Prediti product presentation
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Prediti is a cross selling engine which aims to disrupt how Brands and Retailers used to work together in the FMCG industry.
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Prediti product presentation
- 1. Konstantinos Soteriou (COO) konstantinos.soteriou@prediti.com www.prediti.com Cross selling engine for Brick and Mortar stores
- 2. What is Prediti. DisruptCross selling engine FMCG A cross selling engine which aim to disrupt how brands and retailers used to work together in the FMCG industry.
- 3. The Problem. Brands Expensive Mass Marketing Monitor AdjustControl Brands spends billions in mass marketing without having any control on it.
- 4. The Solution. Brands Transaction pricing Monitor Adjust Retailers Shopper An app which enables Retailers and Brands to partner for the same goal !
- 5. The Cross Platform app. In case a retailer has already an app, it can integrate PREDITI SDK.
- 7. How Prediti Works. Brands RetailersPrediti Create the message Set the rules of the campaign Target the in- store audience 1 2 3
- 8. Simulation.
- 9. The Validation. Almost everything we do, is based on recommendations!!! Movies Restaurants Friends MusicOnline Shopping
- 10. The Efficiency. 29% Amazon reported a 29% sales increase after the recommendation functionality launch in 2012*. * http://fortune.com/2012/07/30/amazons-recommendation-secret/
- 11. The Opportunity. Segmentation based cross-sell and product diversification is the key enabler for Tesco to reach top supermarket status in Britain. Targeting is based on differentiated profiles using segmentation and effective data usage of loyalty program, demographics and lifestyle attributes* 3% Identify the opportunity Cross-product matrix and evaluating performance of existing program 1 Eligibility Policy regarding which customer is eligible for a cross sell offer2 Business Strategy Decide on target Cross-Sell Ratio, Products to offer, Pricing, Branding or Sequential 3 Decision on Analytics Approach Triggers, Segmentation Rules, Model driven propensity scores4 Next Best Product to Buy Recommendation How to sell – Deciding the contact and communication method6 Next Best Product to Buy Recommendation Whom to Sell, What to sell, When to sell5 Strategy Implementation Setting up campaign management, Test – Control based implementation 7 Tracking of Cross-Sell campaigns Response tracking, ROI measurement8 Cross selling Revenue Increase *https://www.analyticsvidhya.com/blog/2015/08/learn-cross-selling-upselling/
- 12. The Competition. Founded No Of Employees Funding Pricing (Retailer) Adoptive segmentation A to Z Infrastructure Universal App 2009 ~250 $4.48M in 3 Rounds 2010 ~30 Undisclosed Seed Funding 2008 ~30 $9.74M in 5 Rounds 2010 ~20 N/A 2011 ~30 $1.98M in 2 Rounds 2016 4 €10K Seed Funding
- 13. The Competitive Advantage. Business Model Transactional Adaptive Segmentation Leverage Marketing Spending – cross sale Dynamic Marketing
- 14. The Prediti Team. Operations Konstantinos Soteriou 3 years experience in Business Intelligence. BSc in Applied Mathematics, University of Crete, MSc in Mechanical Engineering University of Cyprus. https://cy.linkedin.com/in/konstantinossoteriou Decision Analyst Panayiotis Panayiotou 12 years experience in a Market research company, as a regional director of Decision Systems, and predictive modeling https://cy.linkedin.com/in/panayiotis- panayiotou-5394a69 Technology Stephanos Christophorou Full stack developer. BSc in Computer science, University of Cyprus,, hacking life style. https://cy.linkedin.com/in/stefanoschrs Sales - Marketing Andy Hadjiadamou 5 years experience in Carrefour group as a buyer. MBA holder from CIIM. Serial entrepreneur . https://www.linkedin.com/in/andy- hadjiadamou-56b12588
- 15. Supporters.