: www.dfb2b.nl
Powered by: www.webs.nl
This document summarizes an advertising strategy for eos lip balm on Amazon to unlock growth on the platform. The strategy has three main goals: 1) Defend and own the brand by protecting priority products and retaining loyal customers. 2) Drive incremental reach within and outside of Amazon using always-on acquisition efforts. 3) Drive brand equity through storytelling about eos' purpose and innovative products. The strategy outlines tactics like sponsored brand and product ads, remarketing, video content, and partnerships to achieve these goals and metrics like sales growth, return on ad spend, new customer acquisition, and impressions.
This document outlines the seven stages of internet marketing:
1) Defining goals and objectives, audience, and competition.
2) Analyzing market opportunities and developing a business concept.
3) Aligning internet marketing strategy with corporate and business-unit strategies.
4) Designing a customer experience that meets the market opportunity.
5) Designing a combination of marketing tactics to move customers from awareness to commitment.
6) Understanding how the internet has shifted exchanges from in-person to online interactions.
7) Evaluating the overall internet marketing program using customer and financial metrics.
The document summarizes a marketing campaign conducted by ShopAdvisor in partnership with a major beverage brand. The objectives of the campaign were to drive in-store sales and analyze shopper behaviors. ShopAdvisor engaged Walmart shoppers using mobile ads near 20 test store locations, which delivered over 4 million impressions. The campaign resulted in a 12.4% sales lift for the brand compared to control stores, helping to offset a 1% annual sales decline. Valuable insights were also gathered on optimal timing for future promotions.
The future of content marketing is digital marketing, which promotes broader exposure, costs far less, reaches millions more, and integrates with the best platform available for marketing: mobile.
Promotional products are an effective advertising method that provides long-lasting impressions at a low cost per exposure. Surveys found that over 75% of recipients can recall details about promotional products they received in the past two years. Many recipients keep and use promotional items for over a year, generating 52 or more impressions each year. Consumers generally have positive views of receiving promotional products and are more likely to patronize businesses that give them away.
How to Optimize for Brand Effectiveness: Before & During Your CampaignExtreme Reach
Gathered from audience studies across digital and TV media, these insights will help you learn how to optimize your video campaigns for maximum brand effectiveness before they launch and while they're still running.
Mobile Marketing Statistics (Lesson 1) | Communications 4318 | Univ. of Denve...Purplegator
Mobile Marketing is a graduate level class in the Communications Department at the University of Denver. This class is Communications 4318 and is being taught by Bob Bentz, president of ATS Mobile and Purple Gator.
The information in these slides are to prepare the students with the necessary background information that they will need to understand the mobile landscape and how it pertains to mobile marketing.
Extreme Reach Super Bowl 49 Brand Effectiveness StudyExtreme Reach
This year, a 30-second TV commercial during the Super Bowl cost about $4.5 million. And with that hefty, record-setting price tag comes a question we hear every year: which ad did the best? Which brand made the greatest impact with their Super Bowl investment? We’d like to help answer those questions.
In this study, we’ve compiled insights that reveal which brands ran the most effective Super Bowl ads based on brand lift data. We've analyzed the responses from the audience as a whole and looked at specific demographic segments as well.
The document outlines 20 steps to take after holding a B2B event. It recommends thanking sponsors and attendees, debriefing staff, analyzing metrics like attendance and the budget, tracking future sales from attendees, and continuing engagement through follow-up content and additional events. The goal is to measure the event's success, get feedback for improvements, and keep the brand top of mind.
Procter & Gamble is taking its household brands like Tide, Bounty, and Charmin nationwide through a targeted digital marketing strategy. They focus on parents, especially mothers, through campaigns like "Thank You, Mom" and banner ads on popular parenting blogs. Their strategy involves geo-targeting families, optimizing social media presence, search engine optimization, and developing a mobile app to provide discounts. They allocate $48,000 per month with the majority going to pay-per-click ads, social media, and search engine optimization to drive traffic to their website and engage customers.
Magazine media is effective at building meaningful brand connections and moving important metrics. It can increase consideration, purchase intent, and recommendations. Print magazines are particularly good at delivering relevancy, while TV and magazines drive perceptions of quality. Campaigns using both magazine display and advertorial content have a nearly 20% larger impact on brand metrics than display alone. Combining magazine print and digital assets produces twice the effect on metrics versus print alone. Digital magazine environments also outperform other digital spaces in delivering quality.
An Event Marketer's Guide to 2017's Biggest TrendsagencyEA
To help navigate this environment, agencyEA leveraged the collective knowledge of our cross-functional team, along with insights spanning B2B and B2C, to explore the emerging trends and cutting-edge strategies influencing the brand experience industry. From personalized activations to shareable content to immersive technology, we’re sharing our predictions and the ways marketers can use these trends to meet their most challenging goals in the year ahead.
As part of the award-winning SUBSCRIBERS, FANS, & FOLLOWERS research series, we surveyed hundreds of digital marketers on the tactics they’re using today to gain more invested, more engaged audiences across every digital channel. From mobile apps to email, consider this data your catalyst for audience growth brainstorming and success.
Komuniciranje in prodaja kupcem prek večkanalnega marketinga (multichannel marketing), kjer je poznavanje preferenc in navad kupcev ključnega pomena. Danes so stranke so tiste, ki spreminjajo pravila, zato jim morajo podjetja ponuditi in omogočiti rešitve.
Building Brands with Integrated Campaigns - Millward BrownMerlien Institute
This document provides a summary of key insights from the Insight Valley Asia 2013 conference held on May 16-17 in Bangkok, Thailand. The conference discussed optimizing integrated marketing campaigns through the effective use of multiple communication channels including television, print, radio, outdoor and online. Presentations showed that while television remains important for awareness, online and other channels are more effective for brand engagement. An optimal integrated marketing strategy uses multiple channels to maximize reach beyond television alone and deliver additional synergistic benefits. Getting the online creative element right also significantly impacts campaign performance.
Local Media E-Mail Marketing Services:
Proven hot and warm lead generation, predefined calls to action, economical customer acquisition.
Bespoke and packaged e-mail marketing.
Advertising & Promotional Practices Among U.S. Supermarket RetailersAptaris
Advertising is an essential part of doing business in the food industry. But change is happening and keeps on coming. Increasingly, customers are in control, dictating how, where and when they want communications and the demand for relevant content is key. How do food retail advertising and marketing executives make the best use of their budgets and various communication vehicles in order to be successful?
We'll examine:
- The advertising and promotional practices in the supermarket today with a look at expected use in the next few years.
- Learn how food retail advertising and marketing executives make the best use of their budgets.
- Various communications vehicles in order to be successful.
Rob den Rooijen, DSM
Hoe bereik je customer centricity met social media en andere digitale marketing en sales activiteiten?
Rob brengt de focus vandaag terug naar de klant: welke informatie heeft deze nodig in de aankoopcyclus? Waar en hoe kunnen wij het beste onze (potentiële) klant bereiken? En: hoe kunnen we klantrelaties starten en verstevigen?
Meer info: www.dfb2b.nl
Powered by: www.webs.nl
This document summarizes an advertising strategy for eos lip balm on Amazon to unlock growth on the platform. The strategy has three main goals: 1) Defend and own the brand by protecting priority products and retaining loyal customers. 2) Drive incremental reach within and outside of Amazon using always-on acquisition efforts. 3) Drive brand equity through storytelling about eos' purpose and innovative products. The strategy outlines tactics like sponsored brand and product ads, remarketing, video content, and partnerships to achieve these goals and metrics like sales growth, return on ad spend, new customer acquisition, and impressions.
This document outlines the seven stages of internet marketing:
1) Defining goals and objectives, audience, and competition.
2) Analyzing market opportunities and developing a business concept.
3) Aligning internet marketing strategy with corporate and business-unit strategies.
4) Designing a customer experience that meets the market opportunity.
5) Designing a combination of marketing tactics to move customers from awareness to commitment.
6) Understanding how the internet has shifted exchanges from in-person to online interactions.
7) Evaluating the overall internet marketing program using customer and financial metrics.
The document summarizes a marketing campaign conducted by ShopAdvisor in partnership with a major beverage brand. The objectives of the campaign were to drive in-store sales and analyze shopper behaviors. ShopAdvisor engaged Walmart shoppers using mobile ads near 20 test store locations, which delivered over 4 million impressions. The campaign resulted in a 12.4% sales lift for the brand compared to control stores, helping to offset a 1% annual sales decline. Valuable insights were also gathered on optimal timing for future promotions.
The future of content marketing is digital marketing, which promotes broader exposure, costs far less, reaches millions more, and integrates with the best platform available for marketing: mobile.
Promotional products are an effective advertising method that provides long-lasting impressions at a low cost per exposure. Surveys found that over 75% of recipients can recall details about promotional products they received in the past two years. Many recipients keep and use promotional items for over a year, generating 52 or more impressions each year. Consumers generally have positive views of receiving promotional products and are more likely to patronize businesses that give them away.
How to Optimize for Brand Effectiveness: Before & During Your CampaignExtreme Reach
Gathered from audience studies across digital and TV media, these insights will help you learn how to optimize your video campaigns for maximum brand effectiveness before they launch and while they're still running.
Mobile Marketing Statistics (Lesson 1) | Communications 4318 | Univ. of Denve...Purplegator
Mobile Marketing is a graduate level class in the Communications Department at the University of Denver. This class is Communications 4318 and is being taught by Bob Bentz, president of ATS Mobile and Purple Gator.
The information in these slides are to prepare the students with the necessary background information that they will need to understand the mobile landscape and how it pertains to mobile marketing.
Extreme Reach Super Bowl 49 Brand Effectiveness StudyExtreme Reach
This year, a 30-second TV commercial during the Super Bowl cost about $4.5 million. And with that hefty, record-setting price tag comes a question we hear every year: which ad did the best? Which brand made the greatest impact with their Super Bowl investment? We’d like to help answer those questions.
In this study, we’ve compiled insights that reveal which brands ran the most effective Super Bowl ads based on brand lift data. We've analyzed the responses from the audience as a whole and looked at specific demographic segments as well.
The document outlines 20 steps to take after holding a B2B event. It recommends thanking sponsors and attendees, debriefing staff, analyzing metrics like attendance and the budget, tracking future sales from attendees, and continuing engagement through follow-up content and additional events. The goal is to measure the event's success, get feedback for improvements, and keep the brand top of mind.
Procter & Gamble is taking its household brands like Tide, Bounty, and Charmin nationwide through a targeted digital marketing strategy. They focus on parents, especially mothers, through campaigns like "Thank You, Mom" and banner ads on popular parenting blogs. Their strategy involves geo-targeting families, optimizing social media presence, search engine optimization, and developing a mobile app to provide discounts. They allocate $48,000 per month with the majority going to pay-per-click ads, social media, and search engine optimization to drive traffic to their website and engage customers.
Magazine media is effective at building meaningful brand connections and moving important metrics. It can increase consideration, purchase intent, and recommendations. Print magazines are particularly good at delivering relevancy, while TV and magazines drive perceptions of quality. Campaigns using both magazine display and advertorial content have a nearly 20% larger impact on brand metrics than display alone. Combining magazine print and digital assets produces twice the effect on metrics versus print alone. Digital magazine environments also outperform other digital spaces in delivering quality.
An Event Marketer's Guide to 2017's Biggest TrendsagencyEA
To help navigate this environment, agencyEA leveraged the collective knowledge of our cross-functional team, along with insights spanning B2B and B2C, to explore the emerging trends and cutting-edge strategies influencing the brand experience industry. From personalized activations to shareable content to immersive technology, we’re sharing our predictions and the ways marketers can use these trends to meet their most challenging goals in the year ahead.
As part of the award-winning SUBSCRIBERS, FANS, & FOLLOWERS research series, we surveyed hundreds of digital marketers on the tactics they’re using today to gain more invested, more engaged audiences across every digital channel. From mobile apps to email, consider this data your catalyst for audience growth brainstorming and success.
Komuniciranje in prodaja kupcem prek večkanalnega marketinga (multichannel marketing), kjer je poznavanje preferenc in navad kupcev ključnega pomena. Danes so stranke so tiste, ki spreminjajo pravila, zato jim morajo podjetja ponuditi in omogočiti rešitve.
Principles of Marketing Continuation-of-Chapter-1.pptxsesconnicole
The document discusses various factors for developing marketing concepts, including capturing marketing insights, effective financial management, human resources, production processes, and competitors. It also discusses the goals of marketing like maximizing consumption, customer satisfaction, choice of goods, and quality of life. Traditional marketing is described as using channels like print, TV, and radio to pull customers, while contemporary marketing is consumer-focused and aims to satisfy customers. Emerging marketing types include search engine optimization, pay-per-click advertising, email marketing, referral marketing, affiliate marketing, and video marketing.
Everyone is clamoring for the attention of your customers, and the commotion is making them tune out. How do you cut through all of the racket so you can reach the people who actually want what you have to offer? We surveyed 150 marketers to find out, and the results are in The State of Customer Acquisition, a report that outlines the strategies and tactics they found most effective.
Hear from TOMS’ Director of Customer Experience, Stacy Carpenter, and SheerID’s Vice President, Bill Schneider, for a 45-minute webinar in which they share the report’s top findings and discuss:
* New techniques to differentiate your message
* Which type of promotions are most effective and why
* How to lower your customer acquisition costs
#FlipMyFunnel Boston 2016 - Vala Afshar - 2016 State of Marketing#FlipMyFunnel
This document summarizes key findings from a survey of nearly 4,000 marketing leaders worldwide about trends in marketing. Three main findings are:
1. High-performing marketing teams adopt a customer journey strategy and lead customer experience initiatives across their business.
2. Digital marketing ROI is increasing, especially for email, social media, mobile and content marketing. High performers take sophisticated approaches to digital channels.
3. Successful marketers align digital channels like mobile, social and email with their overall marketing strategy and target ads using customer data.
Consumers associate premium retail brands with superior product quality, better customer service, and a good shopping experience. A majority of consumers prefer that a premium brand store be located in a multi-brand showroom. Product quality and features are the top reasons for repeated purchases with a premium brand. Most consumers are willing to sign up for loyalty programs, but want to do so at their own convenience.
This document summarizes the key differences between push and pull marketing strategies. Push strategies involve directly approaching customers through tactics like sales promotions, negotiations with retailers, and point-of-sale displays to encourage purchasing. Pull strategies create demand by promoting products' value through advertising and building brand loyalty, aiming to have customers actively seek out the products. An effective approach usually combines elements of both push and pull to raise awareness, build demand from customers, and persuade retailers to stock the products. The document concludes by having participants work in groups to develop a hybrid push-pull strategy for presenting a new product.
Read through this second annual predictive marketing survey, covering collected 2014 data in the marketing and analytics arenas and trends that can help you look forward to techniques to use in 2015 and beyond.
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...Tinuiti
The document outlines an agenda for a two-day commerce summit. Day 1 focuses on retail and includes sessions on bottom of funnel conversion, finding the new top of funnel through various media channels, and driving middle funnel consideration through shoppable and display advertising. Day 2 focuses on Amazon and includes sessions on strategies for 2023, omnichannel display and video on Amazon, and driving external traffic to Amazon. The summit aims to provide strategies and insights for retail and commerce success across the entire customer journey.
This document provides an overview of marketing communication and promotion. It covers key topics such as:
1) Definitions of promotional strategy and the promotional mix.
2) The roles of promotion in achieving overall marketing objectives and providing a competitive advantage.
3) Components of the promotional mix including advertising, public relations, sales promotion, and personal selling.
4) The marketing communication process and how messages are encoded, transmitted through channels, and decoded by receivers.
5) Goals of promotion including informing, persuading, and reminding target audiences.
6) The AIDA model of gaining consumer attention, interest, desire, and action.
7) Factors that affect promotional mix decisions
Multi-channel Digital Marketing PresentationJomer Gregorio
The document discusses the importance of multi-channel digital marketing. It notes that consumers are exposed to many information sources and need multiple touchpoints to make purchasing decisions. Effective multi-channel digital marketing integrates platforms like search, social media, paid ads, and more. The document provides statistics on digital trends in the Philippines and recommends four steps for a successful multi-channel campaign: research, strategy, implementation, and optimization.
The document is a lead generation trend report that provides findings from a survey of over 600 B2B marketing professionals. Some key findings include:
1. Increasing lead quality is the top priority for most marketers, followed by increasing lead volume, reflecting a trend toward quality over quantity.
2. Generating high quality leads and lack of resources are the biggest challenges and barriers to success.
3. Events and conferences have seen a resurgence as the most effective lead generation tactic.
4. Most marketers measure ROI using lead volume but are unable to determine the conversion rate of leads to closed deals.
This document provides tips on developing an effective marketing plan for a food product business. It discusses the importance of understanding customer needs and wants through market research. An effective marketing strategy identifies a target customer that can be better served than competitors. The marketing plan should address unmet customer needs at an adequate profit level. The marketing mix components of product, promotion, distribution and pricing are also explained. Regular evaluation of marketing performance is important to ensure customer satisfaction and competitive pricing.
“Guard” is facing multiple challenges in terms of location, awareness, selling, position in market and brand image but the main question to bring solution to this question is where to allocate budget of marketing.
Whoever understands the customer best, wins, said Mike Gospel! With Medallia's VoC solutions, the business gets the required feedback from its customers to drive growth.
30 marketing terms you should know if you are a business owner or a marketer.
Know the marketing terms to understand the marketing activity and reporting.
contact us at https://digiutm.com to get a consultation.
2015 Consumer Views of Email Marketing, Part 2: How Email Influences Purchasi...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
4. Advantages of Using Promotional Products
Flexible
01
Tangible and
long-lasting
02
Impact easily
measured
03
Higher perceived
value
04
Complements
targeted
marketing
05
Complements
other advertising
media
06
22. Improve Direct Mail Response
Rates with Promotional Products
-1%
1%
3%
5%
7%
9%
11%
13%
15%
Sales Letter Letter & Promotional
Product
Letter plus offer of
Promotional Product
Incentive
1.8%
2.7%
7.3%
Today I’m going discuss how to use promotional products as a value-added marketing tool, the ROI you can expect and some recent product trends
Promotional products are useful tangible items imprinted with an advertiser's name, logo or message designed to increase brand awareness among consumers.
Items used to promote a product, service or company program, including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives and other imprinted or decorated items.
Promotional products are an incredibly powerful marketing tool since they allow a brand to connect with consumers by engaging their senses. As one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products often create a more memorable brand experience.
It is the only advertising medium capable of engaging all 5 senses.
Printing on a tangible product turns an ordinary message into a marketing experience your can see, touch, hear, smell, taste.
84% of promotional product recipients remember the name of the advertiser on the products.
85% of the recipients do business with the advertiser of the product
83% of people like receiving them.
From lip balm to mouse pads to socks, promotional products come in every shape, color and size imaginable. In many cases, it’s even possible to obtain custom items that aren’t usually found in promotional product catalogues. If you can see it and touch it, it’s probably available as a promotional product. This allows you to customize a marketing campaign so that it’s more relevant to a specific demographic that you wish to target.
Why should you put your logo on a pen or cup? Does anyone really remember the name of a company that advertises on pens?
Recipients do remember the company that they received a promotional product from. That advertiser on the pen is remembered by 85% of its recipients.
Wearables have the highest rate of brand awareness at 94%.
How that Brand Awareness translates, 85% of promotional products recipients ultimately do business with the company that gave them the product.
New customers who receive promotional products, on average, return sooner and more frequently, and spend more money than new customers who receive coupons.
Promotional product recipients spent 27% more than coupon recipients and 139% more than welcome letter recipients over an 8-month period.
Promotional product recipients were also 49% more likely than coupon recipients, and 75% more likely than marketing letter recipients, to return and patronize the business they received it from.
Of course everyone likes getting free stuff, but will it really change a consumers opinion of your company?
59% of end-users have a MORE favorable impression of an advertiser after receiving the item.
Almost no one had an unfavorable impression as a result of receiving a promotional product.
Adding a promotional product to the media mix generated favorable attitudes toward the ad in all cases (up to 44%)
When examining the synergistic effects of promotional products when used along with other media, we find that:
Integrating a promotional product with television and print ads increased referral value as well as credibility of the message
Groups who were exposed to promotional products tended to rate the advertising message more positively than those groups not exposed to a promotional product
Including a promotional product with a pre-show mailing or an offer of a promotional product increases the likelihood of an attendee stopping by a tradeshow booth.
As a general rule, promotional products of greater value generate more sales leads than products of lower value
The use of promotional products in conjunction with a sales letter can make a significant difference in direct mail response rates.
The use of promotional products can also improve a business’ effectiveness in converting leads to sales appointments.
The inclusion of a Promotional Product to a mail promotion increased the response rate by 50% The use of Promotional Products as an incentive to respond generated four times as many responses as a sales letter aloneThe use of a Promotional Product as an incentive to respond reduced the cost per response by two- thirds.
Good Campaigns deliver a better ROI than traditional forms of media.
Impressions or how many instances that your logo or company info was seen on a promotional product, annually.
When you break that down per advertising dollars spent. They are a terrific return on your investment.
Breaking it down further to actual cost per impression – not only are they impactful,
but a modest investment compared with other forms of advertising.
These are the top product categories in the U.S. and the percentage of people who own them. I’ll focus on some of the top categories; bags, apparel, drinkware and writing instruments.
Different view of the categories – how much influence over consumers does each type of product have. This is a little newer statistic and I would probably group power banks in with USB drives. Usefulness is a big factor as well as quality in whether people hold onto your product
And then of course, we can break it down by age. 44 years and younger – custom printed apparel is still a top influencing product category.
Drinkware is one of the most popular promotional products.
That’s because people who receive promotional drinkware find it useful—84 percent of them, in fact.
Plus, the 53 percent of U.S. consumers who own promotional drinkware use it two to three times per week. Imagine how many impressions your brand will get with that kind of use!
Now that you know how popular and useful these products are, it’s time to pick your perfect match. Here’s how to choose promotional water bottles, mugs and tumblers in sizes, colors and materials your customers will crave.
3 Considerations for Promotional Drinkware
Match the Drinkware with Your Audience or Event
If you’re searching for a gift, consider the recipient. If your employees reach for a cup of joe every morning or your customers enjoy a local coffee shop, chances are they will appreciate promotional mugs. But, if you’re looking for the perfect match for your organization’s run/walk, custom water bottles are the easy choice. If you’re unsure of your recipients’ tastes, the usefulness of water bottles, tumblers or pint glasses make them universally popular choices
Drinkware is one of the most popular promotional products b/c people who receive promotional drinkware find it useful – 84% of them.
In fact 53% of US consumers who own promotional drinkware use it 2-3 times/week.
Consider the recipient, if its employees or restaurant patrons, a coffee cup will be appreciated.
At an event, it might be a water bottle for a 5k, or imprinted glassware for a wine or beer tasting.
To make yours stand out, you can use a unique shape or color scheme.
Cups can come with accessories.
Stainless are very popular and good quality will be much appreciated if a gift. They come in unusual colors now (matte black).
Consider a few words of inspiration or a call to action, beyond just your logo or company info.
As we mentioned, drinkware is among the most popular promotional products. To stand out from the crowd and make sure your promotional drinkware is the most likely to be nabbed, choose drinkware that offers both style and substance.
Custom coffee mugs in a unique shape or color scheme (that matches your brand!) will have users enjoying the cup as much as the beverage inside. Some mugs come with accessories, like this Double-up Mug with Coaster or this Spooner Mug that comes with a stirring spoon built right in.
Or, if a stemless wine glass is your choice, consider the Offero Omni Stemless Wine Glass with its modern angled rim.
If you’re opting for a water bottle, consider the quality of stainless steel, like this h2go Solus Stainless Sport Bottle. Or, if your audience appreciates eco-friendly products, consider travel mugs and tumblers made from recycled materials, like this Insulated Auto Mug or Sport Sipper with Straw.
For an added touch, consider imprinting a few words of inspiration on your promotional drinkware. A promotional mug may sport a saying that gets people on track for success each day, whereas a water bottle could offer motivation to stay healthy.
Once you’ve chosen the right piece of drinkware, make use of the space inside to tuck brand materials, coupons, recipes and more to promote your business.
Custom drinkware offers a great mix of function and style, making it a perfect fit to promote your business. Choose promotional tumblers, water bottles and mugs with audience needs in mind, in noteworthy shapes and colors and of a quality that aligns with your brand. By doing so, you’ll be sure to select the perfect promotional products your customers or team members will reach for again and again.
Not only should the color you choose match or complement your brand, so should the quality. Be sure to review the product to be sure it speaks well of your brand. After all, when drinkware is used at the office, at home or on the go, you’ll want everyone who sees it—and uses it—to think highly of your organization
Bags generate more impressions in the U.S. than any other promotional item with a cost per impression of 0.001 cent, making it one of the most cost effective.
Use bags to package your other logo’d items to give them a more upscale image for not a lot more $. Presentation is everything, no one wants a product out of a giant box or sack of items, make your customers feel special with thoughtful packaging.
Bags are the most frequently used apparel item.
Customers keep promotional items if they find them useful. 47% of customers keep promotional products for more than one year.
More than 50% of US consumers own promotional writing instruments like pens, pencils & highlighters. And that’s what makes these tools such a great investment. They’re used so often that the cost for an impression of your brand is just 1/10th of a cent. 5 creative uses of pens include:
Amp up booth visits w/promo pens as giveaways. They are commonly used as conversation starters at events. You can get them in different colors associated w/your brand. Ask attendees which is their favorite.
Helping new employees feel at home on their first day w/a tasteful pen as a welcome gift. Leave it at their workstation w/a signed welcome card.
Reward & Recognize employees. Fun and unique pens are an inexpensive, yet much-appreciated, way of showing recognition. Research shows that the number one reason employees leave their jobs is a feeling they are not appreciated.
4. Customer appreciation – you can imprint pens with a fun promotional message thanking customers for their business. Incorporate them into a customer appreciation day distribute them w/a thank you or even better let customers use them to fill out a prize drawing entry.
5. Stylus pens – if you want to promote your technology to employees or customers, distribute to employees during training or to customers to promote your online service, i.e. internet banking.
If you’re worried button-down oxfords with an embroidered logo or screen-printed t-shirts aren’t quite right for you… we’re excited for you to meet the new generation of logo’d apparel. Yes, promotional dress shirts are still around. And, logo’d t-shirts are too. But, today’s promotional apparel includes hoodies, flannels, scarves, vests, visors, pants and more! Maybe that’s why so many people say they own logowear.
A recent survey finds 58 percent of American consumers own a promotional shirt. Forty-one percent own a promotional cap. And 50 percent own comfy promotional outerwear or fleece. With over 116 million households in the U.S, we’re talking tens of millions of people wearing branded apparel.
What’s more, people wear branded apparel at the office and in real life. This means logo’d clothing is constantly building brand awareness. In fact, the same survey shows when it comes to impressions created per item, three of the top five promotional products in the U.S. are apparel: caps (more than 3,100 impressions per item), outerwear (more than 2,600) and shirts (more than 2,400).
Target
First, you need to know who will be wearing the clothing. Men? Women? Children? Is it for people within your organization or outside? Do they prefer dressy, corporate apparel or something sportier? Knowing who will be rocking your logo’d threads it is the first step in determining the branded apparel to choose.
Timing
The time of year matters. Where will your message be seen? For example, during cooler weather, sweaters, knit caps or insulated jackets help keep your name and message on the outside instead of hidden under layers of clothing.
Tailored to your audience
Whatever promotional apparel you choose, choose a style recipients will snap up. High-quality items will stand the test of time, be worn again and again and reflect well on your brand.
Types of apparel
Once you know your target, choose what branded apparel is appropriate. Among the most popular options:
Logo’d T-shirts: These are the most versatile products available, including everything from fashion T-shirts to performance athletic tees. And they’re worn absolutely With an almost infinite combination of styles, fabrics, sizes and colors to choose from, branded T-shirts are a cost-effective way of building brand awareness.
Promotional polo shirts: Half-dressy and half-casual, a promotional polo shirt is the go-to item for corporate apparel, from the office to the golf course and everywhere in between. For a high-quality look, embroider a small logo or message on the left.
Imprinted Sweatshirts: Nothing says comfort and relaxation like fleece, especially the fashionable—yet practical—classic hoodie. Along with other outerwear, fleece is also the most influential promotional product for ages 18–44.
Branded Outerwear: Branded jackets and vestsavailable in many different weights and styles, perfect for keeping your logo visible in any type of weather. And if they’re well-made and look good, they’re kept more often than other promotional clothing
Personalized Headwear: People hang onto hats for two reasons: They’re eye-catching and incredibly useful. They’re worn year-round and always put your brand front and center. Popular items include promotional baseball caps and visors.
Trends
Whenever you’re giving promotional clothing to an employee or customer, make it useful, attractive and modern. Doing so gives people more reasons to wear your branded apparel.
Power banks are portable chargers that can be used to charge a cell phone or other devices when there isn’t an outlet. Using a promotional power bank is easy. Simply charge the power bank ahead of time.
If you’re planning a power bank promo, be sure to choose a power bank that’s right for your customers or employees. That means understanding mAh: how power is measured in portable battery chargers. The acronym mAh stands for “milliampere hour”. More power means customers can fully charge a wider array of devices. Manufacturers generally post the mAh capacity for devices on their website, in the tech specifications.