Tackling Python: What is it and How Can it Help with Technical SEO? | TechSEO...Ruth Everett
Python has risen in popularity over the last few years, so much so that it has become one of the most talked about and widely-adopted programming languages. But why should technical SEOs care about Python?
Tackling Python: How It Can Help With Technical SEO | Pint Sized Meetup Janua...Ruth Everett
Python has risen in popularity over the last few years, so much so that it has become one of the most talked about and widely-adopted programming languages. But why should technical SEOs care about Python?
Machine Learning and Python For Marketing Automation | MKGO October 2019 | Ru...Ruth Everett
Advancements to Machine Learning are changing the game for busy marketers, with automation possibilities from personalised messaging and content creation to social listening and predictive analysis available.
Tackling Python: What is it and how can it help with Technical SEO?BristolSEO
Python has risen in popularity over the last few years, so much so that it has become one of the most talked about and widely-adopted programming languages. In this talk Ruth will cover the fundamentals of Python, discuss the positive impact it can have in automating your SEO audit tasks and provide you with plenty of ready-to-use scripts that you can use to save time with your technical SEO efforts.
Ruth Everett - Technical SEO Executive, DeepCrawl
Advanced Technical SEO in 2020 - Data ScienceTyler Reardon
Tyler Reardon is an SEO Strategist at CARFAX where he helps drive the traffic acquisition strategy for the CARFAX Used Car Listings marketplace. He began his journey in search in 2011 at eVacuumStore.com before co-founding United SEO, a Boston-based consultancy specializing in SEO and Analytics, where he crafted and executed strategies for clients such as Oreck, HyDrive Energy, and MedStar Health.
Getting Started with Python and Machine Learning for SEO | BrightonSEO Octobe...Ruth Everett
Find out how Python and Machine Learning can be used to save you time and help you understand your website better.
This session will cover how advancements to Python and Machine Learning are changing the game for busy SEOs, discuss the positive impact they can have and provide you with plenty of ready-to-use scripts you can use to save time with your technical SEO efforts.
Why Accessibility is More Than Just a Lighthouse Metric | SEONerdSwitzerland ...Ruth Everett
SEOs play a crucial role in the overlap between SEO and accessibility. This presentation will show how we can make a positive impact on accessibility through our work, as we help to make the web a more welcoming place for everyone.
Tackling Python: What is it and How Can it Help with Technical SEO? | TechSEO...Ruth Everett
Python has risen in popularity over the last few years, so much so that it has become one of the most talked about and widely-adopted programming languages. But why should technical SEOs care about Python?
Tackling Python: How It Can Help With Technical SEO | Pint Sized Meetup Janua...Ruth Everett
Python has risen in popularity over the last few years, so much so that it has become one of the most talked about and widely-adopted programming languages. But why should technical SEOs care about Python?
Machine Learning and Python For Marketing Automation | MKGO October 2019 | Ru...Ruth Everett
Advancements to Machine Learning are changing the game for busy marketers, with automation possibilities from personalised messaging and content creation to social listening and predictive analysis available.
Tackling Python: What is it and how can it help with Technical SEO?BristolSEO
Python has risen in popularity over the last few years, so much so that it has become one of the most talked about and widely-adopted programming languages. In this talk Ruth will cover the fundamentals of Python, discuss the positive impact it can have in automating your SEO audit tasks and provide you with plenty of ready-to-use scripts that you can use to save time with your technical SEO efforts.
Ruth Everett - Technical SEO Executive, DeepCrawl
Advanced Technical SEO in 2020 - Data ScienceTyler Reardon
Tyler Reardon is an SEO Strategist at CARFAX where he helps drive the traffic acquisition strategy for the CARFAX Used Car Listings marketplace. He began his journey in search in 2011 at eVacuumStore.com before co-founding United SEO, a Boston-based consultancy specializing in SEO and Analytics, where he crafted and executed strategies for clients such as Oreck, HyDrive Energy, and MedStar Health.
Getting Started with Python and Machine Learning for SEO | BrightonSEO Octobe...Ruth Everett
Find out how Python and Machine Learning can be used to save you time and help you understand your website better.
This session will cover how advancements to Python and Machine Learning are changing the game for busy SEOs, discuss the positive impact they can have and provide you with plenty of ready-to-use scripts you can use to save time with your technical SEO efforts.
Why Accessibility is More Than Just a Lighthouse Metric | SEONerdSwitzerland ...Ruth Everett
SEOs play a crucial role in the overlap between SEO and accessibility. This presentation will show how we can make a positive impact on accessibility through our work, as we help to make the web a more welcoming place for everyone.
People generally react to machine learning in one of two ways: either with a combination of fascination and terror brought on by the possibilities that lie ahead, or with looks of utter confusion and slight embarrassment at not really knowing much about it. With the advent of RankBrain, not even higher-ups at Google can tell us exactly how some things rank above others, and the impact of machine learning on SEO is only going to increase from here. Fear not: Moz's own senior SEO scientist, Britney Muller, will talk you through what you need to know.
TechSEO Boost 2017: Working Smarter: SEO Automation to Increase Efficiency & ...Catalyst
In today’s always-on world our “to do” lists never seem to shrink. Fortunately, when it comes to SEO there are ways to work faster AND better. One sure-fire way to increase efficiency and effectiveness is automation. Join Catalyst’s Paul Shapiro as he discusses specific ways to use automation to deliver better results in less time. You’ll leave with an understanding of how automation technology can simplify technical SEO processes. Audiences will learn how to:
• Leverage SQL databases to automatically collect data from Google search console over time
• Automate keyword research with an open-source tool called KNIME
• Use programming concepts, such as regex for data extraction, and work with APIs to enhance your data analysis
• Implement data visualization strategies to quickly recognize critical patterns and trends
TechSEO Boost 2018: The Statelessness of Technical SEOCatalyst
Is there a state of technical SEO? Or is it simply a function of what’s happening with tech in broader disciplines like data/analytics, digital marketing, and web development? Join this session to get Mike King’s take on the state, or rather, statelessness of technical SEO. He’ll share the things you need to know to build an authentic picture of your technical SEO program and get on Google’s level.
Join Patrick as he provides an overview on all things web-performance related, from business reasons to focus on it to measurement and common pitfalls and optimizations. Along the way he will explore new interfaces exposed by browsers, the state-of-the-art in performance testing, Google's Accelerated Mobile Pages, and will show off some tips and tricks to make your performance work more productive.
TechSEO Boost 2017: SEO Best Practices for JavaScript T-Based WebsitesCatalyst
While providing a dynamic and fast user experience, JavaScript-based sites (SPAs/PWAs) are not always “SEO friendly.” Therefore, it is crucial for developers to understand how search engines crawl, parse, eventually render, and index dynamic websites, to make sure bots get the experience they developed and the content of the site.
TechSEO Boost 2018: Programming Basics for SEOsCatalyst
Learn to code! You’ve heard it before, but starting seems like a monumental undertaking. It’s not. And, even a basic understanding of programming can pay off immensely. You’d be surprised by how much more efficiently and effectively you can work with your developer counterparts once you have a few easy concepts down. In this session, Catalyst’s Paul Shapiro will help get you started. Paul will discuss the fundamental components that make up a computer program and how you can easily leverage them to improve your work as an SEO. You’ll learn about basic concepts like loops, variables, if-else statements, functions, and arrays (they sound scarier than they are!), how to identify specific marketing tasks you do today that can benefit from basic programming skills and knowledge, how to pick your first programming language, and more.
SearchLove Boston 2016 | Paul Shapiro | How to Automate Your Keyword ResearchDistilled
Are you tapping into automation for keyword research? If not, why not? When it comes to SEO, automation is awesome. For starters, it can help free up a lot of time that is normally spent on menial tasks. What’s more, it can also aid deep analysis, and even facilitate innovation. If you are still doing keyword research manually, this is a must-attend session. Paul will show you how to get started with automated keyword research, using some easy-to-use tools. You’ll see first-hand how they can help you uncover valuable insights automatically. Overall, you will walk away with an immediately actionable plan to start automating your keyword research today.
TechSEO Boost 2017: Fun with Machine Learning: How Machine Learning is Shapin...Catalyst
Join JR as he shares a few projects that he had been involved with in the SEO space as well as recent technologies of particular interest to SEOs. He’ll also cover recent research and share thoughts on how Google is using machine learning. SEO is a data rich realm and machine learning thrives on data. Some of the limitations involve: access to data, cost of processing, and learning curve for platforms (and platform specialization). From query semantics, anomaly detection, ontologies, to having machines write descriptions for your images, you’ll learn what is available and how to get started.
TechSEO Boost 2018: SEO, WPO, SPA, AMP, PWA & Other Acronyms: Performance tha...Catalyst
Performance moves fast (no pun intended) and it can be hard to figure out how to separate the wheat from the chaff. In this talk, we'll look at some of the latest and greatest in performance and learn how to tell which optimizations will make the biggest difference, for both search engines and for people.
How App Indexation Works' will talk through what Firebase App Indexation actually is, what it means for your business, and the step-by-step process on how to implement it for your mobile applications - for both iOS and Android apps.
TechSEO Boost 2017: The State of Technical SEOCatalyst
A discussion of trends in the technical SEO industry covering a wide array of topics from industry health metrics, budding technologies, standards adoption and future expectations.
Learn about the different things you can and cannot automate in SEO, saving you time and enabling more advanced work. Discover free tools, such as KNIME, and learn how to use them to begin your automation efforts. Finally, learn what an API is and how it can help you and your SEO work
Redefining Technical SEO, #MozCon 2019 by Paul ShapiroPaul Shapiro
It’s time to throw the traditional definition of technical SEO out the window. Why? Because technical SEO is much, much bigger than just crawling, indexing, and rendering. Technical SEO is applicable to all areas of SEO, including content development and other creative functions. In this session, you’ll learn how to integrate technical SEO into all aspects of your SEO program.
Achieving Technical Excellence in Your Software Teams - from Devternity Peter Gfader
Our industry has a problem: We are not lacking software methodologies, programming languages, tools or frameworks but we need great software engineers.
Great software engineer teams build quality-in and deliver great software on a regular basis. The technical excellence of those engineers will help you escape the "Waterfall sandwich" and make your organization a little more agile, from the inception of an idea till they go live.
I will talk about my experiences from the last 15 years, including small software delivery teams until big financial institutions.
Why would a company like to be "agile"?
How can a company achieve that?
How can you achieve Technical Excellence in your software teams?
What developer skills are more important than languages, methods or frameworks?
This will be an interactive session with a Q&A at the end.
Atmosphere Conference 2015: The 10 Myths of DevOpsPROIDEA
Speaker: Seth Vargo
Language: English
Although not officially coined until 2009, DevOps ideals have been explicitly discussed since at least 2006. Recently, however, the term "DevOps" has gained increasing popularity across a variety of fields and industries. DevOps is not a development methodology or technology; DevOps is an ideology. It is a way to facilitate organizational prosperity and growth while increasing each individual employee's happiness along the way. As DevOps has gained in prominence, a gap has been created between the original definition of DevOps and this new "enterprise-ready" buzzword.
For organizations beginning DevOps practices, this talk will provide a 10,000ft view of DevOps and how you can properly implement DevOps practices in your organization. For organizations that are currently practicing DevOps, this talk will cover common pitfalls, ways to sustain a happy culture, and new tips to foster organizational prosperity.
Visit our website: http://atmosphere-conference.com/
Developer Velocity Series in association with Quest
DevOps: A compound of development (Dev) and operations (Ops), DevOps is the union of people, process, and technology to continually provide value to customers.
DataOps: DataOps is an automated, process-oriented methodology, used by analytic and data teams, to improve the quality and reduce the cycle time of data analytics.
MLOps: MLOps […] enables data science and IT teams to collaborate and increase the pace of model development and deployment via monitoring, validation, and governance of machine learning models.
DevSecOps: DevSecOps automatically bakes in security at every phase of the software development lifecycle, enabling development of secure software at the speed of Agile and DevOps.
ChatOps: ChatOps is a collaboration model that connects people, tools, process, and automation into a transparent workflow. This flow connects the work needed, the work happening, and the work done in a persistent location staffed by the people, bots, and related tools.
NoOps: NoOps is the idea that the software environment can be so completely automated that there’s no need for an operations team to manage it.
GitOps: GitOps is a way of implementing Continuous Deployment for cloud native applications. It focuses on a developer-centric experience when operating infrastructure, by using tools developers are already familiar with, including Git and Continuous Deployment tools.
Developer Velocity is the Grand Unified Theory
Developer velocity: The ability to drive transformative business performance through software development
Top DVI companies are stronger financially
- 5x compound annual growth rate
- 60% more shareholder returns
- 20% higher operating margins
>Companies in the top quartile of the Developer Velocity Index (DVI) outperform others in the market by four to five times. Top-quartile companies also have 60 percent higher total shareholder returns and 20 percent higher operating margins.
Critical areas of focus
- People
Product management
Product management function
Product telemetry
Culture
Psychological safety
Collaboration and knowledge sharing
Continuous improvement culture
Talent management
Incentives
Capability building
- Processes
Working practices
Compliance practices
Security practices
Organisational enablement
Autonomous scoped teams
Dependency management
Culture
Continuous improvement
Talent management
Recruiting
Team health management
- Tooling
Planning tools
Collaboration tools
Development tools
DevOps tools
Cloud
Video at: https://www.quest.com/event/steph-lockes-developer-velocity-series-8148798/
People generally react to machine learning in one of two ways: either with a combination of fascination and terror brought on by the possibilities that lie ahead, or with looks of utter confusion and slight embarrassment at not really knowing much about it. With the advent of RankBrain, not even higher-ups at Google can tell us exactly how some things rank above others, and the impact of machine learning on SEO is only going to increase from here. Fear not: Moz's own senior SEO scientist, Britney Muller, will talk you through what you need to know.
TechSEO Boost 2017: Working Smarter: SEO Automation to Increase Efficiency & ...Catalyst
In today’s always-on world our “to do” lists never seem to shrink. Fortunately, when it comes to SEO there are ways to work faster AND better. One sure-fire way to increase efficiency and effectiveness is automation. Join Catalyst’s Paul Shapiro as he discusses specific ways to use automation to deliver better results in less time. You’ll leave with an understanding of how automation technology can simplify technical SEO processes. Audiences will learn how to:
• Leverage SQL databases to automatically collect data from Google search console over time
• Automate keyword research with an open-source tool called KNIME
• Use programming concepts, such as regex for data extraction, and work with APIs to enhance your data analysis
• Implement data visualization strategies to quickly recognize critical patterns and trends
TechSEO Boost 2018: The Statelessness of Technical SEOCatalyst
Is there a state of technical SEO? Or is it simply a function of what’s happening with tech in broader disciplines like data/analytics, digital marketing, and web development? Join this session to get Mike King’s take on the state, or rather, statelessness of technical SEO. He’ll share the things you need to know to build an authentic picture of your technical SEO program and get on Google’s level.
Join Patrick as he provides an overview on all things web-performance related, from business reasons to focus on it to measurement and common pitfalls and optimizations. Along the way he will explore new interfaces exposed by browsers, the state-of-the-art in performance testing, Google's Accelerated Mobile Pages, and will show off some tips and tricks to make your performance work more productive.
TechSEO Boost 2017: SEO Best Practices for JavaScript T-Based WebsitesCatalyst
While providing a dynamic and fast user experience, JavaScript-based sites (SPAs/PWAs) are not always “SEO friendly.” Therefore, it is crucial for developers to understand how search engines crawl, parse, eventually render, and index dynamic websites, to make sure bots get the experience they developed and the content of the site.
TechSEO Boost 2018: Programming Basics for SEOsCatalyst
Learn to code! You’ve heard it before, but starting seems like a monumental undertaking. It’s not. And, even a basic understanding of programming can pay off immensely. You’d be surprised by how much more efficiently and effectively you can work with your developer counterparts once you have a few easy concepts down. In this session, Catalyst’s Paul Shapiro will help get you started. Paul will discuss the fundamental components that make up a computer program and how you can easily leverage them to improve your work as an SEO. You’ll learn about basic concepts like loops, variables, if-else statements, functions, and arrays (they sound scarier than they are!), how to identify specific marketing tasks you do today that can benefit from basic programming skills and knowledge, how to pick your first programming language, and more.
SearchLove Boston 2016 | Paul Shapiro | How to Automate Your Keyword ResearchDistilled
Are you tapping into automation for keyword research? If not, why not? When it comes to SEO, automation is awesome. For starters, it can help free up a lot of time that is normally spent on menial tasks. What’s more, it can also aid deep analysis, and even facilitate innovation. If you are still doing keyword research manually, this is a must-attend session. Paul will show you how to get started with automated keyword research, using some easy-to-use tools. You’ll see first-hand how they can help you uncover valuable insights automatically. Overall, you will walk away with an immediately actionable plan to start automating your keyword research today.
TechSEO Boost 2017: Fun with Machine Learning: How Machine Learning is Shapin...Catalyst
Join JR as he shares a few projects that he had been involved with in the SEO space as well as recent technologies of particular interest to SEOs. He’ll also cover recent research and share thoughts on how Google is using machine learning. SEO is a data rich realm and machine learning thrives on data. Some of the limitations involve: access to data, cost of processing, and learning curve for platforms (and platform specialization). From query semantics, anomaly detection, ontologies, to having machines write descriptions for your images, you’ll learn what is available and how to get started.
TechSEO Boost 2018: SEO, WPO, SPA, AMP, PWA & Other Acronyms: Performance tha...Catalyst
Performance moves fast (no pun intended) and it can be hard to figure out how to separate the wheat from the chaff. In this talk, we'll look at some of the latest and greatest in performance and learn how to tell which optimizations will make the biggest difference, for both search engines and for people.
How App Indexation Works' will talk through what Firebase App Indexation actually is, what it means for your business, and the step-by-step process on how to implement it for your mobile applications - for both iOS and Android apps.
TechSEO Boost 2017: The State of Technical SEOCatalyst
A discussion of trends in the technical SEO industry covering a wide array of topics from industry health metrics, budding technologies, standards adoption and future expectations.
Learn about the different things you can and cannot automate in SEO, saving you time and enabling more advanced work. Discover free tools, such as KNIME, and learn how to use them to begin your automation efforts. Finally, learn what an API is and how it can help you and your SEO work
Redefining Technical SEO, #MozCon 2019 by Paul ShapiroPaul Shapiro
It’s time to throw the traditional definition of technical SEO out the window. Why? Because technical SEO is much, much bigger than just crawling, indexing, and rendering. Technical SEO is applicable to all areas of SEO, including content development and other creative functions. In this session, you’ll learn how to integrate technical SEO into all aspects of your SEO program.
Achieving Technical Excellence in Your Software Teams - from Devternity Peter Gfader
Our industry has a problem: We are not lacking software methodologies, programming languages, tools or frameworks but we need great software engineers.
Great software engineer teams build quality-in and deliver great software on a regular basis. The technical excellence of those engineers will help you escape the "Waterfall sandwich" and make your organization a little more agile, from the inception of an idea till they go live.
I will talk about my experiences from the last 15 years, including small software delivery teams until big financial institutions.
Why would a company like to be "agile"?
How can a company achieve that?
How can you achieve Technical Excellence in your software teams?
What developer skills are more important than languages, methods or frameworks?
This will be an interactive session with a Q&A at the end.
Atmosphere Conference 2015: The 10 Myths of DevOpsPROIDEA
Speaker: Seth Vargo
Language: English
Although not officially coined until 2009, DevOps ideals have been explicitly discussed since at least 2006. Recently, however, the term "DevOps" has gained increasing popularity across a variety of fields and industries. DevOps is not a development methodology or technology; DevOps is an ideology. It is a way to facilitate organizational prosperity and growth while increasing each individual employee's happiness along the way. As DevOps has gained in prominence, a gap has been created between the original definition of DevOps and this new "enterprise-ready" buzzword.
For organizations beginning DevOps practices, this talk will provide a 10,000ft view of DevOps and how you can properly implement DevOps practices in your organization. For organizations that are currently practicing DevOps, this talk will cover common pitfalls, ways to sustain a happy culture, and new tips to foster organizational prosperity.
Visit our website: http://atmosphere-conference.com/
Developer Velocity Series in association with Quest
DevOps: A compound of development (Dev) and operations (Ops), DevOps is the union of people, process, and technology to continually provide value to customers.
DataOps: DataOps is an automated, process-oriented methodology, used by analytic and data teams, to improve the quality and reduce the cycle time of data analytics.
MLOps: MLOps […] enables data science and IT teams to collaborate and increase the pace of model development and deployment via monitoring, validation, and governance of machine learning models.
DevSecOps: DevSecOps automatically bakes in security at every phase of the software development lifecycle, enabling development of secure software at the speed of Agile and DevOps.
ChatOps: ChatOps is a collaboration model that connects people, tools, process, and automation into a transparent workflow. This flow connects the work needed, the work happening, and the work done in a persistent location staffed by the people, bots, and related tools.
NoOps: NoOps is the idea that the software environment can be so completely automated that there’s no need for an operations team to manage it.
GitOps: GitOps is a way of implementing Continuous Deployment for cloud native applications. It focuses on a developer-centric experience when operating infrastructure, by using tools developers are already familiar with, including Git and Continuous Deployment tools.
Developer Velocity is the Grand Unified Theory
Developer velocity: The ability to drive transformative business performance through software development
Top DVI companies are stronger financially
- 5x compound annual growth rate
- 60% more shareholder returns
- 20% higher operating margins
>Companies in the top quartile of the Developer Velocity Index (DVI) outperform others in the market by four to five times. Top-quartile companies also have 60 percent higher total shareholder returns and 20 percent higher operating margins.
Critical areas of focus
- People
Product management
Product management function
Product telemetry
Culture
Psychological safety
Collaboration and knowledge sharing
Continuous improvement culture
Talent management
Incentives
Capability building
- Processes
Working practices
Compliance practices
Security practices
Organisational enablement
Autonomous scoped teams
Dependency management
Culture
Continuous improvement
Talent management
Recruiting
Team health management
- Tooling
Planning tools
Collaboration tools
Development tools
DevOps tools
Cloud
Video at: https://www.quest.com/event/steph-lockes-developer-velocity-series-8148798/
Kelly O'Briant - DataOps in the Cloud: How To Supercharge Data Science with a...Rehgan Avon
2018 Women in Analytics Conference
https://www.womeninanalytics.org/
Over the last year I’ve become obsessed with learning how to be a better "cloud computing evangelist to data scientists" - specifically to the R community. I’ve learned that this isn’t often an easy undertaking. Most people (data scientists or not) are skeptical of changing up the tools and workflows they’ve come to rely on when those systems seem to be working. Resistance to change increases even further with barriers to quick adoption, such as having to teach yourself a completely new technology or framework. I’d like to give a talk about how working in the cloud changes data science and how exploring these tools can lead to a world of new possibilities within the intersection of DevOps and Data Analytics.
Topics to discuss:
- Working through functionality/engineering challenges with R in a cloud environment
- Opportunities to customize and craft your ideal version of R/RStudio
- Making and embracing a decision on what is “real" about your analysis or daily work (Chapter 6 in R for Data Science)
- Running multiple R instances in the cloud (why would you want to do this?)
- Becoming an R/Data Science Collaboration wizard: Building APIs with Plumber in the Cloud
Automate The Technical SEO Stuff by Michael Van Den Reym
In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.
Applied Data Science: Building a Beer Recommender | Data Science MD - Oct 2014Austin Ogilvie
Applied Data Science: Building a Beer Recommender | Data Science MD - Oct 2014
-----------
Slides from a talk by Greg Lamp, CTO of Yhat, about building recommendation systems using Python and deploying them to production.
The Future of Technical SEO | Women in Tech SEO 2019 | Rachel CostelloRachel Costello
In this talk, Rachel will share her perspective on the key topics we need to be learning about and the main challenges we're up against today as technical SEOs, such as JavaScript rendering, web performance, and keeping up with developers.
Provenance in Production-Grade Machine LearningAnand Sampat
Over the next few years, every company must develop a strategy to leverage artificial intelligence and machine learning to stay relevant and beat out competitors. This requires hiring talented data scientists as well as DevOps and data engineers who can put these into production. Today, finding that perfect combination of talent can be difficult, but a focus on retraining and productivity tools can increase a small team’s impact on business ROI by over 10x. In this technical talk, we discuss how enterprises can better prepare their employees to deploy artificial intelligence and machine learning into production by using the same techniques used in software to add provenance, reliability, and efficiency to these processes. Specifically, we describe the benefits of adding provenance including reliable deployments and builds, A/B testing, continuous deployment, and automation and show how they can decrease the time to business ROI by over 10x.
The Rise of the DataOps - Dataiku - J On the Beach 2016 Dataiku
Many organisations are creating groups dedicated to data. These groups have many names : Data Team, Data Labs, Analytics Teams….
But whatever the name, the success of those teams depends a lot on the quality of the data infrastructure and their ability to actually deploy data science applications in production.
In that regards a new role of “DataOps” is emerging. Similar, to Dev Ops for (Web) Dev, the Data Ops is a merge between a data engineer and a platform administrator. Well versed in cluster administration and optimisation, a data ops would have also a perspective on the quality of data quality and the relevance of predictive models.
Do you want to be a Data Ops ? We’ll discuss its role and challenges during this talk
Building a Beer Recommender with Yhat (PAPIs.io - November 2014)Austin Ogilvie
Building the predictive aspect of applications is the fun, sexy part. New tools like scikit-learn, pandas, and R have made building models less painful, but deploying/embedding models into production applications is challenging. We'll show how Yhat makes deploying predictive models written in Python or R fast and easy by building a beer recommendation system and an accompanying webapp.
DevLearn 2018 - Designing AR Experiences for Performance SupportChad Udell
While many companies are experimenting with AR in the L&D space, there are a number of businesses harnessing the power of AR for enhancing operational performance outside of the training department. How do these experiences differ, and how can you renew your department’s focus on performance by taking on more advanced AR solutions in your efforts?
In this session, you will learn practical approaches for designing effective AR experiences. You’ll discover an approach to strategic implementation of AR by forming a partnership with functional business units. You’ll also explore the difference between simple marker-based AR solutions and more advanced computer vision and machine learning–backed AR. You’ll then look at how you can integrate AR systems with operational business systems in order to maximize return on investment and realize the opportunity that AR-enabled workers represent. Finally, you’ll look at aligning measurement of business task success and AR experience usage in order to align learning and production.
Similar to The Power of Python :: How It Can Help With Technical SEO | Bristol SEO May 2020 | Ruth Everett (20)
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10. INSPIRATION IN THE INDUSTRY
@rvtheverett
@hamletbatista @BritneyMuller
https://www.slideshare.net/Muller-Marketing-Inc/machine-learning-for-
marketers-ctaconf-2019
https://www.searchenginejournal.com/author/hamlet-batista/
@DeepCrawl
11. INSPIRATION IN THE INDUSTRY
@rvtheverett
Paul Shapiro
https://moz.com/blog/programming-for-seos
Tyler Reardon
https://www.slideshare.net/TylerReardon2/advanced-technical-seo-in-
2020-data-science
@DeepCrawl
12. SCALING AUTOMATED QUALITY TEXT GENERATION WEBINAR
@rvtheveretthttps://www.deepcrawl.com/blog/webinars/scaling-automated-quality-text-generation-for-enterprise-sites/ @DeepCrawl
14. COMPANIES USING PYTHON
"Python has been an important part of Google
since the beginning, and remains so as the
system grows and evolves. Today dozens of
Google engineers use Python, and we're
looking for more people with skills in this
language."
@rvtheverett@DeepCrawl
15. COMPANIES USING PYTHON
"Python is fast enough for our site and
allows us to produce maintainable
features in record times, with a minimum
of developers"
@rvtheverett@DeepCrawl
16. CODECADEMY
@rvtheverett
20 week online course
Mixture of theory and practical
A range of projects to undertake
Code console & terminal to play and test
@DeepCrawl
21. WHAT IS PYTHON?
Code written in the
terminal
@rvtheverett
Results generated
Open-source interactive
programming language
Interpreted line by line
@DeepCrawl
22. USING PYTHON
Mac - Terminal Windows - Command Line
@rvtheverett@DeepCrawl
27. WHY SHOULD WE CARE?
@rvtheverett
Data extraction and
analysis to solve
complex problems
Future-proofing your job
Efficiency and time-saving
Automating repetitive
tasks
https://www.ranksense.com/empowering-a-new-generation-of-seos-with-python/ @DeepCrawl
28. WHY SHOULD WE CARE?
@rvtheverett
Spend 5 hours a week using excel
Thats 20 hours a month
Over 200 hours a year
@DeepCrawl
29. WHY SHOULD WE CARE?
@rvtheverett
Imagine what we could
achieve if we spent
this time (and money)
on other important
tasks
@DeepCrawl
30. WHY SHOULD WE CARE?
@rvtheverett@DeepCrawl
Redirect Relevancy
31. WHY SHOULD WE CARE?
@rvtheverett
Pivot Tables
@DeepCrawl
32. @rvtheverett
WHY IS PYTHON GROWING IN POPULARITY IN THE SEO SPACE?
Make data driven decisions
Allowing us to focus on other
important optimisation
efforts
Confidence in recommendations
Provide concrete insights
Better understand data
@DeepCrawl
40. CRAWL404
@rvtheverett
Once you specify the sitemap the
script will;
Read the sitemap.xml file
Search for ‘href’ attribute to get
all the valid links from every page
Check the link response code
Export all 404 error URLs to a text
file
Github Link @DeepCrawl
42. OPTIMISE IMAGES WITH PILLOW
@rvtheverett
Pure Python using the Pillow library
This script does optimise
images destructively
optimize-images filename.jpg
Optimise a single image
optimize-images ./
Optimise a folder with multiple images
Github Link @DeepCrawl
54. OTHER FUN PYTHON PROJECTS
@rvtheverett
Create a bot using Python,
Telegram and RandomDog API
https://www.practicepython.org/
https://realpython.com/pygame-a-primer/
https://inventwithpython.com/pygame/
@DeepCrawl
55. POWERING MACHINE LEARNING
@rvtheverett
“Machine learning is an application of artificial
intelligence (AI) that provides systems the ability to
automatically learn and improve from experience
without being explicitly programmed.”
https://www.expertsystem.com/machine-learning-definition/ @DeepCrawl
58. SEO POSSIBILITIES WITH MACHINE LEARNING
@rvtheverett
SEO Possibilities with
Machine Learning
Evaluating
Content Quality
Log File
Analysis
Predictive
analysis
Title Tag
Optimisation
User Engagement
Insights
Audio
Transcribing
@DeepCrawl
67. KEY TAKEAWAYS
@rvtheverett
Python can help technical SEOs
increase their efficiency.
Being able to better understand
data will lead to better decisions
being made.
Anyone can learn Python, with a
little commitment. Have fun with it
and see what you can create.
@DeepCrawl