Historically, SEO was a very technical discipline. Over time, that shifted as Strategists began touting the death of SEO and claiming all you need is great content. Today, SEO is going back to those technical roots. From simple data markup to more complex proprietary technologies like AMP; now more than ever SEOs & marketers have to be technical masters. Learn why it's important to embrace these technical roots, what technologies we should be learning now, and how to stay ahead of the curve.
How Agile Technical SEO Can Add Value To Your SEO Campaign, by Adam GentBranded3
Google is constantly evolving and a webmaster’s ability to react to changes is key to any successful SEO campaign. However, what happens when you can’t get technical SEO recommendations over the line? This slideshow focuses on how you can be more Agile and implement technical SEO recommendations that add value.
Managing Director of iPullRank, Mike King, talks about how to leverage automated testing to ensure that developers engaged in Continuous Integration don't end up accidentally breaking the optimizations in place for SEO
TechSEO Boost 2018: The Statelessness of Technical SEOCatalyst
Is there a state of technical SEO? Or is it simply a function of what’s happening with tech in broader disciplines like data/analytics, digital marketing, and web development? Join this session to get Mike King’s take on the state, or rather, statelessness of technical SEO. He’ll share the things you need to know to build an authentic picture of your technical SEO program and get on Google’s level.
The State of the Web: Pagination and Infinite ScrollAdam Gent
Providing recommendations on how to optimize pagination (post rel=next and rel=prev) based on results of testing pagination and infinite scroll in the wild.
How Agile Technical SEO Can Add Value To Your SEO Campaign, by Adam GentBranded3
Google is constantly evolving and a webmaster’s ability to react to changes is key to any successful SEO campaign. However, what happens when you can’t get technical SEO recommendations over the line? This slideshow focuses on how you can be more Agile and implement technical SEO recommendations that add value.
Managing Director of iPullRank, Mike King, talks about how to leverage automated testing to ensure that developers engaged in Continuous Integration don't end up accidentally breaking the optimizations in place for SEO
TechSEO Boost 2018: The Statelessness of Technical SEOCatalyst
Is there a state of technical SEO? Or is it simply a function of what’s happening with tech in broader disciplines like data/analytics, digital marketing, and web development? Join this session to get Mike King’s take on the state, or rather, statelessness of technical SEO. He’ll share the things you need to know to build an authentic picture of your technical SEO program and get on Google’s level.
The State of the Web: Pagination and Infinite ScrollAdam Gent
Providing recommendations on how to optimize pagination (post rel=next and rel=prev) based on results of testing pagination and infinite scroll in the wild.
BrightonSEO, July 2021 - To better understand a website's content search engines developed Web Rendering Services and are now able to render pages more or less like a normal user. Those Web Rendering Services are strictly connected to other phases of the crawling-indexing-ranking pipeline - if a rendering fails, it may affect all of them. In this session Giacomo will guide you through the process of understanding why rendering could be a problem also for non-Javascript pages, how to manually debug page rendering, the difference between understanding WRSs' capabilities and debugging problems on a website, and eventually how to test pages at scale.
SEO Checklist for Google Mobile First IndexErudite
Google will switch to a mobile 1st index in 2018. This means a HUGE opportunity for anyone in digital. SEO, CRO, UX professionals can drive performance gains for clients by making sure this work is on the schedule NOW!
rel canonical audit BrightonSEO September 2018Mark Thomas
Why taking a look at your canonical setup is a smart move... Some data to compare with, an audit checklist, and a number of Google's quotes over the years.
Build a production ready PWA with Angular and FirebaseÖnder Ceylan
This talk covers how to build, optimise and host your PWA to provide native-like app experiences. It provides guidelines for best practices and platform optimisations. It will also score 100 on Lighthouse PWA audit!
Adding PWA capabilities to your app is easy with adding @angular/pwa via ng cli. However, you need to do more on your app to create best experiences for your users on multiple platforms. This session will cover what you need to do to optimise your PWA for the production with the guidelines of best practices and platform optimisations.
These optimisations include iOS compatibility, web app manifest and ngsw configuration along with firebase server configuration. I'll demonstrate the steps required for delivering a PWA on Firebase which will be available immediately for the audience.
Solving Complex JavaScript Issues and Leveraging Semantic HTML5Hamlet Batista
On this presentation we go deep on Chrome developer tools, JS debugger and breakpoints, technical optimization and capabilities of browser service workers to improve SEO and performance
Redefining Technical SEO, #MozCon 2019 by Paul ShapiroPaul Shapiro
It’s time to throw the traditional definition of technical SEO out the window. Why? Because technical SEO is much, much bigger than just crawling, indexing, and rendering. Technical SEO is applicable to all areas of SEO, including content development and other creative functions. In this session, you’ll learn how to integrate technical SEO into all aspects of your SEO program.
Google Lighthouse is super valuable but it only checks one page at a time.
Hamlet will show you how to get it to check all pages of a site, and how to run automated Lighthouse checks on-demand at scheduled intervals and from automated tests.
He'll also cover how to set performance budgets, how to get alerts when budgets are exceeded, and how to aggregate page reports using BigQuery and Google Data Studio.
TechSEO Boost 2018: Implementing Hreflang on Legacy Tech Stacks Using Service...Catalyst
One of the challenges faced at enterprise SEO level is often the legacy platforms and tech stacks that you inherit. Finding a cost-effective way of implementing international SEO best practice is often a barrier to internationalisation. Edge technology is creating new opportunities to optimise websites independently of the inherited technological barriers. In this session, SALT.agency’s Dan Taylor will explore their findings from implementing Hreflang using cutting edge technology to remove these barriers.
TechSEO Boost 2018: Programming Basics for SEOsCatalyst
Learn to code! You’ve heard it before, but starting seems like a monumental undertaking. It’s not. And, even a basic understanding of programming can pay off immensely. You’d be surprised by how much more efficiently and effectively you can work with your developer counterparts once you have a few easy concepts down. In this session, Catalyst’s Paul Shapiro will help get you started. Paul will discuss the fundamental components that make up a computer program and how you can easily leverage them to improve your work as an SEO. You’ll learn about basic concepts like loops, variables, if-else statements, functions, and arrays (they sound scarier than they are!), how to identify specific marketing tasks you do today that can benefit from basic programming skills and knowledge, how to pick your first programming language, and more.
Introduction to PWAs & New JS Frameworks for MobileMobileMoxie
Emily Grossman's talk about PWAs from BrightonSEO September 2017
Video slides have been replaced by a screenshot with links to the videos or their original sources.
#CMC2019: Advanced SEO: Competitive intelligence, Web Scraping, and More. Mel Sciorra
It's all about getting ahead of the competition and winning the war on the web. Learn how to scrape your competitors top performing content and keywords, analyze the text with AI tools to find tone, style and consistent themes, and apply that intelligence to develop your own content strategy rooted in performance that will better appeal to your readers and fans and deliver results.
Attend this session to learn advanced optimization secrets:
•Key elements of a web page that can be extracted for research.
•Top discovery tools to quickly find optimized topics, titles and tags.
•How to use XPath and Screaming Frog Web Crawler to fuel research.
•New tools to analyze content and predict the big five characteristics.
•Sneak peek at some new tools for advanced search engine optimization.
How To Tackle Enterprise Sites - Rachel Costello, Technical SEO, DeepCrawlDeepCrawl
How do you extract meaningful insights from the largest websites, spanning millions of URLs? Digging into that amount of data to find insights, or even knowing where to start can be daunting, but at DeepCrawl we've already done the hard work for you. In this talk, Rachel will share real-world examples of how we worked with some top-tier, world-class brands to dissect and analyse their enterprise sites, and how that data was used to inform impactful changes that improved the quality of their websites.
Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...Mauro Cattaneo
Hreflang is a common challenge in international SEO, but for a good reason. It can make the difference between success or failure in reaching your target audience around the world.
5 Time-Saving SEO Alerts to Use Right Now - brightonSEO 2019Marco Bonomo
Have you ever spent time and effort on optimizing a website only to see all that hard work blown away in a blink of an eye?
In this session, Marco explains how he has explored the world of SEO custom alerts to make sure that key elements such as performance, robots.txt, traffic and rankings are closely monitored and shows you how to track issues and fix them straight away.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
BrightonSEO, July 2021 - To better understand a website's content search engines developed Web Rendering Services and are now able to render pages more or less like a normal user. Those Web Rendering Services are strictly connected to other phases of the crawling-indexing-ranking pipeline - if a rendering fails, it may affect all of them. In this session Giacomo will guide you through the process of understanding why rendering could be a problem also for non-Javascript pages, how to manually debug page rendering, the difference between understanding WRSs' capabilities and debugging problems on a website, and eventually how to test pages at scale.
SEO Checklist for Google Mobile First IndexErudite
Google will switch to a mobile 1st index in 2018. This means a HUGE opportunity for anyone in digital. SEO, CRO, UX professionals can drive performance gains for clients by making sure this work is on the schedule NOW!
rel canonical audit BrightonSEO September 2018Mark Thomas
Why taking a look at your canonical setup is a smart move... Some data to compare with, an audit checklist, and a number of Google's quotes over the years.
Build a production ready PWA with Angular and FirebaseÖnder Ceylan
This talk covers how to build, optimise and host your PWA to provide native-like app experiences. It provides guidelines for best practices and platform optimisations. It will also score 100 on Lighthouse PWA audit!
Adding PWA capabilities to your app is easy with adding @angular/pwa via ng cli. However, you need to do more on your app to create best experiences for your users on multiple platforms. This session will cover what you need to do to optimise your PWA for the production with the guidelines of best practices and platform optimisations.
These optimisations include iOS compatibility, web app manifest and ngsw configuration along with firebase server configuration. I'll demonstrate the steps required for delivering a PWA on Firebase which will be available immediately for the audience.
Solving Complex JavaScript Issues and Leveraging Semantic HTML5Hamlet Batista
On this presentation we go deep on Chrome developer tools, JS debugger and breakpoints, technical optimization and capabilities of browser service workers to improve SEO and performance
Redefining Technical SEO, #MozCon 2019 by Paul ShapiroPaul Shapiro
It’s time to throw the traditional definition of technical SEO out the window. Why? Because technical SEO is much, much bigger than just crawling, indexing, and rendering. Technical SEO is applicable to all areas of SEO, including content development and other creative functions. In this session, you’ll learn how to integrate technical SEO into all aspects of your SEO program.
Google Lighthouse is super valuable but it only checks one page at a time.
Hamlet will show you how to get it to check all pages of a site, and how to run automated Lighthouse checks on-demand at scheduled intervals and from automated tests.
He'll also cover how to set performance budgets, how to get alerts when budgets are exceeded, and how to aggregate page reports using BigQuery and Google Data Studio.
TechSEO Boost 2018: Implementing Hreflang on Legacy Tech Stacks Using Service...Catalyst
One of the challenges faced at enterprise SEO level is often the legacy platforms and tech stacks that you inherit. Finding a cost-effective way of implementing international SEO best practice is often a barrier to internationalisation. Edge technology is creating new opportunities to optimise websites independently of the inherited technological barriers. In this session, SALT.agency’s Dan Taylor will explore their findings from implementing Hreflang using cutting edge technology to remove these barriers.
TechSEO Boost 2018: Programming Basics for SEOsCatalyst
Learn to code! You’ve heard it before, but starting seems like a monumental undertaking. It’s not. And, even a basic understanding of programming can pay off immensely. You’d be surprised by how much more efficiently and effectively you can work with your developer counterparts once you have a few easy concepts down. In this session, Catalyst’s Paul Shapiro will help get you started. Paul will discuss the fundamental components that make up a computer program and how you can easily leverage them to improve your work as an SEO. You’ll learn about basic concepts like loops, variables, if-else statements, functions, and arrays (they sound scarier than they are!), how to identify specific marketing tasks you do today that can benefit from basic programming skills and knowledge, how to pick your first programming language, and more.
Introduction to PWAs & New JS Frameworks for MobileMobileMoxie
Emily Grossman's talk about PWAs from BrightonSEO September 2017
Video slides have been replaced by a screenshot with links to the videos or their original sources.
#CMC2019: Advanced SEO: Competitive intelligence, Web Scraping, and More. Mel Sciorra
It's all about getting ahead of the competition and winning the war on the web. Learn how to scrape your competitors top performing content and keywords, analyze the text with AI tools to find tone, style and consistent themes, and apply that intelligence to develop your own content strategy rooted in performance that will better appeal to your readers and fans and deliver results.
Attend this session to learn advanced optimization secrets:
•Key elements of a web page that can be extracted for research.
•Top discovery tools to quickly find optimized topics, titles and tags.
•How to use XPath and Screaming Frog Web Crawler to fuel research.
•New tools to analyze content and predict the big five characteristics.
•Sneak peek at some new tools for advanced search engine optimization.
How To Tackle Enterprise Sites - Rachel Costello, Technical SEO, DeepCrawlDeepCrawl
How do you extract meaningful insights from the largest websites, spanning millions of URLs? Digging into that amount of data to find insights, or even knowing where to start can be daunting, but at DeepCrawl we've already done the hard work for you. In this talk, Rachel will share real-world examples of how we worked with some top-tier, world-class brands to dissect and analyse their enterprise sites, and how that data was used to inform impactful changes that improved the quality of their websites.
Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...Mauro Cattaneo
Hreflang is a common challenge in international SEO, but for a good reason. It can make the difference between success or failure in reaching your target audience around the world.
5 Time-Saving SEO Alerts to Use Right Now - brightonSEO 2019Marco Bonomo
Have you ever spent time and effort on optimizing a website only to see all that hard work blown away in a blink of an eye?
In this session, Marco explains how he has explored the world of SEO custom alerts to make sure that key elements such as performance, robots.txt, traffic and rankings are closely monitored and shows you how to track issues and fix them straight away.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
How to inspire content and dev teams to get the results in search you need.Steven Wilson-Beales
Hey, In-House SEO - I see you! :)
Some top tips for helping content and development teams go the extra mile for SEO.
Includes artwork from the amazing @chrisriddell50 with his kind permission.
The Toughest Battles in SEO are Internal - Rachel Costello, Technical SEO, De...DeepCrawl
Battling it out in the SERPs with your competitors is one thing, but battling it out within your own company to get SEO tasks actioned is the real challenge in our industry. Rachel will talk you through how to prioritise and demonstrate the value of your SEO work in order to get tasks moved up the development queue, as well as receiving the buy-in your team deserves. In this session we will cover how to pick your battles for your SEO projects (and win them), building your case for presenting required actions, as well as how to get things done and prove both the results of your projects and the importance of SEO within your company.
And end-to-end introduction to building meaningful strategies for organic search. This course addresses:
What is an organic search strategy?
What you need to know and do before starting a project with a client?
The research process
Organizing and prioritizing action items
Building, editing, and presenting presentation
Along with general tips and tricks
This class is targeted to SEO practitioners with 3-6 year of experience (particularly management to director levels). However, anyone can glean insights from this class, as it will be focused on building general critical, strategic thinking for the organic search channel.
Materials Needed:
Internet connection / Google search
A Creative mind
Whiteboard
One of the following would help with keyword analysis: SEMrush/aHref/Moz/getStat/etc.
Site crawlers: Screaming Frog/Sitebulb/DeepCrawl/OnCrawl/aHref/etc.
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...LazarinaStoyanova
How are you currently doing SERP analysis? Is your approach efficient or scalable?
How SEOs can incorporate programmatic approaches and advances in machine learning in order to identify winning strategies?
This talk will leave you with a better understanding of what is possible for SERP analysis at scale, what insights you can capture with the help of machine learning quickly, and how to incorporate insights into your strategy and visualize your findings to impress your stakeholders.
The Future of Technical SEO | Women in Tech SEO 2019 | Rachel CostelloRachel Costello
In this talk, Rachel will share her perspective on the key topics we need to be learning about and the main challenges we're up against today as technical SEOs, such as JavaScript rendering, web performance, and keeping up with developers.
Technical SEO for e-commerce at home and abroad.
Topics include: Infinite scroll, Faceted navigation, Content and Keywords, Handling 'out of stock' products, Seasonal refreshes of content, Product options and Hreflang tags.
Internal Search Optimization, or iSEO as I like to call it.
The process of optimizing your site’s internal search results
To help users find information
Via a query
As fast as possible
And
To take them to the most relevant results.
When you think about it, it’s sort of a combination of SEO, paid search, and UX skills all wrapped up in one and this is what I’m going to dive into today.
Presented at PubCon 2015 (Las Vegas)
What a wonderful day to celebrate the eternal sunshine of the spotless SEO mind! If you weren’t at the conference today or missed something, it’s alright, we’ve got your back - here are the key takeaways from the BrightonSEO September 2017 main stage. Check them out!
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
Is it easier to be an SEO for a small business or a big business?Authoritas
What this presentation explores:
- How SEOs in small businesses can compete with SEOs in big businesses
- How SEOs in big businesses can compete with SEOs in small businesses
- How we can learn off each other
Managing filters and facets on your ecommerce website - Bristol SEO and Readi...Sean Butcher
Presentation on things to be aware of from an SEO and usability perspective when you use filters and facets on your ecommerce website, including tips for ensuring you don't fall foul of crawl budget issues, thin and duplicate content, aren't blocking important pages etc.
Similar to Inbound 2017: Back to Our Roots with Technical SEO (20)
AMA Atlanta Marketing Series: SEO 101 with Stephanie WallaceStephanie Wallace
The second 101 series hosted by AMA Atlanta will cover the basics of Search Engine Optimization. All facets of SEO will be discussed, including: a history of search engines, common terminology, on-page strategy, technical SEO, off-page campaign creation and general best practices. In addition, we'll highlight new trends and SEO opportunities on the horizon. If you're new to search engine marketing and want to learn the basics, or if you want to manage your own SEO campaign, this is the class for you!
Connect | Search Engine Watch 2016 - Integrating PPC Data with SEO StrategiesStephanie Wallace
The key to effectively using PPC lies in understanding how to test SEO tactics and apply the results. Check out these actionable strategies for using PPC campaign data to influence on-page SEO & content strategies.
Welcome to the Google Machine: The Knowledge Graph, Machine Learning & the Future of Search
Google is forever changing the landscape of SEO with things like the Knowledge Graph, Semantic Search, Voice Search and Machine Learning / Rank Brain. How will this impact SEO in 2017 and beyond? What are the key emerging trends? And what's the impact on mobile, multi-screen and the digital marketing funnel?
MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEOStephanie Wallace
Everyone knows PPC and SEO compliment one another - increased visibility in search results help increase perceived authority and drive more clickthroughs to your site overall. But are you actively leveraging the wealth of PPC data available to build on your existing SEO strategy? The key to effectively using this information lies in understanding how to test SEO tactics and how to apply the results to your on-page strategies. This session will delve into actionable strategies for using PPC campaign insights to influence on-page SEO and content strategies. Key takeaways include:
- How to us PPC campaigns to test effective meta data
- How to use PPC keyword data to determine content gaps
- How to use PPC data to define striking distance ranking opportunities
- How to use PPC campaign data to determine conversion rate optimization opportunities
What is SEO? Why should you consider it as a career? And what skills will be most beneficial to you as a college student getting started in the industry?
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
45. @SWallaceSEO | #INBOUND17
LEARN HOW TO WORK
WITH RELATIONAL
DATABASES
SQL
To manipulate data and build queries that communicate with
more than one table
49. @SWallaceSEO | #INBOUND17
PULL PROCESSED
QUERY DATA INTO EXCEL
To browse MySQL Schemas, Tables, Views and Procedures
and perform data operations
MySQL for Excel
75. @SWallaceSEO | #INBOUND17
1. Tag: A snippet of code (usually JavaScript) added to a page
2. Trigger: Defines when & where tags are fired
3. Variables: Receive or store information to be used by tags & triggers;
these impact what data is collected
Basic Components:
Google Tag Manager
83. @SWallaceSEO | #INBOUND17
Make site changes without developers
Implement Structured Data Markup
Analyze form abandonment
Track off-site downloads
Measure scroll depth & dwell time
Merge Google Analytics & CRM data
Change
the
World
Google Tag Manager
84. @SWallaceSEO | #INBOUND17
Make site changes without developers
Implement Structured Data Markup
Analyze form abandonment
Track off-site downloads
Measure scroll depth & dwell time
Merge Google Analytics & CRM data
Change
the
World
Google Tag Manager
85. @SWallaceSEO | #INBOUND17
Make site changes without developers
Implement Structured Data Markup
Analyze form abandonment
Track off-site downloads
Measure scroll depth & dwell time
Merge Google Analytics & CRM data
Change
the
World
Google Tag Manager
86. @SWallaceSEO | #INBOUND17
Make site changes without developers
Implement Structured Data Markup
Analyze form abandonment
Track off-site downloads
Measure scroll depth & dwell time
Merge Google Analytics & CRM data
Change
the
World
Google Tag Manager
87. @SWallaceSEO | #INBOUND17
Make site changes without developers
Implement Structured Data Markup
Analyze form abandonment
Track off-site downloads
Measure scroll depth & dwell time
Merge Google Analytics & CRM data
Change
the
World
Google Tag Manager
88. @SWallaceSEO | #INBOUND17
Make site changes without developers
Implement Structured Data Markup
Analyze form abandonment
Track off-site downloads
Measure scroll depth & dwell time
Merge Google Analytics & CRM data
Change
the
World
Google Tag Manager
97. @SWallaceSEO | #INBOUND17
Favorite
Tool
It’s built into your browser
Audits pages as they load to provide recommendations
for decreasing load time & increasing responsiveness
Allows you to view webpages via different devices, all
from your desktop
Has a built in user agent switcher
Developer Tools
98. @SWallaceSEO | #INBOUND17
It’s built into your browser
Audits pages as they load to provide recommendations
for decreasing load time & increasing responsiveness
Allows you to view webpages via different devices, all
from your desktop
Has a built in user agent switcher
Developer Tools
Favorite
Tool
99. @SWallaceSEO | #INBOUND17
It’s built into your browser
Audits pages as they load to provide recommendations
for decreasing load time & increasing responsiveness
Allows you to view webpages via different devices, all
from your desktop
Has a built in user agent switcher
Developer Tools
Favorite
Tool
100. @SWallaceSEO | #INBOUND17
It’s built into your browser
Audits pages as they load to provide recommendations
for decreasing load time & increasing responsiveness
Allows you to view webpages via different devices, all
from your desktop
Has a built in user agent switcher
Developer Tools
Favorite
Tool
108. @SWallaceSEO | #INBOUND17
GTmetrix
Speed
Matters
Site speed, and in turn page speed, is your first
impression with consumers
47% of users expect a site to load in less than 2
seconds*
50% of users will abandon your site entirely if takes
longer than 3 seconds*
Site speed is a confirmed ranking factor
*Stats courtesy of Kissmetrics.com
109. @SWallaceSEO | #INBOUND17
GTmetrix
Site speed, and in turn page speed, is your first
impression with consumers
47% of users expect a site to load in less than 2
seconds*
50% of users will abandon your site entirely if takes
longer than 3 seconds*
Site speed is a confirmed ranking factor
*Stats courtesy of DoubleClick by Google
Speed
Matters
110. @SWallaceSEO | #INBOUND17
GTmetrix
Site speed, and in turn page speed, is your first
impression with consumers
47% of users expect a site to load in less than 2
seconds*
53% of users will abandon your site entirely if takes
longer than 3 seconds*
Site speed is a confirmed ranking factor
*Stats courtesy of DoubleClick by Google
Speed
Matters
111. @SWallaceSEO | #INBOUND17
GTmetrix
Site speed, and in turn page speed, is your first
impression with consumers
47% of users expect a site to load in less than 2
seconds*
53% of users will abandon your site entirely if takes
longer than 3 seconds*
Site speed is a confirmed ranking factor
*Stats courtesy of DoubleClick by Google
Speed
Matters
114. @SWallaceSEO | #INBOUND17
Your log files contain the only data
that is 100% accurate in terms of how
search engines are crawling your site.
Log File Analyzer
115. @SWallaceSEO | #INBOUND17
Upload your log files to uncover how
search engines are crawling & parsing
your site.
Log File Analyzer
119. @SWallaceSEO | #INBOUND17
Log
Analysis
Too many response code errors create crawl budget
waste, which can negatively impact your rankings
Ensure search engines are crawling everything you
want indexed
Correcting the problems found in your logs will lead to
higher rankings, more traffic, & more conversions / sales
Log File Analyzer
120. @SWallaceSEO | #INBOUND17
Log
Analysis
Too many response code errors create crawl budget
waste, which can negatively impact your rankings
Ensure search engines are crawling everything you
want indexed
Correcting the problems found in your logs will lead to
higher rankings, more traffic, & more conversions / sales
Log File Analyzer
121. @SWallaceSEO | #INBOUND17
Log
Analysis
Too many response code errors create crawl budget
waste, which can negatively impact your rankings
Ensure search engines are crawling everything you
want indexed
Correcting the problems found in your logs will lead to
higher rankings, more traffic, & more conversions / sales
Log File Analyzer
132. @SWallaceSEO | #INBOUND17
Many of the tools & platforms you already use have
APIs you can leverage
APIs can help make existing data convenient &
consumable
Scale productivity by automating robotic processes
APIs
Integrate
133. @SWallaceSEO | #INBOUND17
Many of the tools & platforms you already use have
APIs you can leverage
APIs can help make existing data convenient &
consumable
Scale productivity by automating robotic processes
APIs
Integrate
134. @SWallaceSEO | #INBOUND17
Many of the tools & platforms you already use have
APIs you can leverage
APIs can help make existing data convenient &
consumable
Scale productivity by automating robotic processes
APIs
Integrate
138. @SWallaceSEO | #INBOUND17
AMP
AMP has been integrated into
primary search results pages.
AMP design & compatibility
should be a consideration if
organic traffic from Google
represents a significant
amount of total visits.
144. @SWallaceSEO | #INBOUND17
All About
Mobile
Nearly 60% of searches are performed on Mobile
Speed matters: users expect sites to load in 2 seconds
or less
Advice from Google’s Gary Isles:
“Pay attention to AMP. It’s going to be really big.
Figure out…how to implement it.”
It will most likely* become a ranking signal
*Yes, this is speculation…but trust me!
AMP
145. @SWallaceSEO | #INBOUND17
Nearly 60% of searches are performed on Mobile
Speed matters: users expect sites to load in 2 seconds
or less
Advice from Google’s Gary Isles:
“Pay attention to AMP. It’s going to be really big.
Figure out…how to implement it.”
It will most likely* become a ranking signal
*Yes, this is speculation…but trust me!
AMP
All About
Mobile
146. @SWallaceSEO | #INBOUND17
Nearly 60% of searches are performed on Mobile
Speed matters: users expect sites to load in 2 seconds
or less
Advice from Google’s Gary Isles:
“Pay attention to AMP. It’s going to be really big.
Figure out…how to implement it.”
It will most likely* become a ranking signal
*Yes, this is speculation…but trust me!
AMP
All About
Mobile
147. @SWallaceSEO | #INBOUND17
Nearly 60% of searches are performed on Mobile
Speed matters: users expect sites to load in 2 seconds
or less
Advice from Google’s Gary Isles:
“Pay attention to AMP. It’s going to be really big.
Figure out…how to implement it.”
It will most likely* become a ranking signal
*Yes, this is speculation…but trust me!
AMP
All About
Mobile
151. @SWallaceSEO | #INBOUND17
Progressive Web Apps are
user experiences that have
the reach of the web.
They are reliable, fast, &
engaging.
Always fresh.
PWAs
152. @SWallaceSEO | #INBOUND17
Universal - available on iOS
and Android.
Push notifications.
Connectivity independent to
ensure PWAs work with low
quality or no connection.
PWAs
155. @SWallaceSEO | #INBOUND17
You don’t need one: most websites don't need to be
able to behave like an app
If you have an app it may be worth switching to a PWA
You may need one: your site offers real-time data
You may need one: your audience is likely to pull
content to browse offline, such as a news app or a blog
publishing many articles a day
PWAs
Progress
156. @SWallaceSEO | #INBOUND17
You don’t need one: most websites don't need to be
able to behave like an app
If you have an app it may be worth switching to a PWA
You may need one: your site offers real-time data
You may need one: your audience is likely to pull
content to browse offline, such as a news app or a blog
publishing many articles a day
PWAs
Progress
157. @SWallaceSEO | #INBOUND17
Progress
You don’t need one: most websites don't need to be
able to behave like an app
If you have an app it may be worth switching to a PWA
You may need one: your site offers real-time data
You may need one: your audience is likely to pull
content to browse offline, such as a news app or a blog
publishing many articles a day
PWAs
158. @SWallaceSEO | #INBOUND17
You don’t need one: most websites don't need to be
able to behave like an app
If you have an app it may be worth switching to a PWA
You may need one: your site offers real-time data
You may need one: your audience is likely to pull
content to browse offline, such as a news app or a blog
publishing many articles a day
PWAs
Progress