Find out how Python and Machine Learning can be used to save you time and help you understand your website better.
This session will cover how advancements to Python and Machine Learning are changing the game for busy SEOs, discuss the positive impact they can have and provide you with plenty of ready-to-use scripts you can use to save time with your technical SEO efforts.
When you do things right, people won’t be sure you’ve done anything at all. That’s SEO QA in a nutshell. The key to online life, love and success is: testing. Testing involves product, devs and SEOs. Tests: everyone wants them but time and accountability get in the way.
In this talk, Gianna Brachetti-Truskawa and Myriam Jessier go over how to automate, semi-automate and fake it till you make it QA testing methods that do not rely on developers and minimize inter-team frictions. They’ll also show basic tests everyone should carry out to save some anxiety.
They’ll also discuss the mysterious mysteries: everything that can go wrong and all of the things NO ONE EVER TELLS YOU.
How to rethink the traditional SEO workspace to promote team wellbeing and pr...Varn
The slides from Tom Vaughton's talk at Brighton SEO April 2023. It focuses on how we need to rethink the traditional workspace and promote team wellbeing as well as productivity.
In this presentation at #BrightonSEO, I presented how I scaled content to help a travel brand called Omio, grow organically. I've also covered some other good cases of automating SEO FTW!
Data Driven Approach to Scale SEO at BrightonSEO 2023Nitin Manchanda
With the help of my favourite case study, I'm showcasing how I took a data-driven approach to scale SEO for a travel brand.
I've covered how I collected data, found trends, and converted them into opportunities. Those opportunities were tested before the grand deployment, which resulted in multifold growth in SEO visibility and revenue.
Google Sheets For SEO - Tom Pool - London SEO Meetup XLTom Pool
First delivered at London SEO Meetup XL on May 4th, 2022.
This talk focuses on a number of different tips and tricks that can be used to help improve the overall analysis of data within Google Sheets.
A number of formulae are covered within this talk, including:
REGEXMATCH & REGEXREPLACE
TRANSLATE
COUNTIF
VLOOKUP
INDEX MATCH
IFNA
The talk finally touches on the usage of the =QUERY formula, and how it can aid in a number of different situations. An example of creating a top ten dashboard is provided.
A sample Google Spreadsheet with all formulae discussed can be seen here:
https://docs.google.com/spreadsheets/d/1vMZIh6NWm8gRwIP-SkTP0N6BWEpYmFFge7FBR4Wqqtg/edit#gid=0
HELP! I've Been Hit By An Algorithm Update - Jess Maloney - BrightonSEO Apri...Jessica Maloney
BrightonSEO April 2023
Been hit by an algorithm update that wasn’t your fault?!
In this talk Jess will run through specific actions people can take when this happens, including being proactive rather than reactive, and also how to deal with stakeholders who can often panic when this happens, to ensure expectations are managed.
When you do things right, people won’t be sure you’ve done anything at all. That’s SEO QA in a nutshell. The key to online life, love and success is: testing. Testing involves product, devs and SEOs. Tests: everyone wants them but time and accountability get in the way.
In this talk, Gianna Brachetti-Truskawa and Myriam Jessier go over how to automate, semi-automate and fake it till you make it QA testing methods that do not rely on developers and minimize inter-team frictions. They’ll also show basic tests everyone should carry out to save some anxiety.
They’ll also discuss the mysterious mysteries: everything that can go wrong and all of the things NO ONE EVER TELLS YOU.
How to rethink the traditional SEO workspace to promote team wellbeing and pr...Varn
The slides from Tom Vaughton's talk at Brighton SEO April 2023. It focuses on how we need to rethink the traditional workspace and promote team wellbeing as well as productivity.
In this presentation at #BrightonSEO, I presented how I scaled content to help a travel brand called Omio, grow organically. I've also covered some other good cases of automating SEO FTW!
Data Driven Approach to Scale SEO at BrightonSEO 2023Nitin Manchanda
With the help of my favourite case study, I'm showcasing how I took a data-driven approach to scale SEO for a travel brand.
I've covered how I collected data, found trends, and converted them into opportunities. Those opportunities were tested before the grand deployment, which resulted in multifold growth in SEO visibility and revenue.
Google Sheets For SEO - Tom Pool - London SEO Meetup XLTom Pool
First delivered at London SEO Meetup XL on May 4th, 2022.
This talk focuses on a number of different tips and tricks that can be used to help improve the overall analysis of data within Google Sheets.
A number of formulae are covered within this talk, including:
REGEXMATCH & REGEXREPLACE
TRANSLATE
COUNTIF
VLOOKUP
INDEX MATCH
IFNA
The talk finally touches on the usage of the =QUERY formula, and how it can aid in a number of different situations. An example of creating a top ten dashboard is provided.
A sample Google Spreadsheet with all formulae discussed can be seen here:
https://docs.google.com/spreadsheets/d/1vMZIh6NWm8gRwIP-SkTP0N6BWEpYmFFge7FBR4Wqqtg/edit#gid=0
HELP! I've Been Hit By An Algorithm Update - Jess Maloney - BrightonSEO Apri...Jessica Maloney
BrightonSEO April 2023
Been hit by an algorithm update that wasn’t your fault?!
In this talk Jess will run through specific actions people can take when this happens, including being proactive rather than reactive, and also how to deal with stakeholders who can often panic when this happens, to ensure expectations are managed.
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...Tevfik Mert Azizoglu
#xpath
#googlesheets
#zapier
– How can non-coder SEOs make their own mini SEO tools?
– Is coding knowledge essential for SEO automation?
This presentation is about how you can create custom SEO automation that includes complex functionalities like crawling, data extraction, and building reports automatically by using those outputs.
#importxml
#n8n
#openai
#seoautomation
Links: https://twitter.com/mertazizoglu/status/1512471375352639491
Python For SEO specialists and Content Marketing - Hand in HandDido Grigorov
In this talk, Dido will present practical ways for the creation of a successful content marketing strategy in the cycle of phases of analysis and clustering to implementation, mapping and performance reporting, using a helpful combination of scripts custom programmed in Python.
Links to the scripts:
https://pypi.org/project/polyfuzz/
https://query-analysis.herokuapp.com/
https://github.com/searchsolved/search-solved-public-seo/blob/main/search_engine_journal/SEJ_Semantic_Clustering_Tool_by_LeeFootSEO.ipynb
Influencing Discovery, Indexing Strategies For Complex WebsitesDan Taylor
Google is making an assumption about the page's quality based on other pages on the domain. Their classifications are based on URL patterns and website architecture.
As a result, moving these pages from "awareness" to the crawl queue can be de-prioritized based on the lack of quality they have found on similar pages.
In the UK, there are about 2 million people living with a visual impairment and nearly 36% of Google’s SERPs shows images. Image alt text are essential for making the internet accessible however it isn’t always a priority when it comes to SEO actions due to the challenges of implementing it at scale. This session walks you through easy, scalable alt text generation. This is a very accessible session with most of the heavy lifting already done for you
The Quickest Win in SEO – How to do Internal Linking the Right WayMartin Hayman
This was a talk from BrightonSEO September 2021 and covers not only the importance of internal linking but also how to do it. It also covers a number of examples and additional tips.
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...LazarinaStoyanova
In this talk, Lazarina will break down the key areas that an internal linking audit should look into and go over opportunities for embedding machine learning in a way that is beginner-friendly for SEOs without extensive coding experience. Lazarina will share:
– How to analyse a site’s existing internal linking structure using machine learning
– What machine learning techniques can you implement to help you create content clusters?
– How to find user-friendly, in-content linking opportunities
– How to prioritise and measure the impact of internal linking initiatives
Lazarina will also touch upon how to use this process to identify other opportunities for site optimization, which can improve the user experience and search potential.
Related Blog post published at: https://lazarinastoy.com/how-to-incorporate-machine-learning-in-internal-linking-audits/
Hreflang tags: everything you need to know to start implementing themSara Moccand-Sayegh
The takeaway:
1. Why/What/How of hreflang
2. Some examples of practical application
3. Canonical VS hreflang
4. Common hreflang mistakes
5. Is hreflang a ranking factor?
Talk by Louise at SEO Brighton in April 2022.
It is really easy to design and build a beautiful but slow WordPress website! The Google update for Core Web Vitals is a set of SEO ranking signals to help website owners improve the speed and user experience for their website.
In this talk Louise will share with you how to adjust your WordPress site to improve your Core Web Vital scores. The strategies are different for each metric so she will go through each one and give you some practical ideas you can take back and action or ask your developer to implement.
BrightonSEO - Master Crawl Budget Optimization for Enterprise WebsitesManick Bhan
For every website on the internet, Google has a fixed budget for how many pages their bots can and are willing to crawl. The internet is a big place, so Googlebot can only spend so much time crawling and indexing our websites. Crawl budget optimization is the process of ensuring that the right pages of our websites end up in Google’s index and are ultimately shown to searchers.
Google’s recommendations for optimizing crawl budget are rather limited, because Googlebot crawls through most websites without reaching its limit. But enterprise-level and ecommerce sites with thousands of landing pages are at risk of maxing out their budget. A 2018 study even found that Google’s crawlers failed to crawl over half of the webpages of larger sites in the experiment.
Influencing how crawl budget is spent can be a more difficult technical optimization for strategists to implement. But for enterprise-level and ecommerce sites, it’s worth the effort to maximize crawl budget where you can. With a few tweaks, site owners and SEO strategists can guide Googlebot to regularly crawl and index their best-performing pages.
Automate The Technical SEO Stuff by Michael Van Den Reym
In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.
Making Magento Magnificent for Marketing - Brighton SEO Spring 2023.pdfPushON Ltd
In this talk, Sam and Kestra will guide you through the world's leading enterprise platform, Magento (now Adobe Commerce). Learn how to make it a magnificent marketing machine with 50 rapid-fire tips that drive critical ROI and improve performance.
GretaMunari - The redemption of content automationGretaMunari1
In this presentation, you'll be walked you through how Trainline scaled high-quality human written content to 4M + pages without using AI tools and created customer-oriented pages while improving rankings along the way.
eCommerce Internal Linking - Into the Spider-Verse (BrightonSEO edition)Kristina Azarenko
In this talk, I’ll show smart internal linking tricks big brands are using. I’ll teach how these ideas can be used by medium and small-sized online stores as well.
My website - https://marketingsyrup.com/
Free SEO Pro Chrome extension - https://marketingsyrup.com/seo-pro-extension/
eCommerce SEO Mastery course - https://marketingsyrup.com/ebook/
Tech SEO Pro course - https://techseo.pro/
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
BrightonSEO April 2023 Similar AI: Automation recipes for SEO successDylan Fuler
Automation recipes for SEO success. A presentation from BrightonSEO (the April 2023 edition): about some of the automation ingredients & recipes that Similar AI users have written that grew ranking & traffic... and the ones that didn't. Topics covered include: automation, no code SEO, keyword research, Google Search Console, ChatGPT, site maps, SERPs, faceted navigation, linking and more.
Tackling Python: What is it and How Can it Help with Technical SEO? | TechSEO...Ruth Everett
Python has risen in popularity over the last few years, so much so that it has become one of the most talked about and widely-adopted programming languages. But why should technical SEOs care about Python?
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...Tevfik Mert Azizoglu
#xpath
#googlesheets
#zapier
– How can non-coder SEOs make their own mini SEO tools?
– Is coding knowledge essential for SEO automation?
This presentation is about how you can create custom SEO automation that includes complex functionalities like crawling, data extraction, and building reports automatically by using those outputs.
#importxml
#n8n
#openai
#seoautomation
Links: https://twitter.com/mertazizoglu/status/1512471375352639491
Python For SEO specialists and Content Marketing - Hand in HandDido Grigorov
In this talk, Dido will present practical ways for the creation of a successful content marketing strategy in the cycle of phases of analysis and clustering to implementation, mapping and performance reporting, using a helpful combination of scripts custom programmed in Python.
Links to the scripts:
https://pypi.org/project/polyfuzz/
https://query-analysis.herokuapp.com/
https://github.com/searchsolved/search-solved-public-seo/blob/main/search_engine_journal/SEJ_Semantic_Clustering_Tool_by_LeeFootSEO.ipynb
Influencing Discovery, Indexing Strategies For Complex WebsitesDan Taylor
Google is making an assumption about the page's quality based on other pages on the domain. Their classifications are based on URL patterns and website architecture.
As a result, moving these pages from "awareness" to the crawl queue can be de-prioritized based on the lack of quality they have found on similar pages.
In the UK, there are about 2 million people living with a visual impairment and nearly 36% of Google’s SERPs shows images. Image alt text are essential for making the internet accessible however it isn’t always a priority when it comes to SEO actions due to the challenges of implementing it at scale. This session walks you through easy, scalable alt text generation. This is a very accessible session with most of the heavy lifting already done for you
The Quickest Win in SEO – How to do Internal Linking the Right WayMartin Hayman
This was a talk from BrightonSEO September 2021 and covers not only the importance of internal linking but also how to do it. It also covers a number of examples and additional tips.
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...LazarinaStoyanova
In this talk, Lazarina will break down the key areas that an internal linking audit should look into and go over opportunities for embedding machine learning in a way that is beginner-friendly for SEOs without extensive coding experience. Lazarina will share:
– How to analyse a site’s existing internal linking structure using machine learning
– What machine learning techniques can you implement to help you create content clusters?
– How to find user-friendly, in-content linking opportunities
– How to prioritise and measure the impact of internal linking initiatives
Lazarina will also touch upon how to use this process to identify other opportunities for site optimization, which can improve the user experience and search potential.
Related Blog post published at: https://lazarinastoy.com/how-to-incorporate-machine-learning-in-internal-linking-audits/
Hreflang tags: everything you need to know to start implementing themSara Moccand-Sayegh
The takeaway:
1. Why/What/How of hreflang
2. Some examples of practical application
3. Canonical VS hreflang
4. Common hreflang mistakes
5. Is hreflang a ranking factor?
Talk by Louise at SEO Brighton in April 2022.
It is really easy to design and build a beautiful but slow WordPress website! The Google update for Core Web Vitals is a set of SEO ranking signals to help website owners improve the speed and user experience for their website.
In this talk Louise will share with you how to adjust your WordPress site to improve your Core Web Vital scores. The strategies are different for each metric so she will go through each one and give you some practical ideas you can take back and action or ask your developer to implement.
BrightonSEO - Master Crawl Budget Optimization for Enterprise WebsitesManick Bhan
For every website on the internet, Google has a fixed budget for how many pages their bots can and are willing to crawl. The internet is a big place, so Googlebot can only spend so much time crawling and indexing our websites. Crawl budget optimization is the process of ensuring that the right pages of our websites end up in Google’s index and are ultimately shown to searchers.
Google’s recommendations for optimizing crawl budget are rather limited, because Googlebot crawls through most websites without reaching its limit. But enterprise-level and ecommerce sites with thousands of landing pages are at risk of maxing out their budget. A 2018 study even found that Google’s crawlers failed to crawl over half of the webpages of larger sites in the experiment.
Influencing how crawl budget is spent can be a more difficult technical optimization for strategists to implement. But for enterprise-level and ecommerce sites, it’s worth the effort to maximize crawl budget where you can. With a few tweaks, site owners and SEO strategists can guide Googlebot to regularly crawl and index their best-performing pages.
Automate The Technical SEO Stuff by Michael Van Den Reym
In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.
Making Magento Magnificent for Marketing - Brighton SEO Spring 2023.pdfPushON Ltd
In this talk, Sam and Kestra will guide you through the world's leading enterprise platform, Magento (now Adobe Commerce). Learn how to make it a magnificent marketing machine with 50 rapid-fire tips that drive critical ROI and improve performance.
GretaMunari - The redemption of content automationGretaMunari1
In this presentation, you'll be walked you through how Trainline scaled high-quality human written content to 4M + pages without using AI tools and created customer-oriented pages while improving rankings along the way.
eCommerce Internal Linking - Into the Spider-Verse (BrightonSEO edition)Kristina Azarenko
In this talk, I’ll show smart internal linking tricks big brands are using. I’ll teach how these ideas can be used by medium and small-sized online stores as well.
My website - https://marketingsyrup.com/
Free SEO Pro Chrome extension - https://marketingsyrup.com/seo-pro-extension/
eCommerce SEO Mastery course - https://marketingsyrup.com/ebook/
Tech SEO Pro course - https://techseo.pro/
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
BrightonSEO April 2023 Similar AI: Automation recipes for SEO successDylan Fuler
Automation recipes for SEO success. A presentation from BrightonSEO (the April 2023 edition): about some of the automation ingredients & recipes that Similar AI users have written that grew ranking & traffic... and the ones that didn't. Topics covered include: automation, no code SEO, keyword research, Google Search Console, ChatGPT, site maps, SERPs, faceted navigation, linking and more.
Tackling Python: What is it and How Can it Help with Technical SEO? | TechSEO...Ruth Everett
Python has risen in popularity over the last few years, so much so that it has become one of the most talked about and widely-adopted programming languages. But why should technical SEOs care about Python?
Tackling Python: How It Can Help With Technical SEO | Pint Sized Meetup Janua...Ruth Everett
Python has risen in popularity over the last few years, so much so that it has become one of the most talked about and widely-adopted programming languages. But why should technical SEOs care about Python?
Tackling Python: What is it and how can it help with Technical SEO?BristolSEO
Python has risen in popularity over the last few years, so much so that it has become one of the most talked about and widely-adopted programming languages. In this talk Ruth will cover the fundamentals of Python, discuss the positive impact it can have in automating your SEO audit tasks and provide you with plenty of ready-to-use scripts that you can use to save time with your technical SEO efforts.
Ruth Everett - Technical SEO Executive, DeepCrawl
Machine Learning and Python For Marketing Automation | MKGO October 2019 | Ru...Ruth Everett
Advancements to Machine Learning are changing the game for busy marketers, with automation possibilities from personalised messaging and content creation to social listening and predictive analysis available.
How to build simple web apps to automate your SEO tasks - BrightonSEO Spring ...Charly Wargnier
Time to speed-up your SEO workflows!
In this talk, I will show you how to:
+ Build simple Python Web apps to automate your tasks via the mighty Streamlit framework
+ Deploy them in one click and for free, so you can share them with your teammates (or the word!)
I'll finish the talk with some exciting use cases!
Achieving Technical Excellence in Your Software Teams - from Devternity Peter Gfader
Our industry has a problem: We are not lacking software methodologies, programming languages, tools or frameworks but we need great software engineers.
Great software engineer teams build quality-in and deliver great software on a regular basis. The technical excellence of those engineers will help you escape the "Waterfall sandwich" and make your organization a little more agile, from the inception of an idea till they go live.
I will talk about my experiences from the last 15 years, including small software delivery teams until big financial institutions.
Why would a company like to be "agile"?
How can a company achieve that?
How can you achieve Technical Excellence in your software teams?
What developer skills are more important than languages, methods or frameworks?
This will be an interactive session with a Q&A at the end.
TechSEO Boost 2017: Working Smarter: SEO Automation to Increase Efficiency & ...Catalyst
In today’s always-on world our “to do” lists never seem to shrink. Fortunately, when it comes to SEO there are ways to work faster AND better. One sure-fire way to increase efficiency and effectiveness is automation. Join Catalyst’s Paul Shapiro as he discusses specific ways to use automation to deliver better results in less time. You’ll leave with an understanding of how automation technology can simplify technical SEO processes. Audiences will learn how to:
• Leverage SQL databases to automatically collect data from Google search console over time
• Automate keyword research with an open-source tool called KNIME
• Use programming concepts, such as regex for data extraction, and work with APIs to enhance your data analysis
• Implement data visualization strategies to quickly recognize critical patterns and trends
Python Certification | Data Science with Python Certification | Python Online...Edureka!
***** Python for Data Science Training: https://www.edureka.co/python *****
This Edureka video on "Python Certification" will give you a complete insight of Python Certification, how to crack it and hands-on knowledge on various real-time projects offered by Edureka Python Certification Training. This video will help you to learn following topics:
1. Why go for Python Certification?
2. Advantages of Python
3. Career Opportunities
4. Python Job Profiles
5. Edureka: Python Projects
Check out our Python Training Playlist: https://goo.gl/Na1p9G
Atmosphere Conference 2015: The 10 Myths of DevOpsPROIDEA
Speaker: Seth Vargo
Language: English
Although not officially coined until 2009, DevOps ideals have been explicitly discussed since at least 2006. Recently, however, the term "DevOps" has gained increasing popularity across a variety of fields and industries. DevOps is not a development methodology or technology; DevOps is an ideology. It is a way to facilitate organizational prosperity and growth while increasing each individual employee's happiness along the way. As DevOps has gained in prominence, a gap has been created between the original definition of DevOps and this new "enterprise-ready" buzzword.
For organizations beginning DevOps practices, this talk will provide a 10,000ft view of DevOps and how you can properly implement DevOps practices in your organization. For organizations that are currently practicing DevOps, this talk will cover common pitfalls, ways to sustain a happy culture, and new tips to foster organizational prosperity.
Visit our website: http://atmosphere-conference.com/
DevLearn 2018 - Designing AR Experiences for Performance SupportChad Udell
While many companies are experimenting with AR in the L&D space, there are a number of businesses harnessing the power of AR for enhancing operational performance outside of the training department. How do these experiences differ, and how can you renew your department’s focus on performance by taking on more advanced AR solutions in your efforts?
In this session, you will learn practical approaches for designing effective AR experiences. You’ll discover an approach to strategic implementation of AR by forming a partnership with functional business units. You’ll also explore the difference between simple marker-based AR solutions and more advanced computer vision and machine learning–backed AR. You’ll then look at how you can integrate AR systems with operational business systems in order to maximize return on investment and realize the opportunity that AR-enabled workers represent. Finally, you’ll look at aligning measurement of business task success and AR experience usage in order to align learning and production.
Training Chatbots and Conversational Artificial Intelligence Agents with Amaz...Amazon Web Services
Building a conversational AI experience that can respond to a wide variety of inputs and situations depends on gathering high-quality, relevant training data. Dialog with humans is an important part of this training process. In this session, learn how researchers at Facebook use Amazon Mechanical Turk within the ParlAI (pronounced “parlay”) framework for training and evaluating AI models to perform data collection, human training, and human evaluation. Learn how you can use this interface to gather high-quality training data to build next-generation chatbots and conversational agents.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
7. Getting Started with Python
What We’ll Cover
How Python can help with
Technical SEO
An Introduction to Machine
Learning for SEO
@rvtheverett#BrightonSEO
11. WHAT IS PYTHON?
Code written in the
terminal
@rvtheverett#BrightonSEO
Results generated
Open-source interactive
programming language
Interpreted line by line
13. COMPANIES USING PYTHON
"Python has been an important part of Google
since the beginning, and remains so as the
system grows and evolves. Today dozens of
Google engineers use Python, and we're
looking for more people with skills in this
language."
@rvtheverett#BrightonSEO
14. COMPANIES USING PYTHON
"Python is fast enough for our site and
allows us to produce maintainable
features in record times, with a minimum
of developers"
@rvtheverett@BrightonSEO
24. WHY SHOULD WE CARE?
@rvtheverett#BrightonSEO
Data extraction and
analysis to solve
complex problems
Future-proofing your job
Efficiency and time-saving
Automating repetitive
tasks
https://www.ranksense.com/empowering-a-new-generation-of-seos-with-python/
25. WHY SHOULD WE CARE?
@rvtheverett#BrightonSEO
Spend 5 hours a week using excel
26. WHY SHOULD WE CARE?
@rvtheverett#BrightonSEO
Spend 5 hours a week using excel
Thats 20 hours a month
27. WHY SHOULD WE CARE?
@rvtheverett#BrightonSEO
Spend 5 hours a week using excel
Thats 20 hours a month
Over 200 hours a year
28. WHY SHOULD WE CARE?
@rvtheverett#BrightonSEO
Imagine what we could
achieve if we spent this
time on other important
tasks
(that can’t be automated)
29. WHY SHOULD WE CARE?
@rvtheverett@DeepCrawl
Redirect Relevancy
30. WHY SHOULD WE CARE?
@rvtheverett
Pivot Tables
@DeepCrawl
31. @rvtheverett#BrightonSEO
WHY IS PYTHON GROWING IN POPULARITY IN THE SEO SPACE?
Make data driven decisions
Allowing us to focus on other
important optimisation
efforts
Confidence in recommendations
Provide concrete insights
Better understand data
41. OPTIMISE IMAGES WITH PILLOW
@rvtheverett#BrightonSEO
Pure Python using the Pillow library
This script does optimise
images destructively
optimize-images filename.jpg
Optimise a single image
optimize-images ./
Optimise a folder with multiple images
Github Link
56. OTHER FUN PYTHON PROJECTS
@rvtheverett#BrightonSEO
Create a bot using Python,
Telegram and RandomDog API
https://www.practicepython.org/
https://realpython.com/pygame-a-primer/
https://inventwithpython.com/pygame/
58. WHAT IS MACHINE LEARNING?
@rvtheverett#BrightonSEO
“Machine learning is an application of artificial
intelligence (AI) that provides systems the ability
to automatically learn and improve from
experience without being explicitly programmed.”
https://www.expertsystem.com/machine-learning-definition/
63. REAL WORLD MACHINE LEARNING EXAMPLES
@rvtheverett#BrightonSEO
RankBrain NLP
Computer
Vision
BERT
64. REAL WORLD MACHINE LEARNING EXAMPLES
@rvtheverett#BrightonSEO
Twitter Curated Timelines
65. REAL WORLD MACHINE LEARNING EXAMPLES
@rvtheverett#BrightonSEO
Facebook Chatbots
https://ipullrank.com/machine-learning-guide/how-to-set-up-a-chatbot/
66. REAL WORLD MACHINE LEARNING EXAMPLES
@rvtheverett#BrightonSEO
Personalised Recommendations
https://medium.com/netflix-techblog/artwork-personalization-c589f074ad76
67. REAL WORLD MACHINE LEARNING EXAMPLES
@rvtheverett#BrightonSEO
Personalised Recommendations
https://medium.com/netflix-techblog/artwork-personalization-c589f074ad76
76. MACHINE LEARNING SIMPLIFIED
@rvtheverett#BrightonSEO
- Ethem Alpaydin
Machine learning will help us make sense
of an increasingly complex world. Already
we are exposed to more data than what our
sensors can cope with or our brains can
process.
77. SEO POSSIBILITIES WITH MACHINE LEARNING
@rvtheverett#BrightonSEO
SEO Possibilities with
Machine Learning
Evaluating
Content Quality
Log File
Analysis
Predictive
analysis
Title Tag
Optimisation
User Engagement
Insights
Audio
Transcribing
82. PREDICTIVE PREFETCHING
@rvtheverett#BrightonSEOhttps://guess-js.github.io/docs
Predict the next page a user is likely to visit and prefetch
these pages.
Predict the next piece of content (article, product, video) a
user is likely to want to view and adjust or filter the user
experience to account for this.
Predict the types of widgets an individual user is likely to
interact with more (e.g games) and use this data to tailor a
more custom experience.
100. MACHINE LEARNING TOOLS
@rvtheverett#BrightonSEO
Google’s NLP Model
Natural Language uses machine learning to reveal the structure and meaning of text.
Analyses text to understand the sentiment, as well as extract key information.
https://cloud.google.com/natural-language/
108. TENSOR FLOW FOR POETS
@rvtheverett#BrightonSEOhttps://codelabs.developers.google.com/codelabs/tensorflow-for-poets/#0
Retrain an already trained model using transfer
learning for a similar problem.
Train a simple classifier to classify images of flowers.
109. TENSOR FLOW FOR POETS
@rvtheverett#BrightonSEOhttps://codelabs.developers.google.com/codelabs/tensorflow-for-poets/#0
110. TENSOR FLOW FOR POETS
@rvtheverett#BrightonSEOhttps://codelabs.developers.google.com/codelabs/tensorflow-for-poets/#0
121. KEY TAKEAWAYS
@rvtheverett#BrightonSEO
Python can help technical SEOs
increase their efficiency.
Being able to better understand
data will lead to better decisions
being made.
Anyone can learn Python, with a
little commitment. Have fun with it
and see what you can create.