The document profiles the typical teenage female target group for a new teen film. It describes her fashion preferences for top high street stores, music tastes in R&B and indie pop, technology use including an iPhone 4 with Instagram and social networking apps, enjoyment of horror and comedy films, and reading of celebrity, fashion, and teen magazines. Secondary research found that teenagers, especially non-white youth, still frequently go to movies theaters, with boys watching films for longer durations than girls. The document recommends producing a horror comedy parody film similar to the Scary Movie series.