SlideShare a Scribd company logo
STEP 1
THANK YOUR
SPONSORS
— PROFUSELY
Appreciation goes a long way, and
there’s a $1 billion pool per year
spent on event sponsorships.
STEP 3
DEBRIEF THE STAFF
Get opinions and evaluations from those who attended.
STEP 6
ANALYZE AND RECORD BASIC DATA
The number of attendees, leads generated, etc. can quantifiably
measure the success of your event.
STEP 9
ANALYZE THE BUDGET
Look for shortcomings, missed projections and holes that
can be fixed.
STEP 15
TRACK RELATED NEW REVENUE
Calculate sales generated specifically by event attendees
over the next several months.
STEP 18
CREATE QUALITY FOLLOW-UP CONTENT
White papers and blogs can frame your brand as a thought
leader, while also continuing the discussion.
20 STEPS
TO TAKE AFTER
YOUR B2B EVENT
STEP 2
THANK
EVERYONE ELSE
This includes attendees, staff,
volunteers, speakers, performers
and vendors.
STEP 5
SEEK FEEDBACK
FROM ATTENDEES
Use surveys and email
questionnaires to anecdotally
measure the event’s success.
STEP 8
DO A
TECHNOLOGY
REVIEW
Did event apps and registration
platforms work as expected?
STEP 11
REACH OUT TO
TRADITIONAL
MEDIA
Provide photos, video
and key takeaways.
STEP 14
CREATE AN
ATTENDEE
PROFILES FOLDER
Know your customers! Leverage
information collected at registration,
via event activity tracking, post-event
social media monitoring, etc.
STEP 17
KEEP
ATTENDEES
ENGAGED
Plan additional online events,
such as webinars.
STEP 20
ROUND UP
RETURNEES
Send invites or “save the date”
notices for the next event.
STEP 12
HAVE THE SALES TEAM FOLLOW UP
Someone was collecting visitors’ business cards, right?
BLOG
THANK
YOU!
STEP 4
EVALUATE THE
“WRINKLES”
Which special sessions and
gimmicks worked, and which didn’t?
STEP 13
BUT AVOID
THE HARD SELL
With new prospects, focus
first on developing a relationship.
SALE
STEP 10
POST THE
HIGHLIGHTS
Any videos or notes from
speeches and discussions should
be posted on social media and
the event web page.
STEP 7
ANALYZE
ATTENDANCE
BY SESSION
For future reference, what
was popular? What were the
busiest times?
STEP 19
MEASURE
INTEREST
BY EMAIL
Ask attendees to be added to
email distribution lists, then track
the open and click-through rates.
STEP 16
MONITOR
SOCIAL MEDIA
Unsolicited feedback could be
more honest and useful. Track
event-related tweets, posts and
likes, too.
agencyea.com

More Related Content

What's hot

10:10am - Jen Witt - Match Group apps and the mobile web
10:10am - Jen Witt - Match Group apps and the mobile web  10:10am - Jen Witt - Match Group apps and the mobile web
10:10am - Jen Witt - Match Group apps and the mobile web
Digiday
 
The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine
MediaPost
 
Explore the marketing 4.0 with just 3 slides.
Explore the marketing 4.0  with just 3 slides.Explore the marketing 4.0  with just 3 slides.
Explore the marketing 4.0 with just 3 slides.
Naomasa WARAGAI
 
7-11 digital strategy
7-11 digital strategy7-11 digital strategy
7-11 digital strategy
Juejing Gao
 
11:10AM - Adrien Icardi - How Betsson Group coordinates programmatic advertis...
11:10AM - Adrien Icardi - How Betsson Group coordinates programmatic advertis...11:10AM - Adrien Icardi - How Betsson Group coordinates programmatic advertis...
11:10AM - Adrien Icardi - How Betsson Group coordinates programmatic advertis...
Digiday
 
Digital campaign planning workshop
Digital campaign planning workshopDigital campaign planning workshop
Digital campaign planning workshop
Mohamad Arabgary
 
Restaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to PersonalizationRestaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to Personalization
MediaPost
 
Performance Marketing Strategy
Performance Marketing StrategyPerformance Marketing Strategy
Performance Marketing Strategy
Paul Skirbe
 
Ch 9 pps
Ch 9 ppsCh 9 pps
Ch 9 pps
Randi Priluck
 
The Pharma Multi-channel Marketing Maturity Model
The Pharma Multi-channel Marketing Maturity ModelThe Pharma Multi-channel Marketing Maturity Model
The Pharma Multi-channel Marketing Maturity Model
Owen Health
 
[Infographic] The Blueprint For Top-Notch Holiday Retail Execution
[Infographic] The Blueprint For Top-Notch Holiday Retail Execution[Infographic] The Blueprint For Top-Notch Holiday Retail Execution
[Infographic] The Blueprint For Top-Notch Holiday Retail Execution
G3 Communications
 
Three Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset EfficiencyThree Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset Efficiency
MediaPost
 
A Deeper Understanding of the Path to Purchase
A Deeper Understanding of the Path to PurchaseA Deeper Understanding of the Path to Purchase
A Deeper Understanding of the Path to Purchase
Delvinia
 
Mahindra retail ver 1.0
Mahindra retail ver 1.0Mahindra retail ver 1.0
Mahindra retail ver 1.0
XXICO
 
MEGA Trends in Marketing - United States Superyacht Association
MEGA Trends in Marketing - United States Superyacht AssociationMEGA Trends in Marketing - United States Superyacht Association
MEGA Trends in Marketing - United States Superyacht Association
Starmark
 
Top 5 Franchise Marketing Strategies for 2014
Top 5 Franchise Marketing Strategies for 2014Top 5 Franchise Marketing Strategies for 2014
Top 5 Franchise Marketing Strategies for 2014
Bluewater
 
Mobile marketing strategies
Mobile marketing strategies  Mobile marketing strategies
Mobile marketing strategies
Dave Chaffey
 
Digital Marketing Plan (JSA, Inc.)
Digital Marketing Plan (JSA, Inc.)Digital Marketing Plan (JSA, Inc.)
Digital Marketing Plan (JSA, Inc.)
Joana Jardenil
 
How to Measure Digital Success in Your Marketing Campaign
How to Measure Digital Success in Your Marketing CampaignHow to Measure Digital Success in Your Marketing Campaign
How to Measure Digital Success in Your Marketing Campaign
Women's Marketing, Inc.
 
Event Marketing part 2
Event Marketing part 2Event Marketing part 2
Event Marketing part 2
Lori Fisher
 

What's hot (20)

10:10am - Jen Witt - Match Group apps and the mobile web
10:10am - Jen Witt - Match Group apps and the mobile web  10:10am - Jen Witt - Match Group apps and the mobile web
10:10am - Jen Witt - Match Group apps and the mobile web
 
The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine
 
Explore the marketing 4.0 with just 3 slides.
Explore the marketing 4.0  with just 3 slides.Explore the marketing 4.0  with just 3 slides.
Explore the marketing 4.0 with just 3 slides.
 
7-11 digital strategy
7-11 digital strategy7-11 digital strategy
7-11 digital strategy
 
11:10AM - Adrien Icardi - How Betsson Group coordinates programmatic advertis...
11:10AM - Adrien Icardi - How Betsson Group coordinates programmatic advertis...11:10AM - Adrien Icardi - How Betsson Group coordinates programmatic advertis...
11:10AM - Adrien Icardi - How Betsson Group coordinates programmatic advertis...
 
Digital campaign planning workshop
Digital campaign planning workshopDigital campaign planning workshop
Digital campaign planning workshop
 
Restaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to PersonalizationRestaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to Personalization
 
Performance Marketing Strategy
Performance Marketing StrategyPerformance Marketing Strategy
Performance Marketing Strategy
 
Ch 9 pps
Ch 9 ppsCh 9 pps
Ch 9 pps
 
The Pharma Multi-channel Marketing Maturity Model
The Pharma Multi-channel Marketing Maturity ModelThe Pharma Multi-channel Marketing Maturity Model
The Pharma Multi-channel Marketing Maturity Model
 
[Infographic] The Blueprint For Top-Notch Holiday Retail Execution
[Infographic] The Blueprint For Top-Notch Holiday Retail Execution[Infographic] The Blueprint For Top-Notch Holiday Retail Execution
[Infographic] The Blueprint For Top-Notch Holiday Retail Execution
 
Three Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset EfficiencyThree Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset Efficiency
 
A Deeper Understanding of the Path to Purchase
A Deeper Understanding of the Path to PurchaseA Deeper Understanding of the Path to Purchase
A Deeper Understanding of the Path to Purchase
 
Mahindra retail ver 1.0
Mahindra retail ver 1.0Mahindra retail ver 1.0
Mahindra retail ver 1.0
 
MEGA Trends in Marketing - United States Superyacht Association
MEGA Trends in Marketing - United States Superyacht AssociationMEGA Trends in Marketing - United States Superyacht Association
MEGA Trends in Marketing - United States Superyacht Association
 
Top 5 Franchise Marketing Strategies for 2014
Top 5 Franchise Marketing Strategies for 2014Top 5 Franchise Marketing Strategies for 2014
Top 5 Franchise Marketing Strategies for 2014
 
Mobile marketing strategies
Mobile marketing strategies  Mobile marketing strategies
Mobile marketing strategies
 
Digital Marketing Plan (JSA, Inc.)
Digital Marketing Plan (JSA, Inc.)Digital Marketing Plan (JSA, Inc.)
Digital Marketing Plan (JSA, Inc.)
 
How to Measure Digital Success in Your Marketing Campaign
How to Measure Digital Success in Your Marketing CampaignHow to Measure Digital Success in Your Marketing Campaign
How to Measure Digital Success in Your Marketing Campaign
 
Event Marketing part 2
Event Marketing part 2Event Marketing part 2
Event Marketing part 2
 

Viewers also liked

10 Benefits of Visual Storytelling
10 Benefits of Visual Storytelling10 Benefits of Visual Storytelling
10 Benefits of Visual Storytelling
agencyEA
 
The Payoff to Employee Engagement
The Payoff to Employee EngagementThe Payoff to Employee Engagement
The Payoff to Employee Engagement
agencyEA
 
Event Technology Trends
Event Technology TrendsEvent Technology Trends
Event Technology Trends
agencyEA
 
INFOGRAPHIC: How to Measure Your Upfront/NewFront ROI
INFOGRAPHIC: How to Measure Your Upfront/NewFront ROIINFOGRAPHIC: How to Measure Your Upfront/NewFront ROI
INFOGRAPHIC: How to Measure Your Upfront/NewFront ROI
agencyEA
 
EventTech 2016 Takeaways
EventTech 2016 TakeawaysEventTech 2016 Takeaways
EventTech 2016 Takeaways
agencyEA
 
CONTENT STRATEGY // Two Words. Ten Takeaways.
CONTENT STRATEGY  //  Two Words. Ten Takeaways.CONTENT STRATEGY  //  Two Words. Ten Takeaways.
CONTENT STRATEGY // Two Words. Ten Takeaways.
agencyEA
 
Event ROI Checklist
Event ROI ChecklistEvent ROI Checklist
Event ROI Checklist
agencyea2
 

Viewers also liked (7)

10 Benefits of Visual Storytelling
10 Benefits of Visual Storytelling10 Benefits of Visual Storytelling
10 Benefits of Visual Storytelling
 
The Payoff to Employee Engagement
The Payoff to Employee EngagementThe Payoff to Employee Engagement
The Payoff to Employee Engagement
 
Event Technology Trends
Event Technology TrendsEvent Technology Trends
Event Technology Trends
 
INFOGRAPHIC: How to Measure Your Upfront/NewFront ROI
INFOGRAPHIC: How to Measure Your Upfront/NewFront ROIINFOGRAPHIC: How to Measure Your Upfront/NewFront ROI
INFOGRAPHIC: How to Measure Your Upfront/NewFront ROI
 
EventTech 2016 Takeaways
EventTech 2016 TakeawaysEventTech 2016 Takeaways
EventTech 2016 Takeaways
 
CONTENT STRATEGY // Two Words. Ten Takeaways.
CONTENT STRATEGY  //  Two Words. Ten Takeaways.CONTENT STRATEGY  //  Two Words. Ten Takeaways.
CONTENT STRATEGY // Two Words. Ten Takeaways.
 
Event ROI Checklist
Event ROI ChecklistEvent ROI Checklist
Event ROI Checklist
 

Similar to 20 Steps To Take After Your B2B Event

Digital Marketing & Sales Planning
Digital Marketing & Sales PlanningDigital Marketing & Sales Planning
Digital Marketing & Sales Planning
A.J Siddique
 
MS&L Brandbassador Webinar
MS&L Brandbassador WebinarMS&L Brandbassador Webinar
MS&L Brandbassador Webinar
MS&L
 
Three steps to get the best out of your indirect sales network
Three steps to get the best out of your indirect sales networkThree steps to get the best out of your indirect sales network
Three steps to get the best out of your indirect sales network
Anila Macula
 
3 Steps To Get the best out of your Indirect Sales Network !
3 Steps To Get the best out of your Indirect Sales Network !3 Steps To Get the best out of your Indirect Sales Network !
3 Steps To Get the best out of your Indirect Sales Network !
Friedrich P
 
Get the best out of your indirect sales network
Get the best out of your indirect sales networkGet the best out of your indirect sales network
Get the best out of your indirect sales network
Howaboutsales
 
2014 GuideStar DELC Conference Evan Paul presentation 5-28-14 for distrib
2014 GuideStar DELC Conference Evan Paul presentation 5-28-14 for distrib2014 GuideStar DELC Conference Evan Paul presentation 5-28-14 for distrib
2014 GuideStar DELC Conference Evan Paul presentation 5-28-14 for distrib
GuideStar
 
2016 GuideStar Impact Call Number One
2016 GuideStar Impact Call Number One2016 GuideStar Impact Call Number One
2016 GuideStar Impact Call Number One
GuideStar
 
Asmi San Diego
Asmi San DiegoAsmi San Diego
Asmi San Diego
donhendricks
 
How To Recognise, Reward & Retain Your Top Sales People or Dealers
How To Recognise, Reward & Retain Your Top Sales People or DealersHow To Recognise, Reward & Retain Your Top Sales People or Dealers
How To Recognise, Reward & Retain Your Top Sales People or Dealers
Chris Pattas
 
The Ultimate Campaign Planning Framework
The Ultimate Campaign Planning FrameworkThe Ultimate Campaign Planning Framework
The Ultimate Campaign Planning Framework
G3 Communications
 
2016 small business forum crowdfunding 101 workshop
2016 small business forum   crowdfunding 101 workshop2016 small business forum   crowdfunding 101 workshop
2016 small business forum crowdfunding 101 workshop
Craig Asano
 
Sponsorship Tips and Tricks by Haifa Carina | PH Tech Community Leads Meetup ...
Sponsorship Tips and Tricks by Haifa Carina | PH Tech Community Leads Meetup ...Sponsorship Tips and Tricks by Haifa Carina | PH Tech Community Leads Meetup ...
Sponsorship Tips and Tricks by Haifa Carina | PH Tech Community Leads Meetup ...
Haifa Carina
 
The Next Level of Social Evolution: I Have a Social Profile, What’s Next? M...
The Next Level of Social Evolution: I Have a Social Profile, What’s Next? M...The Next Level of Social Evolution: I Have a Social Profile, What’s Next? M...
The Next Level of Social Evolution: I Have a Social Profile, What’s Next? M...
Benjamin Weisman
 
Measuring The Event Part 1 Final
Measuring The  Event    Part 1    FinalMeasuring The  Event    Part 1    Final
Measuring The Event Part 1 Final
Nancy Pieretti
 
Events Planning - Midterm Assignment 3.docx
Events Planning - Midterm Assignment 3.docxEvents Planning - Midterm Assignment 3.docx
Events Planning - Midterm Assignment 3.docx
MIkeBryanjoaquin
 
HOW to Best Run a Customer Advisory Board: 10 Tips for Creating a World-Class...
HOW to Best Run a Customer Advisory Board: 10 Tips for Creating a World-Class...HOW to Best Run a Customer Advisory Board: 10 Tips for Creating a World-Class...
HOW to Best Run a Customer Advisory Board: 10 Tips for Creating a World-Class...
Rob Jensen
 
How to do affiliate marketing NOT PUBLISHED.pdf
How to do affiliate marketing NOT PUBLISHED.pdfHow to do affiliate marketing NOT PUBLISHED.pdf
How to do affiliate marketing NOT PUBLISHED.pdf
moonchaudhy
 
Do you know the real story your data is telling you?
Do you know the real story your data is telling you?Do you know the real story your data is telling you?
Do you know the real story your data is telling you?
4Ps Marketing
 
SCAA START UN MDGs database
SCAA START UN MDGs databaseSCAA START UN MDGs database
SCAA START UN MDGs database
SCAA MDGs Task Force
 
180 day path to events program excellence
180 day path to events program excellence180 day path to events program excellence
180 day path to events program excellence
Saurabh Agrawal
 

Similar to 20 Steps To Take After Your B2B Event (20)

Digital Marketing & Sales Planning
Digital Marketing & Sales PlanningDigital Marketing & Sales Planning
Digital Marketing & Sales Planning
 
MS&L Brandbassador Webinar
MS&L Brandbassador WebinarMS&L Brandbassador Webinar
MS&L Brandbassador Webinar
 
Three steps to get the best out of your indirect sales network
Three steps to get the best out of your indirect sales networkThree steps to get the best out of your indirect sales network
Three steps to get the best out of your indirect sales network
 
3 Steps To Get the best out of your Indirect Sales Network !
3 Steps To Get the best out of your Indirect Sales Network !3 Steps To Get the best out of your Indirect Sales Network !
3 Steps To Get the best out of your Indirect Sales Network !
 
Get the best out of your indirect sales network
Get the best out of your indirect sales networkGet the best out of your indirect sales network
Get the best out of your indirect sales network
 
2014 GuideStar DELC Conference Evan Paul presentation 5-28-14 for distrib
2014 GuideStar DELC Conference Evan Paul presentation 5-28-14 for distrib2014 GuideStar DELC Conference Evan Paul presentation 5-28-14 for distrib
2014 GuideStar DELC Conference Evan Paul presentation 5-28-14 for distrib
 
2016 GuideStar Impact Call Number One
2016 GuideStar Impact Call Number One2016 GuideStar Impact Call Number One
2016 GuideStar Impact Call Number One
 
Asmi San Diego
Asmi San DiegoAsmi San Diego
Asmi San Diego
 
How To Recognise, Reward & Retain Your Top Sales People or Dealers
How To Recognise, Reward & Retain Your Top Sales People or DealersHow To Recognise, Reward & Retain Your Top Sales People or Dealers
How To Recognise, Reward & Retain Your Top Sales People or Dealers
 
The Ultimate Campaign Planning Framework
The Ultimate Campaign Planning FrameworkThe Ultimate Campaign Planning Framework
The Ultimate Campaign Planning Framework
 
2016 small business forum crowdfunding 101 workshop
2016 small business forum   crowdfunding 101 workshop2016 small business forum   crowdfunding 101 workshop
2016 small business forum crowdfunding 101 workshop
 
Sponsorship Tips and Tricks by Haifa Carina | PH Tech Community Leads Meetup ...
Sponsorship Tips and Tricks by Haifa Carina | PH Tech Community Leads Meetup ...Sponsorship Tips and Tricks by Haifa Carina | PH Tech Community Leads Meetup ...
Sponsorship Tips and Tricks by Haifa Carina | PH Tech Community Leads Meetup ...
 
The Next Level of Social Evolution: I Have a Social Profile, What’s Next? M...
The Next Level of Social Evolution: I Have a Social Profile, What’s Next? M...The Next Level of Social Evolution: I Have a Social Profile, What’s Next? M...
The Next Level of Social Evolution: I Have a Social Profile, What’s Next? M...
 
Measuring The Event Part 1 Final
Measuring The  Event    Part 1    FinalMeasuring The  Event    Part 1    Final
Measuring The Event Part 1 Final
 
Events Planning - Midterm Assignment 3.docx
Events Planning - Midterm Assignment 3.docxEvents Planning - Midterm Assignment 3.docx
Events Planning - Midterm Assignment 3.docx
 
HOW to Best Run a Customer Advisory Board: 10 Tips for Creating a World-Class...
HOW to Best Run a Customer Advisory Board: 10 Tips for Creating a World-Class...HOW to Best Run a Customer Advisory Board: 10 Tips for Creating a World-Class...
HOW to Best Run a Customer Advisory Board: 10 Tips for Creating a World-Class...
 
How to do affiliate marketing NOT PUBLISHED.pdf
How to do affiliate marketing NOT PUBLISHED.pdfHow to do affiliate marketing NOT PUBLISHED.pdf
How to do affiliate marketing NOT PUBLISHED.pdf
 
Do you know the real story your data is telling you?
Do you know the real story your data is telling you?Do you know the real story your data is telling you?
Do you know the real story your data is telling you?
 
SCAA START UN MDGs database
SCAA START UN MDGs databaseSCAA START UN MDGs database
SCAA START UN MDGs database
 
180 day path to events program excellence
180 day path to events program excellence180 day path to events program excellence
180 day path to events program excellence
 

Recently uploaded

DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
vishc81
 
How to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.etHow to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.et
Y
 
3 Best “Add to Calendar” Link Generator Tools (2024)
3 Best  “Add to Calendar”  Link Generator Tools (2024)3 Best  “Add to Calendar”  Link Generator Tools (2024)
3 Best “Add to Calendar” Link Generator Tools (2024)
Y
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
JimWilliams206540
 
Top 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with IntelisyncTop 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with Intelisync
nehapardhi711
 
The Future of B2B Audience Targeting with LinkedIn
The Future of B2B Audience Targeting with LinkedInThe Future of B2B Audience Targeting with LinkedIn
The Future of B2B Audience Targeting with LinkedIn
Tajul Islam
 
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdfSocial Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa
 
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Isa Lavs
 
Digital Marketing Services in India 2024
Digital Marketing Services in India 2024Digital Marketing Services in India 2024
Digital Marketing Services in India 2024
PRITESHSAKPAL1
 
Product Listing Optimization Presentation - .Gay De La Cruz
Product Listing Optimization Presentation  - .Gay De La CruzProduct Listing Optimization Presentation  - .Gay De La Cruz
Product Listing Optimization Presentation - .Gay De La Cruz
gaydlc2513
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Search Engine Journal
 
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
sk1987009
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Omnama Fashions
 
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
PratibhaShelake1
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
Ed Shimp
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
MichaelGiles34
 
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
10h6bbc4
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
Ishaaq6
 
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBKBad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
rawlensproductionsco
 

Recently uploaded (20)

DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
 
How to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.etHow to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.et
 
3 Best “Add to Calendar” Link Generator Tools (2024)
3 Best  “Add to Calendar”  Link Generator Tools (2024)3 Best  “Add to Calendar”  Link Generator Tools (2024)
3 Best “Add to Calendar” Link Generator Tools (2024)
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
 
Top 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with IntelisyncTop 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with Intelisync
 
The Future of B2B Audience Targeting with LinkedIn
The Future of B2B Audience Targeting with LinkedInThe Future of B2B Audience Targeting with LinkedIn
The Future of B2B Audience Targeting with LinkedIn
 
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdfSocial Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdf
 
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
 
Digital Marketing Services in India 2024
Digital Marketing Services in India 2024Digital Marketing Services in India 2024
Digital Marketing Services in India 2024
 
Product Listing Optimization Presentation - .Gay De La Cruz
Product Listing Optimization Presentation  - .Gay De La CruzProduct Listing Optimization Presentation  - .Gay De La Cruz
Product Listing Optimization Presentation - .Gay De La Cruz
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
 
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
 
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
 
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
 
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBKBad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
 

20 Steps To Take After Your B2B Event

  • 1. STEP 1 THANK YOUR SPONSORS — PROFUSELY Appreciation goes a long way, and there’s a $1 billion pool per year spent on event sponsorships. STEP 3 DEBRIEF THE STAFF Get opinions and evaluations from those who attended. STEP 6 ANALYZE AND RECORD BASIC DATA The number of attendees, leads generated, etc. can quantifiably measure the success of your event. STEP 9 ANALYZE THE BUDGET Look for shortcomings, missed projections and holes that can be fixed. STEP 15 TRACK RELATED NEW REVENUE Calculate sales generated specifically by event attendees over the next several months. STEP 18 CREATE QUALITY FOLLOW-UP CONTENT White papers and blogs can frame your brand as a thought leader, while also continuing the discussion. 20 STEPS TO TAKE AFTER YOUR B2B EVENT STEP 2 THANK EVERYONE ELSE This includes attendees, staff, volunteers, speakers, performers and vendors. STEP 5 SEEK FEEDBACK FROM ATTENDEES Use surveys and email questionnaires to anecdotally measure the event’s success. STEP 8 DO A TECHNOLOGY REVIEW Did event apps and registration platforms work as expected? STEP 11 REACH OUT TO TRADITIONAL MEDIA Provide photos, video and key takeaways. STEP 14 CREATE AN ATTENDEE PROFILES FOLDER Know your customers! Leverage information collected at registration, via event activity tracking, post-event social media monitoring, etc. STEP 17 KEEP ATTENDEES ENGAGED Plan additional online events, such as webinars. STEP 20 ROUND UP RETURNEES Send invites or “save the date” notices for the next event. STEP 12 HAVE THE SALES TEAM FOLLOW UP Someone was collecting visitors’ business cards, right? BLOG THANK YOU! STEP 4 EVALUATE THE “WRINKLES” Which special sessions and gimmicks worked, and which didn’t? STEP 13 BUT AVOID THE HARD SELL With new prospects, focus first on developing a relationship. SALE STEP 10 POST THE HIGHLIGHTS Any videos or notes from speeches and discussions should be posted on social media and the event web page. STEP 7 ANALYZE ATTENDANCE BY SESSION For future reference, what was popular? What were the busiest times? STEP 19 MEASURE INTEREST BY EMAIL Ask attendees to be added to email distribution lists, then track the open and click-through rates. STEP 16 MONITOR SOCIAL MEDIA Unsolicited feedback could be more honest and useful. Track event-related tweets, posts and likes, too. agencyea.com