The document outlines the concept of a Minimum Viable Product (MVP), describing its definition, characteristics, and benefits for businesses, such as cost-effectiveness and market validation. It also details the steps for building an MVP, testing it, and strategies to measure its success, while highlighting common reasons for MVP failures, including poor customer communication and broad target audiences. The document serves as a comprehensive guide for entrepreneurs looking to develop and launch successful MVPs.

1. Build a
Minimum
Viable Product
(MVP)
Yo u r C o m p a n y N a m e

2. 2
What is a Minimum Viable Product (MVP)?
Fundamentals of MVP
Benefits of an MVP for your Business
Steps to Building an MVP
Testing your Minimum Viable Product
Reasons why MVP Fail
Measuring Success after Building MVP
Content 2

3. 33
What is a Minimum Viable Product (MVP)?
Minimum viable product
(MVP) is a development
technique in which a new
product or website is
developed with sufficient
features to satisfy early
adopters
The final, complete set of features is only
designed and developed after considering
feedback from the product's initial users
MVP has three key
characteristics
It demonstrates enough future
benefit to retain early adopters
It has enough value that people
are willing to use it or buy it
initially
It provides a feedback loop to
guide future development

4. 44
Build
› Build the product that will cover must-
have features to solve the priority
problem your product intends to solve
Learn
› After feedback for your product either
receiving the fix/improve the feature or
add on another feature that continues to
solve the problem and add value
› Measure the success of your product
with limited features
› Take user feedback, do user testing, and
discover if people are willing to use (and
pay for) the product
Measure
Fundamentals of MVP
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5. 55
Benefits of an MVP for your Business
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MVP offers the possibility to find out your potential users’
opinion, and how they want to see your final product
User intelligence and
gathering feedback
Creating an MVP is an easy way to enhance the
mobile development strategy
Budget-friendly
It helps you understand whether your app is right for
your target market
Allows market
validation
It is good to find out from the beginning if your idea
will work without investing your whole budget
Early testing
opportunity

6. 66
Steps to building an MVP
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Define the purpose
of the product & the
issue it will resolve
First define the
MVP idea
List down the
features of the
product. This will
help you understand
the product to a
better extent
Product
requirements
List down the
requirements that
needs to be
implemented in the
product
Priority product
requirements
It may happen that
one product feature
is dependent on
another. It is
important to identify
them in advance
PPR
dependency
Develop & launch
the product with
defined product
requirements
Build product
The most important
element is the
feedback which
enables you to know
if you are on the
correct path or not
Feedback

7. 77
Testing your Minimum Viable Product
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Smoke test with
Google AdWords
› Here the main goal is to find out
if the concept of the product
looks interesting to the
consumers
› Google Adwords can be a great
way to get your word out
Customer
Interviews
› Reach out to customers, fix a
time, show them your MVP and
ask questions on what they like
and not like about the app
› A camouflage can be very
useful, by showing them the app
but not revealing that you are
actually the person behind it
Pre-register feature on
app store
› This is a new MVP launch
feature which has been
introduced by Google
› It lets users pre register before
the app is launched
A/B
Tests
› This test is used to determine
the effectiveness of any change
in your product or marketing
› Various analytical tools can be
used to determine how user
react to the design decision and
positioning of your product
Crowd
-Funding
› The idea is to launch a
Fundraising Campaign on
platforms such as Kickstarter,
Rocket Hub etc.
› This enables you to not only
evaluate if customers will buy
the product but also raise initial
funds before launching it with
valuable set of customers
already waiting to use the
product

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Product failure
› Poor customer communication
› Not translating customer problems into correct product requirements
› Add text here
Customer failure
› Building for too broad an audience
› Opting for only Push strategy for customers instead of Pull strategy
› Add text here
Market failure
› Not considering alternative solutions
› Not adapting the business model to be profitable
› Add text here
Reasons why
MVP Fail

9. 99
Reasons why MVP Fail
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Product failure
› Poor customer communication
› Not translating customer problems into correct product requirements
› Add text here
Market failure
› Not considering alternative solutions
› Not adapting the business model to be profitable
› Add text here
Customer failure
› Building for too broad an audience
› Opting for only Push strategy for customers instead of Pull strategy
› Add text here

10. 1010
Measuring Success after Building MVP
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Engagement
› It enables you to measure
not only the current value of
the product but also the
future value
› Helps to improve the user
experience based on
feedback
Sign-up
› These are a feasible way to
gauge user interest, and
they may convert to
revenue, based on the
results of measuring
interest in your product
Client acquisition cost
(CAC)
› This helps you stay
updated on whether your
marketing efforts are
effective, or changes need
to be made
› CAC = Money spent on
traction channel / Number
of customers acquired
through the channel
Check the number
of paying users
› Know the average revenue
per user (ARPU), and keep
a check on products that
bring revenue
› ARPU= Total income for the
day and age/Number of
active users

11. 1111
Measuring Success after Building MVP (contd…)
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Percentage of active users
› Download and launch rates helps in study users’
behavior, and regularly check the ratings of active
users
› Your Text Here
› Your Text Here
› Your Text Here
Client lifetime value (CLV)
› It demonstrates how much time a user spends on the
app before uninstalling, or stopping to use it
› CLV= (Profit from a user *App usage duration) –
Acquisition cost
› Your Text Here
› Your Text Here
Churn
› It shows the level or percentage of people who have
uninstalled or stopped using your app
› Churn = Number of churn per week or month /
Number of users at the beginning of the week or
month
› Your Text Here
› Your Text Here

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Our Mission
Vision
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Mission
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Goal
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Our Team
Roma Parker
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CEO & Founder
Marry Albert
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Designation
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Timeline
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Post It
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Puzzle
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Target
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