Learn to code! You’ve heard it before, but starting seems like a monumental undertaking. It’s not. And, even a basic understanding of programming can pay off immensely. You’d be surprised by how much more efficiently and effectively you can work with your developer counterparts once you have a few easy concepts down. In this session, Catalyst’s Paul Shapiro will help get you started. Paul will discuss the fundamental components that make up a computer program and how you can easily leverage them to improve your work as an SEO. You’ll learn about basic concepts like loops, variables, if-else statements, functions, and arrays (they sound scarier than they are!), how to identify specific marketing tasks you do today that can benefit from basic programming skills and knowledge, how to pick your first programming language, and more.
TechSEO Boost 2018: Implementing Hreflang on Legacy Tech Stacks Using Service...Catalyst
One of the challenges faced at enterprise SEO level is often the legacy platforms and tech stacks that you inherit. Finding a cost-effective way of implementing international SEO best practice is often a barrier to internationalisation. Edge technology is creating new opportunities to optimise websites independently of the inherited technological barriers. In this session, SALT.agency’s Dan Taylor will explore their findings from implementing Hreflang using cutting edge technology to remove these barriers.
TechSEO Boost 2018: The Statelessness of Technical SEOCatalyst
Is there a state of technical SEO? Or is it simply a function of what’s happening with tech in broader disciplines like data/analytics, digital marketing, and web development? Join this session to get Mike King’s take on the state, or rather, statelessness of technical SEO. He’ll share the things you need to know to build an authentic picture of your technical SEO program and get on Google’s level.
TechSEO Boost 2017: SEO Best Practices for JavaScript T-Based WebsitesCatalyst
While providing a dynamic and fast user experience, JavaScript-based sites (SPAs/PWAs) are not always “SEO friendly.” Therefore, it is crucial for developers to understand how search engines crawl, parse, eventually render, and index dynamic websites, to make sure bots get the experience they developed and the content of the site.
Historically, SEO was a very technical discipline. Over time, that shifted as Strategists began touting the death of SEO and claiming all you need is great content. Today, SEO is going back to those technical roots. From simple data markup to more complex proprietary technologies like AMP; now more than ever SEOs & marketers have to be technical masters. Learn why it's important to embrace these technical roots, what technologies we should be learning now, and how to stay ahead of the curve.
TechSEO Boost 2018: SEO, WPO, SPA, AMP, PWA & Other Acronyms: Performance tha...Catalyst
Performance moves fast (no pun intended) and it can be hard to figure out how to separate the wheat from the chaff. In this talk, we'll look at some of the latest and greatest in performance and learn how to tell which optimizations will make the biggest difference, for both search engines and for people.
TechSEO Boost 2017: Working Smarter: SEO Automation to Increase Efficiency & ...Catalyst
In today’s always-on world our “to do” lists never seem to shrink. Fortunately, when it comes to SEO there are ways to work faster AND better. One sure-fire way to increase efficiency and effectiveness is automation. Join Catalyst’s Paul Shapiro as he discusses specific ways to use automation to deliver better results in less time. You’ll leave with an understanding of how automation technology can simplify technical SEO processes. Audiences will learn how to:
• Leverage SQL databases to automatically collect data from Google search console over time
• Automate keyword research with an open-source tool called KNIME
• Use programming concepts, such as regex for data extraction, and work with APIs to enhance your data analysis
• Implement data visualization strategies to quickly recognize critical patterns and trends
TechSEO Boost 2018: Implementing Hreflang on Legacy Tech Stacks Using Service...Catalyst
One of the challenges faced at enterprise SEO level is often the legacy platforms and tech stacks that you inherit. Finding a cost-effective way of implementing international SEO best practice is often a barrier to internationalisation. Edge technology is creating new opportunities to optimise websites independently of the inherited technological barriers. In this session, SALT.agency’s Dan Taylor will explore their findings from implementing Hreflang using cutting edge technology to remove these barriers.
TechSEO Boost 2018: The Statelessness of Technical SEOCatalyst
Is there a state of technical SEO? Or is it simply a function of what’s happening with tech in broader disciplines like data/analytics, digital marketing, and web development? Join this session to get Mike King’s take on the state, or rather, statelessness of technical SEO. He’ll share the things you need to know to build an authentic picture of your technical SEO program and get on Google’s level.
TechSEO Boost 2017: SEO Best Practices for JavaScript T-Based WebsitesCatalyst
While providing a dynamic and fast user experience, JavaScript-based sites (SPAs/PWAs) are not always “SEO friendly.” Therefore, it is crucial for developers to understand how search engines crawl, parse, eventually render, and index dynamic websites, to make sure bots get the experience they developed and the content of the site.
Historically, SEO was a very technical discipline. Over time, that shifted as Strategists began touting the death of SEO and claiming all you need is great content. Today, SEO is going back to those technical roots. From simple data markup to more complex proprietary technologies like AMP; now more than ever SEOs & marketers have to be technical masters. Learn why it's important to embrace these technical roots, what technologies we should be learning now, and how to stay ahead of the curve.
TechSEO Boost 2018: SEO, WPO, SPA, AMP, PWA & Other Acronyms: Performance tha...Catalyst
Performance moves fast (no pun intended) and it can be hard to figure out how to separate the wheat from the chaff. In this talk, we'll look at some of the latest and greatest in performance and learn how to tell which optimizations will make the biggest difference, for both search engines and for people.
TechSEO Boost 2017: Working Smarter: SEO Automation to Increase Efficiency & ...Catalyst
In today’s always-on world our “to do” lists never seem to shrink. Fortunately, when it comes to SEO there are ways to work faster AND better. One sure-fire way to increase efficiency and effectiveness is automation. Join Catalyst’s Paul Shapiro as he discusses specific ways to use automation to deliver better results in less time. You’ll leave with an understanding of how automation technology can simplify technical SEO processes. Audiences will learn how to:
• Leverage SQL databases to automatically collect data from Google search console over time
• Automate keyword research with an open-source tool called KNIME
• Use programming concepts, such as regex for data extraction, and work with APIs to enhance your data analysis
• Implement data visualization strategies to quickly recognize critical patterns and trends
Join Patrick as he provides an overview on all things web-performance related, from business reasons to focus on it to measurement and common pitfalls and optimizations. Along the way he will explore new interfaces exposed by browsers, the state-of-the-art in performance testing, Google's Accelerated Mobile Pages, and will show off some tips and tricks to make your performance work more productive.
Machine Learning and Python For Marketing Automation | MKGO October 2019 | Ru...Ruth Everett
Advancements to Machine Learning are changing the game for busy marketers, with automation possibilities from personalised messaging and content creation to social listening and predictive analysis available.
Learn about the different things you can and cannot automate in SEO, saving you time and enabling more advanced work. Discover free tools, such as KNIME, and learn how to use them to begin your automation efforts. Finally, learn what an API is and how it can help you and your SEO work
Why Accessibility is More Than Just a Lighthouse Metric | SEONerdSwitzerland ...Ruth Everett
SEOs play a crucial role in the overlap between SEO and accessibility. This presentation will show how we can make a positive impact on accessibility through our work, as we help to make the web a more welcoming place for everyone.
SEO has always sat at the intersection between being a science and an art. We all love to try out new ideas and try to understand what makes the search engines tick, but it can be frustrating to have to cut through the guesswork and speculation just to figure out what Google really wants from us. Even worse, we still find ourselves making SEO changes, seeing uplifts, but then not knowing which changes actually had any impact.
Fortunately, new software and better technologies now make it possible to run proper SEO-focused tests and, for the first time, actually measure the impact that each SEO change has on our site. Rob will share these techniques, discuss some of the experiments that Distilled has been running, reveal the unexpected things they’ve learned along the way, and share how you can start running experiments yourself.
Search engines have come a long way in understanding JavaScript, but issues with rendering and load times can still impact your crawl budget and prevent search engines from indexing valuable content!
Finding the optimal solution that provides the best user experience, whilst also satisfying the bots can be a challenge. This talk will cover the differences between these solutions, a number of tools and metrics you can use, and other significant considerations to take into account when proposing a rendering solution to your developers.
Advanced Technical SEO in 2020 - Data ScienceTyler Reardon
Tyler Reardon is an SEO Strategist at CARFAX where he helps drive the traffic acquisition strategy for the CARFAX Used Car Listings marketplace. He began his journey in search in 2011 at eVacuumStore.com before co-founding United SEO, a Boston-based consultancy specializing in SEO and Analytics, where he crafted and executed strategies for clients such as Oreck, HyDrive Energy, and MedStar Health.
TechSEO Boost 2017: The State of Technical SEOCatalyst
A discussion of trends in the technical SEO industry covering a wide array of topics from industry health metrics, budding technologies, standards adoption and future expectations.
TechSEO Boost 2017: Fun with Machine Learning: How Machine Learning is Shapin...Catalyst
Join JR as he shares a few projects that he had been involved with in the SEO space as well as recent technologies of particular interest to SEOs. He’ll also cover recent research and share thoughts on how Google is using machine learning. SEO is a data rich realm and machine learning thrives on data. Some of the limitations involve: access to data, cost of processing, and learning curve for platforms (and platform specialization). From query semantics, anomaly detection, ontologies, to having machines write descriptions for your images, you’ll learn what is available and how to get started.
Scaling automated quality text generation for enterprise sitesHamlet Batista
Writing quality content and meta data at scale is a big problem for most enterprise sites. In this webinar we are going to explore what is possible given the latest advances in deep learning and natural language processing.Our main focus is going to be about generating metadata: titles, meta descriptions, h1s, etc that are critical for technical SEO performance. But, we will cover full article generation as well.
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your LogsDistilled
In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend £1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.
People generally react to machine learning in one of two ways: either with a combination of fascination and terror brought on by the possibilities that lie ahead, or with looks of utter confusion and slight embarrassment at not really knowing much about it. With the advent of RankBrain, not even higher-ups at Google can tell us exactly how some things rank above others, and the impact of machine learning on SEO is only going to increase from here. Fear not: Moz's own senior SEO scientist, Britney Muller, will talk you through what you need to know.
Start Building SEO Efficiencies with Automation - MNSearch Summit 2018Paul Shapiro
How to get started with automation for your SEO efforts. How to think about what can and should be automated, as well as how to go about it. From MNSearch Summit 2018.
Join Patrick as he provides an overview on all things web-performance related, from business reasons to focus on it to measurement and common pitfalls and optimizations. Along the way he will explore new interfaces exposed by browsers, the state-of-the-art in performance testing, Google's Accelerated Mobile Pages, and will show off some tips and tricks to make your performance work more productive.
Machine Learning and Python For Marketing Automation | MKGO October 2019 | Ru...Ruth Everett
Advancements to Machine Learning are changing the game for busy marketers, with automation possibilities from personalised messaging and content creation to social listening and predictive analysis available.
Learn about the different things you can and cannot automate in SEO, saving you time and enabling more advanced work. Discover free tools, such as KNIME, and learn how to use them to begin your automation efforts. Finally, learn what an API is and how it can help you and your SEO work
Why Accessibility is More Than Just a Lighthouse Metric | SEONerdSwitzerland ...Ruth Everett
SEOs play a crucial role in the overlap between SEO and accessibility. This presentation will show how we can make a positive impact on accessibility through our work, as we help to make the web a more welcoming place for everyone.
SEO has always sat at the intersection between being a science and an art. We all love to try out new ideas and try to understand what makes the search engines tick, but it can be frustrating to have to cut through the guesswork and speculation just to figure out what Google really wants from us. Even worse, we still find ourselves making SEO changes, seeing uplifts, but then not knowing which changes actually had any impact.
Fortunately, new software and better technologies now make it possible to run proper SEO-focused tests and, for the first time, actually measure the impact that each SEO change has on our site. Rob will share these techniques, discuss some of the experiments that Distilled has been running, reveal the unexpected things they’ve learned along the way, and share how you can start running experiments yourself.
Search engines have come a long way in understanding JavaScript, but issues with rendering and load times can still impact your crawl budget and prevent search engines from indexing valuable content!
Finding the optimal solution that provides the best user experience, whilst also satisfying the bots can be a challenge. This talk will cover the differences between these solutions, a number of tools and metrics you can use, and other significant considerations to take into account when proposing a rendering solution to your developers.
Advanced Technical SEO in 2020 - Data ScienceTyler Reardon
Tyler Reardon is an SEO Strategist at CARFAX where he helps drive the traffic acquisition strategy for the CARFAX Used Car Listings marketplace. He began his journey in search in 2011 at eVacuumStore.com before co-founding United SEO, a Boston-based consultancy specializing in SEO and Analytics, where he crafted and executed strategies for clients such as Oreck, HyDrive Energy, and MedStar Health.
TechSEO Boost 2017: The State of Technical SEOCatalyst
A discussion of trends in the technical SEO industry covering a wide array of topics from industry health metrics, budding technologies, standards adoption and future expectations.
TechSEO Boost 2017: Fun with Machine Learning: How Machine Learning is Shapin...Catalyst
Join JR as he shares a few projects that he had been involved with in the SEO space as well as recent technologies of particular interest to SEOs. He’ll also cover recent research and share thoughts on how Google is using machine learning. SEO is a data rich realm and machine learning thrives on data. Some of the limitations involve: access to data, cost of processing, and learning curve for platforms (and platform specialization). From query semantics, anomaly detection, ontologies, to having machines write descriptions for your images, you’ll learn what is available and how to get started.
Scaling automated quality text generation for enterprise sitesHamlet Batista
Writing quality content and meta data at scale is a big problem for most enterprise sites. In this webinar we are going to explore what is possible given the latest advances in deep learning and natural language processing.Our main focus is going to be about generating metadata: titles, meta descriptions, h1s, etc that are critical for technical SEO performance. But, we will cover full article generation as well.
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your LogsDistilled
In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend £1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.
People generally react to machine learning in one of two ways: either with a combination of fascination and terror brought on by the possibilities that lie ahead, or with looks of utter confusion and slight embarrassment at not really knowing much about it. With the advent of RankBrain, not even higher-ups at Google can tell us exactly how some things rank above others, and the impact of machine learning on SEO is only going to increase from here. Fear not: Moz's own senior SEO scientist, Britney Muller, will talk you through what you need to know.
Start Building SEO Efficiencies with Automation - MNSearch Summit 2018Paul Shapiro
How to get started with automation for your SEO efforts. How to think about what can and should be automated, as well as how to go about it. From MNSearch Summit 2018.
This is the presentation I used to teach the first class of Python SIG (Special Interest Group) which is a class for interested students taught by students. This is not meant to be used as standalone material, rather, it is meant to point you in a useful direction. If you are new to Python, and know another programming language, I hope this will be helpful to you.
python programming language Python is a high-level, interpreted, general-purpose programming language. Its design philosophy emphasizes code readability with the use of significant indentation. INTRODUCTION
HISTORY
USES OF PYTHON
FEATURES OF PYTHON
PYTHON PROJECT FOR BEGINNERS
PYTHON PROGRAM
KEY CHANGES IN PYTHON
BASIC SYNTAX
VARIABLE
NUMBERS
STANDARD TYPE HIERARCHY
STRING
CONDITIONALS
FOR LOOP
FUNCTION
KEYWORDS
WHY PYTHON ?
DIFFERENTIATE
EXAMPLES
Advanced level python classes in thane with 100% Job Assistance Guarantee Provided. We Have 3 Sessions Per Week And 90 Hours Certified Basic Python Training Offered By Asterix Solution
Visit: http://www.asterixsolution.com/python-training-in-mumbai.html
Python has been the fastest growing language globally in the last 5 years. In India, the average salary for a Python developer is 4.8 lacs per annum at the entry level. This deck gets you started on fundamentals of Python, Python constructs and guides you to set up the environment and write your first Python program. It introduces you to the Spotle Certificate Masterclass In Python which covers the complete Python fundamentals through interactive videos, live classes, integrated hands-ons and projects.
Robotics, Search and AI with Solr, MyRobotLab, and Deeplearning4jKevin Watters
Here is the slide deck from my presentation at the Activate Conference in Montreal. The session is available on YouTube here: https://www.youtube.com/watch?v=BGHQ-WAWA98
Similar to TechSEO Boost 2018: Programming Basics for SEOs (20)
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...Catalyst
In partnership with London Research, Catalyst and Xaxis’ new original research and report, “Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer Connections,” explores gaps in where consumers are spending their time and where advertisers are investing, revealing opportunities for marketers to adopt and advance omnichannel approaches to media and marketing for long-term growth.
Key takeaways:
• U.S. consumer trends and engagement compared to advertiser approach to search, social, ecommerce, gaming, CTV, DOOH, podcasts, and more
• Media consumption differences across key audience demographics and implications for omnichannel planning
• Brands’ mindset, approach, and recommendations for ongoing experimentation and testing into emerging platforms
• Barriers to adopting omnichannel programs and recommended solutions
• The impact of privacy and identity on consumers, advertisers, and omnichannel programs
View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings
Brian Ta, Product Manager, Coinbase
Learn how to set up an A/B testing framework, and more importantly, how you should approach, design, and run SEO experiments.
TechSEO Boost 2021 - Rendering Strategies: Measuring the Devil’s Details in C...Catalyst
View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings
Jamie Indigo, Technical SEO Consultant, DeepCrawl
Everyone's buzzing about Core Web Vitals, but we often overlook critical context-- these metrics are the results of how we render content. Let's deep dive into render mechanics, strategies, performance measurement and what's the best fit for your site. As with most things SEO: it's not about what you do; it's how you do it.
TechSEO Boost 2021 - The Future Is The Past: Tagging And Tracking Through The...Catalyst
View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings
Simo Ahava, Co-founder, Simmer
Server-side tagging introduces something of a paradigm shift to setting up marketing data collection for an organization. Instead of burdening the client device with the responsibility for sending data to third-party endpoints, the data streams are instead proxied through a server-side endpoint that your organization owns. This has huge implications on things like data governance, quality, privacy, security, and enrichment. Unlike traditional “server-side tracking”, where data is collected and processed server-to-server, server-side tagging lets you essentially turn a server environment into a tag management solution.
In this talk, Simo Ahava will walk you through this new paradigm, introducing concepts that some of you might remember from pre-Google-Analytics days of web analytics. But server-side tagging is just so much more. Just like tag management for web browsers broke pre-established notions of what it is to deploy marketing pixels on a site, server-side tagging is here to disrupt the outdated approach of stuffing the site full of third-party resource loads and hoping that the users won’t notice.
Big things are happening in programmatic.
We’ll share actionable insights to drive business results in 2021, while exploring the potential impact of each trend over the next decade. Sign up and uncover strategies to address key trends like:
- Cookieless World: The future of identity & audiences
- Video: Learn why a fragmented video landscape needs integration
- AI: Humans are advancing AI into unique and creative use-cases
- Ecommerce: All brands are now ecommerce brands, what does that mean for marketers?
- Gaming: Already bigger than the Super Bowl! Never been a better time to get in the game
- Creative: Creative meets digital for hyper-targeted, customization at scale
- Omnichannel Activations: Consumers are everywhere, are you?
New Commerce Conference: Charting a Course to Success with Your Retail Media ...Catalyst
As the retail media ecosystem becomes more complex, brands are leaning into retailers, tech platforms, and agency partners more than ever. Strong partnerships pave the way for successful retail media programs. But where do you begin? How do you build a solid foundation with key players and effectively work together toward shared goals?
Join Kroger, PromoteIQ, and Catalyst to learn how. We’ll share collaboration tips to help you make the most of your retail media partnerships. We’ll explore:
Why it’s critical to understand each retailer’s unique program
Why and how to include retailers in media and marketing planning
How to look beyond the retailer UI & front line metrics
The role of agencies in the retail media ecosystem
Speakers:
Kerry Curran, Managing Partner, Executive Director, Marketing & Growth, GroupM Services, US
Peter Johnson, Client Partner Lead, PromoteIQ
Michael Schuh, Director, Product Strategy & Innovation – Kroger Precision Marketing, 84.51°
Riyaad Edoo, Group Director, Search and eCommerce, Mindshare
The New Commerce Conference: The Omni-channel ImperativeCatalyst
Presentation:
The Age of Omni-Commerce & What It Means for Marketing Strategies
Welcome to the age of omni-commerce. From Google to Amazon, and from Instagram to Instacart, commerce is happening all around us. It is ubiquitous and omni-present. What does this mean for brands?
It means that omni-channel strategies are more critical than ever. Join this presentation as we size up the omni-channel opportunity and share tips for planning and activating an effective omni-channel program.
You’ll discover how to capitalize on commerce opportunities across search, social, retail media, and emerging programmatic channels like connected TV, audio, digital out-of-home, and more.
Panel:
Less Silos, More Symbiosis: Omni-Channel Strategies to Drive In-Store & Ecomm Sales
Many marketers take separate and siloed approaches to in-store and ecommerce marketing. It’s time to rethink this approach. As the digital ecosystem continues to drive purchase behavior across in-store and ecommerce, brands must identify and capitalize on synergies across online and in-store.
Join our panel discussion to learn how to get started. You’ll hear from commerce experts as they discuss their omni-channel journeys and share how they’ve broken down silos to drive better performance both online and in-store.
New Commerce Commerce: All Things InstacartCatalyst
Getting Started Marketing on Instacart
Instacart is booming. It experienced exponential growth in 2020 and 63% of Instacart customers plan to use the service even more in the future. This translates to major opportunities for brands of all shapes and sizes. Instacart offers new ways to market your brand, connect with customers, and efficiently drive sales. But, how do brands get started with Instacart? How do you harness the power of Instacart to promote your brand or product? We have you covered. Join Catalyst, Instacart, and Pacvue as we share key considerations for a rock-solid Instacart marketing strategy.
In this three-part presentation, we’ll cover:
- The Landscape: We’ll explore today’s online grocery landscape, highlighting the consumer trends fueling Instacart’s ascent. Discover how consumers use Instacart today, the changing demos of Instacart users, the connection between online grocery and in-store sales, and more.
- Instacart 101: We’ll provide an overview of the Instacart Advertising platform and paid media offering, including tips and best practices for strategy and execution. We’ll also discuss the importance of product detail page (PDP) optimization for visibility and conversions.
- Leaning into the Instacart Opportunity: We’ll share real-life examples of how advertisers are leaning into the Instacart opportunity to acquire customers and drive sales, and how they are thinking about Instacart in a post-COVID world.
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandCatalyst
The economic rollercoaster of 2020 has forced many marketers to pause paid media, scale back campaigns, and reevaluate future strategies. In the face of this rapid and unpredictable change, SEO has remained a tried and true way to generate cost efficiencies, own your brand, and future-proof your business. Catalyst, part of GroupM, is hosting a new SEO webinar with MediaPost to show you how and why. Tim Eschenauer, Head of SEO for GroupM, will discuss the SEO imperative, exploring how SEO can maximize performance regardless of economic climate.
Learn how SEO can help:
- Create efficiencies & save costs. Discover how SEO can prevent you from needlessly paying paid search premiums. We’ll discuss how SEO can increase your paid quality scores to maximize efficiencies and benefit your bottom line.
- Own your brand presence. Uncover how SEO can help you take control of your brand presence, fend off competition, and reach consumers.
- Future-proof your business (for the good times & bad). Learn how building a strong organic presence today can prepare your brand for future, regardless of what that future holds. Prioritizing SEO now can better prepare you for future disruptions or paid media reductions while also maximizing results when it’s business as usual.
The Era of Omni-Commerce: New Insights for Dominating the Digital Shelf and B...Catalyst
Welcome to the era of omni-commerce. From Instagram to Walmart and from Google to Pinterest, consumers have many options above and beyond Amazon for online product research and purchases. How can brands effectively reach their consumers across all of today’s top ecommerce channels to dominate the digital shelf and maximize sales? Join Catalyst’s Meghan Lanvin and Kantar’s Rachel Dalton to learn how. They’ll debut new original research that explores these topics and more. Audiences will receive an unmatched look at consumers’ online shopping behavior across key ecommerce platforms for the entire customer journey, from inspiration and discovery, all the way to purchase. By comparing online shopping trends with advertisers’ investments in ecommerce platforms, the new research will also showcase opportunities for more effective ecommerce strategies.
Gain actionable insights that will help you build stronger connections with shoppers and buyers while building your long-term revenue.
Reignite Your Business with Performance Marketing: 4 Ways to Fuel Your ReopeningCatalyst
The COVID-19 crisis has forever changed how consumers engage with brick and mortar businesses. As people slowly and cautiously emerge from their homes, how do brands connect with their consumers to fuel their business reopenings and reignite sales? Join our webinar to learn how. We’ll share five ways that advertisers can use performance marketing to reach customers in authentic and helpful ways as they navigate the new physical shopping experience. Our performance marketing experts will share tips for planning and fueling your reopening through:
- DOOH: Learn how to plan for reengaging with consumers as they carefully resume commutes, travel, and shopping experiences outside of home. See how DOOH can keep you top-of-mind as consumers restart public life.
- Programmatic Audio: Discover how to be present as consumers develop new routine of podcasts, playlists, and more. Grab their ears and reengage via programmatic audio as they adapt to their new normal.
- Local Search & Waze Ads: Learn how local search strategies and Waze Ads can increase your visibility as consumers search for conveniently located stores and physical locations. Provide helpful and handy information to assist them on their new shopping journey.
- Yelp: Yelp has launched several new features to help large chains connect with consumers during Covid-19. Learn how brands are leveraging these tools to engage with the 90+ million monthly consumers visiting Yelp looking to transact with a local business. As the most trusted source of local business content, Yelp continues to be an essential tool to connect consumers with brands as locations adapt to the new normal.
Reignite Your Business with Performance Marketing: 4 Ways to Dial-Up Brand In...Catalyst
View the webinar recording here: https://register.gotowebinar.com/register/3145175408392840464
COVID-19 has shuttered stores and changed the physical shopping experience as we know it. As we cautiously approach a new normal, how can brands remain relevant and create meaningful consumer connections that fuel business growth and in-store sales in the future? Join our webinar to learn how. We’re uniting experts from across Catalyst and Xaxis to discuss innovative ways to use performance marketing to reignite interest in your brand and prime consumers for your reopening.
You’ll uncover how to:
- Uncover insights that drive authentic and helpful messaging. Through our approach to advanced analytics and FUSION tool, we’ll share strategies for unearthing data points that bring you closer to your consumers and their challenges, inspiring communication that is pragmatic, relevant , and helpful.
- Improve organic visibility through SEO. With some advertisers pausing or reducing paid media initiatives, earned media channels have become more important than ever. Discover how to maximize your organic visibility in traditional search engines and why it will pay dividends post COVID-19.
- Strategically leverage influencer marketing. You’ll learn how to interact with consumers through trusted creators and create a platform for authentic engagement that is sensitive to the times. We’ll share a simplified approach to discovering the best influencer match for your brand.
- Reach audiences at home with CTV. We’ll share some of the biggest opportunities for marketers (especially as it compares to traditional TV buying) to message their audiences and drive business outcomes as consumers continue to make the jump to CTV at home. You’ll learn how to eliminate wasted impressions, employ more granular audience targeting, and take an enhanced approach to measurement.
Evolve Your Social Commerce Strategy: Thinking Beyond FacebookCatalyst
Are you looking to step up your social commerce strategy? A best in class social commerce strategy leaves no stone unturned. Catalyst’s webinar slides are available so you can learn how to expand your social commerce strategy beyond traditional tactics on Facebook and Instagram. You’ll discover innovative ways to leverage additional platforms, like Pinterest and Snapchat, to unlock niche audiences and drive more sales for your business.
Key Takeaways:
• Purchase Drivers vs. Purchase Influencers: Discover what social platforms drive purchase vs. influence purchase and how each can have a key role in your commerce strategy.
• Budget Fluidity: Learn about the importance of budget fluidity when it comes to a multi-platform social commerce strategy and how budget fluidity can impact campaign efficiency and consumer touch points.
• Pinterest Opportunities: Explore audience propensity and the commerce opportunity on Pinterest, including Standard Pins, Shop the Look Pins, & Product Pins
• Snapchat Opportunities: Explore audience propensity and commerce opportunity on Snapchat, including Snap Ads, Story Ads, Collection Ads, & AR Len
Want to make 2020 a record-breaking year for your B2B business? Check out our webinar slides to learn how to use SEO to grow traffic and increase qualified leads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
4. Paul Shapiro | @fighto | #TechSEOBoost
Why should I bother to learn
to code?
5. Paul Shapiro | @fighto | #TechSEOBoost
- Self-sufficient, less reliance on software with limitations
- Able to better understand website construction and operation, able to make
more practical recommendation and work better with web developers
- Fewer data limitations
- More efficient and effective work
- Basic literacy
7. Paul Shapiro | @fighto | #TechSEOBoost
Which programming
language should I learn?
8. Paul Shapiro | @fighto | #TechSEOBoost
Which programming language should I learn?
- Don’t worry about it so much. There is not really a
“better” programming language to learn and any
programming language will be useful for the most
part.
- Focus on learning the logic!
However if starting from scratch, I do have a
couple of recommendations…
10. Paul Shapiro | @fighto | #TechSEOBoost
JavaScript
• An excellent option if you’re
interested in web
development. It’s the
programming language of
front-end web development
and via Node.js one of the
best options for backend
development as well.
11. Paul Shapiro | @fighto | #TechSEOBoost
Python
• The better option if you’re
interested in a versatile
programming language that
excels in data analysis and
automation tasks.
Note: Is an interpreted programming language, and isn’t
the best option for GUI software or games
12. Paul Shapiro | @fighto | #TechSEOBoost
What You Need for Python…
1. Python
• Latest version: https://www.python.org
• Or if more data analysis focused:
• https://www.anaconda.com/download/
2. Text Editor (with syntax highlighting as a minimum feature)
• Windows
• Notepad++, Sublime, Atom, Jupyter Notebook
• Mac
• TextWrangler, BBEdit, Atom, Sublime, Jupyter Notebook
• Linux
• VIM/Emacs probably, Jupyter Notebook
13. Paul Shapiro | @fighto | #TechSEOBoost
Let’s Use Python as Our Example
The Basics
14. Paul Shapiro | @fighto | #TechSEOBoost
Hello World (let’s display some text)
1. Open text editor
2. Enter code
print("Hello World")
3. Save as helloworld.py (or *.py)
4. Using command line and execute:
python helloworld.py (python *.py)
15. Paul Shapiro | @fighto | #TechSEOBoost
Variables
Yes, like algebra:
If x = 7, then x + 3 = 10.
There different data types of variables:
• Integer (numbers, no decimals)
• Boolean (true and false)
• String (text)
• Etc.
In some programming languages you have to define what type of variable you’re
using. This isn’t the case in Python.
16. Paul Shapiro | @fighto | #TechSEOBoost
Variables: Examples
full_name = "Paul Shapiro"
age = 29
is_seo = True
boardgames = ["Gaia Project", "Great Western
Trail", "Spirit Island"]
String
Number, Integer
Boolean
List, type of array
17. Paul Shapiro | @fighto | #TechSEOBoost
Variables: Examples
18. Paul Shapiro | @fighto | #TechSEOBoost
Conditional Statement
• if, else, elif (else if)
• if condition is true, then do something. Else, do something
different.
subject = { "animal": True, "temperament": “grumpy" }
if (subject["animal"] == True and subject["temperament"] == “grumpy"):
print("animal is a cat")
elif (subject["animal"] == True and subject["temperament"] == "playful"):
print("animal is a dog")
else:
print("It is something else")
1
2
3
4
5
6
7
20. Paul Shapiro | @fighto | #TechSEOBoost
Conditional Statement
21. Paul Shapiro | @fighto | #TechSEOBoost
Loops
• while Loop: loop while a condition is true
• for Loop: loop a specified number of
times, and in Python, iterating over a
sequence (list, tuple, dictionary, etc.)
22. Paul Shapiro | @fighto | #TechSEOBoost
Loops – while Loop
i = 1
while i <= 5:
print(i)
i += 1
1
2
3
4
23. Paul Shapiro | @fighto | #TechSEOBoost
Loops – while Loop
24. Paul Shapiro | @fighto | #TechSEOBoost
Loops – for Loop
boardgames = ["Gaia Project", "Great
Western Trail", "Spirit Island"]
for x in boardgames:
print(x)
1
2
3
25. Paul Shapiro | @fighto | #TechSEOBoost
Loops – for Loop
print(x)
26. Paul Shapiro | @fighto | #TechSEOBoost
Functions
Re-usable code blocks that can be passed data via “parameters”.
def send_email(address):
print("Email sent to " + address)
send_email("foo@bar.com")
2
3
1
28. Paul Shapiro | @fighto | #TechSEOBoost
Libraries/Modules
Build your own or use other people’s
expanded code features.
Notable for data analysis:
• pandas
• NumPy
• matplotlib
• tensorflow
import requests
import json
import pandas as pd
29. Paul Shapiro | @fighto | #TechSEOBoost
How to Work with APIs
API Endpoint:
http://api.grepwords.com/lookup?apikey=random_string&q=keyword
String is unique
to you
(authentication)
Variable,
changes and
often looped
30. Paul Shapiro | @fighto | #TechSEOBoost
How to Work with APIs
http://api.grepwords.com/lookup?apikey=random_string&q=board+games
[{"keyword":"board games","updated_cpc":"2018-04-30","updated_cmp":"2018-04-
30","updated_lms":"2018-04-30","updated_history":"2018-04-
30","lms":246000,"ams":246000,"gms":246000,"competition":0.86204091185173,"co
mpetetion":0.86204091185173,"cmp":0.86204091185173,"cpc":0.5,"m1":201000,"m1_
month":"2018-02","m2":246000,"m2_month":"2018-
01","m3":450000,"m3_month":"2017-12","m4":368000,"m4_month":"2017-
11","m5":201000,"m5_month":"2017-10","m6":201000,"m6_month":"2017-
09","m7":201000,"m7_month":"2017-08","m8":201000,"m8_month":"2017-
07","m9":201000,"m9_month":"2017-06","m10":201000,"m10_month":"2017-
05","m11":201000,"m11_month":"2017-04","m12":201000,"m12_month":"2017-03"}]
31. Paul Shapiro | @fighto | #TechSEOBoost
Bringing Some Concepts Together
import requests
import json
boardgames = ["Gaia Project", "Great Western Trail",
"Spirit Island"]
for x in boardgames:
apiurl =
http://api.grepwords.com/lookup?apikey=key&q= + x
r = requests.get(apiurl)
parsed_json = json.loads(r.text)
print(parsed_json[0]['gms'])
1
2
3
4
5
6
7
8
32. Paul Shapiro | @fighto | #TechSEOBoost
Bringing Some Concepts Together
33. Paul Shapiro | @fighto | #TechSEOBoost
Learning Resources
Python
• https://www.learnpython.org/
• https://www.codecademy.com/learn/learn-python-3
• https://learnpythonthehardway.org/
• https://www.lynda.com/
JavaScript
• Learn HTML + CSS first
• https://www.codecademy.com/learn/introduction-to-javascript
• https://www.lynda.com/
• https://www.freecodecamp.org/
Free with most library cards!
Free with most library cards!
34. Paul Shapiro | @fighto | #TechSEOBoost
Thanks a bunch!
–
Paul Shapiro
@fighto
https://searchwilderness.com
Catalyst
@CatalystSEM
https://www.catalystdigital.com