Aoccdrnig to rscheearch at
Cmabrigde Uinervtisy, it deosn't
mttaer in waht oredr the ltteers in
a wrod are, the olny iprmoatnt
tihng is taht the frist and lsat ltteer
be in the rghit pclae. Tihs is
bcuseae the huamn mnid deos
not raed ervey lteter by istlef. The
mnid raeds erveythnig as a wlohe.
I turn polar bears white
And I will make you cry.
And girls comb their hair.
I make celebrities look stupid
And normal people look like celebrities.
I turn pancakes brown
And make your champagne bubble.
If you squeeze me, I'll pop.
If you look at me, you'll pop.
Can you answer this?
The Skills Most Entrepreneurs Lack
by Bill J. Bonnstetter | April, 2014
Empathy is one of the qualities young
businesses lack most. Entrepreneurs
build things and solve problems for
people, in hopes of a return on
investment which people with high
empathy do not generally expect
• Be a child
• No fear of failure
• Keep it going
• Stay positive
Science shows emotion trumps
No one cares what you do.
They care ‘WHY’ you do it.
Allow you to challenge the status quo and
believe in thinking differently
Experts are clueless they’re going to tell you
to do better sameness
WHY Case Study
•Major food product company – 1.2B Snack Division
•8 month project to create innovation mindset
•New WHY – “Improve the health and happiness of
consumers through great tasting Better For You
•8 year plan
•Social media consumer programs
Innovation - Be A
• Be Curious
• Permission to change
We at Bernick’s strive to offer the best local customer
service in all our markets. We are committed to our
Team Members and our customers. Some things that
define our unique culture here at Bernick’s are:
• Great Team Members
• Enthusiastic work environment
• Opportunity within the Company
• Meet our customer needs
• Continually strive to improve our company, our
community, and our environment
• Great Products and Brands
• Having FUN at work and getting the job done