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Mobile Marketing Statistics (Lesson 1) | Communications 4318 | Univ. of Denver | Professor Bob Bentz
This document provides an overview of mobile marketing, highlighting its growing importance and the need for businesses to adapt. It discusses trends in mobile device market share, the demographic distinctions between Android and Apple users, and the impact of smartphones on marketing strategies. The content aims to equip participants with the knowledge to effectively implement mobile marketing campaigns.
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Mobile Marketing Statistics (Lesson 1) | Communications 4318 | Univ. of Denver | Professor Bob Bentz
- 1. Mobile Marketing Overview Lesson1 – Your Message on the Move
- 2. University of DenverCommunications 4318 Mobile Marketing BobBentz.com Mobile is More Important Than… • Don’t leave home without it…
- 3. University of DenverCommunications 4318 Mobile Marketing BobBentz.com Carriers Bob Bentz, Communications 4318, University of Denver
- 4. University of DenverCommunications 4318 Mobile Marketing BobBentz.com Carrier Market Share • What led to Verizon’s growth last quarter?
- 5. University of DenverCommunications 4318 Mobile Marketing BobBentz.com Mobile Device Market Share Understand the demographics of the Android and Apple user. What happened to once mighty Blackberry?
- 6. University of DenverCommunications 4318 Mobile Marketing BobBentz.com Why Aren’t You Doing Mobile Marketing? Why do you think AT&T has more Apple iPhone users than T-Mobile?
- 7. University of DenverCommunications 4318 Mobile Marketing BobBentz.com Smartphones Bob Bentz, Communications 4318, University of Denver
- 8. University of DenverCommunications 4318 Mobile Marketing BobBentz.com Smartphone Growth in the USA • How has the proliferation of smartphones changed the way we market via mobile?
- 9. University of DenverCommunications 4318 Mobile Marketing BobBentz.com Mobile Device Market Share • Marketing to Millennials Much?
- 10. University of DenverCommunications 4318 Mobile Marketing BobBentz.com Mobile as a Medium Bob Bentz, Communications 4318, University of Denver
- 11. University of DenverCommunications 4318 Mobile Marketing BobBentz.com Why Aren’t You Doing Mobile Marketing? As a business owner, how would you overcome this problem of lack of expertise?
- 12. University of DenverCommunications 4318 Mobile Marketing BobBentz.com Going Online via Mobile • Why do you think BING isn’t as high as the others?
- 13. University of DenverCommunications 4318 Mobile Marketing BobBentz.com Time Spent with Media • How much longer until print is dead?
- 14. University of DenverCommunications 4318 Mobile Marketing BobBentz.com Time Spent with Mobile • With traditional TV viewing flat, where are consumers finding this extra time for mobile?
- 15. University of DenverCommunications 4318 Mobile Marketing BobBentz.com Online Video Growth
- 16. University of DenverCommunications 4318 Mobile Marketing BobBentz.com Streaming is Screaming
- 17. University of DenverCommunications 4318 Mobile Marketing BobBentz.com Mobile Advertising Bob Bentz, Communications 4318, University of Denver
- 18. University of DenverCommunications 4318 Mobile Marketing BobBentz.com Global Ad Spending by Medium • Is this what you would expect? Where might the projections be off?
- 19. University of DenverCommunications 4318 Mobile Marketing BobBentz.com Traditional vs. Digital • Which of these statistics surprises you?
- 20. University of DenverCommunications 4318 Mobile Marketing BobBentz.com Global Ad Spending by Medium • If more people will access the web via mobile than desktop by 2017, why do you think its share of ad revenues would still trail that of desktop?
- 21. University of DenverCommunications 4318 Mobile Marketing BobBentz.com Global Ad Spending by Medium • What do you think will be larger in five years? Mobile search or mobile display advertising?
- 22. University of DenverCommunications 4318 Mobile Marketing BobBentz.com Global Ad Spending by Medium • Imagine you sell print advertising, how would you answer your client who has just seen these stats from a company selling mobile advertising?
- 23. Welcome to theMobile Marketing Class I hope you come out of this with the ability to confidently run a mobile marketing campaign at your business or organization.