Digital retailing is capturing headlines and inspiring spirited debate as retailers plan how best to invest for future success. But beyond the headlines, physical stores remain the foundation of retailing, evidenced by the fact that 90 percent of all retail sales are transacted in stores and 95 percent of all retail sales are captured by retailers with a brick-and-mortar presence.
Marketing proposal for the launch of a new energy drink - Activade Pure. Application of knowledge and practical tools to develop an effective integrated marketing strategy to drive awareness, brand loyalty, and sales.
Digital retailing is capturing headlines and inspiring spirited debate as retailers plan how best to invest for future success. But beyond the headlines, physical stores remain the foundation of retailing, evidenced by the fact that 90 percent of all retail sales are transacted in stores and 95 percent of all retail sales are captured by retailers with a brick-and-mortar presence.
Marketing proposal for the launch of a new energy drink - Activade Pure. Application of knowledge and practical tools to develop an effective integrated marketing strategy to drive awareness, brand loyalty, and sales.
Two month summer internship in Karnataka agro chemicals was a great learning experience.
The theoretical knowledge, concept were getting cleared as the practical work on the field was quite a special .
The valuable interactions with the farmer and agri-professionals in the organizations help me for survey.
Acquire new learning through challenging and meaningful activities in agriculture input market.
I am confident that this experience when bundled together will surely help me to mould my career.
This presentation was submitted for the Marketing Spotlight first round. The case was about to regain the brand image of Aarong Pasteurized milk after the negative report publication through press release by reputed university. We showed some big ideas within 15 slides.
Coffee chains in Vietnam - Brand review - Q4/2015Buzzmetrics
UNDERSTANDING BRANDS IN COFFEE CHAIN MARKET IN VIETNAM THROUGH DISCUSSIONS ON SOCIAL MEDIA:
- Which brands are most-talked about on social media?
- Which activities or content angles drives top brands’ discussions?
- What is the sentiment towards top leading brands?
- How are brands ranked in terms of key attributes?
Top Ways To Reach Your Target Audience PowerPoint Presentation SlidesSlideTeam
Top Ways To Reach Your Target Audience PowerPoint Presentation Slides is a gripping way to present your customer strategy. Using our effective target marketing PPT theme you can showcase the buyer persona to portray the target market segment. Depict your B2B or B2C market based on geographic, psychographic, and behavioral parameters through this consumer strategy PowerPoint presentation. Illustrate marketing targeting options like micro-market, niche market, differentiated market, and mass-market via our increasing customer reach PPT deck. Methods used to target and address audience PowerPoint themes are useful for marketers to present a step-by-step customer strategy. Strong data visualization tools included in this marketing strategy PPT template help you elucidate market size analysis, competitive landscape, etc. Use this marketing to the right audience PowerPoint presentation to describe customer success metrics like customer churn, and net promoter score. By downloading our marketing strategy PowerPoint deck, you will get access to vital stats on customer behavior, preferences, and habits. https://bit.ly/3a2v4c7
Digital Disruption Proposal: FridgePilot Lewis Hill
Original idea for disruptive digital proposal-
FridgePilot will enable today’s consumers to eat better, save money and save time.
FridgePilot’s secret ingredient is that it communicates with RFID sensors on food packaging: silently and wirelessly updating your app with the information you need to have more taste and less waste.
How To Segment And Target The Right Customer PowerPoint Presentation SlidesSlideTeam
This complete presentation has PPT slides on wide range of topics highlighting the core areas of your business needs. It has professionally designed templates with relevant visuals and subject driven content. This presentation deck has total of fifty eight slides. Get access to the customizable templates. Our designers have created editable templates for your convenience. You can edit the colour, text and font size as per your need. You can add or delete the content if required. You are just a click to away to have this ready-made presentation. Click the download button now. https://bit.ly/3fSsHKZ
'This is Beauty & Health' is a market research conducted in January 2017. We gathered hundreds of insights about the beauty- and health market. This presentation gives you a unique view on the main insights, placing them in a retail-perspective.
In-Store Tracking: At the Core of the Consumer JourneyRommell Montenegro
The bulk of market research focuses on traditional quantitative methodologies in areas such as Brand research and CX/CSAT surveys, but business leaders increasingly want to look deeper into the purchase funnel, and specifically pay closer attention to Consumer Journey research. Yet Consumer Journey is a challenging area of research, as it represents a complex framework of physical and emotional engagements with a product and/or brand.
Physical: online and offline elements that take the consumer from thought to action
Emotional: both fast and slow thinking (behavioral economics) that include the locating, exploring and dreaming thought processes the consumer engages in
Consumers cannot always tell us why they do what they do, or how they reach a particular decision, so traditional surveys only tell part of the story. The rest has to be accomplished with “in the moment” observation – allowing us to identify shoppers’ activities, decision-making skills, touch points and triggers to pinpoint the teachable moments where you can reach or persuade them. The presentation will provide detail on the latest developments in In-Store Tracking – what it is, how it works, how to use the data, and top tips for a successful project implementation. Included will be actual research output samples, such as videos, heat-maps etc., as well as case studies from leading consumer brands.
How To Develop The Perfect Target Customer Personas PowerPoint Presentation S...SlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes How To Develop The Perfect Target Customer Personas PowerPoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of fifty eight slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below. https://bit.ly/2ZMSIG6
Marketers always ask such questions like: who use the product? When do they use the product? What are consumers’ attitudes towards the product? Marketing research may answer those questions by applying Usage & Attitude Test (U&A test).
Usage and Attitude surveys (U&A) give marketers an opportunity to thoroughly review product or service within its marketplace so that marketers have well understanding about product’s appeal, strengths, weaknesses and any gaps to enhance business performance. In addition, Usage and Attitude surveys (U&A) gives marketers insights regarding brand perception, then help marketers in evaluating how well the product is known within the market
Loyalty Programs are going mobile. This presentation lays out some of the reasons why we're seeing a shift in Loyalty to mobile, and the best way businesses can take advantage of it.
Rewardzapp is a mobile application idea proposed as a final project during internship under Prof. Sameer Mathur, IIM Lucknow. This presentation is a marketing plan for Rewardzapp.
Advertising & Promotional Practices Among U.S. Supermarket RetailersAptaris
Advertising is an essential part of doing business in the food industry. But change is happening and keeps on coming. Increasingly, customers are in control, dictating how, where and when they want communications and the demand for relevant content is key. How do food retail advertising and marketing executives make the best use of their budgets and various communication vehicles in order to be successful?
We'll examine:
- The advertising and promotional practices in the supermarket today with a look at expected use in the next few years.
- Learn how food retail advertising and marketing executives make the best use of their budgets.
- Various communications vehicles in order to be successful.
2014 Customer Loyalty ASEAN Conference: Mike AtkinJim D Griffin
Mike Atkin discusses global trends in customer loyalty marketing, using a case-study approach. Mike, the keynote speaker at the conference, is the Chairman of Customer Strategy Network.
This is a guide, shared by centricweb.co.uk, to mobile loyalty for small and medium businesses. It makes a case how SMEs can boost their sales and retain customer value using mobile loyalty programmes on their own branded apps.
Two month summer internship in Karnataka agro chemicals was a great learning experience.
The theoretical knowledge, concept were getting cleared as the practical work on the field was quite a special .
The valuable interactions with the farmer and agri-professionals in the organizations help me for survey.
Acquire new learning through challenging and meaningful activities in agriculture input market.
I am confident that this experience when bundled together will surely help me to mould my career.
This presentation was submitted for the Marketing Spotlight first round. The case was about to regain the brand image of Aarong Pasteurized milk after the negative report publication through press release by reputed university. We showed some big ideas within 15 slides.
Coffee chains in Vietnam - Brand review - Q4/2015Buzzmetrics
UNDERSTANDING BRANDS IN COFFEE CHAIN MARKET IN VIETNAM THROUGH DISCUSSIONS ON SOCIAL MEDIA:
- Which brands are most-talked about on social media?
- Which activities or content angles drives top brands’ discussions?
- What is the sentiment towards top leading brands?
- How are brands ranked in terms of key attributes?
Top Ways To Reach Your Target Audience PowerPoint Presentation SlidesSlideTeam
Top Ways To Reach Your Target Audience PowerPoint Presentation Slides is a gripping way to present your customer strategy. Using our effective target marketing PPT theme you can showcase the buyer persona to portray the target market segment. Depict your B2B or B2C market based on geographic, psychographic, and behavioral parameters through this consumer strategy PowerPoint presentation. Illustrate marketing targeting options like micro-market, niche market, differentiated market, and mass-market via our increasing customer reach PPT deck. Methods used to target and address audience PowerPoint themes are useful for marketers to present a step-by-step customer strategy. Strong data visualization tools included in this marketing strategy PPT template help you elucidate market size analysis, competitive landscape, etc. Use this marketing to the right audience PowerPoint presentation to describe customer success metrics like customer churn, and net promoter score. By downloading our marketing strategy PowerPoint deck, you will get access to vital stats on customer behavior, preferences, and habits. https://bit.ly/3a2v4c7
Digital Disruption Proposal: FridgePilot Lewis Hill
Original idea for disruptive digital proposal-
FridgePilot will enable today’s consumers to eat better, save money and save time.
FridgePilot’s secret ingredient is that it communicates with RFID sensors on food packaging: silently and wirelessly updating your app with the information you need to have more taste and less waste.
How To Segment And Target The Right Customer PowerPoint Presentation SlidesSlideTeam
This complete presentation has PPT slides on wide range of topics highlighting the core areas of your business needs. It has professionally designed templates with relevant visuals and subject driven content. This presentation deck has total of fifty eight slides. Get access to the customizable templates. Our designers have created editable templates for your convenience. You can edit the colour, text and font size as per your need. You can add or delete the content if required. You are just a click to away to have this ready-made presentation. Click the download button now. https://bit.ly/3fSsHKZ
'This is Beauty & Health' is a market research conducted in January 2017. We gathered hundreds of insights about the beauty- and health market. This presentation gives you a unique view on the main insights, placing them in a retail-perspective.
In-Store Tracking: At the Core of the Consumer JourneyRommell Montenegro
The bulk of market research focuses on traditional quantitative methodologies in areas such as Brand research and CX/CSAT surveys, but business leaders increasingly want to look deeper into the purchase funnel, and specifically pay closer attention to Consumer Journey research. Yet Consumer Journey is a challenging area of research, as it represents a complex framework of physical and emotional engagements with a product and/or brand.
Physical: online and offline elements that take the consumer from thought to action
Emotional: both fast and slow thinking (behavioral economics) that include the locating, exploring and dreaming thought processes the consumer engages in
Consumers cannot always tell us why they do what they do, or how they reach a particular decision, so traditional surveys only tell part of the story. The rest has to be accomplished with “in the moment” observation – allowing us to identify shoppers’ activities, decision-making skills, touch points and triggers to pinpoint the teachable moments where you can reach or persuade them. The presentation will provide detail on the latest developments in In-Store Tracking – what it is, how it works, how to use the data, and top tips for a successful project implementation. Included will be actual research output samples, such as videos, heat-maps etc., as well as case studies from leading consumer brands.
How To Develop The Perfect Target Customer Personas PowerPoint Presentation S...SlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes How To Develop The Perfect Target Customer Personas PowerPoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of fifty eight slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below. https://bit.ly/2ZMSIG6
Marketers always ask such questions like: who use the product? When do they use the product? What are consumers’ attitudes towards the product? Marketing research may answer those questions by applying Usage & Attitude Test (U&A test).
Usage and Attitude surveys (U&A) give marketers an opportunity to thoroughly review product or service within its marketplace so that marketers have well understanding about product’s appeal, strengths, weaknesses and any gaps to enhance business performance. In addition, Usage and Attitude surveys (U&A) gives marketers insights regarding brand perception, then help marketers in evaluating how well the product is known within the market
Loyalty Programs are going mobile. This presentation lays out some of the reasons why we're seeing a shift in Loyalty to mobile, and the best way businesses can take advantage of it.
Rewardzapp is a mobile application idea proposed as a final project during internship under Prof. Sameer Mathur, IIM Lucknow. This presentation is a marketing plan for Rewardzapp.
Advertising & Promotional Practices Among U.S. Supermarket RetailersAptaris
Advertising is an essential part of doing business in the food industry. But change is happening and keeps on coming. Increasingly, customers are in control, dictating how, where and when they want communications and the demand for relevant content is key. How do food retail advertising and marketing executives make the best use of their budgets and various communication vehicles in order to be successful?
We'll examine:
- The advertising and promotional practices in the supermarket today with a look at expected use in the next few years.
- Learn how food retail advertising and marketing executives make the best use of their budgets.
- Various communications vehicles in order to be successful.
2014 Customer Loyalty ASEAN Conference: Mike AtkinJim D Griffin
Mike Atkin discusses global trends in customer loyalty marketing, using a case-study approach. Mike, the keynote speaker at the conference, is the Chairman of Customer Strategy Network.
This is a guide, shared by centricweb.co.uk, to mobile loyalty for small and medium businesses. It makes a case how SMEs can boost their sales and retain customer value using mobile loyalty programmes on their own branded apps.
Inscrutable layers of knowledge unveiled to optimize the results of your loya...Comarch
How to unveil the real value of your data? The knowledge is there, but how can it be used? Case studies of Comarch projects regarding loyalty around the world.
The State of Customer Devotion in UAE Retail: Part TwoICLP_Loyalty
If you believe your customers are cheating on you with other retail brands, it is time to focus your attention on strategies that can create true customer devotion. Part two of our customer devotion series focuses on the levers you can pull to achieve a loyal customer base.
Customer centricity marketing masterclass in LisbonMichael Leander
These are slides from the Marketing Customer Centricity Masterclass in Lisbon, Portugal. Organized by Mediapost Portugal and presented by Michael Leander with Antoine Blanchys.
The State of Customer Devotion in UK Retail: Part TwoICLP_Loyalty
If you believe your customers are cheating on you with other retail brands, it is time to focus your attention on strategies that can create true customer devotion. Part two of our customer devotion series focuses on the levers you can pull to achieve a loyal customer base.
http://repeatbusiness-guaranteed.co.uk
t: 01202 233433
95% of UK consumers appreciate customer loyalty programs.
Loyalty programs are a great way of adding value to customer visits and giving them a reason to return in the future.
To create loyal customers who always use your business over your competitors you need to acknowledge their loyalty and reward them for their business.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
2. Future Group Loyalty Programs
Big Bazaar - Consumer Research
PRANJAL PRAVIN
DINESH KUMAR C
3. Analysis of Survey Data
Pain Points / Gaps
Consumer Research
Recommendations
Road to the Findings
4. Consumer Research - Objectives
To achieve
one lakh crore
revenue
Vision 2021
Increase customer
engagement for
existing loyalty
customers
Increase the existing
loyalty customers’
share of wallet for our
loyalty programs
Understand
customers’ awareness
and perception about
our loyalty programs
Increase the number
of loyalty customers at
Big Bazaar
5. Survey Questionnaire
Interviews with Store Personnel
PRIMARY RESEARCH
Consumer feedback/complaint forums
Mobile App reviews for Future Pay
SECONDARY RESEARCH
Store ambience
Assortment of goods
Customer segments visiting
Customer service
STORE VISIT - OBSERVATION
Research Plan
6. 70%
40%
30%
60%
PERCENTAGE OF LOYALTY PROGRAM
CUSTOMERS
At least 70% of the customers are enrolled
in one or more loyalty programs
COMPARISON TO OTHER BRAND
LOYALTY CARDS.
At least 40% of the customers find Big
Bazaar loyalty cards better than the
other brand loyalty cards
EXPERIENCE OF LOYALTY PROGRAM
At least 60% of the customers are happy
with the loyalty program enrolled in and
would recommend it to others
AWARENESS ABOUT FUTURE PAY
WALLET APP
At least 30% are aware of the future
pay wallet app and are using
Assumptions & Hypotheses Considered
7. Primary Research
Survey Questionnaire
Loyalty Program used
Awareness about its benefits
Reasons, if not using any loyalty programs
LOYALTY PROGRAMS AWARENESS
Other brand loyalty programs used
Comparative rating
COMPETITIVE LANDSCAPE
Communication about benefits
Issues while using, if any
Overall user experience rating
EASE OF USE
8. Analysis of Survey Data
Pain Points / Gaps
Loyalty Customers
- An Overview
Recommendations
Road to the Findings
10. Customer visit frequency
More than once per
week, 5%
Once per week,
10%
Once in 15 days,
21%
Once in a month,
39%
Once in 3 months
or more, 24%
BB Mulund
BB Kandivali
BB Goregaon
BB Vile Parle
BB Matunga
21-30
32 %34%
31-40
32 %53%
21-30
32 %44%
31-40
32 %40%
31-40
32 %32%
Age groups visiting frequently
11. 0%
10%
20%
30%
40%
50%
Monday Tuesday Wednesday Friday Saturday
Day-wise footfall
21-30 31-40 41-50
Customers Footfall
Inferences on Likeliness to visit a BB store:
21-30 age group:
• least likeliness on crowded days like Wednesday
and Saturday
• higher likeliness on other days
31-40 age group:
• high likeliness on Wednesday and Saturday
• consistently above 25% on all days
41-50 age group:
• more likeliness on Wednesday
• likeliness of 12%-20% on other days
14. Future Pay Awareness Vs Usage
41%
MULUND
16%
23%
MATUNGA
7%
32%
VILE PARLE
15%
27%
KANDIVALI
9%
38%
GOREGAON
13%
16%
HIGHEST USAGE
MULUND
LEAST USAGE
MATUNGA
7%
15. Analysis of Survey Data
Pain Points / Gaps
Loyalty Customers
- An Overview
Recommendations
Road to the Findings
16. Reasons for not using Loyalty Programs
20% 21% 19%
0%
20%
40%
60%
80%
100%
Not aware of the
benefits
Didn't find the
benefits attractive
Not a regular
shopper at Big
Bazaar
Major reasons for not using loyalty
programs
Mulund VileParleMatunga Kandivali Goregaon
34% 25% 35% 15% 38%
Others
(Prior
bad
experience)
Others
(Prior
bad
experience)
Did not find its
benefit
attractive
enough
Not a
regular
shopper at
big bazaar
Not a
regular
shopper at
big bazaar
17. MULUND
Terms & Conditions
applied on the offers
30%
MATUNGA
Network issue
42%
Major Issues in Loyalty usage
VILE PARLE
Billing Pause issue
25%
KANDIVALI
Billing Pause issue35%
GOREGAON
Network issue48%
18. Nooption tosave debit/credit
card inthe wallet
Unaware ofoffline OTP
or
Delayed reception ofOTP
Uninformed about the
expiry ofpoints inthe card
Terms &Conditions applied
onoffers and benefits
Future Pay
Notcompletely aware of
howtoloadmoney inthe app wallet
Lessinformed storepersonnel
about loyalty benefits &offers
Other pain points in loyalty usage
20. 67%
BB Loyalty Programs
are better More or lessthe same
Other brand loyalty programs
are better
21% 11%
Competitive Landscape
(Store-wise)
BB Loyalty Programs
are better
Other brand loyalty
programs are better
MULUND
KANDIVALI
Majority responses
21. Lorem
ipsum
Shoppers stop
1. Exclusive cash counter only for card
holders
2. Exclusive benefits and privileges for
members
3. Invites to exclusive events and
discount sales
4. Free home delivery alterations over
purchase of 2500
Future group
Reliance one
Landmark group
1. Accepted in 350+ stores which fall
under landmark group.
2. Personalized offers such as out of
store offer or other exclusive
discounts available.
3. Free enrollment
4. Exclusive store promotion
discount
1. One card for multi purpose use-
applicable in all reliance stores.
2. Receive the card no. And point
balance on the go
3. Points never expire
4. Special birthday discounts
1. PAYBACK CARD - points added or
redeemed on every transaction.
2. Savings club - 10% discount on every
bill, applicable on selective stores.
3. Profit club - get benefit of Rs.1000 or
2000 at the end of the cycle.
4. Future pay wallet- exclusive
cashbacks, price match and other
offers.
Comparative Analysis - Competitors
22. STRENGTHS WEAKNESSES
THREATS OPPORTUNITIES
1. Limited personalized offers or
benefits, Eg: Savings club
2. The benefits and offers available
with a Savings club card can only be
availed in a store where BBSC is
enrolled
1. Growing awareness and brand
consciousness about Future pay
Wallet app
2. Personalized Cross- selling and Up -
selling of products
3. Creating Different/Premium
segments with more benefits
4. Offers on most sought-after goods,
Eg: Mobile phones
1. Attractive promotional offers to attract
customer through discounts, sales,
Exchange offers etc.
2. Good branding and advertising focused
on providing the lowest-priced products
attract majority of the customers
3. Payback usable at other brand
online/offline stores to add points, Eg:
BookMyShow, Flight bookings
1. Strong competition from domestic
players
2. Big Data, AI & Machine Learning
3. Growing technology and online
markets can severely affect the
market share
MARKETS
SWOT Analysis (Future group Loyalty Programs)
23. Low income
segment
Middle class
segment
Upper (luxury)
segment
Value-for-money goods with
discounts and promotional offers
Wide variety of goods in almost all
categories. Eg, fashion, electronics,
child care etc.
Segmentation PositioningTarget segments
Price conscious
customer base
with the touch of
“indianness”
Big Bazaar - Market Strategy
Limited/ Upcoming products
24. Providing the ultimate sense of touch and feel for satisfaction
Market development in almost all the parts of India
Present in prime location having focus on working people
Maintained sustainability in the market with HDLP strategy
Hafte Ka Sabse Sasta Din
The Great Exchange Offer
HDLP- Har Din Lowest Price
Big Bazaar - USP & Point of Differentiation
25. Product Category Preferred
Baby Products,
2% Clothes, 2%
Groceries,
47%
Dairy Products,
2%
Home products,
4%
Whole basket
of goods, 44%
85%
Mulund
Groceries and
Daily use items
93%
Matunga
Whole Basket of goods
95%
Vile Parle
Groceries and
Daily use items
81%
Kandivali
Whole Basket of goods
87%
Goregaon
Whole Basket of goods
26. Analysis of Survey Data
Pain Points / Gaps
Loyalty Customers
- An Overview
Recommendations
Road to the Findings
27. TOP DRIVERS OF
CUSTOMER SATISFACTION
Whether participating
in the loyalty program
is an enjoyable
experience
Whether the
loyalty program
meet their needs
Did not have any issues
Program rewards/benefits appealing
Loyalty Satisfaction & Engagement
HAPPY,
WOULD RECOMMEND IT
35%
LOYALTY CUSTOMERS
33%
SATISFIED,
WILL CONTINUE USING
62%
28. A
C
D
B
Website and social media
promotions focused on the
benefits and usage
Promoting the benefits and
exclusive offers applicable for
loyalty customers only
Identifying the products that are
sold most and least to use their
stack as promotional space
In-store signage at spaces with
more visibility
SALES
IN STORE PROMOTION
DIGITAL MARKETING
VISUAL
MERCHANDISING
Creating
awareness to
get new
customers
Engaging
enrolled
customers
KEY STRATEGY
TO PROMOTE LOYALTY PROGRAM
Recommendations
Increasing Awareness
29. Personalized communication to the loyalty
customers, with their store geolocation and
relevant offers
Eg: “Exclusively for You”, “available at
Mulund BB store”
01
Creating digital platforms for customers to
share their reviews and experiences about
loyalty usage
Eg: Blogging - Influencers/ Positive online PR
and FB page for Payback users
02
Promoting the loyalty programs and their benefits as a
whole, on Social media and other digital platforms
Eg: Promoting Future Pay instead of
Offers availed on Future Pay
03
04
Explaining about loyalty program on website-
points redemption, availing benefits in
customers’ perspective
Recommendations
Digital Marketing
30. Profit generating units
Promotional signage at fast moving
products stack to cross-sell/ up-sell
Eg: Signage on Shampoos, Rice
(High-demand goods on non-offer
days also)
Image enhancement
focused on in-store signage
Eg: Adding Future Pay
signage, Store-specific
promotional strategies,
Using TV for loyalty
promotions
Trendy promotions for loyalty
customers
fbb oriented, in line with the
brand image
Eg: focus on fashion conscious
customers
Excitement creation/gamification
focused on promotional events
both online & offline
Eg: Young Elders Day on Thursday
Recommendations
Sales, In-store Promotions & Visual Merchandising
31. Recommendations
Others
Guidance to use Future Pay wallet
Clarity in using the wallet, loading
money, OTP generation
Training of Store Personnel
Keeping all the store personnel informed
about loyalty benefits
Eg: Awareness about single tender bill for
Profit club for more than Rs.1000
shopping
Creating Different/ Premium segments
with more benefits to increase loyalty
customer visit frequency
Eg: Profit club Premium/ Gold/ Silver
Creating a need for Loyalty
customers to visit more
Eg: Need for Profit club members to visit
at least once in a month to avail the offer
Clarity on Terms & Conditions
on offers availed and benefits for loyalty
customers, including the updates
Major objectives taken for the consumer research about loyalty programs:
Aligning with Future group’s vision for 2021 - to achieve one lakh crore revenue business, the objectives chosen were:
To understand the customers’ awareness and perception about different loyalty programs by Future group
To improvise the customer experience for existing loyalty programs
To increase the number of loyalty customers for Big Bazaar
To increase the existing loyalty customers’ share of wallet for our loyalty programs
Major objectives taken for the consumer research about loyalty programs:
Aligning with Future group’s vision for 2021 - to achieve one lakh crore revenue business, the objectives chosen were:
To understand the customers’ awareness and perception about different loyalty programs by Future group
To improvise the customer experience for existing loyalty programs
To increase the number of loyalty customers for Big Bazaar
To increase the existing loyalty customers’ share of wallet for our loyalty programs
Major objectives taken for the consumer research about loyalty programs:
Aligning with Future group’s vision for 2021 - to achieve one lakh crore revenue business, the objectives chosen were:
To understand the customers’ awareness and perception about different loyalty programs by Future group
To improvise the customer experience for existing loyalty programs
To increase the number of loyalty customers for Big Bazaar
To increase the existing loyalty customers’ share of wallet for our loyalty programs
Major objectives taken for the consumer research about loyalty programs:
Aligning with Future group’s vision for 2021 - to achieve one lakh crore revenue business, the objectives chosen were:
To understand the customers’ awareness and perception about different loyalty programs by Future group
To improvise the customer experience for existing loyalty programs
To increase the number of loyalty customers for Big Bazaar
To increase the existing loyalty customers’ share of wallet for our loyalty programs
Major objectives taken for the consumer research about loyalty programs:
Aligning with Future group’s vision for 2021 - to achieve one lakh crore revenue business, the objectives chosen were:
To understand the customers’ awareness and perception about different loyalty programs by Future group
To improvise the customer experience for existing loyalty programs
To increase the number of loyalty customers for Big Bazaar
To increase the existing loyalty customers’ share of wallet for our loyalty programs
Major objectives taken for the consumer research about loyalty programs:
Aligning with Future group’s vision for 2021 - to achieve one lakh crore revenue business, the objectives chosen were:
To understand the customers’ awareness and perception about different loyalty programs by Future group
To improvise the customer experience for existing loyalty programs
To increase the number of loyalty customers for Big Bazaar
To increase the existing loyalty customers’ share of wallet for our loyalty programs
Major objectives taken for the consumer research about loyalty programs:
Aligning with Future group’s vision for 2021 - to achieve one lakh crore revenue business, the objectives chosen were:
To understand the customers’ awareness and perception about different loyalty programs by Future group
To improvise the customer experience for existing loyalty programs
To increase the number of loyalty customers for Big Bazaar
To increase the existing loyalty customers’ share of wallet for our loyalty programs
Major objectives taken for the consumer research about loyalty programs:
Aligning with Future group’s vision for 2021 - to achieve one lakh crore revenue business, the objectives chosen were:
To understand the customers’ awareness and perception about different loyalty programs by Future group
To improvise the customer experience for existing loyalty programs
To increase the number of loyalty customers for Big Bazaar
To increase the existing loyalty customers’ share of wallet for our loyalty programs
Major objectives taken for the consumer research about loyalty programs:
Aligning with Future group’s vision for 2021 - to achieve one lakh crore revenue business, the objectives chosen were:
To understand the customers’ awareness and perception about different loyalty programs by Future group
To improvise the customer experience for existing loyalty programs
To increase the number of loyalty customers for Big Bazaar
To increase the existing loyalty customers’ share of wallet for our loyalty programs
Major objectives taken for the consumer research about loyalty programs:
Aligning with Future group’s vision for 2021 - to achieve one lakh crore revenue business, the objectives chosen were:
To understand the customers’ awareness and perception about different loyalty programs by Future group
To improvise the customer experience for existing loyalty programs
To increase the number of loyalty customers for Big Bazaar
To increase the existing loyalty customers’ share of wallet for our loyalty programs