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Wholly owned manufacturing facility - Entry Strategies
Corporate Management
Prepared By
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Manu Melwin Joy
Assistant Professor
Ilahia School of Management Studies
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
Entry Strategies
• Market entry
strategy is
influenced by the
firm and product
characteristics and
the domestic and
international market
characteristics.
Foreign Market Entry and Operations Strategies
Exporting
• Direct Exporting.
• Indirect Exporting.
Contractual Agreement
• Licensing & Franchising.
• Strategic Alliance.
• Contract Manufacturing.
Production facility in foreign
market.
• Assembly Operations.
• Wholly owned
manufacturing facility.
• Joint Ventures.
Mergers and Acquisitions
Wholly owned manufacturing facility.
Companies with long term
and substantial interest in
the foreign market normally
establish wholly owned
manufacturing facilities
there. A number of factors
like trade barriers,
difference in the production
and other costs encourage
the establishment of
production facilities in the
foreign markets.
Joint Ventures
Foreign joint ventures have
much in common with
licensing. The major
difference is that in joint
ventures, the international
firm has an equity position
and a management voice in
the foreign firm. A
partnership between host-
and home-country firms is
formed, usually resulting in
the creation of a third firm.
Mergers and Acquisitions
From a legal point of view,
a merger is a legal
consolidation of two
companies into one
entity, whereas an
acquisition occurs when
one company takes over
another and completely
establishes itself as the
new owner
wholly owned manufacturing facility -  entry strategies - corporate management - Strategic Management - Manu Melwin Joy
wholly owned manufacturing facility -  entry strategies - corporate management - Strategic Management - Manu Melwin Joy

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wholly owned manufacturing facility - entry strategies - corporate management - Strategic Management - Manu Melwin Joy

  • 1. Wholly owned manufacturing facility - Entry Strategies Corporate Management
  • 2. Prepared By Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations. Manu Melwin Joy Assistant Professor Ilahia School of Management Studies Kerala, India. Phone – 9744551114 Mail – manu_melwinjoy@yahoo.com
  • 3. Entry Strategies • Market entry strategy is influenced by the firm and product characteristics and the domestic and international market characteristics.
  • 4. Foreign Market Entry and Operations Strategies Exporting • Direct Exporting. • Indirect Exporting. Contractual Agreement • Licensing & Franchising. • Strategic Alliance. • Contract Manufacturing. Production facility in foreign market. • Assembly Operations. • Wholly owned manufacturing facility. • Joint Ventures. Mergers and Acquisitions
  • 5. Wholly owned manufacturing facility. Companies with long term and substantial interest in the foreign market normally establish wholly owned manufacturing facilities there. A number of factors like trade barriers, difference in the production and other costs encourage the establishment of production facilities in the foreign markets.
  • 6. Joint Ventures Foreign joint ventures have much in common with licensing. The major difference is that in joint ventures, the international firm has an equity position and a management voice in the foreign firm. A partnership between host- and home-country firms is formed, usually resulting in the creation of a third firm.
  • 7. Mergers and Acquisitions From a legal point of view, a merger is a legal consolidation of two companies into one entity, whereas an acquisition occurs when one company takes over another and completely establishes itself as the new owner