KB Hooker - Professional Services Marketing
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The document lists various marketing and business development strategies including direct mail, telemarketing, public relations, social media, advertising, website development, mobile apps, event planning, email marketing, logo design, outreach, print brochures, technical writing, blogging, budgeting, webinars, analytics, sponsorships, client relationship management, lead qualifying, branding, and community. It discusses using both outbound and inbound marketing to raise awareness and gain trust. It also notes that nurturing leads may require technology like CRM and marketing automation depending on firm size, and that community leadership is beneficial.
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Digital marketing utilizes online channels such as search engines, social media, email, and websites to reach and engage with target audiences. Strategies include SEO, SEM, content marketing, social media marketing, email marketing, and analytics to drive brand awareness, customer acquisition, and sales in the digital space.
Introduction to digital marketing
Introduction to digital marketing
Topics
Traditional Vs Digital Marketing
Concept : Digital Marketing
Digital Marketing Channel
Stages of planning
SEO (Search engine Optimization)
Using digital marketing (make it local)
Digital marketing revolution: Real or Virtual
Overview of Digital Marketing is it a revolution or not. WHAT will u choose digital or traditional marketing
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https://issuu.com/tahadrhmedia/docs/taha_drh_media_
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KB Hooker - Professional Services Marketing
- 3. Direct Mail Telemarketing Public Relations Social Media Advertising Website Development Mobile Apps Event Planning Email Marketing Logo Design Outreach Print Brochures Technical Writing Blogging Budgeting Webinars Analytics Sponsorships Client Relationship Management Lead qualifying Branding Community
- 8. Using outbound marketing (traditional) to raise awareness of your business and brand
- 9. Using inbound marketing to gain trust and strengthen your brand’s reputation as a knowledgeable source for financial management and advice
- 10. Nurturing leads and referral sources with inbound marketing lists may require technology such as CRM, Marketing Automation, etc. (technology needs will depend on the size of the firm). Leadership in community outreach groups is also very beneficial to this step.
- 16.