SEOs play a crucial role in the overlap between SEO and accessibility. This presentation will show how we can make a positive impact on accessibility through our work, as we help to make the web a more welcoming place for everyone.
Tackling Python: How It Can Help With Technical SEO | Pint Sized Meetup Janua...Ruth Everett
Python has risen in popularity over the last few years, so much so that it has become one of the most talked about and widely-adopted programming languages. But why should technical SEOs care about Python?
Tackling Python: What is it and How Can it Help with Technical SEO? | TechSEO...Ruth Everett
Python has risen in popularity over the last few years, so much so that it has become one of the most talked about and widely-adopted programming languages. But why should technical SEOs care about Python?
Machine Learning and Python For Marketing Automation | MKGO October 2019 | Ru...Ruth Everett
Advancements to Machine Learning are changing the game for busy marketers, with automation possibilities from personalised messaging and content creation to social listening and predictive analysis available.
Advanced Technical SEO in 2020 - Data ScienceTyler Reardon
Tyler Reardon is an SEO Strategist at CARFAX where he helps drive the traffic acquisition strategy for the CARFAX Used Car Listings marketplace. He began his journey in search in 2011 at eVacuumStore.com before co-founding United SEO, a Boston-based consultancy specializing in SEO and Analytics, where he crafted and executed strategies for clients such as Oreck, HyDrive Energy, and MedStar Health.
Getting Started with Python and Machine Learning for SEO | BrightonSEO Octobe...Ruth Everett
Find out how Python and Machine Learning can be used to save you time and help you understand your website better.
This session will cover how advancements to Python and Machine Learning are changing the game for busy SEOs, discuss the positive impact they can have and provide you with plenty of ready-to-use scripts you can use to save time with your technical SEO efforts.
Tackling Python: How It Can Help With Technical SEO | Pint Sized Meetup Janua...Ruth Everett
Python has risen in popularity over the last few years, so much so that it has become one of the most talked about and widely-adopted programming languages. But why should technical SEOs care about Python?
Tackling Python: What is it and How Can it Help with Technical SEO? | TechSEO...Ruth Everett
Python has risen in popularity over the last few years, so much so that it has become one of the most talked about and widely-adopted programming languages. But why should technical SEOs care about Python?
Machine Learning and Python For Marketing Automation | MKGO October 2019 | Ru...Ruth Everett
Advancements to Machine Learning are changing the game for busy marketers, with automation possibilities from personalised messaging and content creation to social listening and predictive analysis available.
Advanced Technical SEO in 2020 - Data ScienceTyler Reardon
Tyler Reardon is an SEO Strategist at CARFAX where he helps drive the traffic acquisition strategy for the CARFAX Used Car Listings marketplace. He began his journey in search in 2011 at eVacuumStore.com before co-founding United SEO, a Boston-based consultancy specializing in SEO and Analytics, where he crafted and executed strategies for clients such as Oreck, HyDrive Energy, and MedStar Health.
Getting Started with Python and Machine Learning for SEO | BrightonSEO Octobe...Ruth Everett
Find out how Python and Machine Learning can be used to save you time and help you understand your website better.
This session will cover how advancements to Python and Machine Learning are changing the game for busy SEOs, discuss the positive impact they can have and provide you with plenty of ready-to-use scripts you can use to save time with your technical SEO efforts.
Tackling Python: What is it and how can it help with Technical SEO?BristolSEO
Python has risen in popularity over the last few years, so much so that it has become one of the most talked about and widely-adopted programming languages. In this talk Ruth will cover the fundamentals of Python, discuss the positive impact it can have in automating your SEO audit tasks and provide you with plenty of ready-to-use scripts that you can use to save time with your technical SEO efforts.
Ruth Everett - Technical SEO Executive, DeepCrawl
TechSEO Boost 2018: Programming Basics for SEOsCatalyst
Learn to code! You’ve heard it before, but starting seems like a monumental undertaking. It’s not. And, even a basic understanding of programming can pay off immensely. You’d be surprised by how much more efficiently and effectively you can work with your developer counterparts once you have a few easy concepts down. In this session, Catalyst’s Paul Shapiro will help get you started. Paul will discuss the fundamental components that make up a computer program and how you can easily leverage them to improve your work as an SEO. You’ll learn about basic concepts like loops, variables, if-else statements, functions, and arrays (they sound scarier than they are!), how to identify specific marketing tasks you do today that can benefit from basic programming skills and knowledge, how to pick your first programming language, and more.
TechSEO Boost 2017: SEO Best Practices for JavaScript T-Based WebsitesCatalyst
While providing a dynamic and fast user experience, JavaScript-based sites (SPAs/PWAs) are not always “SEO friendly.” Therefore, it is crucial for developers to understand how search engines crawl, parse, eventually render, and index dynamic websites, to make sure bots get the experience they developed and the content of the site.
TechSEO Boost 2017: Working Smarter: SEO Automation to Increase Efficiency & ...Catalyst
In today’s always-on world our “to do” lists never seem to shrink. Fortunately, when it comes to SEO there are ways to work faster AND better. One sure-fire way to increase efficiency and effectiveness is automation. Join Catalyst’s Paul Shapiro as he discusses specific ways to use automation to deliver better results in less time. You’ll leave with an understanding of how automation technology can simplify technical SEO processes. Audiences will learn how to:
• Leverage SQL databases to automatically collect data from Google search console over time
• Automate keyword research with an open-source tool called KNIME
• Use programming concepts, such as regex for data extraction, and work with APIs to enhance your data analysis
• Implement data visualization strategies to quickly recognize critical patterns and trends
Join Patrick as he provides an overview on all things web-performance related, from business reasons to focus on it to measurement and common pitfalls and optimizations. Along the way he will explore new interfaces exposed by browsers, the state-of-the-art in performance testing, Google's Accelerated Mobile Pages, and will show off some tips and tricks to make your performance work more productive.
TechSEO Boost 2018: The Statelessness of Technical SEOCatalyst
Is there a state of technical SEO? Or is it simply a function of what’s happening with tech in broader disciplines like data/analytics, digital marketing, and web development? Join this session to get Mike King’s take on the state, or rather, statelessness of technical SEO. He’ll share the things you need to know to build an authentic picture of your technical SEO program and get on Google’s level.
Distributed And Scaled (DiSc) Agile PMO by "Neelam Sekhon" from (Cognizant). The presentation was done at #doppa17 DevOps++ Global Summit 2017. All the copyrights are reserved with the author
Linuxkit and Moby - A Sneek Peek into The Future of Container EcosystemAgile Testing Alliance
Linuxkit and Moby - A Sneek Peek into The Future of Container Ecosystem by "Shantanu Deshpande" from "rtCamp Solutions" .The presentation was done at #doppa17 DevOps++ Global Summit 2017. All the copyrights are reserved with the author
Windows Automation with Ansible by "Swapnil Dahiphale" from (Crevise). The presentation was done at #doppa17 DevOps++ Global Summit 2017. All the copyrights are reserved with the author.
Design Thinking Approach for Analytics by "Niyati Shah" from "BMC" . The presentation was done at #doppa17 DevOps++ Global Summit 2017. All the copyrights are reserved with the author
How Agile Technical SEO Can Add Value To Your SEO Campaign, by Adam GentBranded3
Google is constantly evolving and a webmaster’s ability to react to changes is key to any successful SEO campaign. However, what happens when you can’t get technical SEO recommendations over the line? This slideshow focuses on how you can be more Agile and implement technical SEO recommendations that add value.
Historically, SEO was a very technical discipline. Over time, that shifted as Strategists began touting the death of SEO and claiming all you need is great content. Today, SEO is going back to those technical roots. From simple data markup to more complex proprietary technologies like AMP; now more than ever SEOs & marketers have to be technical masters. Learn why it's important to embrace these technical roots, what technologies we should be learning now, and how to stay ahead of the curve.
TechSEO Boost 2017: The State of Technical SEOCatalyst
A discussion of trends in the technical SEO industry covering a wide array of topics from industry health metrics, budding technologies, standards adoption and future expectations.
Scaling automated quality text generation for enterprise sitesHamlet Batista
Writing quality content and meta data at scale is a big problem for most enterprise sites. In this webinar we are going to explore what is possible given the latest advances in deep learning and natural language processing.Our main focus is going to be about generating metadata: titles, meta descriptions, h1s, etc that are critical for technical SEO performance. But, we will cover full article generation as well.
TechSEO Boost 2017: Fun with Machine Learning: How Machine Learning is Shapin...Catalyst
Join JR as he shares a few projects that he had been involved with in the SEO space as well as recent technologies of particular interest to SEOs. He’ll also cover recent research and share thoughts on how Google is using machine learning. SEO is a data rich realm and machine learning thrives on data. Some of the limitations involve: access to data, cost of processing, and learning curve for platforms (and platform specialization). From query semantics, anomaly detection, ontologies, to having machines write descriptions for your images, you’ll learn what is available and how to get started.
Strengthening CX through Agile Ecosystems by "Urmila Kandha" from "Deutsche Bank" and "Laxman Murugappan" from "Academy of Customer Experince". The presentation was done at #doppa17 DevOps++ Global Summit 2017. All the copyrights are reserved with the author.
The Importance of Accessibility in Web DevelopmentPC Doctors NET
In today's digital age, websites have become an integral part of our lives. We use them for everything from shopping to socializing, to learning and more. However, not all websites are accessible to everyone, and this can be a huge problem. Website accessibility is crucial for people with disabilities and should be a priority for website development companies everywhere.
Tackling Python: What is it and how can it help with Technical SEO?BristolSEO
Python has risen in popularity over the last few years, so much so that it has become one of the most talked about and widely-adopted programming languages. In this talk Ruth will cover the fundamentals of Python, discuss the positive impact it can have in automating your SEO audit tasks and provide you with plenty of ready-to-use scripts that you can use to save time with your technical SEO efforts.
Ruth Everett - Technical SEO Executive, DeepCrawl
TechSEO Boost 2018: Programming Basics for SEOsCatalyst
Learn to code! You’ve heard it before, but starting seems like a monumental undertaking. It’s not. And, even a basic understanding of programming can pay off immensely. You’d be surprised by how much more efficiently and effectively you can work with your developer counterparts once you have a few easy concepts down. In this session, Catalyst’s Paul Shapiro will help get you started. Paul will discuss the fundamental components that make up a computer program and how you can easily leverage them to improve your work as an SEO. You’ll learn about basic concepts like loops, variables, if-else statements, functions, and arrays (they sound scarier than they are!), how to identify specific marketing tasks you do today that can benefit from basic programming skills and knowledge, how to pick your first programming language, and more.
TechSEO Boost 2017: SEO Best Practices for JavaScript T-Based WebsitesCatalyst
While providing a dynamic and fast user experience, JavaScript-based sites (SPAs/PWAs) are not always “SEO friendly.” Therefore, it is crucial for developers to understand how search engines crawl, parse, eventually render, and index dynamic websites, to make sure bots get the experience they developed and the content of the site.
TechSEO Boost 2017: Working Smarter: SEO Automation to Increase Efficiency & ...Catalyst
In today’s always-on world our “to do” lists never seem to shrink. Fortunately, when it comes to SEO there are ways to work faster AND better. One sure-fire way to increase efficiency and effectiveness is automation. Join Catalyst’s Paul Shapiro as he discusses specific ways to use automation to deliver better results in less time. You’ll leave with an understanding of how automation technology can simplify technical SEO processes. Audiences will learn how to:
• Leverage SQL databases to automatically collect data from Google search console over time
• Automate keyword research with an open-source tool called KNIME
• Use programming concepts, such as regex for data extraction, and work with APIs to enhance your data analysis
• Implement data visualization strategies to quickly recognize critical patterns and trends
Join Patrick as he provides an overview on all things web-performance related, from business reasons to focus on it to measurement and common pitfalls and optimizations. Along the way he will explore new interfaces exposed by browsers, the state-of-the-art in performance testing, Google's Accelerated Mobile Pages, and will show off some tips and tricks to make your performance work more productive.
TechSEO Boost 2018: The Statelessness of Technical SEOCatalyst
Is there a state of technical SEO? Or is it simply a function of what’s happening with tech in broader disciplines like data/analytics, digital marketing, and web development? Join this session to get Mike King’s take on the state, or rather, statelessness of technical SEO. He’ll share the things you need to know to build an authentic picture of your technical SEO program and get on Google’s level.
Distributed And Scaled (DiSc) Agile PMO by "Neelam Sekhon" from (Cognizant). The presentation was done at #doppa17 DevOps++ Global Summit 2017. All the copyrights are reserved with the author
Linuxkit and Moby - A Sneek Peek into The Future of Container EcosystemAgile Testing Alliance
Linuxkit and Moby - A Sneek Peek into The Future of Container Ecosystem by "Shantanu Deshpande" from "rtCamp Solutions" .The presentation was done at #doppa17 DevOps++ Global Summit 2017. All the copyrights are reserved with the author
Windows Automation with Ansible by "Swapnil Dahiphale" from (Crevise). The presentation was done at #doppa17 DevOps++ Global Summit 2017. All the copyrights are reserved with the author.
Design Thinking Approach for Analytics by "Niyati Shah" from "BMC" . The presentation was done at #doppa17 DevOps++ Global Summit 2017. All the copyrights are reserved with the author
How Agile Technical SEO Can Add Value To Your SEO Campaign, by Adam GentBranded3
Google is constantly evolving and a webmaster’s ability to react to changes is key to any successful SEO campaign. However, what happens when you can’t get technical SEO recommendations over the line? This slideshow focuses on how you can be more Agile and implement technical SEO recommendations that add value.
Historically, SEO was a very technical discipline. Over time, that shifted as Strategists began touting the death of SEO and claiming all you need is great content. Today, SEO is going back to those technical roots. From simple data markup to more complex proprietary technologies like AMP; now more than ever SEOs & marketers have to be technical masters. Learn why it's important to embrace these technical roots, what technologies we should be learning now, and how to stay ahead of the curve.
TechSEO Boost 2017: The State of Technical SEOCatalyst
A discussion of trends in the technical SEO industry covering a wide array of topics from industry health metrics, budding technologies, standards adoption and future expectations.
Scaling automated quality text generation for enterprise sitesHamlet Batista
Writing quality content and meta data at scale is a big problem for most enterprise sites. In this webinar we are going to explore what is possible given the latest advances in deep learning and natural language processing.Our main focus is going to be about generating metadata: titles, meta descriptions, h1s, etc that are critical for technical SEO performance. But, we will cover full article generation as well.
TechSEO Boost 2017: Fun with Machine Learning: How Machine Learning is Shapin...Catalyst
Join JR as he shares a few projects that he had been involved with in the SEO space as well as recent technologies of particular interest to SEOs. He’ll also cover recent research and share thoughts on how Google is using machine learning. SEO is a data rich realm and machine learning thrives on data. Some of the limitations involve: access to data, cost of processing, and learning curve for platforms (and platform specialization). From query semantics, anomaly detection, ontologies, to having machines write descriptions for your images, you’ll learn what is available and how to get started.
Strengthening CX through Agile Ecosystems by "Urmila Kandha" from "Deutsche Bank" and "Laxman Murugappan" from "Academy of Customer Experince". The presentation was done at #doppa17 DevOps++ Global Summit 2017. All the copyrights are reserved with the author.
The Importance of Accessibility in Web DevelopmentPC Doctors NET
In today's digital age, websites have become an integral part of our lives. We use them for everything from shopping to socializing, to learning and more. However, not all websites are accessible to everyone, and this can be a huge problem. Website accessibility is crucial for people with disabilities and should be a priority for website development companies everywhere.
Web Accessibility Audit_ Ensuring Inclusivity Online.pptxEmmaJones273085
Ensure inclusivity online with our Web Accessibility Audit. We assess your website for accessibility compliance, identifying and addressing barriers that may exclude users with disabilities. Empower everyone to access and engage with your digital content seamlessly. For more details, visit the website: https://www.acadecraft.com/accessibility/audit-services/
In this talk we will go over the basics of accessibility and building it into your website. We will cover accessibility principles (POUR: Perceivable, Operable, Understandable, Robust), using screen readers, and approaches to achieving accessibility guidelines.
Accessibility testing with an overview of the various disabilities and how to approach each along with a round up on most popular tools used for Accessibility evaluation
Web Accessibility in its simplest definition is all about making sure websites work for the widest possible audience. This seminar would involve a quick introduction to Web Accessibility, Web Accessibility Issues, Guidelines etc.
Web accessibility refers to the inclusive practice of removing barriers that prevent interaction with, or access to, websites by people with disabilities. When your website is inaccessible, research shows you could be excluding up to 20 percent of your visitors from interacting with your content and functionality. If your university website is inaccessible, you could be preventing access to education, student services, and more.
When your website is accessible, everyone can consume your information freely. Visually-impaired users can visit your website using a screen reader. Those who can’t use a mouse can navigate your site using a keyboard or other input device.
While creating accessible websites involves every step, including design and content, the foundation for good accessibility starts with good markup. Join my workshop to learn more about accessibility and how to program a high-quality user experience that is inclusive and beneficial to all.
Designing, Developing & Testing for AccessibilityEric Malcolm
In this talk we will go over the basics of designing, developing and testing for accessibility. Including: Color Contrast, Sizing & Spacing, Device Independent User Input, Page Structure, Headings, Testing Tools, Extensions, Testing with a Screen Reader.
SEO through Accessibility- How designing accessible websites leads to automat...Abhay Rautela
SEO through Accessibility- How designing accessible websites automatically optimizes them for search engines
I gave this presentation to the Sapient creative community at the New Delhi office in February 2007, where I was also creator and moderator of the Sapient Web Accessibility distribution list and accessibility wiki node.
Usability ≠ Accessibility. An intro to web accessibility for agencies.Kate Horowitz
I often see people mistake usability for accessibility. They are not the same; in fact, often they contract each other. I've put together this guide to better understand accessibility, how it differs from usability, and when accessibility may be right for your client.
On Tuesday 27th of September, AbilityNet was joined by:
- Kim Durbridge, Senior Content Writer at Skyscanner
- Gryffydd Coates Software Engineer at Skyscanner
- Jack Smale, Website Manager at AXA
- Nathan Smith, SEO Manager at AXA
to help you to learn about how accessibility can boost SEO rankings (Search Engine Optimisation is the process of improving your website to increase its visibility).
This free webinar brought together experts in the field of SEO and accessibility to highlight the benefits that accessibility can bring to SEO rankings. It looked at real-life examples from both halves of the picture.
This presentation was provided by Tzviya Siegman of Wiley, during the NISO event "Long Form Content: Ebooks, Print Volumes and the Concerns of Those Who Use Both," held on March 20, 2019.
Similar to Why Accessibility is More Than Just a Lighthouse Metric | SEONerdSwitzerland | March 2021 | Ruth Everett (20)
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
4. What We Will Cover
▪ The Importance of Web Accessibility
▪ The Intersection of SEO & Accessibility
▪ Testing Accessibility
▪ Accessibility Business Case
17. 4 Principles of Accessibility
Perceivable
Removing any barriers that a user
may have to accessing your
content.
18. Perceivable Example
Bad: <img src=“/img1234567” alt=“img1234567”>
Also bad: <img src=“/img1234567” alt=“ ”>
Better: <img src=“/img1234567” alt=“Golden Labrador”>
Best: <img src=“/img1234567” alt=“Golden Labrador Running in
a Field”>
19. 4 Principles of Accessibility
Operable
A website must be able to be
usable, despite the device they
are browsing on.
20. Operable Example
Giving users enough time to read content or perform
an action, for example
- Not using moving or blinking content
- Avoiding alerts or pop ups that can’t be
minimised
- Prevent having a time alert to complete a task
21. 4 Principles of Accessibility
Understandable
Being able to understand the
information displayed on a
webpage, as well as clearly
understand the user interface and
navigate the site.
22. Understandable Example
Ensuring content is easy to read and follows a
structure, for example
- Breaking up content with logical headings
- Utilising bullets and lists (correctly marked up)
23. 4 Principles of Accessibility
Robust
A website must be able to be
accessed and interpreted by
different technologies and
platforms, including screen
readers.
24. Robust Example
- Ensure there are no errors in code so that the
pages are easy for assistive technologies to
follow and understand
- Use ARIA components to provide additional
information to assistive technologies
26. Why Is Accessibility Important?
Ensuring the websites we work on
are accessible for everyone should
be a primary concern for anyone
who works on websites.
27. Why Is Accessibility Important?
An accessible website helps all
users:
✅ Easily navigate the site
✅ Improve their experience
✅ Find information they are
looking for
28. Why Is Accessibility Important?
62% of accessibility practitioners
surveyed in March and April 2020
reported that “COVID-19 has
raised the awareness and impact
of accessibility on the digital
channel.”
Deque Report
29. Why Is Accessibility Important?
User Experience
When websites aren’t accessible
it can make it incredibly difficult
for some users to perform
necessary tasks or find the
information they are looking for.
30. Why Is Accessibility Important?
Legal Implications
In addition to being imperative to user
experience, an accessible website is also
required by law in most cases.
- European Accessibility Act
- Americans Disability Act (ADA)
- UK Equality Act
35. SEO & Accessibility
2020 study by WebAim to assess end-
user accessibility barriers and web
content accessibility guideline failures
found:
● 98% of homepages had detectable
WCAG failures
Source
36. SEO & Accessibility
2020 study by WebAim to assess end-
user accessibility barriers and web
content accessibility guideline failures
found:
● 97% of the deeper content pages
also failed the accessibility testing
Source
40. Page Titles
- Provide context to help understand what
the webpage is about
- Identify whether the information on a page
is relevant for users
- Differentiate content when multiple tabs or
pages are open
Accessibility ✅
44. Headings
- Assistive technologies use headings to quickly
navigate a page and move to a particular section of
the content.
- Ensure all headings are relevant to the content
beneath them and only use headings if there is
content below them
Accessibility ✅
48. Sitemaps
- Provide an overview, and clear access, to all the
important pages on the site
- Helpful for all users to find content they are
looking for, especially if the site has a complex
navigation.
Accessibility ✅
52. Anchor Text
- Also help users determine whether they want to
click the link to visit the destination page.
- Typically screen readers will tab through a page
and inform users when a link has been found
before announcing the anchor text.
Accessibility ✅
55. Breadcrumb Links
- Make sure they are placed in the same location
across the site.
- It is important that breadcrumb links are
descriptive
Accessibility ✅
58. Alt Text
- Used to provide textual alternatives for users with
visual impairments.
- Alt text is read aloud by screen readers which
means they need to be accurate and relevant.
Accessibility ✅
66. Navigation
- Generally, navigation links are built to be tab-able
which means that all keyboards and screen
readers are able to read them.
- In order to ensure your navigation is accessible,
make sure you only include primary pages rather
than the entire site.
Accessibility ✅
69. Readability
- Having a simplified reading level of content is one
of the best ways to help users who may have
cognitive disabilities.
- In order to simplify the readability of a website, it’s
important to avoid jargon or difficult language,
ensure text is left-aligned, and lists are utilized.
Accessibility ✅
71. Good semantics
- Use h1 - h6 tags to markup headings
- Use list elements - ol, ul & dl for list content
- Use a elements with href attributes for links
- Use the button element for buttons
- Use the table element to describe tabular data and th
element for table headers
73. User Interactions
- Just like Googlebot is unable to perform physical
interactions such as clicking buttons, or opening
accordions, most screen readers are also unable to
do this unless directed to by the user.
- It’s best practice to avoid using a hover action to
reveal any content, unless the hidden content is
also included within the source code.
Accessibility ✅
75. Other Considerations - Colour Contrast
● Low colour contrast makes it difficult to discern
elements in the foreground from the background
● Can make links, headings or CTAs hard to read
● Ensure visual presentation of text has a contrast
ratio of 4.5:1 (AA standard)
77. Other Considerations - Visual Requirements
● Don’t use colour or styling to convey meaning
● Use safe fonts
● Don’t use iframes for core content
● Ensure table layout is device friendly
78. Other Considerations - Motor Requirements
● Don’t require a mouse
● Use large link targets
● Use focus states for links
● Use default tabbing order
79. Other Considerations - Auditory Requirements
● Provide captions for videos
● Add transcripts for audio
● Add functional controls
● Don’t autoplay videos
81. Testing Accessibility
WAVE Evaluation Tool
Free Chrome extension
Developed by webAIM.org and provides visual
feedback about the accessibility of content by
adding icons and indicators onto the page.
82. Testing Accessibility
WAVE Evaluation Tool
It also provides a summary of issues that
allows you to drill down into specific errors to
find out more information.
83. Testing Accessibility
axe Web Accessibility Testing
Free Chrome extension that utilizes the axe open
source JavaScript library which is developed by
Deque Systems.
Run within the browser developer tools to identify
accessibility defects on a webpage.
84. Testing Accessibility
axe Web Accessibility Testing
Displays the accessibility issues detected and where they are found on
the page.
86. Testing Accessibility
Siteimprove Accessibility Checker
Free Chrome extension provides overview of a
page’s accessibility issues with clear explanations
of how they affect users.
Also displays recommendations for fixing the
identified issues.
87. Testing Accessibility
At Scale with DeepCrawl
We’ve also been able to combine the
axe testing tool with a custom
JavaScript script and extractions
within DeepCrawl.
88. Testing Accessibility
At Scale with DeepCrawl
View violations across a site at scale, together with providing a score and
summary, for a number of URLs.
89. Testing Accessibility
Screen readers
Try installing a screen reader extension to understand a user with a screen
reader will interact with your website.
Recommendations:
- ChromeVox Screen Reader
- Pericles: Text to Speech Screen Reader
- Show Screen Reader Text
91. Accessibility Business Case
Source
“Businesses that integrate
accessibility are more likely to be
innovative, inclusive enterprises that
reach more people with positive
brand messaging that meets
emerging global legal
requirements.”
- W3
95. Accessibility Business Case
Source
● Drive Innovation
● Enhance Brand Awareness
● Increase Market Reach
● Improve Customer Experience
and Loyalty
96. Case Study - NPR Weekly
Source
● Search traffic increased 6.86%
● Ability to search text to reference a specific section of
audio
● 7.23% of visitors viewed at least one transcript
● Unique visitors increased 4.18%
97. Case Study - Legal and General Group
Source
After implementing changes to improve their online
accessibility, Legal and General the positive impact seen
included:
● Doubled visitor numbers
● Cut maintenance costs by two thirds
● Increase in search traffic by 50%