On Tuesday 27th of September, AbilityNet was joined by:
- Kim Durbridge, Senior Content Writer at Skyscanner
- Gryffydd Coates Software Engineer at Skyscanner
- Jack Smale, Website Manager at AXA
- Nathan Smith, SEO Manager at AXA
to help you to learn about how accessibility can boost SEO rankings (Search Engine Optimisation is the process of improving your website to increase its visibility).
This free webinar brought together experts in the field of SEO and accessibility to highlight the benefits that accessibility can bring to SEO rankings. It looked at real-life examples from both halves of the picture.
How to Increase Your Site Usability to Drive LeadsDigital Reach
It’s 2019 and ranking factors are all about the user (and more intuitive than ever). Is your site user-friendly and easy to use? How are you guiding your customers’ journey?
In this slideshow, we walk through analyzing your site’s usability and what functionalities you can use to your advantage.
- How site usability has become a major ranking factor
- What ideal site usability looks like
- How to guide the customer journey through site functionality
and drive leads
Flex Your Skills A Deep Dive into Web Development with Flex.pdflubnayasminsebl
Welcome To
Flex Your Skills: A Deep Dive into Web Development with Flex
The pursuit of developing responsive and user-friendly online apps continues to be a key concern in the constantly changing field of web development. This problem is addressed by the paradigm of flex web development, which provides a flexible method for creating websites and web apps that adapt fluidly to various devices and screen sizes. This in-depth manual will go into the realm of flex web development and explore its foundational ideas, tools, best practices, and real-world applications.
Flex Web Development Understanding
Flex web development, also known as Flex web development responsive web development or flexible web development, is a design and development methodology for building online applications that gracefully adjust to different screen sizes and orientations. A website or web app that is adaptable will appear good and work properly on a variety of devices, including desktop computers, tablets, and smartphones.
1.2 What Is the Importance of Flex Web Development?
Several significant elements can be SEO Expate Bangladesh Ltd used to encapsulate the significance of flex web development: Device Ubiquity: In the current digital era, people access the web through a variety of devices, thus developers need to take this diversity into account. Your web content can be used on any device thanks to a flexible design strategy.b. A better user experience is produced through responsive design. On various devices, users are more likely to quickly access and engage with your web content, which increases the likelihood that they will convert.c. SEO Advantages: Responsive design is essential for search engine optimization (SEO) success since search engines favor mobile-friendly websites.d. Cost Effectiveness: Building a single flexible website is less expensive than building multiple ones.
Core Flex Web Development Concepts
Using a fluid grid layout is one of the core ideas of flex web development. Developers define widths and heights for items using relative measures like percentages rather than fixed pixel measurements. As a result, the layout may change easily to fit the screen's dimensions.
Media requests
A key component in flex web development is media queries. With the help of these CSS rules, designers can apply various styles depending on the dimensions and orientation of the user's device. In order to adapt the user interface to the user's context, media queries are essential.
Breakpoints
Breakpoints are predetermined locations or screen sizes where a web application's layout changes. Breakpoints are set by developers to decide how the design and content should adjust for different device sizes. Tablets, desktop computers, and smartphones (both portrait and landscape) are examples of typical breakpoints.
Putting Mobile First
Flex web development best practices include a mobile-first mindset. It entails first building a website for mobile devices before gradually im
Best practices for JavaScript SEO. Here is a JS SEO guide to help you run a perfect SEO campaign from our marketing experts on your website with a lot of JS.
Website Optimization How to Increase Page Performance and More Boundify
Join us for our sixth Greenville HUG meeting of 2023 and learn how to fix common website issues including improving website performance, enhancing SEO for a website, optimizing a website for mobile, implementing website security best practices, and website personalization.
An intro into SEO conducted in Saudi Arabia by Lee Mancini. Get insights into how SEO is a major part of any online marketing strategy. Learn some of the strategy and get real hands on tips and tricks which will greatly improve your ability to make your website rank in search engines and become an SEO Super Hero and beat up your competition.
Boost your website's rankings! Learn how web design impacts SEO and optimize for success. Check out the blog now! https://www.webguru-india.com/blog/web-design-boost-seo/
How to Increase Your Site Usability to Drive LeadsDigital Reach
It’s 2019 and ranking factors are all about the user (and more intuitive than ever). Is your site user-friendly and easy to use? How are you guiding your customers’ journey?
In this slideshow, we walk through analyzing your site’s usability and what functionalities you can use to your advantage.
- How site usability has become a major ranking factor
- What ideal site usability looks like
- How to guide the customer journey through site functionality
and drive leads
Flex Your Skills A Deep Dive into Web Development with Flex.pdflubnayasminsebl
Welcome To
Flex Your Skills: A Deep Dive into Web Development with Flex
The pursuit of developing responsive and user-friendly online apps continues to be a key concern in the constantly changing field of web development. This problem is addressed by the paradigm of flex web development, which provides a flexible method for creating websites and web apps that adapt fluidly to various devices and screen sizes. This in-depth manual will go into the realm of flex web development and explore its foundational ideas, tools, best practices, and real-world applications.
Flex Web Development Understanding
Flex web development, also known as Flex web development responsive web development or flexible web development, is a design and development methodology for building online applications that gracefully adjust to different screen sizes and orientations. A website or web app that is adaptable will appear good and work properly on a variety of devices, including desktop computers, tablets, and smartphones.
1.2 What Is the Importance of Flex Web Development?
Several significant elements can be SEO Expate Bangladesh Ltd used to encapsulate the significance of flex web development: Device Ubiquity: In the current digital era, people access the web through a variety of devices, thus developers need to take this diversity into account. Your web content can be used on any device thanks to a flexible design strategy.b. A better user experience is produced through responsive design. On various devices, users are more likely to quickly access and engage with your web content, which increases the likelihood that they will convert.c. SEO Advantages: Responsive design is essential for search engine optimization (SEO) success since search engines favor mobile-friendly websites.d. Cost Effectiveness: Building a single flexible website is less expensive than building multiple ones.
Core Flex Web Development Concepts
Using a fluid grid layout is one of the core ideas of flex web development. Developers define widths and heights for items using relative measures like percentages rather than fixed pixel measurements. As a result, the layout may change easily to fit the screen's dimensions.
Media requests
A key component in flex web development is media queries. With the help of these CSS rules, designers can apply various styles depending on the dimensions and orientation of the user's device. In order to adapt the user interface to the user's context, media queries are essential.
Breakpoints
Breakpoints are predetermined locations or screen sizes where a web application's layout changes. Breakpoints are set by developers to decide how the design and content should adjust for different device sizes. Tablets, desktop computers, and smartphones (both portrait and landscape) are examples of typical breakpoints.
Putting Mobile First
Flex web development best practices include a mobile-first mindset. It entails first building a website for mobile devices before gradually im
Best practices for JavaScript SEO. Here is a JS SEO guide to help you run a perfect SEO campaign from our marketing experts on your website with a lot of JS.
Website Optimization How to Increase Page Performance and More Boundify
Join us for our sixth Greenville HUG meeting of 2023 and learn how to fix common website issues including improving website performance, enhancing SEO for a website, optimizing a website for mobile, implementing website security best practices, and website personalization.
An intro into SEO conducted in Saudi Arabia by Lee Mancini. Get insights into how SEO is a major part of any online marketing strategy. Learn some of the strategy and get real hands on tips and tricks which will greatly improve your ability to make your website rank in search engines and become an SEO Super Hero and beat up your competition.
Boost your website's rankings! Learn how web design impacts SEO and optimize for success. Check out the blog now! https://www.webguru-india.com/blog/web-design-boost-seo/
Responsive and Intuitive The Must Haves of Modern Web Development.pdfDark Bears
Dark Bears is headed by young and enthusiastic management who aspire to Renovate the World through Technology. Our 75+ professionals are leaders in software solutions and cutting-edge technologies. In addition, we work on various languages and technologies.
How the Adobe on Adobe team used AngularJS and AEM to build out a single page application site. Main goal with this proof of concept project was that the pattern had to be super simple to develop in. It had to be JSP free. It had to function smoothly on everything from a mobile device to a desktop and everything in between. The site also needed to be SEO friendly. Follow along to see the process and the challenges with building a site like this.
Presented at CONNECT Web Experience '15 Basel June 25.
How the Adobe on Adobe team used AngularJS and AEM to build out a single page application site. One of the main goals with this proof of concept project was that the pattern had to be super simple to develop in. It had to be JSP free. It had to function smoothly on everything from a mobile device to a desktop and everything in between. The site also needed to be SEO friendly. Follow along to see the process and the challenges.
Trying to scale your SEO strategies but having trouble keeping up?
Is the rapid change in customer needs, churn rates, and product portfolios challenging your marketing team?
Discover how you can overcome growing pains in our upcoming educational webinar specifically designed for enterprise marketers.
In this presentation, you’ll learn:
-How to use Edge SEO to automate and improve processes in product management (from an SEO perspective).
-The best way to use entities scalably for better support of content creation.
-How to deal with out-of-stock products to maintain brand visibility and avoid negatively impacting the user experience.
-Often, enterprise ecommerce sites and websites that offer SaaS subscription models are challenged with automation and require technical assistance as they scale.
Dan Taylor, Head Of Research And Development at SALT.agency – and a Search Engine Journal VIP Contributor – will discuss SEO strategies you should know to scale your efforts and grow your business.
How to Create a Business Website for Success.pdfBaek Yongsun
Learn the step-by-step process of how to create a business website. From defining your target audience to continuous maintenance, build a website that drives success.
10 On Page SEO checklist for E-commerce in 2020Hiren Joshi
With a brand new decade ahead of us, now is the perfect time to reevaluate your eCommerce website’s SEO strategy.
A Google, Bing, or Yahoo search is the beginning of a shopper’s journey to your site, and proper SEO techniques will ensure that you make the best first impression.
Though the world of SEO can be incredibly complex to navigate, especially for e-commerce sites, the following 10-Point Ecommerce On-Page SEO checklist will ensure you are moving in the right direction.
#seo #seotips #ecommerceseo #digitalmarketing #hirenspeaks
Designing Web Sites for SEO Visibility, by iCrossing's Rob Garner for SEMPORob Garner
Extensive 101 of SEO considerations in a web site redesign. Includes both technical, creative, and organizational considerations required to get the job done. Over 60 slides.
5 Best Practices For Technical SEO Services In India That You Should Know Flexsin
For the website to be optimized for success, technical SEO is essential. The top SEO experts all recommend the following five technical SEO best practices.
https://www.flexsin.com/seo-services.php
WCAG (Web Content Accessibility Guidelines) is a set of guidelines developed by the World Wide Web Consortium (W3C) to ensure that web content is accessible to all individuals, including those with disabilities. In this context, tips for WCAG compliance are crucial for website owners, designers, and developers to make their websites accessible and user-friendly for all visitors.
Baobab Websuite is a combination of plugins, API services, cloud hosting infrastructure focussed and tailored towards Wordpress sites.
Our objective was to provide tools that helped published improve their sites performance around page load, image rendering, video streaming, search results, sharing of content, metering of content.
We believe that a Wordpress environment can be managed, integrated with, optimised and designed in a scalable and high performing manner.
Important factors to consider while designing your website !Shubhankar Gautam
You’re probably tired of hearing it, but search engine optimization is important. It can dictate and influence
who visits a site, and how many people make it through to see your beautiful design work.
It should be a part of the WEB Design & Development process from the planning stages forward. So
DESIGNERS & DEVELOPERS, unplug your ears and make it a priority to learn how you can start
thinking about SEO in the design process. Let’s dive into the topic a little more today.
SEO Checklist 2018 - Ranking in the first page of SERP organically.AVIK BAL
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
What is SEO? Scope? Options? Importance?
Types of SEO – OnPage, OffPage, Black, Grey, White Hat SEO
How search works ?
OnPage & OffPage SEO Techniques. (4 lessons)
Wordpress SEO & Yoast SEO Plugin-Installation & Features (5 lessons)
Local SEO, Technical SEO
Myths and Realities of SEO Practice (4 lessons)
Keyword Research & Analysis
100 proven ways of SEO. (4 lessons)
30 Tricks of SEO to rank in just 3-4 Weeks
Google Algorithm Updates
Embark on a digital revolution with Webilo Bundle – the ultimate solution for effortlessly creating stunning websites across screens, devices, and niches. This comprehensive review delves into its standout features, including responsive design, niche-focused templates, and SEO-friendly capabilities. Whether you're a small business, blogger, designer, or tech enthusiast, Webilo's user-friendly interface and competitive pricing make it the go-to choice for crafting a standout online presence. Uncover the power of Webilo Bundle and start your digital journey today.
What's New in WCAG 2.2? - AbilityNet webinarAbilityNet
The Web Content Accessibility Guidelines (WCAG) 2.2 have been released. But what does that mean for you and your organisation? What’s changed and how can you make sure you’re meeting the new requirements?
Delve into the core changes and discover how to meet the new requirements with our expert accessibility and usability consultants, Alice Taylor and Claire Poste.
In this webinar, Alice and Claire will take you through the new criteria, share helpful tips on understanding them, as well as illustrating how WCAG 2.2 impacts you and your customers.
Webinar: How to avoid the 12 Scams of ChristmasAbilityNet
In the webinar you can learn how to protect yourself and elderly people often most at risk from the most common online scams that can be especially rife around the festive season.
But anyone can become a victim of digital scams. They are a growing problem in the UK and criminals are using social media, email, and messaging services to target their victims.
Worrying about falling victim to online criminals can, understandably, make some people reluctant to engage in the online world. Recent research from BT Group* highlighted that some older internet users may be less familiar with the online world than others, so this webinar aims to provide valuable tips to vulnerable groups who may not be as online savvy as others.
The benefits of getting online can really make a positive difference to everyone's lives, so stay safe by learning about the common tactics that are used to attempt to fool us all.
What you'll learn:
In this free webinar, speakers from Greater Manchester Police and AbilityNet will share their expertise to help you:
Learn about common online scams to be aware of, particularly over the festive period
Arm yourself with background knowledge about what to avoid
Find out about some of the warning signs
Find out more at: www.abilitynet.org.uk/ScamsWebinar
Responsive and Intuitive The Must Haves of Modern Web Development.pdfDark Bears
Dark Bears is headed by young and enthusiastic management who aspire to Renovate the World through Technology. Our 75+ professionals are leaders in software solutions and cutting-edge technologies. In addition, we work on various languages and technologies.
How the Adobe on Adobe team used AngularJS and AEM to build out a single page application site. Main goal with this proof of concept project was that the pattern had to be super simple to develop in. It had to be JSP free. It had to function smoothly on everything from a mobile device to a desktop and everything in between. The site also needed to be SEO friendly. Follow along to see the process and the challenges with building a site like this.
Presented at CONNECT Web Experience '15 Basel June 25.
How the Adobe on Adobe team used AngularJS and AEM to build out a single page application site. One of the main goals with this proof of concept project was that the pattern had to be super simple to develop in. It had to be JSP free. It had to function smoothly on everything from a mobile device to a desktop and everything in between. The site also needed to be SEO friendly. Follow along to see the process and the challenges.
Trying to scale your SEO strategies but having trouble keeping up?
Is the rapid change in customer needs, churn rates, and product portfolios challenging your marketing team?
Discover how you can overcome growing pains in our upcoming educational webinar specifically designed for enterprise marketers.
In this presentation, you’ll learn:
-How to use Edge SEO to automate and improve processes in product management (from an SEO perspective).
-The best way to use entities scalably for better support of content creation.
-How to deal with out-of-stock products to maintain brand visibility and avoid negatively impacting the user experience.
-Often, enterprise ecommerce sites and websites that offer SaaS subscription models are challenged with automation and require technical assistance as they scale.
Dan Taylor, Head Of Research And Development at SALT.agency – and a Search Engine Journal VIP Contributor – will discuss SEO strategies you should know to scale your efforts and grow your business.
How to Create a Business Website for Success.pdfBaek Yongsun
Learn the step-by-step process of how to create a business website. From defining your target audience to continuous maintenance, build a website that drives success.
10 On Page SEO checklist for E-commerce in 2020Hiren Joshi
With a brand new decade ahead of us, now is the perfect time to reevaluate your eCommerce website’s SEO strategy.
A Google, Bing, or Yahoo search is the beginning of a shopper’s journey to your site, and proper SEO techniques will ensure that you make the best first impression.
Though the world of SEO can be incredibly complex to navigate, especially for e-commerce sites, the following 10-Point Ecommerce On-Page SEO checklist will ensure you are moving in the right direction.
#seo #seotips #ecommerceseo #digitalmarketing #hirenspeaks
Designing Web Sites for SEO Visibility, by iCrossing's Rob Garner for SEMPORob Garner
Extensive 101 of SEO considerations in a web site redesign. Includes both technical, creative, and organizational considerations required to get the job done. Over 60 slides.
5 Best Practices For Technical SEO Services In India That You Should Know Flexsin
For the website to be optimized for success, technical SEO is essential. The top SEO experts all recommend the following five technical SEO best practices.
https://www.flexsin.com/seo-services.php
WCAG (Web Content Accessibility Guidelines) is a set of guidelines developed by the World Wide Web Consortium (W3C) to ensure that web content is accessible to all individuals, including those with disabilities. In this context, tips for WCAG compliance are crucial for website owners, designers, and developers to make their websites accessible and user-friendly for all visitors.
Baobab Websuite is a combination of plugins, API services, cloud hosting infrastructure focussed and tailored towards Wordpress sites.
Our objective was to provide tools that helped published improve their sites performance around page load, image rendering, video streaming, search results, sharing of content, metering of content.
We believe that a Wordpress environment can be managed, integrated with, optimised and designed in a scalable and high performing manner.
Important factors to consider while designing your website !Shubhankar Gautam
You’re probably tired of hearing it, but search engine optimization is important. It can dictate and influence
who visits a site, and how many people make it through to see your beautiful design work.
It should be a part of the WEB Design & Development process from the planning stages forward. So
DESIGNERS & DEVELOPERS, unplug your ears and make it a priority to learn how you can start
thinking about SEO in the design process. Let’s dive into the topic a little more today.
SEO Checklist 2018 - Ranking in the first page of SERP organically.AVIK BAL
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
What is SEO? Scope? Options? Importance?
Types of SEO – OnPage, OffPage, Black, Grey, White Hat SEO
How search works ?
OnPage & OffPage SEO Techniques. (4 lessons)
Wordpress SEO & Yoast SEO Plugin-Installation & Features (5 lessons)
Local SEO, Technical SEO
Myths and Realities of SEO Practice (4 lessons)
Keyword Research & Analysis
100 proven ways of SEO. (4 lessons)
30 Tricks of SEO to rank in just 3-4 Weeks
Google Algorithm Updates
Embark on a digital revolution with Webilo Bundle – the ultimate solution for effortlessly creating stunning websites across screens, devices, and niches. This comprehensive review delves into its standout features, including responsive design, niche-focused templates, and SEO-friendly capabilities. Whether you're a small business, blogger, designer, or tech enthusiast, Webilo's user-friendly interface and competitive pricing make it the go-to choice for crafting a standout online presence. Uncover the power of Webilo Bundle and start your digital journey today.
What's New in WCAG 2.2? - AbilityNet webinarAbilityNet
The Web Content Accessibility Guidelines (WCAG) 2.2 have been released. But what does that mean for you and your organisation? What’s changed and how can you make sure you’re meeting the new requirements?
Delve into the core changes and discover how to meet the new requirements with our expert accessibility and usability consultants, Alice Taylor and Claire Poste.
In this webinar, Alice and Claire will take you through the new criteria, share helpful tips on understanding them, as well as illustrating how WCAG 2.2 impacts you and your customers.
Webinar: How to avoid the 12 Scams of ChristmasAbilityNet
In the webinar you can learn how to protect yourself and elderly people often most at risk from the most common online scams that can be especially rife around the festive season.
But anyone can become a victim of digital scams. They are a growing problem in the UK and criminals are using social media, email, and messaging services to target their victims.
Worrying about falling victim to online criminals can, understandably, make some people reluctant to engage in the online world. Recent research from BT Group* highlighted that some older internet users may be less familiar with the online world than others, so this webinar aims to provide valuable tips to vulnerable groups who may not be as online savvy as others.
The benefits of getting online can really make a positive difference to everyone's lives, so stay safe by learning about the common tactics that are used to attempt to fool us all.
What you'll learn:
In this free webinar, speakers from Greater Manchester Police and AbilityNet will share their expertise to help you:
Learn about common online scams to be aware of, particularly over the festive period
Arm yourself with background knowledge about what to avoid
Find out about some of the warning signs
Find out more at: www.abilitynet.org.uk/ScamsWebinar
WCAG 2.2 - An Overview of the New Accessibility Guidelines.pptxAbilityNet
The Web Content Accessibility Guidelines (WCAG) 2.2 have been released. But what does that mean for you and your organisation? What’s changed and how can you make sure you’re meeting the new requirements?
In this webinar, our expert accessibility and usability consultants, Alice Taylor and Claire Poste will take you through the new criteria, share helpful tips on understanding, implementing and testing them, as well as illustrating how WCAG 2.2 impacts you and your customers.
Attitudes to Digital Accessibility Survey results Oct 2023 webinarAbilityNet
AbilityNet's third Annual Attitudes to Digital Accessibility Survey shows how attitudes to accessibility are changing in the C-Suites of organisations of all shapes and sizes - and it also tells us whether they are delivering on the promises they are making.
In this webinar, guest speakers from IAAP and Open Inclusion join AbilityNet to share the findings of AbilityNet's third annual global survey into Attitudes to Digital Accessibility.
How are organisations and professionals across the globe investing their time and effort in digital accessibility, and what can we learn that can help us in our own organisations?
Find out more: https://abilitynet.org.uk/webinars/attitudes-accessibility-are-changing-global-perspective
Tech Tools for Dyslexia at work, in education and at homeAbilityNet
In this webinar, guest speakers from AbilityNet and the British Dyslexia Association share tried and tested tools and solutions to benefit people who are dyslexic.
During the webinar:
You'll learn from people with lived experience of dyslexia their recommendations for tech that can help with everyday tasks, and in specific work and education settings.
Find out what are reasonable adjustments in the workplace for dyslexia.
Discover ways to support dyslexic employees or students.
We'll evaluate a range of 'Dyslexia Simulators' and share guidance about apps and adjustments to help people with dyslexia.
Find out more at: https://abilitynet.org.uk/webinars/tech-tools-dyslexia-work-education-and-home
How will artificial intelligence change accessibility testing.pptxAbilityNet
In this webinar, Dylan Barrell, Chief Technology Officer from Deque will join Robin Christopherson and Alice Taylor from AbilityNet will discuss how Artificial Intelligence (AI) can help improve accessibility testing, including:
- How to increase accessibility testing efficiency with human-centred AI
- What exactly is human-centred AI? Is it marketing hype or genuinely helpful?
- Where is AI going in the future?
Whether you are a developer, a tester, or someone passionate about inclusive technology, this webinar is a must-attend event.
Top tips for boosting your digital skills, with BT Group and Age UKAbilityNet
Guest speakers from BT Group and Age UK discuss how to ensure that senior citizens, in particular, are not left behind in the digital revolution.
In this informative and interactive webinar you'll learn how tech can benefit people of retirement age with everyday tasks.
Tools and tips shared in the webinar can also help others, including disabled people, to harness the benefits of adjusting technology to suit their needs.
In the webinar, you will:
Learn about how BT Group is helping to boost the digital skills of older people
Discover resources for step-by-step guidance about using digital devices
Understand how tech adjustments can help with sight loss, if you are deaf or hard of hearing, or with cognitive or mental health issues
Find out from Age UK about its Digital Champions Programme and online essentials for navigating the world wide web
Have an opportunity to pose your questions about using technology to the panel
How to make remote and hybrid work accessible for every employeeAbilityNet
On average, office workers based in central London are devoting 2-3 days per week to their workplace (The Guardian, 2023). Hybrid work offers many potential advantages for disabled employees, but digital barriers can be encountered in a remote and hybrid work environment.
Join us for an informative and interactive webinar on navigating hybrid working for disabled employees. This webinar will explore strategies, best practices, and practical solutions to ensure that disabled employees can thrive in a hybrid and remote work environment.
How to improve accessibility in procurement webinarAbilityNet
Panellists from Google, the University of Westminster, and Funka will discuss how accessibility professionals can connect with their procurement teams, the impact procurement has on customers and employees, and how procurement impacts the public sector.
How volunteering can benefit you or your organisation, with CapgeminiAbilityNet
In this webinar 'How volunteering can help you or your organisation, with Capgemini' taking place during Volunteers' Week 2023 (1-7 June) we explore how technology company Capgemini has embraced volunteering as a force for good, and also how you as an individual can find numerous benefits and satisfaction from becoming a volunteer for your community.
Find out more about AbilityNet webinars and volunteering: www.abilitynet.org.uk
Multiple Sclerosis: How tech can support youAbilityNet
This webinar features guest panellists from the MS Society and AbilityNet and shares information about adapting your digital devices including laptops, smartphones and tablets, to help with symptoms of Multiple Sclerosis (MS).
Find out more about AbilityNet free webinars: https://abilitynet.org.uk/webinars
Inclusive employee experience in the finance and insurance sectorAbilityNet
This free AbilityNet webinar took place on the 28th March 2023 and included expert employee inclusion practitioners from Lloyds Banking Group and GAIN (Group for Autism, Insurance, and Neurodiversity) who discussed their experiences of employee and colleague inclusion and accessibility in the finance and insurance sectors.
How the right tech can make the NHS accessible to all FINAL.pptxAbilityNet
Guest speakers from NHS Wales and SignHealth share how boosting digital skills will help both National Health Service (NHS) patients and staff alike.
During the webinar you will:
- Have the opportunity to pose your questions to the panel about how patients and staff can use technology within and for the NHS
- Get an update about how the Accessible Information Standard affects you and your NHS appointments
- Learn about NHS-related campaigns and how you can get involved
- Discover how tech can help disabled people communicate with NHS staff and systems
- Find out about staff digital skills development within the NHS
- Learn how AbilityNet has been working with NHS organisations to boost technical skills
Amy Low from AbilityNet, Deborah Green from UCISA, and Stephen Thompson from The University of Sheffield to discuss The Public Sector Bodies Accessibility Regulations (2018), GOV.UK audits and results from AbilityNet's recent ‘Attitudes to Digital Accessibility’ survey.
Accessibility Insights with David Padmore and Matt Simpson of ITV.pptxAbilityNet
Episode four of the Accessibility Insights web broadcast series features ITV's David Padmore, Director of Accessibility and Matt Simpson, Head of Technology within the Accessibility Services team.
AbilityNet's, Robin Christopherson MBE, Head of Digital Inclusion joins them to discuss accessibility at the public broadcast television network and on its soon to be launched streaming platform, ITVX.
Top tips for how tech can help with hearing lossAbilityNet
In this webinar, learn from AbilityNet, Thoughtworks and SignHealth, to discover how tech can help d/Deaf people and those who have experienced hearing loss.
- Find out about the tech available that can help with hearing loss
- Panellists will discuss their experiences of hearing loss and deafness, and share examples of their most useful tech solutions
- Pose your questions about hearing loss to the panel
Live captions and BSL translation are provided.
Accessibility Insights with Natalie Tucker of Spotify.pptxAbilityNet
Episode three of the Accessibility Insights web broadcast series featured Natalie Tucker, Senior Accessibility Lead at Spotify. AbilityNet's, Robin Christopherson MBE, Head of Digital Inclusion discussed with Natalie all things accessibility at the music streaming platform, Spotify and to find out about her work and career.Profile images of Robin Christopherson and Natalie Tucker
The Accessibility Insights series is your chance to find out what goes on inside large and often global organisations, learn from their accessibility leaders about the developments in their companies, the impacts of the pandemic, what makes them tick and learn about their accessibility career development. Plus, you will get to find out about their top tips.
Don't disable me: how language, organisational culture and equipment enables ...AbilityNet
On Tuesday 18th of October, three experienced AbilityNet accessibility and innovation consultants shared their lived experience of disabilities:
- Adi Latif, Accessibility Consultant will share his experiences of being blind
- Ghizzi Dunlop, Digital Accessibility Consultant at AbilityNet and Learning Technologist at the University of the West of England will share her experience with hearing barriers
- Adam Tweed, Innovation Consultant for Education and Workplace, will share his experience of mental health and the ways adaptations can remove barriers.
The webinar focussed on the experience of how language, organisational culture and adaptive equipment can make a huge difference in removing the barriers in the workplace to the entire workforce, including disabled people.
Episode two of the Accessibility Insights web broadcast series joined Heather Dowdy, Director of Product Accessibility at Netflix, with Robin Christopherson MBE, Head of Digital Inclusion at AbilityNet to discuss all things accessibility related at Netflix and to find out about Heather's work.
The Accessibility Insights series is your chance to find out what goes on inside large and often global organisations, learning from their accessibility leaders about the developments in their companies, impacts of the pandemic, what makes them tick and learn about their accessibility career development. Plus, you will get to find out about their top tips.
Cost of Living Crisis and how digital can help.pptxAbilityNet
With the rapid rise in essential living items such as water, staple foodstuffs and petrol, and with energy bills rising exponentially, we are all feeling the pinch. But, with a savvy digital approach there are key ways you can help make some valuable savings.
The webinar shares some hints and tips from experts, including outlining free digital tools and techniques available that can offer you fresh ideas for keeping costs as low as possible.
Find out more at www.abilitynet.org.uk/cost-webinar
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Generative AI - Unleash Creative Opportunity - Peter Weltman
How accessibility improves SEO.pptx
1. How accessibility improves SEO - with Skyscanner and AXA 27/09/22
How accessibility improves SEO
Mark Walker, AbilityNet
Kim Durbridge and Gryffydd Coates, Skyscanner
Jack Smale and Nathan Smith, AXA
27 September 2022
2. How accessibility improves SEO - with Skyscanner and AXA 27/09/22
Welcome
• Live captions from MyClearText – turn them on using the CC
option on the control panel
• Additional captions available:
www.streamtext.net/player?event=AbilityNet
• Slides are available at www.slideshare.net/abilitynet
• Slides, a transcript and recording www.abilitynet.org.uk/SEO-webinar
• Please use the Q&A window to ask questions
• Feedback form to post-webinar
3. How accessibility improves SEO - with Skyscanner and AXA 27/09/22
Panelists
Mark Walker, Head of
Marketing and
Portfolio
AbilityNet
Kim Durbridge, Senior
Content Writer
Skyscanner
Gryffydd Coates,
Software Engineer
Skyscanner
Jack Smale,
Website Manager
AXA
Nathan Smith,
SEO Manager
AXA
4. How accessibility improves SEO - with Skyscanner and AXA 27/09/22
Agenda
• Introduction
• AXA
• Skyscanner
• Panel discussion
• Audience Q&A with panellist
6. 6
SEO and Accessibility Overlap - Title Tags
Title tags are important for SEO
They are located in the code in the head element of the page as shown below.
Title tags are also important for accessibility as they are the first thing a screen reader user hears
when a page loads.
Here’s the Google search results page showing the title tag for our main small business health
insurance landing page:
Title of the presentationl Date
7. 7
SEO and Accessibility Overlap - Heading Tags
For quick and easy navigation, many screen reader users navigate using various elements on
the page such as headings.
They are also important for SEO, telling Google what different sections of the page are about.
As a general rule, there should only be one H1 tag per page.
Further headings should then flow logically as you scroll down a page H2, H3 H4, H5 etc – this
natural flow will also benefit our accessibility users for their screen readers to tell them the
semantic structure of the page.
Title of the presentationl Date
8. 8
SEO and Accessibility Overlap - Links
External links are very important for SEO as Google sees them as votes of confidence by other sites if
you have links from them.
Google’s original algorithm called PageRank can be shown here opposite, and links continue to be
very important today.
Internal links are also important for SEO, how all your pages are interlinked.
Title of the presentationl Date
When it comes to accessibility, link text is also critical.
The anchor text of a link is the text that makes up the link itself.
Google reads all the text of the link and you’re more likely to
rank for the phrase within the text.
This text also needs to be clear for our accessibility users,
telling them what the next page is about should they look to
click through.
9. 9
SEO and Accessibility Overlap – Alt Text
Alt text helps to increase the chances of being found in image-based search engines for
important, targeted keyword phrases.
You can add alt text to any image by using the correct html tags.
Screen reader users depend on this field to understand what’s contained in an image.
It’s important to correctly describe what the image is in the alt text tag so our accessibility users
can be told what the image is showing, and also to name the image files appropriately.
10. 10
SEO and Accessibility Overlap – Others
Providing transcripts and captions for video.
Sitemaps and site search - allowing multiple ways of finding content on the site.
Using text instead of images when possible.
Ensuring URLs are human readable and logical.
Presenting a clear and consistent navigation and page structure.
Defining abbreviations and acronyms.
In summary: Good accessibility and good search engine optimisation (SEO) is a great
combination for website owners and end users.
11. 11
Tools we use to measure Accessibility
Wave is one of the tools we use to measure
accessibility.
You simply enter your page you want to check and then
the whole process is automated.
It can identify many accessibility and Web Content
Accessibility Guideline (WCAG) errors which we are
then able to address.
Title of the presentationl Date
12. 12
Tools we use to measure Accessibility
We also use Google Lighthouse.
Like Wave, you can simply enter your page you want to
check and then the whole process is automated.
It give an overall Accessibility score out of 100 and then
give solutions on how to fix the issues.
Title of the presentationl Date
15. Building and populating these pages with the dynamic data to make
each unique
Sr. Content Writer SEO Engineer
Transactional flights, hotels and car hire landing pages, scaled for
every airport, city, country, region and route.
17. Regular meet ups,
work shares and guest
speakers
Embedded within
Skyscanner’s culture
Implementation and
persuasion is
incentivised
(But we’ve still got a long way to go with
embedding in full product).
18. Making our SEO landing pages accessible
• Annotate designs
• Stark plugin for Figma
• Spec out content components for SEO & a11y build with a11y experts
• Capture these in our internal design framework, Backpack
- Ensuring a product is accessible first time round = 5% resource. Retrofitting a11y
into an existing product is often >20% .
• All a11y labels and screen reader text submitted with copy
• A11y ‘sign off’ is an official stream of sign off for copywriting
• Peer reviewing a design between engs
• Usablenet’s AQA testing
20. Copy testing
A/B split testing using
SearchPilot
experimentation tool for
SEO. Try… Look for legacy pages that rank relatively well or
get a healthy amount of traffic.
Implement more readable copy and monitor
organic sessions.
• Add transcripts below video
• Building lists and tables in an accessible way
• Basic alt text, and H titles.
22. How accessibility improves SEO - with Skyscanner and AXA 27/09/22
Audience Q&A
Please use the Q&A window, not
the chat window
Slides, transcripts and a recording
of this online event will be made
available
23. How accessibility improves SEO - with Skyscanner and AXA 27/09/22
• 10% discount code: AbilityNetWebinar10
www.abilitynet.org.uk/training
• Embedding accessibility at every stage of your project 6 October
• Accessibility for copywriters 12 October
Accessibility training courses
24. How accessibility improves SEO - with Skyscanner and AXA 27/09/22
AbilityNet TechShare Pro 2022
• Europe's largest gathering
of accessibility and inclusion
professionals and their allies
Book now:
• www.techsharepro.com
• Early bird tickets until 1 October
25. How accessibility improves SEO - with Skyscanner and AXA 27/09/22
• Send an email to our Digital Accessibility Services team
at sales@abilitynet.org.uk
• Sign up to our newsletter: https://www.abilitynet.org.uk/newsletter
• Sign up to our next webinar at abilitynet.org.uk/webinars
-Accessibility Insights with Heather Dowdy from Netflix.
-Don't Disable Me: How organisational culture and equipment enables inclusion
Speak to our accessibility experts