EPRG Characteristics -international-businessDinker Vaid
Ethocentric, Geocentric, Polycentric, regiocentric Approach.
(EPRG)
International Business. How to see these parameters to diversify the companies and products and policies.
The Characteristics, HRM practices, culture, Policies etc.
International Marketing Management - IntroductionSOMASUNDARAM T
Definition; scope and challenges; difference between international marketing and domestic marketing; the dynamic environment of international trade; transition from domestic to international markets orientation of management and companies; international marketing environment.
EPRG Characteristics -international-businessDinker Vaid
Ethocentric, Geocentric, Polycentric, regiocentric Approach.
(EPRG)
International Business. How to see these parameters to diversify the companies and products and policies.
The Characteristics, HRM practices, culture, Policies etc.
International Marketing Management - IntroductionSOMASUNDARAM T
Definition; scope and challenges; difference between international marketing and domestic marketing; the dynamic environment of international trade; transition from domestic to international markets orientation of management and companies; international marketing environment.
International pricing directly impact the success of product in international market.Right pricing strategies and methods of pricing helps in making the brand hit in global market.
A study of international human resource management- theories and techniques Antara Rabha
Understanding the concept of International Human resource management in terms of recruitment and training. Basic concepts and clear understanding. all the Various methods of recruitment-offline as well as online methods and various types of training such as an internship , apprenticeship etc.
In this presentation, we will understand the challenges of international performance management, analyze the areas in terms of skill and other traits, understanding the conflicting role expectation and analyze the variety of appraisers in international performance appraisal.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
International Business (BBA MBA) advantages & disadvantages of international busine, approaches of international business, entry strategy, imf, international business (bba mba) entry policy, international organization, nature & scope & feature of international business, need for international business, reasons for recent growth in international busines, what is international business ?university of solapur
Main characteristic of the 4 approaches to international staffingJubayer Alam Shoikat
Main characteristic of the 4 approaches to international staffing
The Ethnocentric Approach • The polycentric Approach • The Geocentric Approach • The Regiocentric Approach.
Advantages and Disadvantages
International pricing directly impact the success of product in international market.Right pricing strategies and methods of pricing helps in making the brand hit in global market.
A study of international human resource management- theories and techniques Antara Rabha
Understanding the concept of International Human resource management in terms of recruitment and training. Basic concepts and clear understanding. all the Various methods of recruitment-offline as well as online methods and various types of training such as an internship , apprenticeship etc.
In this presentation, we will understand the challenges of international performance management, analyze the areas in terms of skill and other traits, understanding the conflicting role expectation and analyze the variety of appraisers in international performance appraisal.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
International Business (BBA MBA) advantages & disadvantages of international busine, approaches of international business, entry strategy, imf, international business (bba mba) entry policy, international organization, nature & scope & feature of international business, need for international business, reasons for recent growth in international busines, what is international business ?university of solapur
Main characteristic of the 4 approaches to international staffingJubayer Alam Shoikat
Main characteristic of the 4 approaches to international staffing
The Ethnocentric Approach • The polycentric Approach • The Geocentric Approach • The Regiocentric Approach.
Advantages and Disadvantages
Cross culture management is an art. Successful Organisation managed it well. In this age of globalisation Multinational, multicultural organisations need to know the local and global mind - sets for the smooth operation of the organisation.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
2. The EPRG framework throws light on four broad types of
orientation of a firm towards foreign marketing as follows:
1. ETHNOCENTRIC ORIENTATION
2. POLYCENTRIC ORIENTATION
3. REGIOCENTRIC ORIENTATION
4. GEOCENTRIC ORIENTATION
3. 1. ETHNOCENTRIC ORIENTATION
• In such a firm, all foreign marketing operations are planned and carried out
from home base, with little or no difference in product formulation and
specifications, pricing strategy, distribution and promotion measures
between home and overseas markets. The firm generally depends on its
foreign agents and export-import merchants for its export sales.
• Results in the staffing of key positions in the MNC by Parent Country
Nationals.
4. ADVANTAGES:
• Organizational control and coordination is maintained and facilitated.
• Promising managers are given international experience.
• Assure that subsidiary will comply with company objectives.
5. DISADVANTAGES:
• It limits the promotion opportunities of HCNs
• The adaptation of expatriate managers to new environment takes time
during which these expatriates make poor decisions.
6. 2. POLYCENTRIC ORIENTATION
• When a firm adopts polycentric approach, it attempts to organize its
international marketing activities on a country to country basis. Each
country is treated as a separate entity and individual strategies are worked
out accordingly. Local assembly or production facilities and marketing
organizations are created for serving market needs in each country.
• Polycentric orientation could be most suitable for firms seriously
committed to international marketing and have its resources for investing
abroad for fuller and long-term penetration into chosen markets.
Polycentric approach works better among countries which have significant
economic, political and cultural differences and performance of these tasks
are free from the problems created primarily by the environmental factors.
• The MNC with this approach staff its foreign subsidiaries with HCNs and
its home office with PCNs.
7. ADVANTAGES:
• It eliminates language barriers.
• Avoids adjustment problems of expatriates and their families and removes
the need for cultural awareness training.
• Gives continuity to the management of foreign subsidiaries, thus reduces
turnover.
8. DISADVANTAGES:
• It provides federalism at regional basis rather than country basis. This
serves as a barrier in taking a global stance.
• Limits career progression opportunities to the regional level.
9. 3. REGIOCENTRIC ORIENTATION
In regiocentric approach, the operational strategies are
formulated on the basis of the entire region rather than individual
countries. The production and distribution facilities are created to
serve the whole region with effective economy on operation, close
control and co-ordination.
In this approach, MNC divide its operations into geographical
regions and transfer staff within those regions.
10. ADVANTAGES
• Allows interaction between executives transferred to regional HQs.
• A step for MNC to move from purely poly or ethnocentric or geocentric
approach.
11. DISADVANTAGES
• It provides federalism at regional basis rather than country basis. This
serves as a barrier in taking a global stance.
• Limits career progression opportunities to the regional level.
12. 4. GEOCENTRIC ORIENTATION
• The firms accept a world wide approach to marketing and its operations
become global.
• In global enterprise, the management establishes manufacturing and
processing facilities around the world in order to serve the various regional
and national markets through a complicated but well co-ordinated system
of distribution network.
• There are similarities between geocentric and regiocentric approaches in
the international market except that the geocentric approach calls for a
much greater scale of operation.
13. ADVANTAGES
• Enables an MNC to develop an international executive team.
• Overcome the federation drawback of polycentric approach.
14. DISADVANTAGES
• Host govt. pressurizes MNC to employ high number of HCNs.
• Expensive to implement because of training and relocation expense.
• Time consuming.
• Requires more centralized control of staffing.
15. CONCLUSION
• The firm’s involvement decision is conditioned by a variety of internal and
external factors such as firms' export policy, resources and product range,
volume of export business, regulatory and procedural conditions to be
fulfilled both from exporting and importing angle.
• In practice, planning the ethnocentric approach is found to be most
common when overseas volume is insignificant, compared to the total sales
turnover, or if the firm does not want to go for higher volume of overseas
sales for some reason. Since little or no investment is needed, ethnocentric
oriented firms have the least risk.