This document provides guidance on generating online leads for B2B and B2C businesses. It recommends defining goals and target audiences, understanding the target audience, choosing appropriate online outlets like social media, crafting the right message for each outlet, experimenting with content and tracking results, making changes over time based on data, continuing to learn about evolving algorithms and regulations, and diversifying marketing efforts across multiple channels. The overall message is that an online lead generation strategy requires careful audience analysis, testing different approaches, and adapting over time.
The document discusses effective communication and provides information on several related topics. It covers the definition of communication, the importance of non-verbal communication such as body language, the role of enthusiasm in communication, principles of sales communication, levels of listening, active listening, and how to improve listening skills. It also addresses verbal and non-verbal communication techniques as well as time wasters that can impact productivity.
Some top tips from many years of working with presenters. A big thank you to the very talented Roy Sheppard Conference facilitator/speaker for his input and feedback.
Customer Service Superstar - Customer Service TrainingPhil Gerbyshak
Want your customer service representatives to deliver great customer service? Help them become customer service superstars. Simple things you can do to bring out the superstar in your customer service delivering employees.
This document provides tips for becoming a customer service superstar. It discusses the importance of greeting customers, setting expectations, writing great emails, active listening skills, and service recovery. The key points covered are:
1) Customer service representatives should greet customers by name with a friendly, energetic greeting to build confidence.
2) Setting clear expectations is important, such as asking customers what they need and keeping promises.
3) Emails to customers should follow a standard format of greeting, responding to requests, explaining solutions, asking for feedback, and thanking them.
4) Active listening involves tuning into customers, asking questions, listening carefully, reviewing what was said, and repeating back to ensure understanding.
The business report discusses the company's financial performance over the past quarter. Revenue was up 10% year-over-year due to strong sales in the consumer products division. However, expenses also increased due to higher marketing costs. Overall, profits were slightly lower than the same period last year but management remains optimistic about future growth prospects.
10 Things your Audience Hates About your PresentationStinson
See it with animations! https://vimeo.com/179236019
It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins?
For more presentation help, visit stinsondesign.com/blog
This document provides guidance on generating online leads for B2B and B2C businesses. It recommends defining goals and target audiences, understanding the target audience, choosing appropriate online outlets like social media, crafting the right message for each outlet, experimenting with content and tracking results, making changes over time based on data, continuing to learn about evolving algorithms and regulations, and diversifying marketing efforts across multiple channels. The overall message is that an online lead generation strategy requires careful audience analysis, testing different approaches, and adapting over time.
The document discusses effective communication and provides information on several related topics. It covers the definition of communication, the importance of non-verbal communication such as body language, the role of enthusiasm in communication, principles of sales communication, levels of listening, active listening, and how to improve listening skills. It also addresses verbal and non-verbal communication techniques as well as time wasters that can impact productivity.
Some top tips from many years of working with presenters. A big thank you to the very talented Roy Sheppard Conference facilitator/speaker for his input and feedback.
Customer Service Superstar - Customer Service TrainingPhil Gerbyshak
Want your customer service representatives to deliver great customer service? Help them become customer service superstars. Simple things you can do to bring out the superstar in your customer service delivering employees.
This document provides tips for becoming a customer service superstar. It discusses the importance of greeting customers, setting expectations, writing great emails, active listening skills, and service recovery. The key points covered are:
1) Customer service representatives should greet customers by name with a friendly, energetic greeting to build confidence.
2) Setting clear expectations is important, such as asking customers what they need and keeping promises.
3) Emails to customers should follow a standard format of greeting, responding to requests, explaining solutions, asking for feedback, and thanking them.
4) Active listening involves tuning into customers, asking questions, listening carefully, reviewing what was said, and repeating back to ensure understanding.
The business report discusses the company's financial performance over the past quarter. Revenue was up 10% year-over-year due to strong sales in the consumer products division. However, expenses also increased due to higher marketing costs. Overall, profits were slightly lower than the same period last year but management remains optimistic about future growth prospects.
10 Things your Audience Hates About your PresentationStinson
See it with animations! https://vimeo.com/179236019
It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins?
For more presentation help, visit stinsondesign.com/blog
The Value of Developing Relationships in SellingJames Muir
Presentation given in 2012 to the NextGen Healthcare national sales force. On the value of developing relationships and genuinely providing value for clients.
ChurnZero Presents Bob London: HOW TO LEARN WHAT YOUR CUSTOMERS AREN’T TELLIN...Chief Listening Officers
This document provides a framework for customer success managers to discover and share customer insights. It discusses conducting curiosity calls with customers to gain unspoken or unexpected insights. The framework involves assessing a company's innovation, insights, value-add, customer service and core offering from the customer's perspective. Customer insights should then be shared with relevant teams through executive summaries highlighting insights and recommended actions. The goal is to use customer feedback to make real improvements that can increase value, revenue, sales messaging and reduce churn.
The document contains an agenda for a two-day training covering customer experience mapping, persona profiling, and using customer reviews. The first day includes sessions on customer experience mapping from 10:30-11:30 and 12:30-1:30, and using customer reviews from 5:00-5:55. The second day covers customer experience mapping from 10:35-11:35, persona profiling from 12:30-1:25, and using customer reviews from 2:30-3:25. Each session will be presented by Danielle MacInnis and provide guidance on the relevant topic.
Activity Book for the Webinar Emotional Engagement: The magic ingredient in a...Mary Brodie
This activity book includes questions to help you build a plan to create a more emotionally engaging customer experience. To view the webinar, signup at: https://gearmark.lpages.co/sign-up-for-cx-magic-ingredient-emotions/
This document discusses strategies for marketing non-fiction books. It recommends using a combination of traditional marketing techniques like interviews and social media alongside technology like CRMs to automate outreach. Specific strategies mentioned include using a CRM like Infusionsoft to identify influencers to help promote the book, create automated email sequences to engage audiences, and build a database of contacts to continue marketing to over time. The document estimates the full cost of a marketing plan utilizing these strategies could range from $1,000 to $250,000 depending on goals and how much work is outsourced.
Basic Selling skills - Mohammad S. Khodairy.pdfMoeKhodairy2
Thank you for the detailed presentation on basic selling skills. Role playing is an effective way to practice these skills. Would you be willing to role play a sales call with me? I can play the part of the customer.
Social Media Manager, Mary Cate Duffy, just got back from a trip to San Francisco to learn more about marketing and innovation. She created a presentation to share what she learned.
The document outlines the top 10 reasons why sales may be adversely affected for North East businesses: 5 sales mistakes - failing to follow up on leads, trying to sell too quickly, talking more about themselves than the customer's needs, being greedy by not providing value upfront, and lacking a genuine desire to help. 5 marketing mistakes - not changing website content, lack of awareness of competitors, no consolidated list of reasons to choose the business, failing to get prospects thinking, and lacking proof of the business's quality. Each issue is accompanied by a proposed solution.
Turning conversations into contracts Lysa Morrison - sales techniquesChildren North East
The document provides training on marketing and sales skills for staff of Children North East (CNE). The aims of the workshop are to make staff aware of CNE's approach to marketing spot purchases, develop their knowledge of communicating CNE's offers to customers, and develop skills in responding to sales opportunities and presenting information to customers. Staff are provided guidance on roles and responsibilities, using the right messaging for audiences, and how to work together to expand the reach of CNE's services. The workshop covers developing rapport with customers, gathering information to understand customer needs, matching needs to CNE's offerings, and next steps in the sales process.
Emotional engagement: The magic ingredient in any customer experienceMary Brodie
This document discusses how to emotionally engage customers through understanding their perspective and problems. It recommends identifying customer characteristics, understanding the problem they want to solve and how the company's solution helps, determining what motivates action, and creating a vision of improved life with the solution. Storytelling using customer emotions can help potential customers envision positive change. The goal is to transition from just creating products to solving problems and changing lives through a community relationship between companies and customers.
Personas Bootcamp - Where Product Meets User NeedsMauricio Perez
The document outlines a 1.5 hour bootcamp on personas. It will cover what personas are, why they are used, how to create them, analyzing research data, and using personas effectively. Attendees will learn about creating personas through field research interviews and exercises in affinity mapping, persona creation, and scenario illustration. The goal is to help participants develop empathy for target users by representing them as personas in order to design with the user's needs and goals in mind.
A presentation to the Oregon and Washington Associations of REALTORS(R) on effective member mobilization techniques to increase political efficacy in local government
Content Marketing for Early-Stage StartupsLaura Bosco
This document provides an overview of content marketing strategies for early-stage startups. It discusses the importance of understanding customers through research, having clear business goals to align content with, and considering constraints like resources and expertise. Ideas are generated by addressing customer pain points and questions. Content is created with a focus on telling stories to educate customers and build trust. The writing and editing process emphasizes adding value for customers through original perspectives.
Summit Day 4: 5 Things Every Digital Marketing Plan Should HaveWild Apricot
Are your digital marketing activities actually helping you grow your organization? Are you overwhelmed by the pressure to post on social media, pump out more emails, experiment with ads, and still not sure if anything is working? If so, please join our webinar on November 15 with digital marketing expert Amy Jacobus. Amy will walk through how to create a plan you can actually handle while delivering results.
Three Things NOW! - Content Marketing, Listening and Social MediaJoe Pulizzi
Presentation by Joe Pulizzi given at Esource 2009 Utility Marketing Conference. Pulizzi presented the shift from traditional marketing into three key areas - content marketing, listening, and the combination of social media and relevant content distribution.
10 things you should be doing to market your contract training programKathryn Lynch-Morin
This document provides 10 tips for marketing a contract training program: 1) be active on social media, 2) establish relationships with clients, 3) work with the marketing team, 4) be prepared, 5) send more email, 6) engage in face-to-face selling, 7) capture and use customer reviews, 8) balance the message, 9) don't ignore Generation X clients, and 10) ensure the message focuses on solving clients' pains and problems. The tips emphasize using social media to engage prospects, listening to clients, preparing well for sales interactions, and crafting messages that address clients' needs.
Satisfying customers is a challenge for any service company. But if you’re growing fast, how do you maintain consistent, high-quality service wherever you operate?
This deck shares the 6 Laws to Customer Experience: 1) Every interaction creates a personal reaction.
2) People are instinctively self-centered.
3) Customer familiarity breeds alignment.
4) Unengaged employees don't create engaged customers.
5) Employees do what is measured, incented, and celebrated.
6) You can't fake it.
What is being Customer Centric?
& At What Cost?
What happens if you don’t?
Classic case of AOL
How do we do it at Cigniti?
We record every touchpoint, classify them and act on them.
How can you become a Customer Marketer?
By being sensitive, proactive, and responsive
This document provides an overview of essential elements of an effective nonprofit communications plan. It discusses defining your brand and key audiences, developing clear and compelling messages, setting goals and strategies, and choosing appropriate tools and tactics. These include media relations, self-generated communications like newsletters and websites, and leveraging strategic partnerships. The document stresses integrating your messaging across all channels, evaluating your efforts, and being prepared with a crisis communications plan. The overall message is that nonprofits need a thoughtful, audience-focused plan to successfully communicate their mission and impact.
The Value of Developing Relationships in SellingJames Muir
Presentation given in 2012 to the NextGen Healthcare national sales force. On the value of developing relationships and genuinely providing value for clients.
ChurnZero Presents Bob London: HOW TO LEARN WHAT YOUR CUSTOMERS AREN’T TELLIN...Chief Listening Officers
This document provides a framework for customer success managers to discover and share customer insights. It discusses conducting curiosity calls with customers to gain unspoken or unexpected insights. The framework involves assessing a company's innovation, insights, value-add, customer service and core offering from the customer's perspective. Customer insights should then be shared with relevant teams through executive summaries highlighting insights and recommended actions. The goal is to use customer feedback to make real improvements that can increase value, revenue, sales messaging and reduce churn.
The document contains an agenda for a two-day training covering customer experience mapping, persona profiling, and using customer reviews. The first day includes sessions on customer experience mapping from 10:30-11:30 and 12:30-1:30, and using customer reviews from 5:00-5:55. The second day covers customer experience mapping from 10:35-11:35, persona profiling from 12:30-1:25, and using customer reviews from 2:30-3:25. Each session will be presented by Danielle MacInnis and provide guidance on the relevant topic.
Activity Book for the Webinar Emotional Engagement: The magic ingredient in a...Mary Brodie
This activity book includes questions to help you build a plan to create a more emotionally engaging customer experience. To view the webinar, signup at: https://gearmark.lpages.co/sign-up-for-cx-magic-ingredient-emotions/
This document discusses strategies for marketing non-fiction books. It recommends using a combination of traditional marketing techniques like interviews and social media alongside technology like CRMs to automate outreach. Specific strategies mentioned include using a CRM like Infusionsoft to identify influencers to help promote the book, create automated email sequences to engage audiences, and build a database of contacts to continue marketing to over time. The document estimates the full cost of a marketing plan utilizing these strategies could range from $1,000 to $250,000 depending on goals and how much work is outsourced.
Basic Selling skills - Mohammad S. Khodairy.pdfMoeKhodairy2
Thank you for the detailed presentation on basic selling skills. Role playing is an effective way to practice these skills. Would you be willing to role play a sales call with me? I can play the part of the customer.
Social Media Manager, Mary Cate Duffy, just got back from a trip to San Francisco to learn more about marketing and innovation. She created a presentation to share what she learned.
The document outlines the top 10 reasons why sales may be adversely affected for North East businesses: 5 sales mistakes - failing to follow up on leads, trying to sell too quickly, talking more about themselves than the customer's needs, being greedy by not providing value upfront, and lacking a genuine desire to help. 5 marketing mistakes - not changing website content, lack of awareness of competitors, no consolidated list of reasons to choose the business, failing to get prospects thinking, and lacking proof of the business's quality. Each issue is accompanied by a proposed solution.
Turning conversations into contracts Lysa Morrison - sales techniquesChildren North East
The document provides training on marketing and sales skills for staff of Children North East (CNE). The aims of the workshop are to make staff aware of CNE's approach to marketing spot purchases, develop their knowledge of communicating CNE's offers to customers, and develop skills in responding to sales opportunities and presenting information to customers. Staff are provided guidance on roles and responsibilities, using the right messaging for audiences, and how to work together to expand the reach of CNE's services. The workshop covers developing rapport with customers, gathering information to understand customer needs, matching needs to CNE's offerings, and next steps in the sales process.
Emotional engagement: The magic ingredient in any customer experienceMary Brodie
This document discusses how to emotionally engage customers through understanding their perspective and problems. It recommends identifying customer characteristics, understanding the problem they want to solve and how the company's solution helps, determining what motivates action, and creating a vision of improved life with the solution. Storytelling using customer emotions can help potential customers envision positive change. The goal is to transition from just creating products to solving problems and changing lives through a community relationship between companies and customers.
Personas Bootcamp - Where Product Meets User NeedsMauricio Perez
The document outlines a 1.5 hour bootcamp on personas. It will cover what personas are, why they are used, how to create them, analyzing research data, and using personas effectively. Attendees will learn about creating personas through field research interviews and exercises in affinity mapping, persona creation, and scenario illustration. The goal is to help participants develop empathy for target users by representing them as personas in order to design with the user's needs and goals in mind.
A presentation to the Oregon and Washington Associations of REALTORS(R) on effective member mobilization techniques to increase political efficacy in local government
Content Marketing for Early-Stage StartupsLaura Bosco
This document provides an overview of content marketing strategies for early-stage startups. It discusses the importance of understanding customers through research, having clear business goals to align content with, and considering constraints like resources and expertise. Ideas are generated by addressing customer pain points and questions. Content is created with a focus on telling stories to educate customers and build trust. The writing and editing process emphasizes adding value for customers through original perspectives.
Summit Day 4: 5 Things Every Digital Marketing Plan Should HaveWild Apricot
Are your digital marketing activities actually helping you grow your organization? Are you overwhelmed by the pressure to post on social media, pump out more emails, experiment with ads, and still not sure if anything is working? If so, please join our webinar on November 15 with digital marketing expert Amy Jacobus. Amy will walk through how to create a plan you can actually handle while delivering results.
Three Things NOW! - Content Marketing, Listening and Social MediaJoe Pulizzi
Presentation by Joe Pulizzi given at Esource 2009 Utility Marketing Conference. Pulizzi presented the shift from traditional marketing into three key areas - content marketing, listening, and the combination of social media and relevant content distribution.
10 things you should be doing to market your contract training programKathryn Lynch-Morin
This document provides 10 tips for marketing a contract training program: 1) be active on social media, 2) establish relationships with clients, 3) work with the marketing team, 4) be prepared, 5) send more email, 6) engage in face-to-face selling, 7) capture and use customer reviews, 8) balance the message, 9) don't ignore Generation X clients, and 10) ensure the message focuses on solving clients' pains and problems. The tips emphasize using social media to engage prospects, listening to clients, preparing well for sales interactions, and crafting messages that address clients' needs.
Satisfying customers is a challenge for any service company. But if you’re growing fast, how do you maintain consistent, high-quality service wherever you operate?
This deck shares the 6 Laws to Customer Experience: 1) Every interaction creates a personal reaction.
2) People are instinctively self-centered.
3) Customer familiarity breeds alignment.
4) Unengaged employees don't create engaged customers.
5) Employees do what is measured, incented, and celebrated.
6) You can't fake it.
What is being Customer Centric?
& At What Cost?
What happens if you don’t?
Classic case of AOL
How do we do it at Cigniti?
We record every touchpoint, classify them and act on them.
How can you become a Customer Marketer?
By being sensitive, proactive, and responsive
This document provides an overview of essential elements of an effective nonprofit communications plan. It discusses defining your brand and key audiences, developing clear and compelling messages, setting goals and strategies, and choosing appropriate tools and tactics. These include media relations, self-generated communications like newsletters and websites, and leveraging strategic partnerships. The document stresses integrating your messaging across all channels, evaluating your efforts, and being prepared with a crisis communications plan. The overall message is that nonprofits need a thoughtful, audience-focused plan to successfully communicate their mission and impact.
This document discusses methods for evaluating research quality and ethics in data analysis. It describes key aspects of good research such as being organized, objective, controlled, and empirical. Good research topics are within a line of research, relevant to the real world, possible to conduct, and meaningful. When analyzing data, analysts should use a consistent method, consider the ethical implications of decisions, and protect data quality and confidentiality. The document also identifies potential risks to ethics like prioritizing professional needs over ethics.
This document discusses interviews and focus groups used in qualitative research. It defines key terms like exhaustive and mutually exclusive, and triangulation. It provides guidance on good interview techniques including establishing rapport and taking thorough notes. Focus groups are described as a type of group interview used to evaluate products, typically with 4-6 participants who are actual users. The document outlines best practices for preparing, conducting, and analyzing focus groups, including reserving space, preparing stimuli and questions, paying attention to group dynamics, and thematically coding and reporting results.
This document defines key terms and concepts related to data ethics and outlines potential risks and guidelines. It discusses how decisions have ethical implications and should be made consistently. It defines terms like data, data scientist, data quality, signal, noise, and algorithms. It also outlines statistical concepts and potential risks like the ludic fallacy, naïve interventionism, and narrative fallacy. The document concludes by stating analysts should not provide explanations beyond their abilities, should explain methods and limitations, protect confidential information, avoid conflicts of interest, and use the scientific method.
White paper from Elon Media Analytics students. Blogging and microblogging is a key image-management strategy for athletes and teams. This paper describes some best practices for using Twitter analytics to optimize social media efforts in sports.
Social media can be a time-consuming, but worthwhile way for non-profits to engage with their constituencies. Learn practical tips from this white paper from Elon Media Analytics students.
This whitepaper from Elon Media Analytics students examines how smaller-budget cinema productions can use Snapchat as a way to generate buzz about upcoming films.
This whitepaper from Elon Media Analytics describes how more traditional news organizations can use the Snapchat social media platform for story telling and to engage potential younger audiences.
This white paper discusses how public relations can use Snapchat's Discover feature to improve brands. It notes that Snapchat Discover reaches over 60 million active users, mainly millennials and older smartphone users. The paper explains how businesses can create video content on Discover to engage audiences, build their brand image, and humanize the brand. It recommends that public relations consistently provide new content and exclusive rewards to maintain user engagement with the Discover feature in order to drive brand awareness, recognition, and loyalty.
A whitepaper from Elon Media Analytics Students. This paper describes some of the benefits of using Google Analytics to plan web content for small businesses.
The number of subscribers increased 17% in February from 26,172 to 31,498, with 371 re-subscribing after lapsing for over 6 months. While the increase seems large, data should be presented clearly and concisely to provide meaningful context and avoid numerical fallacies. Only include as many details as needed to understand the key trends, avoiding excessive numbers or percentages that can confuse readers.
This document provides tips for writing effective emails like a professional. It recommends (1) including a meaningful subject line and appropriate greeting to provide context, (2) sticking to one idea per short paragraph and using transitions to make the email easy to use, and (3) considering the entire group audience, proofreading carefully, and avoiding insincerity when communicating to use resources wisely.
Did you know that drowning is a leading cause of unintentional death among young children? According to recent data, children aged 1-4 years are at the highest risk. Let's raise awareness and take steps to prevent these tragic incidents. Supervision, barriers around pools, and learning CPR can make a difference. Stay safe this summer!
Discovering Digital Process Twins for What-if Analysis: a Process Mining Appr...Marlon Dumas
This webinar discusses the limitations of traditional approaches for business process simulation based on had-crafted model with restrictive assumptions. It shows how process mining techniques can be assembled together to discover high-fidelity digital twins of end-to-end processes from event data.
Build applications with generative AI on Google CloudMárton Kodok
We will explore Vertex AI - Model Garden powered experiences, we are going to learn more about the integration of these generative AI APIs. We are going to see in action what the Gemini family of generative models are for developers to build and deploy AI-driven applications. Vertex AI includes a suite of foundation models, these are referred to as the PaLM and Gemini family of generative ai models, and they come in different versions. We are going to cover how to use via API to: - execute prompts in text and chat - cover multimodal use cases with image prompts. - finetune and distill to improve knowledge domains - run function calls with foundation models to optimize them for specific tasks. At the end of the session, developers will understand how to innovate with generative AI and develop apps using the generative ai industry trends.
2. WHY REPORTS?
Bad reasons:
• To look busy/it’s my job
• Because it’s what you do with
data
• Because you can
The good reason:
• To answer a business question
3. STEP 1: YOUR AUDIENCE
What do they need?
What do they know?
What do they need to know?
5. NO, THESE HIPPOS
• Think they have the
best answer
(sometimes, that’s true)
• Can stifle insight (no
one wants to give bad
news)
• Often pay for your
services
• In the absence of smart
data, their opinion
becomes reality
6. STEP 2: FIND YOUR MESSAGE
Start by asking the right question:
Are we reaching enough users?
Are we reaching the right kinds of
users?
Are users behaving in the way we
want?
Buying things
Talking with us
7. TELL THE AUDIENCE SPECIFICS
Why to care
• What the business problem is
• What the data CAN tell you
What the issues are
• What the data DO tell you
• What it means in the context of the problem
Possible solutions to fix the issues
8. TO GET ATTENTION
Keep focus on issues of interest
to the audience
• Doing X is useful because
• If X happens, Y typically
follows
• One way to meet the goal of X
is to…
9. TO KEEP ATTENTION
Don’t overwrite
• Avoid repetition
• Avoid modifiers
• Use subject-verb-object sentences
• Use the simplest words
• Eliminate the obvious
10. TO BE INVALUABLE
Show benefits
• Short-term if possible
• Long-term clearly
Speak their language
• Terminology
• Specific business goals
Be Proactive