Service Thinking - Influencer Metrics
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The document discusses service thinking, influencer marketing, and influencer metrics. It introduces service thinking as designing services to improve customer experiences and goals. Influencer marketing is defined as influential people promoting products/services on social media to get others to like, trust, and buy. The key topics section outlines an influencer metrics model and dashboard to track metrics like increased revenue, customer retention, and engagement.
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Presented by Dean DeLisle (Founder/CEO of Forward Progress, LLC & The Creator of Social Jack) at the AMA's BrandSmart 2020 Virtual Event.
About Dean DeLisle
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Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
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Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Overview Of EMarketing
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This webinar will provide practical tools, methods and guidance that you can use to understand where and how your audience spends their time, and how to zero in on the key conversations and the key influencers who are impacting what people think of your organization.
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Highlights from Search Engine Strategies, NY,NY 2011
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Top digital marketing institutein noida
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Service Thinking - Influencer Metrics
- 1. Service Thinking Influencer Metrics Presented by Jerrica Naito Luca Di Cocco Raivis Kampenuss
- 2. Key Topics ● Intro of Service Thinking ● Influencer marketing ● Ecosystem dashboard ● Influencer Metrics Model
- 3. What is Service Thinking? The design and orchestration of service systems to deliver enhanced customer experiences and improve the achievement of customer goals. Source: CVC Group, LLC for Hult International Business School
- 4. What is Influencer Marketing? ● It is influencing people to like, to trust, to buy, etc. by others who are called the influencers; ● Nowadays, it is mostly done through the internet with the outset of different social media platforms; and ● There are different types of influencers.
- 5. Increased Revenue - the number of sales generated by placing an advertisement on Facebook Metrics - Likes, comments, coded tabs to meet your goals Tools - Insights, Embedded codes linked to companies’ databases Metrics - Likes, comments, coded tabs to meet your goals Tools - Insights, Embedded codes linked to companies’ databases Metrics - Likes, comments, coded tabs to meet your goals Tools - Insights, Embedded codes linked to companies’ databases
- 6. Customer Retention - the number of how many satisfied existing customers Metrics - Unique views on LinkedIn, Hashtags on Twitter , online communities Tools - Marketingexperiments Optimization Group Dashboard, Hashtag.org Metrics - Unique views on LinkedIn, Hashtags on Twitter , online communities Tools - Marketingexperiments Optimization Group Dashboard, Hashtag.org Metrics - Unique views on LinkedIn, Hashtags on Twitter , online communities Tools - Marketingexperiments Optimization Group Dashboard, Hashtag.org
- 7. Flow of Information, Shared Knowledge and Feedback foster Co-Elevation # blogs, articles, updates, P/S first-hand news, comments Web Analytics, sales growth, search engine Enhanced reputation, ranking, # links traffic, visibility, quality, up-to-date information # updates, training sessions, surveys # readers, potential customers YouTube, Slideshare, Chatter, Jive, IBM Connections Web Analytics Innovation, P/S feedback, training, shared knowledge # feedbacks, customer supports SAP, Salesforce, Facebook, Twitter, analytics tools P/S awareness & sales, brand equity & social mention via most valuable influencers, P/S feedback, value proposition effectiveness, customer loyalty, design process New P/S kickoff, reliable information, customer support, customization Customer engagement, updated contents for readers
- 8. Co-Evolution by Crowdsourcing through Gamification Mechanics # of blogs and Tweets, value and quality indicators of outcomes Bunchball Nitro Analytics # of videos and slides, value and quality indicators of outcomes Badgeville Solution Dashboard # of ideas, players, time online, value and quality indicators of outcomes Rewards to players and content Rewards to players and ideas Bunchball KPIs Use of game mechanics to engage users and obtain ideas and insights Rewards to players
- 9. Influencer Metrics Model PRESS ME TO CU S S ES S SIN ER BU RTN PA RS ORGANIZATION
- 10. Influencer Metrics Model PRESS IBM CU S TO ME RS S ES S SIN ER BU RTN PA INFLUENCEES