The document discusses the importance of multi-channel digital marketing. It notes that consumers are exposed to many information sources and need multiple touchpoints to make purchasing decisions. Effective multi-channel digital marketing integrates platforms like search, social media, paid ads, and more. The document provides statistics on digital trends in the Philippines and recommends four steps for a successful multi-channel campaign: research, strategy, implementation, and optimization.
Multi-channel Digital Marketing Success RecipeJomer Gregorio
The copy of my presentation entitled Multi-channel Digital Marketing Success Recipe. Used this material to give some real-life know-how as well as defend the case for digital marketing vs traditional marketing.
Venue: Centro Escolar University Manila
Date: January 19, 2017.
Audience: 3rd and 4th year marketing students from the said University.
Official pics: https://www.facebook.com/290468021096788/photos/?tab=album&album_id=968496463293937
Integrated Multi-channel Digital Marketing Strategies Dushyant Verma
This presentation on Integrated Multi-Channel Digital Marketing Strategies covers an overview of various Digital Marketing techniques i:e SEO, SMO, PPC, Display Adv, Email Marketing, Online Reputation Mangement and Affiliate Marketing, channels, and platforms to generate favorable actions or responses from targeted audiences.
Presentation used to support a training session run at BCF Technology to embrace digital marketing technologies tools
BCF technology is a worldwide provider of animal and veterinary diagnostic imaging solutions.
In this presentation, an attempt has been made to simplify the significance of digital marketing in terms of how beneficial actually it is in boosting the business community. Let us proceed to understand further.
Grow Your Business through Digital Marketing - Presentation by Maureen Storey of Virtuoso Digital Marketing and Sarah Weightman of Glow Creative. Delivered to participants at the Business Exchange North East Exhibition at The Sage, Gateshead in March 2011.
Multi-channel Digital Marketing Success RecipeJomer Gregorio
The copy of my presentation entitled Multi-channel Digital Marketing Success Recipe. Used this material to give some real-life know-how as well as defend the case for digital marketing vs traditional marketing.
Venue: Centro Escolar University Manila
Date: January 19, 2017.
Audience: 3rd and 4th year marketing students from the said University.
Official pics: https://www.facebook.com/290468021096788/photos/?tab=album&album_id=968496463293937
Integrated Multi-channel Digital Marketing Strategies Dushyant Verma
This presentation on Integrated Multi-Channel Digital Marketing Strategies covers an overview of various Digital Marketing techniques i:e SEO, SMO, PPC, Display Adv, Email Marketing, Online Reputation Mangement and Affiliate Marketing, channels, and platforms to generate favorable actions or responses from targeted audiences.
Presentation used to support a training session run at BCF Technology to embrace digital marketing technologies tools
BCF technology is a worldwide provider of animal and veterinary diagnostic imaging solutions.
In this presentation, an attempt has been made to simplify the significance of digital marketing in terms of how beneficial actually it is in boosting the business community. Let us proceed to understand further.
Grow Your Business through Digital Marketing - Presentation by Maureen Storey of Virtuoso Digital Marketing and Sarah Weightman of Glow Creative. Delivered to participants at the Business Exchange North East Exhibition at The Sage, Gateshead in March 2011.
Digital marketing for Future Focused BusinessesLaura Hampton
Impression's Liam Wade, Petar Jovetic, Edd Wilson and Mikey Emery provide their insights for advanced digital marketers. As presented at an event co-hosted by Google.
Digital is at the core of everything in marketing today. It refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. To know more about digital marketing, visit https://gloriouspoint.com/
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to promote brands through various forms of digital media.
Digital marketing includes Internet marketing techniques, such as
Search Engine 0ptimization (SEO)
Search Engine Marketing (SEM)
Link Building
Social Media Marketing
Display Advertising
Online Marketiong
Visit:https://www.apponix.com/Digital-Marketing-Institute/Digital-Marketing-Training-in-Bangalore.html
An introduction to digital marketing. What is digital marketing? What are the key trends in the digital marketing space? Why is digital marketing necessary? What is Marketing 4.0? How do you do digital marketing? What are the tools and technologies of digital marketing?
The Marriage of Traditional and Digital MarketingHileman Group
Weddings are fun, aren’t they? Especially when it’s for two equally important strategies in your life, like traditional and digital marketing. They are both special to your overall marketing mix, and you’re over the moon when they are happy and work well together.
But, coming from different backgrounds, how can we ensure marital bliss? In the following presentation, we identify common pitfalls and effective approaches to successfully transition current marketing tactics from traditional avenues to digital.
#What #is #Digital #Marketing
A beginner's guide by LIWTT.
Digital Marketing is the promotion of products and services via online medium. To know more please visit: http://www.liwtt.com/what-digital-marketing/
Presentation outline
Business strategy that incorporates digital marketing
Importance of having Business Website
Content marketing
Search engine marketing (SEM)
Search engine optimisation (SEO)
Digital Marketing, Types of Digital Marketing, Search Engine, Social Media, content , video , digital and email marketing, affilated marketing, product marketing
Digital marketing & campaign management by Sowmak BardhanSowmak Bardhan
This documents is to demonstrate my basic understanding and knowledge on Digital Marketing and Campaign Management.
However an new learned can refer to this document to understand the preliminary knowledge on
Digital marketing and Campaign Management.
Most of the contents in this document are written from my practical knowledge gain by working on these domain and few has been adapted and taken from various sources whose reference has been given to the next page.
Regard,
Sowmak Bardhan
Hybrid Marketing is a new term that is based on the value & demand of the new era of marketers.
The million dollar question: "Is it better to be GREAT at one thing or GOOD at several things?"
It's up to you to decide what path you take.
Digital marketing for Future Focused BusinessesLaura Hampton
Impression's Liam Wade, Petar Jovetic, Edd Wilson and Mikey Emery provide their insights for advanced digital marketers. As presented at an event co-hosted by Google.
Digital is at the core of everything in marketing today. It refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. To know more about digital marketing, visit https://gloriouspoint.com/
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to promote brands through various forms of digital media.
Digital marketing includes Internet marketing techniques, such as
Search Engine 0ptimization (SEO)
Search Engine Marketing (SEM)
Link Building
Social Media Marketing
Display Advertising
Online Marketiong
Visit:https://www.apponix.com/Digital-Marketing-Institute/Digital-Marketing-Training-in-Bangalore.html
An introduction to digital marketing. What is digital marketing? What are the key trends in the digital marketing space? Why is digital marketing necessary? What is Marketing 4.0? How do you do digital marketing? What are the tools and technologies of digital marketing?
The Marriage of Traditional and Digital MarketingHileman Group
Weddings are fun, aren’t they? Especially when it’s for two equally important strategies in your life, like traditional and digital marketing. They are both special to your overall marketing mix, and you’re over the moon when they are happy and work well together.
But, coming from different backgrounds, how can we ensure marital bliss? In the following presentation, we identify common pitfalls and effective approaches to successfully transition current marketing tactics from traditional avenues to digital.
#What #is #Digital #Marketing
A beginner's guide by LIWTT.
Digital Marketing is the promotion of products and services via online medium. To know more please visit: http://www.liwtt.com/what-digital-marketing/
Presentation outline
Business strategy that incorporates digital marketing
Importance of having Business Website
Content marketing
Search engine marketing (SEM)
Search engine optimisation (SEO)
Digital Marketing, Types of Digital Marketing, Search Engine, Social Media, content , video , digital and email marketing, affilated marketing, product marketing
Digital marketing & campaign management by Sowmak BardhanSowmak Bardhan
This documents is to demonstrate my basic understanding and knowledge on Digital Marketing and Campaign Management.
However an new learned can refer to this document to understand the preliminary knowledge on
Digital marketing and Campaign Management.
Most of the contents in this document are written from my practical knowledge gain by working on these domain and few has been adapted and taken from various sources whose reference has been given to the next page.
Regard,
Sowmak Bardhan
Hybrid Marketing is a new term that is based on the value & demand of the new era of marketers.
The million dollar question: "Is it better to be GREAT at one thing or GOOD at several things?"
It's up to you to decide what path you take.
2016 Multi-channel Digital Marketing PresentationJomer Gregorio
September 10, 2016. Digital Marketing - An Innovation to Modern Age at University of Caloon City Main Campus Manila Philippines.
The powerpoint presentation file for my talk about Multi-channel Digital Marketing and my life story as an Entrepreneur.
I am honored to share my knowledge to some 250+ marketing students who are about to graduate and exercise their marketing expertise in the marketplace.
I shared some of the inner knowledge I have learned in the past few years of running a digital marketing agency as well as working with clients around the world.
Thank you University of Caloocan City, its Teachers, Staffs, Marketing Students and Attendees. I hope to meet you again.
Multichannel marketing: definitions and rationale
The current state of multichannel marketing
Four things needed for multichannel marketing success:
Transitioning to an audience-centric approach
Integrating channels and devices
Making messages meaningful
Redefining success via measurement and insights
Die Zeiten einfacher Web-Anwendungen sind gezählt. Moderne Unternehmen stehen heute vor der Aufgabe, unterschiedlichste Kanäle, wie Web, Desktop, Mobile oder 3rd Party Clients, parallel bedienen zu müssen. Und das mit einer Architektur. Wie aber sieht eine passende Architektur aus? Welche neuen Herausforderungen ergeben sich durch die zusätzlichen Kanäle? Und welche Auswirkungen hat dies auf Aspekte wie Security, Schnittstellendesign oder das Datenmodell? In der Session „öffnen“ wir eine Web-Anwendung und stellen uns den Herausforderungen.
Oftmals wird "Multi-Channel" gleichgesetzt mit Responsive Design. Dies setzt allerdings voraus, dass jeder Channel mehr oder minder dieselben Use-Cases bedient. Ein echter Business-Mehrwert wird aber erst erreicht, wenn jeder Channel seine speziellen Eigenschaften ausspielt, was automatisch eine deutlich größere Flexibilität - auch auf Ebene der Architektur - verlangt. Genau hier setzt die Session an und zeigt, wie eine Architektur aufgebaut sein sollte, die deutlich mehr erlaubt als "nur" Responsive Design.
Presented at the National Conference for Database Marketing, where Harland Clarke was presented with the Gold Award for their work with Zions Bank in developing the Rapid Deployment Intelligent Onboarding Program.
Learn best practices for developing integrated multichannel marketing campaigns using social media, email, creative design and direct mail. Integrating these channels into the marketing mix will produce meaningful results that will keep your customers coming back for more.
How to Stop Random Acts of Channel Marketing, Using Platform Technology (Chan...Gage Marketing Group
Have your channel partners or distributors used the wrong logo, an outdated brochure or highlighted a product that no longer exists? Learn the best practices for channel management using channel marketing technology.
For more than 24 years, Minneapolis-based marketing agency Gage has created marketing and technological solutions for some of the world's best known brands to prevent random acts of marketing. If you are losing sleep over random marketing, check out this recent presentation from Gage's Mark Kurtz, who was a featured speaker at the June 2016 Channel Chiefs Conference Series. Contact us at hello (at) gage.com with any questions--tell us how we can help.
Learn how to build a minimum viable product using the Lean Startup methodology. Intended for people with no business background or familiarity with the Lean Startup Methodology.
Channel Rebates: What Works, What Doesn't, and What to do About itDeb Broderson
Channel Rebates are both an important element of your overall channel loyalty strategy, and a vital element of your ongoing relationship with your channel partners. As the industry transforms from a traditional transactional model to a subscription-based model it’s time to rethink company level incentives.
A distribution channel is the network of person and corporation involved in getting a product or service from the creator to the customer. Distribution channels are also known as marketing channels or marketing distribution channels.
With a variety of communication channels and various stakeholders involved - how to cross channels and unite parties? Is content still the king?
In our presentation, we collected top trends on how communication channels are used and what benefits they bring to patients and payers, as well how to cross channels and close the loop.
Channel Marketing Programs That Deliver ROIJuliann Grant
Are you looking for a blueprint for delivering, managing and improving channel marketing program performance? Be prepared when senior management challenges you on the contribution your marketing tactics make to channel programs.
You will learn:
Channel marketing tactics – The Model Evolution
Programs capitalizing on concierge and MDF
Best tactics for channel marketing programs
Measuring tactic performance with intent to improve ROI
State of marketing measurement survey 2014Prayukth K V
The 2014 State of Marketing Measurement Survey revealed CEOs desire all marketing
activities to be continuously measured and decision-making to be founded on strong
statistical evidence. The line between online and offline marketing channels is blurring, and the rise of mobile is diversifying industry metrics.
The scope of digital marketing is increasing day by day. To be an expert in internet or web marketing you have to know what is digital marketing, importance and different types of digital marketing including SEO, SMO, SEM, SMM, PPC, Email Marketing, Affiliate Marketing etc.
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
The most comprehensive marketing report of 2015 is here. Salesforce surveyed over 5,000 marketers globally to understand top priorities for 2015 across all digital channels. Inside this second annual report, you get an unparalleled look at the modern marketer’s mindset, including:
3 most pressing business challenges
Top 5 areas for increased spending
Biggest changes from 2014
Hottest trends in social, mobile, and email marketing
IAB europe priorities for digital measurementIAB Europe
This presentation shows the key results of IAB Europe’s Metrics and KPIs survey demonstrating the priorities for digital brand advertising across stakeholders. www.iabeurope.eu
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...Catalyst
In partnership with London Research, Catalyst and Xaxis’ new original research and report, “Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer Connections,” explores gaps in where consumers are spending their time and where advertisers are investing, revealing opportunities for marketers to adopt and advance omnichannel approaches to media and marketing for long-term growth.
Key takeaways:
• U.S. consumer trends and engagement compared to advertiser approach to search, social, ecommerce, gaming, CTV, DOOH, podcasts, and more
• Media consumption differences across key audience demographics and implications for omnichannel planning
• Brands’ mindset, approach, and recommendations for ongoing experimentation and testing into emerging platforms
• Barriers to adopting omnichannel programs and recommended solutions
• The impact of privacy and identity on consumers, advertisers, and omnichannel programs
Digital Marketing career and its scope is growing faster than before. To be an expert in web marketing you have to have knowledge on what is digital marketing, importance and different types of digital marketing including SEO, SEM, SMO, PPC, SMM, Email Marketing, Affiliate Marketing etc.
Facebook social media marketing presentation given to local San Luis Obispo small business owners.
Prevail PR
2220 Exposition Dr., San Luis Obispo, CA 93401
(805) 456-8636
http://prevailpr.com/
Philippines Digital & Content Marketing Landscape 2018Dennis Torrecampo
The Philippines Digital Landscape 2018: With a lot of help from WeAreSocial, Simon Kemp and Hootsuite Team and DigitalMarketingPH. Increasing social media focus, but where's the strategy? Brand awareness/engagement highlights, but stuck with traditional brand-mindset?
Stanley Rao is named as one of the “100 Most Influential Global Sales & Marketing Technology Leaders” by Marketing Times. He is an efficient leader, dynamic and democratic by innovating a wide range of organic growth techniques.
Mastering Topical Authority for SEO SuccessJomer Gregorio
Unlock the secrets to mastering topical authority and achieving SEO success with our latest insights. Learn how to elevate your content strategy and dominate search rankings. Ready to boost your SEO game? Dive into the full presentation now!
Full blog here - https://digitalmarketingphilippines.com/next-level-seo-mastering-topical-authority-for-seo-success/
How to Scale Your Digital Marketing Services in 2024Jomer Gregorio
Discover essential strategies for scaling your digital marketing services in 2024. From leveraging new technologies to optimizing workflows, this guide has everything you need to grow your business. Ready to take your digital marketing to the next level? Check out the presentation now!
Full blog here - https://digitalmarketingphilippines.com/how-to-scale-your-digital-marketing-services-in-2024/
Eager to enhance your website's visibility and attract more organic traffic? Explore the Top SEO Trends to Embrace in 2024 and keep pace with the competition! From optimizing for voice search to prioritizing user-centric content, this presentation shares the strategies that will skyrocket your search engine rankings. Take action now – click here to delve into the full presentation and elevate your SEO game!
Full blog here - https://digitalmarketingphilippines.com/top-seo-trends-to-embrace-in-2024-infographic/
Key Social Media Marketing Trends for 2024Jomer Gregorio
From emerging platforms to influencer strategies, uncover the insights you need to elevate your social media presence. Click here to read the full presentation and level up your marketing game today!
Full blog here - https://digitalmarketingphilippines.com/key-social-media-marketing-trends-for-2024-infographic/
2024 SEO Trends for Business Success (WSA)Jomer Gregorio
Ready to enhance your business with SEO strategies? Our latest presentation reveals the top trends driving success in 2024. Discover actionable insights crafted to improve your online visibility and propel business growth. Click below to uncover the key strategies for SEO success!
Full blog here - https://whitelabelseoagency.net/2024-seo-trends-for-business-success/
Excited to elevate your graphic design game? Our latest presentation unravels the trends you should focus on in 2024. Experiment on our insightful tips and innovative techniques to keep your designs fresh and engaging. Click below to discover the key trends driving creativity in the design world!
Full blog here - https://whitelabelseoagency.net/graphic-design-trends-to-focus-on-in-2024-infographic/
Top Marketing Channels to Leverage in 2024Jomer Gregorio
🚀 Wondering which marketing channels will dominate in 2024? Our latest presentation uncovers the top channels you need to leverage for maximum impact. Explore actionable insights and refresh your marketing game. Click below and revolutionize your strategy! 👉 #MarketingChannels #DigitalTrends #BusinessGrowth
Full blog here - https://digitalmarketingphilippines.com/top-marketing-channels-to-leverage-in-2024-infographic/
2024 Vision: Emerging Trends in Web Design and DevelopmentJomer Gregorio
🌟 Interested in what's next for web design and development? Our latest presentation reveals the emerging trends set to define the digital landscape in 2024. Explore innovative strategies to keep your website game strong. Click below to explore and revolutionize your approach! 👉 #WebDesign #WebDevelopment #DigitalTrends
Full blog here - https://digitalmarketingphilippines.com/2024-vision-emerging-trends-in-web-design-and-development/
Top Social Media Marketing Trends to Follow in 2024Jomer Gregorio
Take a closer look at the top trends shaping the landscape in 2024 through our presentation! Assess strategies that speaks to your business and revolutionize your social media game. Keep your digital engagement ever-growing, click below and be in the know!
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2024-infographic/
Stats and Trends Defining Visual Marketing in 2024Jomer Gregorio
Immerse yourself on the latest stats and trends shaping marketing in 2024! Our presentation is your exclusive ticket to understanding the dynamic world of visual content. Familiarize on the actionable insights that will redefine your approach and ensure your brand stands out. Read now to explore the visual marketing revolution!
Full blog here - https://digitalmarketingphilippines.com/stats-and-trends-defining-visual-marketing-in-2024-infographic/
Stats on Facebook Reels Marketers Cannot IgnoreJomer Gregorio
Ready to up your marketing game on Facebook Reels? Our latest deck presents must-know statistics that every marketer shouldn't overlook. Check it out now and unlock the secrets to Facebook Reels success!
Full blog here - https://digitalmarketingphilippines.com/stats-on-facebook-reels-marketers-cannot-ignore-infographic/
Key Trends and Insights for Content Marketing in 2024Jomer Gregorio
Redefine your content game with our latest presentation! Here are the key trends and insights shaping the landscape in 2024 to keep you at the forefront of digital storytelling. Click below and master the roadmap to content success!
Full blog here - https://digitalmarketingphilippines.com/key-trends-and-insights-for-content-marketing-in-2024/
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
Wondering how social media can fuel your business growth in 2024? In our latest presentation key insights into the evolving landscape of social media marketing are explored. Uncover strategies that can transform your business and keep you at the forefront of the dynamic digital world. Click below and discover the roadmap to success!
Full blog here - https://whitelabelseoagency.net/2024-insights-role-of-social-media-marketing-in-business-growth/
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingJomer Gregorio
Ready to ride the wave of viral success in 2024? Our latest presentation spills the secrets on how to elevate your business through social media marketing. Here are practical tips and strategies that will set your brand on fire. Click below to catch the viral vibes now! #SocialMediaMarketing #BusinessSuccess #ViralMarketing
Full blog here - https://digitalmarketingphilippines.com/viral-vibes-in-2024-how-to-elevate-your-business-social-media-marketing-infographic/
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
Curious about the future impact of social media marketing on business growth? Our latest presentation delves into key insights for 2024, unraveling the pivotal role social media plays in driving business success. Get ready to revolutionize your strategies and remain at the forefront in the digital landscape. Click below to explore the presentation now!
Full blog here - https://whitelabelseoagency.net/2024-insights-role-of-social-media-marketing-in-business-growth/
Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024Jomer Gregorio
Ignite your campaigns with a dose of power! In our latest presentation, we dissect the freshest digital marketing trends of 2024, ensuring your strategies aren't merely current but pioneering. Delve into the slides for practical insights that will propel your success. Tap below and explore today! #DigitalMarketing #Trends2024 #MarketingStrategies
Full blog here - https://digitalmarketingphilippines.com/fuel-your-campaigns-with-the-latest-digital-marketing-trends-of-2024-infographic/
Digital Marketing Strategies to Leverage the Buying Power of Gen ZJomer Gregorio
Ready to resonate with the passions and preferences of Gen Z? Our latest presentation unveils powerful digital marketing strategies tailored to tap into the unique buying influence of this dynamic generation. Dive in for actionable insights and make your brand a Gen Z favorite. Ready to enhance your marketing approach? Click to read now!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-strategies-to-leverage-the-buying-power-of-gen-z/
Trends and Strategies for PPC Advertising in 2024Jomer Gregorio
Elevate your advertising game! Our latest presentation unveils the hottest trends and game-changing strategies for PPC in 2024. Dive in to ensure your campaigns are not just up to date, but leading the pack. Ready to boost your PPC game? Click to read now!
Full blog here - https://digitalmarketingphilippines.com/trends-and-strategies-for-ppc-advertising-in-2024-infographic/
Video Marketing Trends to Incorporate into Your Marketing PlanJomer Gregorio
Elevate your marketing game with the latest trends in video marketing! Our presentation breaks down the must-know strategies to incorporate into your plan. Dive in for actionable insights that will set your brand apart. Ready to shine? Click to read now!
Full blog here - https://digitalmarketingphilippines.com/video-marketing-trends-to-incorporate-into-your-marketing-plan-infographic/
Digital Marketing Tips to Survive the Global InflationJomer Gregorio
Is global inflation affecting your marketing strategy? Discover actionable tips to navigate these economic challenges and keep your business thriving in the digital realm. Dive into the presentation now for insights that will make a real impact.
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-tips-to-survive-the-global-inflation-infographic/
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
3. CONSUMERS are exposed to
MULTITUDES of INFORMATION
ONE-TOUCH Marketing or Advertising is
NOT ENOUGH to get ATTENTION
4. BRANDS and BUSINESSES need MULTIPLE
TOUCH POINT to connect with CUSTOMERS
They need to implement an INTEGRATED MULTI-
CHANNEL DIGITAL MARKETING STRATEGY
6. 80% of Consumers need an
average of SIX TOUCH
POINTS before they make a
PURCHASING DECISION
Studies from Pointclear
recommends TWELVE TOUCH
POINTS per customer for
better results
7. Startups and SMEs have
LIMITED CAPITALIZATION
Many are reluctant to
spend for MARKETING
MULTI-CHANNEL DIGITAL
MARKETING provides a
very COST-EFFECTIVE
alternative that
DELIVERS RESULTS
8. MULTI-CHANNEL DIGITAL MARKETING:
is Effective in GENERATING
BUSINESS LEADS
Provides CONSIDERABLE
SAVINGS
Generates 2.8 times better
REVENUE GROWTH
Allows 3.3 times better
OPPORTUNITIES for EXPANSION
9. The 2014 Digital Marketer report from
Experian Marketing Services highlight
that up to 80 percent of
marketers from around the
world will run MULTI-CHANNEL
DIGITAL MARKETING
CAMPAIGNS
And SO SHOULD YOU!
11. In the INTERNET and SOCIAL MEDIA age,
customers can come from practically EVERYWHERE
Modern Consumers have more CONTROL OVER
THEIR CHOICES of products and services
12. They want INFORMATION
and CONFIRMATION first
before they buy
Businesses, brands
and marketers need
MULTI-CHANNEL
DIGITAL MARKETING
to reach out to these
types of customers
13. MULTI-CHANNEL DIGITAL MARKETING
is a strategy that combines various
kinds of direct and indirect marketing
channels to generate favorable
actions or responses from targeted
audiences
It may look like a complex web of
distinct channels all working
towards a similar end, and that is
connecting with potential
customers
More Potential Customers means
Better results for your business
17. Multi-channel marketing growth was spurred by the
evolution of multi-platform access to media
Desktops, laptops and notebooks are slowly being
dominated by web-enabled mobile gadgets and devices
18. The wide availability of internet-connect mobile devices
is causing a tremendous digital phenomena
In the US, mobile market penetration is at 71.8%
coming from 173 million smartphone owners
across the country
19. In the Philippines, mobile
penetration is at a whopping
101%, reflecting a 39%
Internet penetration rate from
a population of over 97 million
70% of the Philippines’ Netizen
population are below 29 years
of age
96% of its overall Internet
users are on Social Media
20. This presents a tremendous
opportunity for MULTI-CHANNEL
DIGITAL CAMPAIGNS
Companies who have initiated such
campaigns are already enjoying:
24% increase in Conversion Rates
25% increase in Click-through Rates
27% increase in Revenues
300% faster and much Improved ROI
21. These are indications of how important a
Multi-channel or Cross-functional Digital
Marketing Campaign is
24. Consumers today have
greater freedom with their
purchasing options
80% of these consumers
perform RESEARCH using
digital channels
The KEY to Digital Marketing
Success is to CONNECT and
ENGAGE with these types of
consumers
25. WHY IS MARKET
RESEARCH IMPORTANT?
Better Understanding of your clients
Clearly defines your Target Market
Create a tailored Marketing Strategy
Carefully Plan your marketing ahead
Create an Optimized Digital Marketing
Strategy based on your allocated
budget
26. HOW TO DO MARKET RESEARCH?
Identify the KEY Products And
Services
Identify your UNIQUE SELLING
POINT (USP)
Identify your TARGET MARKET
27. Identify the Goals And Objectives of
the campaign
Lead Generation
Increased social media followers
Boost brand awareness
Generate Sales
Identify Key Competitors and check
their activities online
HOW TO DO MARKET RESEARCH?
29. 137% of brands are ramping
up on their Multi-channel
Digital Marketing Strategies
They can INTEGRATE
display, mobile, social
and video marketing
into their digital
marketing mix
30. Provides you with a CLEAR ROADMAP on
marketing
Provides you with a CLEAR APPROACH
towards achieving business goals and
objectives
Enables you to reach TARGETED
AUDIENCES effectively
Ensures you spend your ADVERTISING
BUDGET wisely
Increases RESULTS, CONVERSIONS and
ultimately your PROFITS
WHY IS MARKETING STRATEGY IMPORTANT?
31. Goal Setting
Approach: Direct or Indirect
Marketing
Channels and Tactics
Offers and Promotions
Execute Steps and Strategies
HOW TO CREATE A MARKETING
STRATEGY?
34. SEO is the process of making your
website and business WORTHY for
ranking at the top of SEARCH ENGINE
RESULTS PAGES
SEO is vital for Digital Marketing
because:
93% of ONLINE EXPERIENCES
begin by using a search engine
59% of search engine users find
local businesses that satisfies their
needs
35. The Philippines remain a GOOD
TARGET for Search Marketing this
year and the next
84% of Filipino Internet users
engaged in some form of online
search activity each day
63% of Filipinos conduct their
search queries through their
mobile gadgets each day
36. Filipino search usage is
broken down according to:
69% - at home
21% - on the move
17% - inside a store
14% - while on a public
transport
37. SEARCH ENGINE OPTIMIZATION
is good for BUSINESSES who:
have LONG TERM GOALS of
appearing on the 1st page of
SEARCH ENGINE RESULTS
while getting FREE TARGETED
TRAFFIC and exposure
39. SMM is the process of utilizing the TOP
SOCIAL SITES to create brand
awareness, drive conversation and
connect to the most targeted audience
as possible
Social media users are increasing
by up to 25% this 2015
Up to 50% of businesses and digital
marketers are planning to increase
their SMM BUDGETS this year
40. The Philippine online community is still
crazy over SOCIAL MEDIA
Filipinos spend an
average of 4 hours each
day engrossed in their
favorite social network
94% of all Filipino Internet
users are in Facebook
In comparison, only 54% of
American netizens use Facebook
41. Filipinos are RELYING more on social
media for COMMUNICATING with
friends and loved ones
Facebook Messenger is used
by as much as 82% of Filipino
Internet users
Filipinos are the MOST ENGAGED
SOCIAL MEDIA USERS in the Asia-
Pacific region
42. SOCIAL MEDIA MARKETING is good for
BUSINESSES who want to:
Increase BRAND AWARENESS
REACH more people
Drive LEADS
Generate contests and promos
44. PPC Marketing is the process of
using top PPC networks such as
Google Adwords to reach
potential customers who:
Already have a NEED for
products and services
Are ACTIVELY SEARCHING
for these needs online
45. 85% of Filipino Internet users
search and watch ONLINE
VIDEOS about the brands,
products and services they are
interested in before they buy
Most won’t mind an ONLINE AD
83% believe that ADs that
provide RELEVANT
INFORMATION can actually
make their lives easier
46. 2015 would be a good year for
business owners and digital
marketers to capitalize on online
advertising, particularly NATIVE
ADVERTISING
Popular international media
websites are already using this
form of advertising in their sites
It is used by local counterparts
including GMANetwork.com and
ABS-CBNNews.com among others
47. PAY-PER-CLICK MARKETING is
good for BUSINESSES who
want to:
Get TARGETED TRAFFIC
quickly
Generate LEADS and
Increase SALES and
profits
49. Facebook Marketing is the process of using and maximizing
Facebook’s ADVERTISING PLATFORM to boost brand
awareness and reach more customers online
You can reach out to almost any kind of GENERAL CONSUMER
You just need to learn in
what groups and pages
your targeted customer
stay frequently go to at
Facebook
50. FACEBOOK MARKETING is good
for Businesses who want to:
specifically USE FACEBOOK
TO REACH OUT to a
SPECIFIC MARKET and
Get TRAFFIC QUICKLY
52. Traditional advertising has lost its dominance and touch
Internet advertising already surpassed AD spending
on cable and TV
72% of consumers want to CONNECT WITH BRANDS
using integrated digital marketing strategies
53. Three Most Important Aspects
of Marketing Implementation
The actual marketing STEPS AND
GUIDELINE
Stick to the MARKETING PLAN
and STRATEGY
Work CONSISTENTLY
55. While many have succeeded in their Digital Marketing
campaigns, many have also failed miserably
The reason for failure is NOT that the campaigns lack
creativity, quality materials and qualified personnel
56. It’s because they failed to establish Marketing
Analysis and Optimization
57. MARKETING OPTIMIZATION
WHY IS MARKETING ANALYSIS AND OPTIMIZATION IMPORTANT?
54% of unsuccessful
marketers FAILED TO
INVEST and prioritized
marketing analysis and
optimization
58. MARKETING OPTIMIZATION
WHY IS MARKETING ANALYSIS AND OPTIMIZATION IMPORTANT?
BENEFITS of marketing analysis, tests and optimization:
Identify what’s working and what’s not
Check which marketing channels produce
the most traffic and conversions
Check your visitor’s DEMOGRAPHICS and
BEHAVIOR
Uncover NEW OPPORTUNITIES
Check which keywords have the most
traffic (and use them later for paid ads)
59. MARKETING OPTIMIZATION
MOST IMPORTANT ASPECTS OF ANALYSIS AND OPTIMIZATION
Web analytics utilization
Data analysis
Optimized activities and
re-planning based on
actual data
60. MARKETING OPTIMIZATION
TOP 3RD PARTY ANALYTICS
Google Analytics
Clicky
Statcounter
HubSpot
Adobe Marketing Cloud
GoSquared
Moz Analytics
Webtrends
61. MARKETING OPTIMIZATION
TOP HOSTED ANALYTICS
Piwik Open Web Analytics
Visitors
Pageviews
Traffic Referrals
Traffic Sources
Average Session Duration
Percentage of New Sessions
TOP WEB ANALYTICS METRICS
Demographics
Mobile and Desktop Users
63. The marketing and
business world is
continuously EVOLVING
To get on TOP OF THE
GAME and compete
effectively it is
important that you
make use of effective
Digital Marketing tools
64. With new platforms,
new channels and
new opportunities,
brands, organizations
and businesses
COULD NOT AFFORD
to remain IDLE and
focus only on
traditional marketing
channels
65. They should take action
now and start
PREPARING, PLANNING
and LAUNCHING for a
multi-channel campaign
And bring their
business to this new
age of DIGITAL
MARKETING
66. Like my Page on Facebook to get the
download of this presentation later today.
https://www.facebook.com/jomerbgregorio