As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? This presentation covers five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Find clues into what topics are semantically linked to each other (Research)
Target topics, not just phrases, through writing (Semantic Search)
Incorporate natural language into your content (Voice Search)
Make visitors happy in ways that make Google happy (User Interaction Signals)
You're about to learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
Most content marketers rely on creating more and more content in order to generate traffic to their site.
While more content usually means more traffic (assuming it's great content), one of the best methods to generate massive traffic over time is getting more people to share and link back to your content.
In this webinar we will discuss 5 unique ways you can start generate link backs right now, even if you're not an SEO expert.
Brain Science and Websites: 6 Ways to Leverage Cognitive Biassemrush_webinars
Call it neuromarketing. Call it behavioral economics. Call it Jedi mind tricks. Whatever you call it: brain science and marketing go together. And anyone can learn how to do it. In this presentation, we’ll review the research, case studies and web marketing tactics that work with natural, human behavioral tendencies.
Herds, halos and the science of social proof
Context, contrast and color
Fear, loss and scarcity
Eye tracking, color and visual prominence
Writing copy for busy minds
We'll reveal secrets of the brain, behavior and marketing on the web. If there are humans in your target audience, this presentation is for you.
The Future of SEO: 5 Ways to Adapt Your Content for 2016semrush_webinars
The gradual evolution in search has led to an evolution in optimization. This webinar teaches the five most important actions you can take to make sure that your marketing is aligned with the future of SEO.
How to target topics, not just phrases (Semantic Search)
How to incorporate natural language into your content (Voice Search)
How to make visitors happy in ways that make Google happy (User Interaction Signals)
In this presentation, you’ll learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings
Run successful SEO Campaigns on a small budget.
How to convince your clients to move-away from tired, old fashioned SEO techniques and take the plunge into Creative Content. Creative Content doesn’t have to be expensive, Pete has used tactics such as tactics like Content Curation, News-Jacking & Buzzfeed-style list campaigns that cost less than £100 to make but still won coverage on major sites. Learn how to generate ideas, develop content and outreach it on a small budget. This live webinar will specifically examine:
- How to create content on a low budget
- How to find relevant content topics
- How to run brainstorms that generate 100+ ideas in 30 minutes
- How to find and use freelancer writers & designers to create content
- How to pitch to bloggers & journalists
- Useful tools to improve your link building strategy
Be the first to hear Pete's exclusive tips and get a chance to ask him your questions online!
Guest expert
Pete Campbell is the Director of Kaizen.
Case Study 2016: When Content Marketing Meets SEOSemrush
Learn techniques you can apply to your own online marketing efforts. This presentation will focus on the step-by-step application of a process to develop, optimise and syndicate content. It’s suitable for business owners and digital agencies looking for a smarter SEO strategy that will stand the test of time.
Here are a few of the things you’ll discover:
- An efficient method for creating up to 4 months of high-quality content in one day.
- How to share content the ‘right way’ and earn quality backlinks.
- Where most SEOs go wrong and why Google penalize them.
- How to use data to amplify only your best content.
- A holistic approach to successful online marketing.
You can also watch video version here: www.semrush.com/webinars/case-study-2016-when-content-marketing-meets-seo/
Why should PR people use analytics? Learn which communications initiatives are most effective, traffic patterns, trends and which customer segments are most valuable to your organization.
• Common Issues with Basic Setup
• Overview of the Most Important Reports
• Which sources of traffic and social networks are most effective?
• Which topics are connecting with your visitors?
• How can you get more value from the same traffic?
• How to use digital measurement to enhance influence and impact
• Learn the latest methods for digital measurement and sharing comprehensive results
• Translate ROI results into corporate objectives support
Most content marketers rely on creating more and more content in order to generate traffic to their site.
While more content usually means more traffic (assuming it's great content), one of the best methods to generate massive traffic over time is getting more people to share and link back to your content.
In this webinar we will discuss 5 unique ways you can start generate link backs right now, even if you're not an SEO expert.
Brain Science and Websites: 6 Ways to Leverage Cognitive Biassemrush_webinars
Call it neuromarketing. Call it behavioral economics. Call it Jedi mind tricks. Whatever you call it: brain science and marketing go together. And anyone can learn how to do it. In this presentation, we’ll review the research, case studies and web marketing tactics that work with natural, human behavioral tendencies.
Herds, halos and the science of social proof
Context, contrast and color
Fear, loss and scarcity
Eye tracking, color and visual prominence
Writing copy for busy minds
We'll reveal secrets of the brain, behavior and marketing on the web. If there are humans in your target audience, this presentation is for you.
The Future of SEO: 5 Ways to Adapt Your Content for 2016semrush_webinars
The gradual evolution in search has led to an evolution in optimization. This webinar teaches the five most important actions you can take to make sure that your marketing is aligned with the future of SEO.
How to target topics, not just phrases (Semantic Search)
How to incorporate natural language into your content (Voice Search)
How to make visitors happy in ways that make Google happy (User Interaction Signals)
In this presentation, you’ll learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings
Run successful SEO Campaigns on a small budget.
How to convince your clients to move-away from tired, old fashioned SEO techniques and take the plunge into Creative Content. Creative Content doesn’t have to be expensive, Pete has used tactics such as tactics like Content Curation, News-Jacking & Buzzfeed-style list campaigns that cost less than £100 to make but still won coverage on major sites. Learn how to generate ideas, develop content and outreach it on a small budget. This live webinar will specifically examine:
- How to create content on a low budget
- How to find relevant content topics
- How to run brainstorms that generate 100+ ideas in 30 minutes
- How to find and use freelancer writers & designers to create content
- How to pitch to bloggers & journalists
- Useful tools to improve your link building strategy
Be the first to hear Pete's exclusive tips and get a chance to ask him your questions online!
Guest expert
Pete Campbell is the Director of Kaizen.
Case Study 2016: When Content Marketing Meets SEOSemrush
Learn techniques you can apply to your own online marketing efforts. This presentation will focus on the step-by-step application of a process to develop, optimise and syndicate content. It’s suitable for business owners and digital agencies looking for a smarter SEO strategy that will stand the test of time.
Here are a few of the things you’ll discover:
- An efficient method for creating up to 4 months of high-quality content in one day.
- How to share content the ‘right way’ and earn quality backlinks.
- Where most SEOs go wrong and why Google penalize them.
- How to use data to amplify only your best content.
- A holistic approach to successful online marketing.
You can also watch video version here: www.semrush.com/webinars/case-study-2016-when-content-marketing-meets-seo/
Why should PR people use analytics? Learn which communications initiatives are most effective, traffic patterns, trends and which customer segments are most valuable to your organization.
• Common Issues with Basic Setup
• Overview of the Most Important Reports
• Which sources of traffic and social networks are most effective?
• Which topics are connecting with your visitors?
• How can you get more value from the same traffic?
• How to use digital measurement to enhance influence and impact
• Learn the latest methods for digital measurement and sharing comprehensive results
• Translate ROI results into corporate objectives support
How to do keyphrase research in 2017: Target topics, not just phrasesOrbit Media Studios
Google is officially a semantic search engine, which means it’s connecting visitors to pages with the meaning they’re looking for, not just the letters and words they typed into that little box. To adapt to this, you need to target a broader topic, not just the specific phrase. Spread your meaning out, using related phrases, covering the things that are semantically linked. In this presentation we’ll start with the basics and move straight into the advanced techniques.
How Google Works (...and why they rule)
Search results and context
Search volume
Competition
How to target topics, not just phrases
Apply all of these techniques and you'll be ranking by Friday!
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.
Find Profitable Keywords In Less Than 5 Minutes Without Spending AnythingFervil Von Tripoli
Mastering keyword research? Here's a very detailed guide on how to find those profitable keywords and niches with low competition.
Find amazing ways to outwit your competitors and win larger share in organic traffic. :)
More detailed keyword researching techniques at http://bit.ly/1dFkFUz
Productivity Tricks and Time Management for Content MarketersOrbit Media Studios
How will you spend the next free hour of your day? The options are unlimited. Write, promote, share, listen, measure, reach out, track, edit, comment, etc.
But what you do today determines your outcomes tomorrow. Structure creates habits, removes distractions and leads to success. In this session, you’ll learn about the time management approach of one marketer.
Advanced Content Marketing & SEO: How to Publish More and Rank HigherAndy Crestodina
The art of delegation, collaboration and repurposing. These are advanced content marketing tactics for search engine optimization (SEO) for people who want to publish more content and rank higher in search. Learn how to...
• Turn your sent mail into high ranking articles
• Delegate repeatable tasks to virtual assistants
• Update older content for higher rankings and more traffic
• Support the URLs that need it most with targeted links in roundup contributions
Recommended for bloggers and marketers with 5+ years of experience, or anyone who wants to level up their content marketing and SEO skills.
Danny Goodwin — How & Why You Must Improve or Remove Your Old ContentSemrush
These slides were presented during the SEMrush webinar "How & Why You Must Improve or Remove Your Old Content". To access video and siides, visit https://www.semrush.com/webinars/how-and-why-you-must-improve-or-remove-your-old-content/
Content marketing - The key to success for SEO Navneet Kaushal
Wish to leverage upon content marketing to attain success in terms of SEO rankings? Get to know about how to leverage upon adequate content, through this presentation
Semantic SEO and the Future of Search (Wine & Web 53)Andy Crestodina
Here are 5 Ways to Adapt Your Content for 2016. These are the most important actions you can take to make sure that your marketing is aligned with the future of SEO.
• How to target topics, not just phrases (Semantic Search)
• How to incorporate natural language into your content (Voice Search)
• How to make visitors happy in ways that make Google happy (User Interaction Signals)
This presentation includes the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
Ungagged 2015 Las Vegas 17 SEO, Conversion & Monetization TemplatesRoland Frasier
This is my presentation from Ungagged 2015 live event in Las Vegas. It provides 17 proven templates that we used to add millions of dollars in revenue to our businesses in 2015.
Here’s the thing:
Analytics is a decision support tool
Analytics is an early warning system
Analytics is a lie detector test
But it’s none of those things unless you approach it with an open mind and the proficiency to use the tools.
Presentation by Wil Reynolds of SEER Interactive on how to create a strategic plan for link building as part of your search engine optimization (SEO) campaign. Discussing how social is (or is not) impacting rankings / seo results.
We review tools like export.ly and others to show how you CAN use social to drive rankings today, while not waiting for google to figure it out.
Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...Orbit Media Studios
What are your visitors doing? What aren’t they doing? Where are they coming from? Which marketing activities are making a difference?
If you have Analytics, you have insights waiting to be discovered. This is the session where Andy Crestodina shows you step-by-step how to set things up, find insights and take action. Be prepared to level-up your digital marketing expertise.
This presentation goes through the top tips for blogging best practices, from research-based topics to collaboration tactics. From headlines to images. These are the BEST practices for blogging. A must view for Content Marketers.
This presentation was originally given at Wine & Web at Orbit Media.
Semantic SEO: 5 Ways to Future-Proof Your SEO and Search RankingsOrbit Media Studios
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? This presentation covers five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
• Find clues into what topics are semantically linked to each other
• Target topics, not just phrases, through writing (Semantic Search)
• Incorporate natural language into your content (voice search, answer boxes)
• Make visitors happy in ways that make Google happy (user interaction signals)
You're about to learn the step-by-step process for semantic search optimization each of the specific actions in SEO that will future-proof your search engine rankings.
From the first keyphrase to the final conversion, this session connects every dot. Your content and your website are a bridge between a Google search results page and your website’s thank you page. Here is the complete approach to making that bridge a fast-flowing highway of continuous demand.
In this session, Andy will walk through each step in the process for driving B2B leads with content marketing, from first action to final outcome.
Who are we talking to? Why do they care?
What are we ranking for? What are the two types of keyphrases?
How does PR and research build links, authority and ranking potential?
What do we publish? And how will it be promoted?
What topics, formats and collaborators support lead generation?
Learn to be a “dual threat marketer” by combining search and psychology, SEO with conversion optimization, cheese and mousetraps. There’s more than one way to generate demand for services. This is one of the best.
How to do keyphrase research in 2017: Target topics, not just phrasesOrbit Media Studios
Google is officially a semantic search engine, which means it’s connecting visitors to pages with the meaning they’re looking for, not just the letters and words they typed into that little box. To adapt to this, you need to target a broader topic, not just the specific phrase. Spread your meaning out, using related phrases, covering the things that are semantically linked. In this presentation we’ll start with the basics and move straight into the advanced techniques.
How Google Works (...and why they rule)
Search results and context
Search volume
Competition
How to target topics, not just phrases
Apply all of these techniques and you'll be ranking by Friday!
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.
Find Profitable Keywords In Less Than 5 Minutes Without Spending AnythingFervil Von Tripoli
Mastering keyword research? Here's a very detailed guide on how to find those profitable keywords and niches with low competition.
Find amazing ways to outwit your competitors and win larger share in organic traffic. :)
More detailed keyword researching techniques at http://bit.ly/1dFkFUz
Productivity Tricks and Time Management for Content MarketersOrbit Media Studios
How will you spend the next free hour of your day? The options are unlimited. Write, promote, share, listen, measure, reach out, track, edit, comment, etc.
But what you do today determines your outcomes tomorrow. Structure creates habits, removes distractions and leads to success. In this session, you’ll learn about the time management approach of one marketer.
Advanced Content Marketing & SEO: How to Publish More and Rank HigherAndy Crestodina
The art of delegation, collaboration and repurposing. These are advanced content marketing tactics for search engine optimization (SEO) for people who want to publish more content and rank higher in search. Learn how to...
• Turn your sent mail into high ranking articles
• Delegate repeatable tasks to virtual assistants
• Update older content for higher rankings and more traffic
• Support the URLs that need it most with targeted links in roundup contributions
Recommended for bloggers and marketers with 5+ years of experience, or anyone who wants to level up their content marketing and SEO skills.
Danny Goodwin — How & Why You Must Improve or Remove Your Old ContentSemrush
These slides were presented during the SEMrush webinar "How & Why You Must Improve or Remove Your Old Content". To access video and siides, visit https://www.semrush.com/webinars/how-and-why-you-must-improve-or-remove-your-old-content/
Content marketing - The key to success for SEO Navneet Kaushal
Wish to leverage upon content marketing to attain success in terms of SEO rankings? Get to know about how to leverage upon adequate content, through this presentation
Semantic SEO and the Future of Search (Wine & Web 53)Andy Crestodina
Here are 5 Ways to Adapt Your Content for 2016. These are the most important actions you can take to make sure that your marketing is aligned with the future of SEO.
• How to target topics, not just phrases (Semantic Search)
• How to incorporate natural language into your content (Voice Search)
• How to make visitors happy in ways that make Google happy (User Interaction Signals)
This presentation includes the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
Ungagged 2015 Las Vegas 17 SEO, Conversion & Monetization TemplatesRoland Frasier
This is my presentation from Ungagged 2015 live event in Las Vegas. It provides 17 proven templates that we used to add millions of dollars in revenue to our businesses in 2015.
Here’s the thing:
Analytics is a decision support tool
Analytics is an early warning system
Analytics is a lie detector test
But it’s none of those things unless you approach it with an open mind and the proficiency to use the tools.
Presentation by Wil Reynolds of SEER Interactive on how to create a strategic plan for link building as part of your search engine optimization (SEO) campaign. Discussing how social is (or is not) impacting rankings / seo results.
We review tools like export.ly and others to show how you CAN use social to drive rankings today, while not waiting for google to figure it out.
Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...Orbit Media Studios
What are your visitors doing? What aren’t they doing? Where are they coming from? Which marketing activities are making a difference?
If you have Analytics, you have insights waiting to be discovered. This is the session where Andy Crestodina shows you step-by-step how to set things up, find insights and take action. Be prepared to level-up your digital marketing expertise.
This presentation goes through the top tips for blogging best practices, from research-based topics to collaboration tactics. From headlines to images. These are the BEST practices for blogging. A must view for Content Marketers.
This presentation was originally given at Wine & Web at Orbit Media.
Semantic SEO: 5 Ways to Future-Proof Your SEO and Search RankingsOrbit Media Studios
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? This presentation covers five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
• Find clues into what topics are semantically linked to each other
• Target topics, not just phrases, through writing (Semantic Search)
• Incorporate natural language into your content (voice search, answer boxes)
• Make visitors happy in ways that make Google happy (user interaction signals)
You're about to learn the step-by-step process for semantic search optimization each of the specific actions in SEO that will future-proof your search engine rankings.
From the first keyphrase to the final conversion, this session connects every dot. Your content and your website are a bridge between a Google search results page and your website’s thank you page. Here is the complete approach to making that bridge a fast-flowing highway of continuous demand.
In this session, Andy will walk through each step in the process for driving B2B leads with content marketing, from first action to final outcome.
Who are we talking to? Why do they care?
What are we ranking for? What are the two types of keyphrases?
How does PR and research build links, authority and ranking potential?
What do we publish? And how will it be promoted?
What topics, formats and collaborators support lead generation?
Learn to be a “dual threat marketer” by combining search and psychology, SEO with conversion optimization, cheese and mousetraps. There’s more than one way to generate demand for services. This is one of the best.
The always amazing Andy Crestodina shares tips on Advanced Content Marketing
You’ll learn:
5 Ways to Dominate in Search and Social Media with Interconnected Content
Writing for the Web: 7 Ways to Write Content That Gets Opened, Read and Shared
15 Things to Remove From Your Website Immediately
You are launching a new content marketing program ...or you’ve already been doing this for years. Either way, it’s a new year and a good time to check in with your content strategy. In this session, Andy will do a deep dive into driving leads, from action to outcome.
Who are we talking to and why do they care?
What do we publish?
And how will it be promoted?
Who are we collaborating with?
And where are we active? ...and finally, goals and measurement
There’s more than one way to generate demand. This is one of them.
Writing for the Web: 7 Tips for Getting Read and Shared OnlineOrbit Media Studios
Anyone can put an article on their website. But few people know how to stand out in the inboxes and social streams of your audience. If you’re just dipping your toes in the waters of content, where do you start? If you’re experienced in creating traditional content, how can you translate that to copywriting for the web?
• How is writing for web different?
• What type of writing tends to get clicked, opened and read?
• How do you find the topics that will connect with an audience?
• Which images will drive more clicks?
During this presentation, Andy Crestodina will present the science of social and the art of content. After this session, you’ll have the topics and tactics you need to drive traffic and real results.
We’re going to cover every step in the process for outranking your competitors. From researching keywords to ranking high, this is a complete course on search engine optimization. This extended session focuses on the specific actions that drive the rankings and targeted traffic.
In this in-person class Andy Crestodina, Strategic Director and Founder of Orbit Media, will cover all of the most common SEO questions:
What are the biggest mistakes that website owners make?
Does duplicate content really hurt your rankings?
What are the most important search ranking factors?
What actions give you a durable advantage?
Which tools are truly useful? Which are free?
How is SEO ROI measured?
After attending this session, you’ll know how to:
Pick your battles: Find the phrases that you can win for
Indicate relevance: Use keywords in ways that show you’re the real thing
Target topics: Go beyond the keyphrase, finding semantic clues
Build authority: Grow your site’s credibility through networking and collaboration
Be opportunistic: Use Analytics to quickly find low-hanging fruit
Once finished, you’ll never look at webpages the same again.
Content Jam 2016: SEO Masterclass with Andy Crestodina and Ryan ErwinOrbit Media Studios
From researching keywords to ranking high, this is a complete course on search engine optimization. This extended session focuses on the specific actions that drive the rankings and targeted traffic.
After attending this session, you’ll know how to:
Pick Your Battles: Find the phrases that you can win for
Indicate Relevance: Use keywords in ways that show you’re the real thing
Target Topics: Go beyond the keyphrase, finding semantic clues
Build Authority: Grow your site’s credibility through networking and collaboration
Be Opportunistic: Use Analytics to quickly find low-hanging fruit
What are the biggest mistakes that website owners make? Does duplicate content really hurt your rankings? What are the most important search ranking factors? What actions give you a durable advantage? Which tools are truly useful? Which are free? How is SEO ROI measured?
We’re going to cover every step in the process for outranking your competitors. Once finished, you’ll never look at webpages the same again.
It started in 2001, but it didn't start all that well. In 2002, I made about $900. Today we are a 38-person $5 million company. Here's how content marketing got us there, and how to make it work for you.
Presented by Andy Crestodina at Content Jam in Chicago, Aug 2016.
Google Analytics Fundamentals: Set Up and Basics for MeasurementOrbit Media Studios
Once you have Google Analytics installed, here are the steps for setting things up and doing basic analysis on your website. This presentation covers:
• Setting up goals
• Adding filters to remove traffic from yourself
• Excluding traffic from bots and spiders
• Setting up "site search" reports
• Annotations and shortcuts
We also jump into the basic report configurations, including secondary dimensions, advanced filters and views. This covers most of what you need to know to start getting value from Google Analytics!
Andy Crestodina — How to Find Blog Topics Your Audience REALLY Cares AboutSemrush
These slides were presented during the SEMrush webinar "How to Find Blog Topics Your Audience REALLY Cares About". You can watch the replay here >>> https://www.semrush.com/webinars/how-to-find-blog-topics-your-audience-really-cares-about/
You’ve heard about content marketing. Maybe you’re already investing in it. But have you taken the first critical step that can make all the difference to your success?
This session answers the top questions and addresses the top objections:
• What’s content marketing? Why invest in content?
• What topics does your audience really care about?
• What if we’re not writers? We don’t have time to create marketing content
This session puts marketing in a fresh context, showing how everyone in a sales or leadership role is already a content marketer although many don’t even know it yet.
This session is ideal for the marketers and business leaders responsible for driving growth within your organization, regardless of the size of your marketing department or budget.
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? In this presentation Andy Crestodina will cover five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Find clues into what topics are semantically linked to each other (Research)
Target topics, not just phrases, through writing (Semantic Search)
Incorporate natural language into your content (Voice Search)
Make visitors happy in ways that make Google happy (User Interaction Signals)
You’re about to learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? This presentation covers five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Learn how to:
Find clues into what topics are semantically linked to each other (Research)
Target topics, not just phrases, through writing (Semantic Search)
Incorporate natural language into your content (Voice Search)
Make visitors happy in ways that make Google happy (User Interaction Signals)
You're about to learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search R...Semrush
These slides were presented at the SEMrush webinar "5 Hours of Content Marketing | Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-content-marketing-or-thought-leadership-and-seo-the-3-key-elements-and-search-ranking-strategies/
Driving traffic is hard work. And it’s wasted work if your site doesn’t convert your visitors into leads and customers.
So why do visitors take action? What makes them stay, read, believe and click?
This presentation is a breakdown of the major conversion factors in terms you haven’t heard before. And it begins and ends with content. The insights Andy will share were discovered during the planning of more than 1000 websites over the last 16 years. Andy will share secrets for conversion optimization through content.
This is your funnel on content…
Top of the Funnel 1
What topics do they want? It’s all about empathy…
Help your audience make a buying decision.
Your website is the mousetrap, Your content is the cheese… - Barry Feldman
Which words convert? It’s all about readability…
Latinate Words • More formal • Longer (polysyllabic) • Fancy, proper Examples acquire, transmit, construct, resist, deposit, imitate, determined
Anglo-Saxon Words • Less formal • Short (often monosyllabic) • Forceful, direct Examples get, send, build, stop, put, mock, set
Write like an 8th grader! …but don’t dumb it down Source: NN Group
Which posts have ranking potential? Low hanging fruit is delicious!
Top content…
Find your traffic champions
The Spike and the Long Tail Initial spike from email marketing and social promotion (one week) 20 to 40 visits per day from organic search (months or years)
Posts that rank high on page two… Queries Report with Advanced Filter for “Average
Posts that rank high on page two! Queries Report with Advanced Filter for “Average
Now for a little on-page SEO Let’s indicate the relevance...
Use the phrase in 4 places A. Once at the beginning of the title <title> B. Once in the first header <h1> C. Four to six times in the body of the page D. Within the links to the page from other pages on your site.
1. Title: Once in the beginning It appears above the address bar in your browser…
Don’t be too aggressive!
This stuff works…
Middle of the Funnel 2
Optimize for subscribers Grow. Your. List.
Before… After…
1900% increase. Not bad!
Why it works 1. Prominence 2. Promise 3. Proof
Find your conversion champions Which are your most compelling posts?
Subscribers per blog post… Reverse Goal Path with Advanced Filter for “Goal Previous Step 1” set to /blog/
Pageviews per blog post…
Subscribers per page view per blog post …well hello, champions!
Let’s watch that in slo-mo…
Now put on your traffic driving gloves…
Are they finding what they’re looking for? Your website unsatisfying…
Are they reading what you’re writing? The creation / consumption gap…
Percent Content Consumption source: Avinash Kaushik
Testimonials = supportive evidence
Never make a testimonials page
“When you say it, it’s marketing… When they say it, it’s social proof.”
Where there’s traffic, there’s hope...
Subsequent conversions The thank you page after the thank you page…
But wait! There’s more…
Subsequent Conversions…
Your pages. Your funnel. Let’s break it down…
Content Jam 2014 - Andy Crestodina - Advanced Blogger AnalyticsOrbit Media Studios
You’ve been blogging for years, but traffic growth is slow and leads are flat. But your Analytics are telling you what to do next. Here’s how to listen.
This session covers blog optimization for experienced bloggers, including the tactics for traffic and conversions using social media, email marketing and search optimization. Learn specific actions using Analytics and research to improve lead generation.
Key Takeaways Include:
How to get more value from the same audience
Advanced Analytics for faster list grown and higher rankings
Tips for deeper engagement and collaboration
Find topics that connect, share content with a targeted audience
Recommended for professionals with 2-5 years of experience in lead generation and content marketing.
Similar to Semantic SEO: 5 Ways to Future Proof Your Search Rankings (20)
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
24. We’ve been working on an intelligent model...
that understands real-world entities and their
relationships to one another:
things, not strings.
Amit Singhal
Google
32. website copyright
copyright text
website footer examples
header and footer
website footer definition
at the bottom of the page
designing a website footer
fat footer
guidelines
standards
best practices
usability
content
ideas
inspiration
links SEO
sitemap
social media
navigation
purpose of
responsive
template
Semantically linked to “footer design”
@crestodina
33. website copyright
copyright text
website footer examples
header and footer
website footer definition
at the bottom of the page
designing a website footer
fat footer
guidelines
standards
best practices
Semantically linked to “footer design”
usability
content
ideas
inspiration
links SEO
sitemap
social media
navigation
purpose of
responsive
template
@crestodina
34.
35. 1. Find the words and phrases that are
semantically linked to the phrase you
are targeted
2. Use those phrases within your content
Adapt to Semantic Search
@crestodina
53. • Header and Subheaders
• Bullet Lists and Numbered Lists
• Bolding and Italics
• Internal Links
• Multiple Images
Types of Formatting
@crestodina
54. source: How Little to Users Read? NN Group
Users have time to read at most 28%
of the words during an average visit; 20%
is more likely.
Types of Formatting
@crestodina
72. There are two kinds of people on the internet
Creators
Contributors
and “lurkers”
@crestodina
73. • Journalists
• Authors
• Podcasters
• Academic Researchers
• Event Producers
And of course...
• Bloggers and blog editors
Who makes content?
@crestodina
80. Content Marketing Mastermind
1. 59 minutes on Skype, Hangout or Blab
2. Once per month for one year
3. Agenda:
“What are you doing that we can promote”
“What are you writing that we can collaborate on”
“What are you doing to be more productive?”
“Anyone I know that you want to meet?”
4. Bring a guest each month
5. Miss it twice and you’re out!
@crestodina
85. Sit in the front row
Ask a question during Q & A
Thank them in person after the
session
Have them sign a book
Ask if you can email them to get a
contributor quote later...
Tips for attending events
@crestodina
86. 1. Quote and Mention
2. Contributor Quote
3. Roundup Posts
4. Deep Dive Interview
5. Invite to Guest Post
5 Ways to Collaborate
source: 5 Ways to Produce Better Web Content, Orbit Media
@crestodina
109. 1. Content is “Front and Center”
2. EAT: Expert, Authoritative, Trustworthy
3. “Highly Meets” vs. “Fails to Meet”
3 Ways to Meet Google’s Guidelines
source: Brian Dean
@crestodina
110. “Is the content is at the top of the page?”
Put information high on the page, so visitors
can read without scrolling.
Content is Front and Center
source: Search Quality Evaluator Guidelines
@crestodina
111. "Can you trust the source of this content?”
• Expertise
• Authoritativeness
• Trustworthiness
Prove that you’re an expert, or "borrow"
authority by citing sources and other
experts.
E-A-T the Results
source: Search Quality Evaluator Guidelines
@crestodina
112. “Does the content succeed at meeting the
goals of the visitor?”
Page should provide a comprehensive
answer, truly meeting their needs.
Create long, in-depth content that covers
every angle of your topic.
Highly Meets vs. Fails to Meet
source: Search Quality Evaluator Guidelines
@crestodina