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Крістіна Потоцька "Data driven marketing: впровадження на реальних кейсах"
This document discusses data-driven marketing strategies and lessons learned. It provides examples of how spending $150k yielded zero customers due to focusing on new features rather than users. Other strategies discussed include defining buyer personas, comparing lead generation methods like trade shows, advertising, cold calls, and affiliates. The importance of storytelling, content marketing, and job-based marketing are emphasized. Data-driven tactics like retargeting and look-alike audiences are presented as effective ways to gain 15,000 clients with no marketing budget. The key takeaways are to solve real problems, focus on content and mission, and innovation is an ongoing process.
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Крістіна Потоцька "Data driven marketing: впровадження на реальних кейсах"
- 1. Data-Driven Marketing. TRUESTORY KRISTINA POTOTSKA
- 2. How we spent$150K to get 0 customers ! 🏄 🏄 ! !
- 3. We created aproduct
- 4. WHAT WE SHOULDDO 👀 “…write code and talk to users…”
- 5. WHAT WE DID “…startedto add new features… making product way more complicated”
- 6.
- 7. 50 clients $55 ARPU 📈 Businessmodel: Monthly subscription
- 8.
- 9.
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- 11. Job role Company Industry Sizeof the company Responsibilities Skills to do the job Biggest challenges Personal background
- 12. TRADE SHOWS:High amountof leads High quality leads Expensive
- 13. ADVERTISING:HUGE amount ofleads Lower quality leads Expensive
- 14. COLD CALL & EMAILS: Smallamount of leads Low quality leads Cheap
- 15. AFFILIATES:Small amount ofleads Average quality leads Cheap
- 17. THE Takeaways: ✓ Advertisingis expensive. It shouldn’t be your #1 marketing channel ✓ Focus. Focus. Focus ✓ Know how to spend money, before you raise them
- 18. How gained 15,000clients with NO marketing budget ! 🏄 🏄 ! !
- 19.
- 20. Products don’t matchpeople…. they match problems… 👌
- 21. Job Based Marketing • Sendemails to customers • Advertise products • Deliver package from A to B fast • Get face to face call with the colleague from New York
- 22. Define your realcompetitors… 👀
- 23.
- 24.
- 25. •Why customers buyyour product? • Why they don’t? • Which pain points our clients have? • Are there any other products that solve the problem better than we do?
- 26. The most importantis to tell your story…
- 28. “And you’re done” “Thinkdifferent” “Just try using another search engine”
- 29. “ 1,000 songsin your pocket”
- 30. 101 guides How-to articles Step-by-stepguides A/B testing results and experiments New features overview Free sharable content BLOG
- 31. Sign up forthe updates of the related topics Reply to relevant questions Do not try to sell anything, just show your expertise Forums
- 32. Join groups andcommunities Post your product updates, ask for feedback Create polls and ask questions Social Networks Comment – help others
- 33.
- 36. Lifecycle stage Churned clients Leads/ Page views Prospecting (Lookalike audience targeting / audience swapping) The DATA
- 37. Top 10 Appsfor Shopify 🤩🤩 🤩 🤩 Facebook Marketing Partners 15,000 clients worldwide
- 38. THE Takeaways: ✓ Focuson solving real problems. Use Job-based-marketing ✓ Content is THE KING, really 😉 ✓ Always follow your mission. In product management, sales, marketing, support etc.
- 39. And this isjust the beginning of the story…
- 40. “ RetargetApp It is ournature to innovate. Let’s Rock🤘
- 41. THE END 😉 retargetapp.com MyFacebook: Kristina Smile I’m ready for your questions