This document discusses using mobile phones to facilitate business incubation for rural micro and small enterprises in South Africa. It notes that business incubation traditionally designed for developed countries does not translate well to South Africa due to large geographical areas and rural populations with limited access. The concept of "Mobi-Incubation" is introduced, using mobile phones to provide business support services remotely. However, challenges in user experience must be addressed when designing a mobile incubation application for rural users. The document proposes investigating user experience elements and developing an actual Mobi-Incubation application to test its impact on rural areas.
“Beyond just cost, Jive’s intuitive management interface and extensive feature set really set it apart from the competition. We reviewed a number of competitors, both on-premise and hosted VoIP providers and Jive was the clear winner. The simplicity and ease with which we could manage the entirety of our telephone system with Jive was amazing.”
BRYAN PEARSON
EASTERN OREGON UNIVERSITY SYSTEMS ADMINISTRATOR
Like many in the Higher Education community, EOU had a legacy telephone system that was stuck in the 20th century. Their aging on-premises PBX experienced frequent outages and required regular—and expensive—maintenance. The amount of time the IT staff spent administering the telephone was extensive.
When outages occurred (and with their antiquated equipment they occurred frequently) EOU was at the mercy of the service provider for any and all relief. Even with a costly annual maintenance contract in place, average time-to-resolution could stretch across multiple days.
Further, analog phones (650+ of the them) were no longer serviceable by the vendor and couldn’t deliver the kind of communications features the university wanted to extend to its campus community. Many were quickly becoming completely nonfunctional. Without available parts to repair them, finding new phones that were still compatible with the existing system was becoming more and more of a challenge.
Technology Challenges in Building New Media ApplicationsTalentica Software
New media applications need to connect to millions of users across multiple media and platforms.
Applications simultaneously need to
- Work across computers, smart phones and other mobile devices, all of which have to sync up seamlessly in the background.
- Link to various social media platforms, such as blogs, twitter, facebook, etc.
- Target the content to the users of each of these platforms
This brings up its own set of technical challenges namely scalable application architectures, flexible IT infrastructure and tools for targeting
Lviv IT Arena is a conference specially designed for programmers, designers, developers, top managers, inverstors, entrepreneurs and startuppers. Annually it takes place at the beginning of October in Lviv at Arena Lviv stadium. In 2016 the conference gathered more than 1800 participants and over 100 speakers from companies like Microsoft, Philips, Twitter, UBER and IBM. More details about the conference at itarena.lviv.ua.
“Beyond just cost, Jive’s intuitive management interface and extensive feature set really set it apart from the competition. We reviewed a number of competitors, both on-premise and hosted VoIP providers and Jive was the clear winner. The simplicity and ease with which we could manage the entirety of our telephone system with Jive was amazing.”
BRYAN PEARSON
EASTERN OREGON UNIVERSITY SYSTEMS ADMINISTRATOR
Like many in the Higher Education community, EOU had a legacy telephone system that was stuck in the 20th century. Their aging on-premises PBX experienced frequent outages and required regular—and expensive—maintenance. The amount of time the IT staff spent administering the telephone was extensive.
When outages occurred (and with their antiquated equipment they occurred frequently) EOU was at the mercy of the service provider for any and all relief. Even with a costly annual maintenance contract in place, average time-to-resolution could stretch across multiple days.
Further, analog phones (650+ of the them) were no longer serviceable by the vendor and couldn’t deliver the kind of communications features the university wanted to extend to its campus community. Many were quickly becoming completely nonfunctional. Without available parts to repair them, finding new phones that were still compatible with the existing system was becoming more and more of a challenge.
Technology Challenges in Building New Media ApplicationsTalentica Software
New media applications need to connect to millions of users across multiple media and platforms.
Applications simultaneously need to
- Work across computers, smart phones and other mobile devices, all of which have to sync up seamlessly in the background.
- Link to various social media platforms, such as blogs, twitter, facebook, etc.
- Target the content to the users of each of these platforms
This brings up its own set of technical challenges namely scalable application architectures, flexible IT infrastructure and tools for targeting
Lviv IT Arena is a conference specially designed for programmers, designers, developers, top managers, inverstors, entrepreneurs and startuppers. Annually it takes place at the beginning of October in Lviv at Arena Lviv stadium. In 2016 the conference gathered more than 1800 participants and over 100 speakers from companies like Microsoft, Philips, Twitter, UBER and IBM. More details about the conference at itarena.lviv.ua.
Lean Software Startup: Customer Development (lecture)Joni Salminen
Lecture at the University of Turku
Topic: Customer development - an introduction
20th January, 2016
Customer development is a form of market research for startups.
Connected World in android - Local data sharing and service discoveryTalentica Software
With the boom of IOT, BLE (Bluetooth low energy) and other connected devices and protocols, android app development is no longer limited to basic client server interaction. Android app development now includes interaction with other devices (not necessarily android) in the vicinity, at its very core.
Transferring files with friends without internet, Bluetooth and WiFi; streaming media from your phone or tablet to dumb plain TV (without HDMI cables) and switching off bedroom light with phone have become part of our lives. Let's explore how it's done and where do we need to start to kick start such projects.
In this session we will explore:
• Communication between connected and non-connected android devices.
• BLE overview (Bluetooth Low Energy).
• BLE APIs you should know about.
• WiFi-Direct and P2P.
• WiFi-Direct service discovery.
• Network service discovery (NSD) and relevant demos
Nuestro kubeitor José Villalobos ha sido uno de los ponentes en Tetuan Valley Startup School.
http://blog.tetuanvalley.com/2013/10/tetuan-valley-startup-school-9-agenda.html
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SiliconAlley Startup Services for InvestorsMiles Rose
SiliconAlley provides services to Investors to help them both analyse and manage their technology and startup investments. In addition to our core team we have a large group of SME's, subject matter experts, as needed. We provide reference customers, sales, pivots, if necessary, capital and personal. We work on a blended monthly cash retainer and success fee. Approximately 92% of our fees come from success fees. We want both of us to be vested in our initial engagement.
Why is my MVP a POC (ProductCamp Vancouver 2015)Jan Carter
Is my Minimum Viable Product (MVP) too minimal? Is it just a Proof of Concept (POC)?
From the ProductCamp Vancouver 2015 session, this interactive session is a mix of presentation slides and whiteboard activity.
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Cloud Elements CEO, Mark Geene's presentation for Startup Founder 101 event. July 9, 2013 at Galvanize Denver, CO. Lean product management principles, Startup Metrics for Pirates, Agile MVP planning and using Pivotal Tracker.
Operating a delivery model of 90:10 (90% - offshore and 10% onsite) or 80:10 implementing the agile practices could be very challenging. The aim of this presentation would be to bring out challenges faced by offshore agile teams. The presentation will be complemented with couple of case studies.
"Release Early, Release Often" is a proven mantra, but what happens when you push this practice to it's limits? .i.e. deploying latest code changes to the production servers every time a developer checks-in code.
At Industrial Logic, developers are deploying code dozens of times a day, rapidly responding to their customers and reducing their "code inventory".
In this talk I explained the approach, deployment architecture, tools and culture needed for CD and how at Industrial Logic, we have gradually got there.
You can walk away with some good ideas of how your company can practice CD too.
Making Telecentres Sustainable: Sharing BIID Experiences in Bangladeshtistalks
BIID Network is a pioneer in the adoption of e-health and e-agriculture services in Bangladesh. This webinar explains the different services and the necessary steps to develop the business model in the organization.
V Regional EACD Lisbon Debate over the topic "Corporate Social Responsibility. A multistakeholder’s approach to sustainability in times of turmoil" 10th may 2010, presentation by Lara Tropa, IBM
Lean Software Startup: Customer Development (lecture)Joni Salminen
Lecture at the University of Turku
Topic: Customer development - an introduction
20th January, 2016
Customer development is a form of market research for startups.
Connected World in android - Local data sharing and service discoveryTalentica Software
With the boom of IOT, BLE (Bluetooth low energy) and other connected devices and protocols, android app development is no longer limited to basic client server interaction. Android app development now includes interaction with other devices (not necessarily android) in the vicinity, at its very core.
Transferring files with friends without internet, Bluetooth and WiFi; streaming media from your phone or tablet to dumb plain TV (without HDMI cables) and switching off bedroom light with phone have become part of our lives. Let's explore how it's done and where do we need to start to kick start such projects.
In this session we will explore:
• Communication between connected and non-connected android devices.
• BLE overview (Bluetooth Low Energy).
• BLE APIs you should know about.
• WiFi-Direct and P2P.
• WiFi-Direct service discovery.
• Network service discovery (NSD) and relevant demos
Nuestro kubeitor José Villalobos ha sido uno de los ponentes en Tetuan Valley Startup School.
http://blog.tetuanvalley.com/2013/10/tetuan-valley-startup-school-9-agenda.html
The Minimum Lovable Product - UX Brighton January 2015Carlos Saba
In the precarious startup world the ability to solve a customer's problem isn't enough. Engaging users and building a passionate following counts just as much as (if not more than) building useful and usable software. For any startup speed is key and Carlos will talk about how to get digital ideas to market sooner while still delivering a product that users fall in love with. Carlos is co–founder of Brighton Agency Spook Studio & The Happy Startup School.
SiliconAlley Startup Services for InvestorsMiles Rose
SiliconAlley provides services to Investors to help them both analyse and manage their technology and startup investments. In addition to our core team we have a large group of SME's, subject matter experts, as needed. We provide reference customers, sales, pivots, if necessary, capital and personal. We work on a blended monthly cash retainer and success fee. Approximately 92% of our fees come from success fees. We want both of us to be vested in our initial engagement.
Why is my MVP a POC (ProductCamp Vancouver 2015)Jan Carter
Is my Minimum Viable Product (MVP) too minimal? Is it just a Proof of Concept (POC)?
From the ProductCamp Vancouver 2015 session, this interactive session is a mix of presentation slides and whiteboard activity.
Building Your Digital Dream Team - Guide for PR ProfessionalsGemma Craven
Building a digital/social team within any company or agency is a mix of talent assessment, management and business vision to anticipate just what lies ahead. This presentation was given at a digital PR conference and examines some of the current in demand roles today and looks ahead at emerging areas of focus in the near (indeed nearer than you think) future.
Cloud Elements CEO, Mark Geene's presentation for Startup Founder 101 event. July 9, 2013 at Galvanize Denver, CO. Lean product management principles, Startup Metrics for Pirates, Agile MVP planning and using Pivotal Tracker.
Operating a delivery model of 90:10 (90% - offshore and 10% onsite) or 80:10 implementing the agile practices could be very challenging. The aim of this presentation would be to bring out challenges faced by offshore agile teams. The presentation will be complemented with couple of case studies.
"Release Early, Release Often" is a proven mantra, but what happens when you push this practice to it's limits? .i.e. deploying latest code changes to the production servers every time a developer checks-in code.
At Industrial Logic, developers are deploying code dozens of times a day, rapidly responding to their customers and reducing their "code inventory".
In this talk I explained the approach, deployment architecture, tools and culture needed for CD and how at Industrial Logic, we have gradually got there.
You can walk away with some good ideas of how your company can practice CD too.
Making Telecentres Sustainable: Sharing BIID Experiences in Bangladeshtistalks
BIID Network is a pioneer in the adoption of e-health and e-agriculture services in Bangladesh. This webinar explains the different services and the necessary steps to develop the business model in the organization.
V Regional EACD Lisbon Debate over the topic "Corporate Social Responsibility. A multistakeholder’s approach to sustainability in times of turmoil" 10th may 2010, presentation by Lara Tropa, IBM
70% of Candidates Use Mobile Devices to Search for Jobs… Will They Find Yours?Talemetry
View the webinar recording: http://talemetry.com/resources/webinars/70-of-candidates-use-mobile-devices-to-search-for-jobs-will-they-find-yours/
Job seekers are leading the way when it comes to mobile adoption; a recent survey showed 70% of all candidates, including 65% of those already employed, reported using their mobile devices to search for job opportunities, citing convenience and availability as their most common reasons. Employers have struggled to adopt and execute mobile recruiting strategies. Browser incompatibility with recruiting software, difficulty capturing applicant information, and poor candidate experience are just a few of their challenges.
With Talemetry, employers can turn the ATS they already have into a mobile recruiting platform that candidates can really use, making recruiters more effective and efficient to decrease time-to-fill and cost-per-hire.
In this webinar, you will learn how Talemetry can help:
- Create mobile-friendly career sites with consistent brand environment and user experience across devices
- Enable applicants to apply for jobs directly from their mobile devices using their LinkedIn profiles, increasing applicant flow and improving talent pipeline
- Reach more candidates faster in real time
- Provide a scalable platform that integrates with your enterprise applicant tracking system
website: www.talemetry.com
blog: www.talemetrytoday.com
Presentation by Andrea Bohn, University of Illinois at Urbana Champaign
In collaboration with:
Mark Bell, University of California at Davis
Shahid Akbar, Bangladesh Institute for ICT in Development
Phil Malone, Access Agriculture
Plenary Session: Extension in ICT Overdrive
on 6 Nov 2013
ICT4Ag, Kigali, Rwanda
Chapter 1: Current SMBs and IT scenario in INDIA
Chapter 2: IT adoption Scenario in India’s SMBs
Chapter 3: Usages of IT in SMBs
Chapter 4: Barriers to Technology Adoption and its Remedies
Six Blue Data State Of The Art Of mICT 20090630SixBlue Data
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Telecentres in Brasil: Gaps, Trends and Sustainability tistalks
ATN emerged as a response to the shift in telecentre policy of the Brazilian government. Strongly based on partnerships to generate value-added services, ATN is a strong provider of e-learning for a number of markets in Brazil.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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What is Enterprise Excellence?
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
2. Contents
Micro and Small Enterprises
Business Incubation
Business incubation challenges
Mobi-Incubation
Problem
User Experience
UX Elements for Mobi-Incubation
Conclusion
3. Micro and Small Enterprises (MSEs) (1/3)
MSEs are a major contributor to economic growth and job creation
40% drop in the number of start-ups in 2009 compared to 2008 (GEM
Report, 2010)
Existing MSEs are struggling to survive.
8% New MSEs are from urban areas compared to 2% in rural areas
4. MSEs 2/3: Creation of New Firms
Phase 3: Persistence Phase
> 42 months Established Firm
Phase 2 • Trades and
3-42 Months New Firm Phase competes
75% Fail
Phase 1 •Identify the products or
(3 Months) services
Start up Phase •access resources
•set up infrastructure, which
would include staff.
5. Challenges facing MSEs (3/3)
Cultural and social Norms
Lack of
Financial and Business support
Regulatory and Government Policies
Challenges
Unknown and inaccessible
Support structures
Low education level
6. Business incubation process
Business incubation is one of the ways to curb the challenges facing
MSEs in South Africa
8. Current challenges in Business incubation
Incubation theory designed for the developed industrial countries does
not have the same application in South Africa
The large geographical areas is one of the crucial differences and
challenges to South Africa, individuals require access to support in remote
and rural areas, but it is naturally not possible for Incubators to be
established in each of these areas.
In addition, a large proportion of the rural South African inhabitants
have limited access to education, live in poverty, and generally
experience a low quality of life. These are unique needs
A lack of available and appropriate premises, or real estate;
Lack of funding to sustain incubation programmes.
9. What is the alternative?
Mobile phone has the potential to facilitate
business incubation process to improve the
sustainability of rural entrepreneurs
10. Mobi-Incubation
Mobi-Incubation can be defined as a
process of nurturing MSEs by providing
various business support activities
which assist them to grow, a mobile
phone is used to facilitate this process.
11. The concept of Mobi-Incubation
Interaction between the rural MSEs and the
“ Mentor is done via a mobile phone
13. Problem
How can one offer these services over a mobile phone?
Considering the mobile phone challenges i.e screen size
Mobile incubation is dependant on the uptake of the rural
entrepreneurs as end-user
There is limited understanding of the design of mobile
application for users in the rural areas.
Brings us to user experience
14. From Technology Centred to Human
Centred products
Adapted from Roto (2007) ; Seidel, M., Loch, C., Chahil, S. (2005); Pine, J. & Gilmore, J. H.
15. UX definition
ISO (2008) defines UX as
“...a person’s perceptions and responses that result from the use or
anticipated use of product, system or service”
Common Components
1. User
2. Context
3. System/Content
16. User Experience
User
Context
Product/
Content
User – Rural MSE
Context – Rural South Africa
Product – Mobi-Incubation application
17. Mobile User Experience
Mobile technologies are more complex than traditional
information technologies
Mobile technologies present visual and motor challenges
Are unique to mobile
Are sympathetic to the context
To achieve great mobile UX one should focus on the need
and solution
18. Research Question
What user experience elements should
be included in a mobi-Incubation to
ensure a seamless user experience?
20. Future Work
• Ongoing PhD study
•Develop the actual Mobi-Incubation application
•Further identify UX elements
•Investigate the impact of Mobi-Incubation in rural
areas
21. Conclusion
• we are trying to reduce poverty and build a vibrant
economy at the same time.
•Entrepreneurs and particularly rural entrepreneurs find
themselves in the midst of both interventions.
• we propose that mobile technology be used during the
business incubation process
• To ensure sustainability of both entrepreneurs and the
growing economy, it is necessary to design and develop a
mobi-Incubation application that considers all aspects of the
users’ interaction
22. Thank you
Further Enquiries
Edna Chelule
NMMU
and
DStv Online
Email: edna.chelule@dstvo.com
Editor's Notes
Phase 1 comprises of identifying products or services, access to resources..Most new firms fail in the first 42 months of their establishment.
Common challenges facing Entrepreneurs in South Africa
Enterpreneurs go through a selection process, the selected ones go through incubation process where they are located in (central place – an incubator and are exposed to various services. After they are
Business support services The number of South Africans that believe that they have the knowledge, skills and experience required to start a business is rather low [4]. Many South African rural entrepreneurs do not distinguish between their personal expenditure and the business expenditure. It is therefore crucial to provide a way for them to manage their finances. Providing rural entrepreneurs with these skills is crucial for their success. Business support services may include an array of support such as entrepreneurial training and business development advice, as well as services concerning general business matters such as accounting, legal matters, advertising and financial Those of most concern here are those related to business development and entrepreneurial training, including coaching and education related to business planning, leadership marketing, sales and financial assistance. Technical Support servicesDue to the paucity of financial resources for further education, rural entrepreneurs have low literacy levels. It is therefore, necessary to provide technical support for rural entrepreneurs whenever needed. Technical assistance includes research and technology supply pipelines, intellectual property protection and technological know-how skills. Technical support include aspects such as; technology trouble shooting for example printers, faxes and other technology which they many have. Mentoring servicesMentoring refers to the close hand-holding of new rural entrepreneurs. Rural entrepreneurs lack skills in areas such as negotiation, communication, conflict management, time management among others. These skills are essential for the success of any business. Other mentoring services include investments, general support and life skills mentoring. We therefore propose that the mobi-Incubation application should also include these services.
Useful Usefulness is based on usability and utility. This implies that a mobi-Incubation application should give exactly the right kind of service that meets the users’ expectations. Considering the rural entrepreneurs’ physical remoteness and lack of transport, providing them with the correct and complete services will reduce the frustration of having to struggle to access the services elsewhere. Desirable To an increasing extent products should not only fulfil the utilitarian but also hedonic user needs. Therefore, visual design is crucial in order to ensure a positive UX. It is responsible for the clarity of the information and the elements, the simplicity of the tools and features, the pleasant or interesting appearance of the interface, the visual hierarchy, and the look and feel of the interface. mobi-Incubation applications should be designed with appreciation of brand, image and other elements of emotional design.Accessible Accessibility describes how easy it is for people to use the applications. In this case the mobi-Incubation application should be designed in such a way that includes the diversity of all rural entrepreneurs. Findable This aspect focuses on the clarity of information and features, hence a mobi-Incubation application should respond to issues of workflow, the logic and simplicity of information. This should enable users to navigate the application with ease.Usability Usability describes how easily an application can be used by the user. A usable application is effective, efficient, easy to learn, and provides a satisfying user experience. Due to low literacy levels of rural entrepreneurs, usability is vital to the success of mobi-Incubation applications.SustainabilityMobi-Incubation applications should enhance sustainability of entrepreneurs, considering the limited resources available in rural areas. The mobi-Incubation itself should also be sustainable adding value and good experiences to the overall incubation process.Relevant Relevance in this regard refers to the relevance of the content provided for the incubation of entrepreneurs in a local (South African) context. Since rural entrepreneurs face unique challenges for instance low technical skills it is crucial to provide relevant mobi-Incubation services.
we are trying to reduce poverty and build a vibrant economy at the same time. Entrepreneurs and particularly rural entrepreneurs find themselves in the midst of both interventions. In many instances the objectives of developmental and business approaches appear to be in conflict. In an attempt to reconcile these, we propose that mobile technology be used during the business incubation process. Many entrepreneurs appear to fail outright or they do not grow beyond survivalist levels. To ensure sustainability of both entrepreneurs and the growing economy, it is necessary to design and develop a mobi-Incubation application that considers all aspects of the users’ interaction with such an application. Some of these aspects include business principles and needs, context of use, utility and usefulness of the application and relevant local content. Only when all of these and more are in place, will entrepreneurs be empowered to build successful and sustainable business which will contribute to the economic growth of the country.