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Why Care About Digital Media and Digital Marketing
The document outlines the essentials of building a career in digital marketing, emphasizing the importance of digital media in engaging customers. It highlights various aspects such as social media, SEO, SEM, and includes case studies demonstrating successful digital campaigns. Additionally, it provides insights into career opportunities and potential salaries within the digital marketing field.
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Why Care About Digital Media and Digital Marketing
- 1. Building Career in DigitalMarketing www.digitalvidya.com
- 2. Agenda • • • • Orientation to DigitalMarketing Why Social Media? Global & Indian Case Studies Career Opportunities in Digital Marketing www.digitalvidya.com
- 3. What is DigitalMarketing? www.digitalvidya.com
- 4. “The process ofreaching out to and engaging with your customers/users through Digital Media (Internet, Email, Mobile)” www.digitalvidya.com
- 5. SEM or PPC SEOor Organic Search www.digitalvidya.com
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- 7. Social Media SEO Website/ Presence SEM Email &Mobile Marketing www.digitalvidya.com
- 8. Why care aboutDigital? www.digitalvidya.com
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- 10. Global Global Reach froman Indian Beach (The Smart Magazine) www.digitalvidya.com
- 11. Works for youRound the Clock www.digitalvidya.com
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- 15. Why care aboutSocial Media? www.digitalvidya.com
- 16. No of Users(Million) Platform Global Facebook 1000+ 88+ 500+ 20+ LinkedIn 225+ 20+ Mobile 6800+ 900+ Twitter India www.digitalvidya.com
- 17. Let’s look atsome International Success Stories! www.digitalvidya.com
- 18. Kogi Korean BBQTaco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stop www.digitalvidya.com
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- 20. QR (Quick Response)Codes www.digitalvidya.com
- 21. Let’s look atfew Indian Case Studies! www.digitalvidya.com
- 22. 25% Revenue throughFacebook www.digitalvidya.com
- 23. Over 20% AllSales through Facebook www.digitalvidya.com
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- 25. Car Launch Reveal theName Contest 1. 150,000 people participated 2. 35,000+ requests for Test Drives 3. 8000 Cars booked in 10 days www.digitalvidya.com
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- 27. Career Opportunities inDigital Marketing www.digitalvidya.com
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- 29. Profiles Title Experience (years) Salary (RsLacs PA) Copywriter Specialist 0-2 1-3 1.5 - 3.0 2.0 - 4.0 Community Manager Strategist 2-4 3-5 2.5 - 5.0 4.0 - 8.0 Digital Marketing Head 4-6 6.0 - 12.0 Application Developer 1-3 2-6 www.digitalvidya.com
- 30. Thanks! Let’s continue thisconversation… On Social Media Off Social Media @MyDigitalVidya info@digitalvidya.com Serious about career in Digital Marketing? Earn CDMM or CSMMP Certification http://www.digitalvidya.com www.digitalvidya.com