Facebook campaign

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Facebook campaign

  1. 1. FACEBOOKADVERTISING SOLUTIONSProposed by Eleven – 01/2011
  2. 2. SUMARYFacebook facts and figures 2010Facebook user insightsAdvertising solutionsFacebook advertising executivesCombining with other Social Networks
  3. 3. FACEBOOK FACTS AND FIGURES
  4. 4. Facebook Facts and Figures Facebook reaches over 400 million active users at the present. 50% of active users log on to Facebook everyday. More than 60 million status updates posted each day. 5 billion pictures updated to this site each month More than 500.000 active applications currently on Facebook platform. More than 1.5 million businesses have active page on Facebook
  5. 5. Facebook Facts and Figures Facebook is the top social network in Viet Nam with: More than 1.9 million active users 1.1 billion page views (page views of zing.vn: 1.7 billion) Average time on site: 20 minutes
  6. 6. Facebook Facts and Figures 51% of Facebook users are Male 49% of Facebook users are Female 10.9% of Facebook users are 13-17 years old 57.9% of Facebook users are 18 – 24 years old 25.5% of Facebook users are 25 – 34 years old
  7. 7. FACEBOOK USER INSIGHTS
  8. 8. Facebook User InsightsCommunity cultures defines Vietnamese behaviors in their online or offline lives.
  9. 9. Facebook User Insights Love to communicate but SHY Love to socialize in their own community but be very SHY when getting out of it. It takes them a lot of time to get used to the new environment. Community & peer pressure As the social values, with the affection and relationship with others, KEY INFLUENCERS play the important role in the society. Quick learners and emotional absorbers Sharing & receiving information are also their basic needs.
  10. 10. Facebook User Insights Collective mindset People loves free stuffs, it’s always one of the most effective mechanism. Judgmental and opinionated People just loves to comments, sometimes not for any serious reason, just to share their feeling and thinking.
  11. 11. Facebook User Insights Average user is connected to many pages, groups, events. User can share a lot of things on Facebook such as: web links, news, stories, blog posts, notes, photo albums, etc.
  12. 12. Facebook User InsightsFriends: The top motivation for using Facebook is to connect withold friends. The second most is to maintain personalrelationships.
  13. 13. Facebook User InsightsFun: Reading posts from friends, watching pictures and playinggames… these make Facebook always fun and entertaining.
  14. 14. Facebook User InsightsControl: Facebook offers consumers a lot ofcontrol. They get to decide what friends andbrands are worthy to engage them, maintain theability to block those who aren’t worthy.
  15. 15. Facebook User Insights Users don’t want to be sold. They want to interact and be heard
  16. 16. Facebook User Insights On Facebook, users love to talk and join in many conversations, brands can’t control but they can participate in it.
  17. 17. ADVERTISING SOLUTIONS
  18. 18. Advertising solutions Big Community Flexible Choosing Facebook’s environment Creating traffics main core values toManagement ensure that CORE VALUE Updating Facebook users will Sharing become brand’s Measuring members Applications Engagement Connecting
  19. 19. IDEAS IMPLEMENT - EFFECTIVE MESUREMENT AND REVIEW CONCEPT AND COMMUNICATIONSTRATEGY RESEARCHONLINE CUSTOMER BEHAVIORS COMMUNITION OBJECTIVES COMMUNICATION MESSAGES UPDATE SOCIAL TRENDS ELEVEN PROPOSE MASTER ONLINE COMMUNITION SOLUTIONS
  20. 20. Advertising solutions COMMUNICATION PLAN BUILD ON OBJECTIVE PHASE 1 PHASE 2 PHASE 3 CREATE FANS KEEP FANS VISIT FREQUENTLY MAKE FANS INTERACT WITH BRAND UPDATED INTERESTING EVENTINVITE ATTRACT IMPRESS DISCUSSIONS CONTESTS INFO APPLICATIONS INVITATIONS BUILD LOYAL CUSTOMERS BRAND ONLINE MEMBER CARD
  21. 21. Advertising solutions PHASE 1 CREATE FANS INVITE ATTRACT IMPRESS Develop interactiveUse Facebook’s tools Use ads flyers applications spreadingand methods to invite on Facebook to attract fast in Facebook’sfans target audiences community
  22. 22. Advertising solutions PHASE 2 KEEP FANS VISIT FREQUENTLY UPDATED INTERESTING EVENT INFO APPLICATIONS INVITATIONSAds and all activities Engage fans and visitors Event information andwill be updated by usually providing invitations will befrequently on Facebook Interesting applications delivered to all fans.
  23. 23. Advertising solutions PHASE 3 MAKE FANS INTERACT WITH BRAND DISCUSSIONS CONTESTSUsing special designs and applications to create topics that: Create contests – online as well - Encourage fans to show naturally as offline – that fans can join their feelings and demands about and show off themselves easily brand and actively.- Update new trends in young segment
  24. 24. FACEBOOK ADVERTISING EXECUTION
  25. 25. Facebook advertising execution Advetising by flyer, Brands can choose target audiences follow with: - Age - Geography - Gender - Education level Budget per day CPC or CPM advetising. FLYER Daily report
  26. 26. Facebook advertising execution Landing tab – Brand’s homepage Features: • Posting TVC and flash banner • News can be daily/weekly updated by admintration tools • Measure pageview via google analytic report. • Connecting to main website • Sharing with another site via RSS
  27. 27. Facebook advertising execution APLLICATIONS Location map: List of store location Add google map into Facebook page Flash banner with current launching event or promotions. Link to main website information User comment directly.
  28. 28. Facebook advertising execution Product catalogue: Arranging product in categories as catalogues. Product’s informations can be daily/weekly updated by admintration tools Purchasing form can be included. Online support center can be added.
  29. 29. Facebook advertising execution Contest development: Developing contest according to idea concepts Managing customer database Controlling and managing gamer. Activities reports Sharing contest results in user’s wall Inviting user to joint in contest.
  30. 30. Facebook advertising execution Game development: Developing game according to idea concepts Managing customer database Controlling and managing gamers. Sharing game in user’s wall Inviting user to play game. Measuring page views and users
  31. 31. Facebook advertising execution Select from a number of the new Facebook Social Plugins and place them on Brand’s website and blog. The Fan Box widget is now the Like Box and it works well to display Brand’s current fan page stream and a selection of fans
  32. 32. Facebook advertising execution Facebook applications: Creating more interactive campaign. Engaging user expectively. More activitives, more fun, more fans, more awarenesses. Driving traffics to main website effectively Spreading brand’s images to communities.
  33. 33. Facebook advertising executionFull social campaign on Facebook, proposed by Eleven, will be executed from building landing page with applications to get loyal fans.
  34. 34. COMBINING WITH OTHER SOCIAL NETWORKS
  35. 35. Combining with other Social Networks A I D S A S Attention Interested Desire Search Action ShareInitial information Facebook applications Facebook page Google Website Creating new processes SOCIAL NETWORK
  36. 36. Combining with other Social Networks Users love to share and love to be shared
  37. 37. Combining with other Social Networks On the internet, all paths will lead to only final destination. To Vichy campaign, final destination is Vichy’s website We need not only Facebook but also other social channels.
  38. 38. Combining with other Social Networks Main website More social channels, more ways to go to website
  39. 39. THANK YOU VERY MUCH
  40. 40. Please contact us for further information. ELEVEN COMMUNICATION LTD. No.23, B6 Street, Ward 12, Tan Binh District, Ho Chi Minh city Phone: (08) 38 119 244 Fax: (08) 38 119 254 Email: dung.le@eleven.vn HP: 0988 335 397

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