Digital marketing is the use of internet and digital technologies to promote products and services. It includes strategies like search engine optimization, social media marketing, content marketing, email marketing, and more. Digital marketing allows for interaction with customers and real-time updates, unlike traditional marketing. It also has lower costs and higher returns than traditional marketing. Common digital marketing job roles include search engine optimizer, social media marketer, content marketer, and digital advertising specialist.

1. WHAT IS DIGITAL MARKETING?
Digital marketing is the component of marketing that uses the
Internet and online based digital technologies such as desktop
computers, mobile phones and other digital media and platforms to
promote products and services.

2. WHO CAN DO?
DM is for 12th Pass Students, Graduates, MBA &
Engineers. Or any one who want to build carrier in IT
Field.
Traditional Marketers, Entrepreneur, Brands, Small
Business Owners.
Digital Marketing is for everyone who wants to
promote their product or services online.
This is really benificial for girls & housewife as they
can run their business staying at home.
The promotion of brands to connect with potential customers using the
internet and other forms of digital communication.
This includes not only email, social media, and web-based advertising,
but also text and multimedia messages as a marketing channel.
WHAT WE DO?

3. WHY?

4. WHY DIGITAL MARKETING ?
HIGH PAY SCALE
Digital Marketing helps you directly
make money for the organization-
Enterprise company
Today, company only want marketers
that can generate leads and sales, So by
accuiring relevant skills in digital
marketing you are better placed for
higher package and position.
LOTS OF JOB DOMAIN ROLE
Digital Marketing has many areas
in it such as Search
Engine Optimization , Social Media
Marketing, Content Marketing,
CopyWriting, Online Advertising,
Conversion Rate Optimization and
Inbound Marketing, Etc.
AFFORDABLE AND HIGH RETURN
Learning and pursuing course in
digital marketing is immensely , affordable
than a regular 2 Year MBA course or any
Marketing Course Moreover, Retuns on
learning digital marketing are immensely
high again as you have more job prospects
and better pay package.
BEST FUTURE SCOPE INDUSTRY DEMANDS
Increase use of smart phones, tablets, smart
TV, Smart cars,and even now smart homes
has created more options to marketing their
product and services.
Digital Marketing Profession is listed in Top 5
Profession to look out in 2022.
That directly means that industry is increasingly
realising the importance of digital marketing in India
and therefore, Hiring marketers that have skill and
knowledge in it.

5. DOMAIN JOB ROLES-
PROFESSIONAL BLOGGER
AFFILIATE MARKETER
FREELANCING SERVICE PROVIDER
OWN DIGITAL MARKETING AGENCY
FULL TIME OR PART TIME YOU TUBER
DROP SHIPPING EXPERT
OTHER JOB ROLES:-
SEARCH ENGINE OPTIMZER
SOCIAL MEDIA MARKETER
CONTENT MARKETER
DIGITAL ADVERTISING
ANALYTIC AND OPTIMIZATION
CUSTOMER RELATION
BUSINESS DEVELOPMENT
DIGITAL MARKETING- CROSS DOMAIN

6. TRADITIONAL MARKETING V/S DIGITAL MARKETING
INTERACTION IN TRADITIONAL MARKETING
There is little or no interaction between
customer and traditional medium used for
marketing.
Like- magazines, newspapers, TV ,Radio,
Post cards, Catalogue, Telemarketing , SMS,
Billboards, fliers.
INTERACTION IN DIGITAL MARKETING
NO CONTROL OVER TIME AND HIGHER COST
CAN CONTROL OVER TIME AND LOW COST
Traditional Marketing is dependent on
promotional methods that once executed
cannot be updated.
The recurring cost in traditional marketing
can prove to be a huge investment that may or
may not give good return.
Easily Execute when post need to be
redesigned and can be easily update when
require.
There is no need for recurring cost and huge
investment that will give best and highest
return.
There is huge interaction between
customer and online medium used for
marketing.
Every interaction with a customer is a
chance to connect with them, delight
them, and increase their retention and
advocacy.

7. DIGITAL MARKETING
Presentations are communication tools that can be
used as lectures.
04
03
02
01
08
06
07
05
Google Ads
Content Marketing
Social Media Marketing
Search Engine Optimization (SEO)
Email Marketing
Website Creation
Graphic Designing
Affiliate Marketing

8. DIGITAL MARKETING PROCESS
Visibility
Retention Conversion
Engagement
Bringing
Targeted
Traffic
Measurement

9. WHAT IF TRAFFIC IN TERMS OF DIGITAL MARKETING?
Traffic refers, simply, to the number of visitors
that visit your website or a specific webpage.
Marketing efforts, many times, are focused on
increasing the number of visits to help
increase sales or qualified leads.

10. TYPES OF TRAFFIC IN DIGITAL MARKETING
Organic Traffic
Direct Traffic
Referral Traffic
Email Marketing
Social Networks
Paid Media
Paid Search
Offline Sources
Other Campaigns

11. HOW ?

12. CRAWLING
INDEXING
RETRIEVAL
RANKING
Search Engine Optimization

13. Search Engine
Optimization
(SEO)
LEVEL OF USER
ENGAGEMENT
QUALITY OF CONTENT MOBILE-FRIENDLINESS
NUMBER AND QUALITY
OF INBOUND LINKS
We can track the duration spent of users
on google search console by coding and we
can track the details of users by country
wise, language wise, device wise.Its so
simple to study the data of reached
audience.
It says that content should be of maximum
600 words, and should use keyword
density 0f 1 to 3 ( formula based), If
content is of 1200 words, it considers great.
It means that website of mobile friendly if
you activate AMP plugin., The website is
shown in desktop and mobile is also
showing as it is.
We called it internal links which we insert
in our content to hike good ranking of
SEO.

14. DIGITAL MARKETING
30% 50% 60% 90%
2 0 1 5 2 0 1 6 2 0 1 8 2 0 1 9
Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional
messaging and measure its impact through your customer journey.

15. JOB VACANCIES DATA
JOB DESCRIPTION naukri.com Shine
Monster Avg Salary
Email Marketing
SEO Marketing
Content Marketing
Social media marketing
Digital Media Marketing
35k 14450
10823
6709
8692
7500
4200
3693
9200
37k
18k to 1 lac
22k to 45k
18k to 35k
12k to 35k
3 0k to 1.5 lac
107243
8482
83k
7673
9899

16. :::THANK YOU:::