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“Think Differently”
Innovation Mindset
Jeffry Brown
jeff@jeffrybrown.com
Aoccdrnig to rscheearch at
Cmabrigde Uinervtisy, it deosn't
mttaer in waht oredr the ltteers in
a wrod are, the olny iprmo...
4
I turn polar bears white
And I will make you cry.
And girls comb their hair.
I make celebrities look stupid
And normal p...
The Skills Most Entrepreneurs Lack
by Bill J. Bonnstetter | April, 2014
Empathy is one of the qualities young
businesses l...
BLAH
BLAH
BLAH
BLAH
BLAH
BLAH
B
• Be a child
• No fear of failure
• Keep it going
• Stay positive
Science shows emotion trumps
logic
No one cares what you do.
They care ‘WHY’ you do it.
EMOTION
Allow you to challenge the status quo and
believe in thinking differently
Experts are clueless they’re going to tell you
to do better sameness
WHY Case Study
•Major food product company – 1.2B Snack Division
•8 month project to create innovation mindset
•New WHY – ...
Building bridges between systems
and love
I love you.I love you.
Innovation - Be A
Star
• Be Curious
• Analyze
• Create
• Permission to change
Our Culture
We at Bernick’s strive to offer the best local customer
service in all our markets. We are committed to our
Te...
“Think Differently”
Innovation Mindset
Jeffry Brown
jeff@jeffrybrown.com
Thinking differently to spur innovation
Thinking differently to spur innovation
Thinking differently to spur innovation
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Thinking differently to spur innovation

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Thinking differently to spur innovation. Allow you to challenge the status quo and believe in thinking differently

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Thinking differently to spur innovation

  1. 1. “Think Differently” Innovation Mindset Jeffry Brown jeff@jeffrybrown.com
  2. 2. Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef. The mnid raeds erveythnig as a wlohe.
  3. 3. 4 I turn polar bears white And I will make you cry. And girls comb their hair. I make celebrities look stupid And normal people look like celebrities. I turn pancakes brown And make your champagne bubble. If you squeeze me, I'll pop. If you look at me, you'll pop. Can you answer this?
  4. 4. The Skills Most Entrepreneurs Lack by Bill J. Bonnstetter | April, 2014 Empathy is one of the qualities young businesses lack most. Entrepreneurs build things and solve problems for people, in hopes of a return on investment which people with high empathy do not generally expect
  5. 5. BLAH BLAH BLAH BLAH BLAH BLAH B
  6. 6. • Be a child • No fear of failure • Keep it going • Stay positive
  7. 7. Science shows emotion trumps logic No one cares what you do. They care ‘WHY’ you do it. EMOTION
  8. 8. Allow you to challenge the status quo and believe in thinking differently
  9. 9. Experts are clueless they’re going to tell you to do better sameness
  10. 10. WHY Case Study •Major food product company – 1.2B Snack Division •8 month project to create innovation mindset •New WHY – “Improve the health and happiness of consumers through great tasting Better For You snacking” •8 year plan •Education programs •Vendor/retailer ideations •Redesigned recruitment •Social media consumer programs
  11. 11. Building bridges between systems and love
  12. 12. I love you.I love you.
  13. 13. Innovation - Be A Star • Be Curious • Analyze • Create • Permission to change
  14. 14. Our Culture We at Bernick’s strive to offer the best local customer service in all our markets. We are committed to our Team Members and our customers. Some things that define our unique culture here at Bernick’s are: • Great Team Members • Enthusiastic work environment • Opportunity within the Company • Meet our customer needs • Continually strive to improve our company, our community, and our environment • Great Products and Brands • Having FUN at work and getting the job done
  15. 15. “Think Differently” Innovation Mindset Jeffry Brown jeff@jeffrybrown.com

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