A segmentation and perception analysis of customers of premium retail brand.

1. ThePremium Brands
What Drives the Premium Retail Brand Consumers?
June 2014 Research by Bigvue Consulting
Superior Product Quality
Better Customer Service and Shopping Experience
Brand Image Better value for money
Social Approval and High Esteem Unnecessary Expenditure
What do consumers associate with a premium retail brand ?
Superior product quality, better customer service and a good shopping experience are the top 2 aspects that
consumers associate with a premium brand
CHOICE OF STORE
LOCATION
Majority consumers prefer a
premium brand store to be located
in a multi-brand showroom
Store in a multibrand mall (48%)
Exclusive showroom in a posh locality (29%)
Exclusive showroom in a busy market area (12%)
Dedicated sales channels (11%)
Top 2 reasons for repeated purchase
with a premium brand
Product Quality Product Features
Brand Affinity Discounts and Promotions
Convenience Loyalty Points
0 10 20 30 40 50 60 70 80 90 100
Product Quality and Features are the top reasons for
repeated purchase with a premium brand
Inclination for Loyalty Programs Sign up
Yes, always
Yes, but want to signup at my own convenience
Not sure, may be No
15
53
24
8
53% people are willing to sign up for the
loyalty programs, but, at their own
convenience.
Only 8% responders were unwilling to
sign up for a loyalty program
All Rights Reserved by Bigvue Consulting
The above statistics are basis a survey conducted by Bigvue Consulting in June 2014.
The survey analysed the key drivers of purchase for a premium retail brand. For more
information about the analysis contact us at info@bigvue.in.