This document discusses reputation management and the blurring lines between personal and professional personas online. It notes that 79% of American adults now use the internet, with 73% having a Facebook account. It warns that employers may search social media to learn about applicants and that photos or content seen as inappropriate could hurt job prospects. The document advises managing your online reputation carefully and assuming anything public could be seen by anyone, like family or employers.

1. Matthew Jett Hall
Fall 2010

2.  DNSTotal
 Bandwidth Spikes
 Popular Sites
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March 2010: 79,000,000 Facebook Queries

3.  79% of American adults used the internet in
2009, up from 67% in Feb. 2005
 46% of online American adults 18+ use a
social networking site; up from 8% in 05
 73% have a Facebook account
 14% have an account on LinkedIn
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Professional Personal

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Professional
Personal

7.  What is reputation?
– “Reputation is the general opinion (more technically, a social evaluation) of the public toward a
person, a group of people, or an organization. It is an important factor in many fields, such as
business, online communities or social status, and includes the social connotations associated
with an individual's name”
▪ Source: http://en.wikipedia.org/wiki/Special:Search?search=reputation
 How do these reputations form?
– Social interactions
– Professional interactions
– Rating systems
– Out of context information
– By people with varied backgrounds and interests in your health and welfare
– Search engine rankings
 Do reputations matter in
– Your personal life?
– Your professional life?
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8.  We take on many social personas
 Personal
 Professional
 Extracurricular
 We take on many personas that potentially overlap
 Social Networks
 Photo and File Sharing
 SMS Messages & Electronic Mail
 Instant Messaging
 VoIP: Skype,Verizon Web Calling
 On-Line Games
 Corporate and Institutional systems
 Blogs and podcasts
 Personal and hobby websites
 Web publications
 Publishing and interactions in these arenas impact your personal and professional reputation.
 Who are we to whom and when are we that person to the world?
 Can we assume the right to publish what we want without repercussion?
 Can we assume that people don’t monitor our “private” lives?
 Can we assume a distinction between the professional and personal space?
 Can we also assume that life is not fair?
 Can we truly maintain an expectation of privacy?
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• Technology and Web 2.0 blog
• Does it merge personal and professional?
• Is it just work?
• Is it just personal?
• Who owns the images?
• Is Vanderbilt impacted if I say or do something
stupid?
I took this picture in White Plains, NewYork at
IBM Briefing center. Trip was atVanderbilt
expense, I pay for the blog, but it was
transmitted on aVanderbilt phone and
email. Who owns it? Who is responsible?

10.  Self Disclosure
 VU
 The Diva Experiment
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12.  “At NewYork University, recruiters from about 30 companies
told career counselors that they were looking at the sites…”
▪ “When a Risque Online Persona Undermines a Chance for a Job” New York Times June 11th, 2006
 "Sometimes these sites are better than the resumes because we
figure out what a person is really like," said Jeff Benjamin,
interactive creative director with Crispin Porter + Bogusky, a
Miami advertising agency whose clients includeVolkswagen and
Burger King.
▪ Not All Profiles Click With Employers; Tampa Tribune. Apr 25, 2006. pg. 1
 “Others have warned that prospective employers are trolling
Facebook, and that when they have a choice between the
applicant pictured in his boxers hoisting a beer bong and the one
who is not, they are likely to hire the latter. “
▪ “Now we're vamping for Big Brother” , The Charleston Gazette. Jun 8, 2006. pg. 4.A
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13.  Consulting company in Chicago
▪ Wanted to hire a summer intern
▪ The company's president went online to check on a promising
candidate who had just graduated from the University of Illinois.
▪ “..a popular social networking site, the executive found the
candidate'sWeb page with this description of his interests: ''smokin'
blunts'' (cigars hollowed out and stuffed with marijuana), shooting
people and obsessive sex, all described in vivid slang.”
▪ No offer extended
▪ “When a Risque Online Persona Undermines a Chance for a Job” New York Times June 11th, 2006
 CU Student Moons the Camera
▪ “A CU student who posted a a picture of himself mooning the camera
on FACEBOOK.COM… never imagined it would become fodder during
an internship interview.”
▪ The Coloradan February 6th, 2006
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14.  Delta Airlines Flight Attendant-
journalspace.com
 “It was not until the meeting with human
resources and my supervisor on
Wednesday, Oct. 6, that I learned the
official reason for my suspension:
"inappropriate" pictures.The unofficial
reason (implied through an intimidating
interrogation): blogging.”
 This is one of the inappropriate pictures
of her in uniform on the aircraft -- you be
the judge on the rest
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15.  If you advertise, people will form opinions.
 I support your right to do what you want and think how you want.
 I want you to think about consequences of the way you express yourself.
 Should you have an expectation of privacy? Is it self disclosure?
 Be cognizant of reality – not personal ideas of fairness.
 First Amendment forYou?
 I am not a lawyer, but I understand the value of reputation.
 The court of reputation may not be forgiving of your privacy or protected
speech.
 Dismiss the opinions of others at your own peril, not theirs.
 ManageYour PersonalOn-line Reputation
 Circumspection
 Assume it will be seen, read, heard, or watched by all the people you would
rather not (Mom, Grandpa, Boss, Significant Other, Ex-Significant Other)
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16.  AUP
 HR-25
 Social MediaToolkit
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17.  Federal andTN E-Discovery
 Law Enforcement
 HR
 Diagnostic
 Data: 2Q10
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18.  Pew Internet Life Project
 Electronic Frontiers Foundation Bloggers Rights:
 http://www.eff.org/bloggers/lg/
 EFF Student Blog FAQ:
 http://www.eff.org/bloggers/lg/faq-students.php
 ProQuest (access provided through the Jean and Alexander Heard Library)
 “When a Risque Online Persona Undermines a Chance for a Job NewYorkTimes
June 11th, 2006
 “Online persona can ruin your shot at that job” Alan Finder. SeattleTimes. Seattle,
Wash.: Jun 11, 2006. pg. A.1
 “Not All ProfilesClickWith Employers”; RICHARD MULLINS.TampaTribune.Tampa,
Fla.:Apr 25, 2006. pg. 1
 “Now we're vamping for Big Brother” ,The CharlestonGazette.Jun 8, 2006. pg. 4.A
 trends.google.com
 Vanderbilt AUP: http://www.vanderbilt.edu/info/computing-aup/
 Vanderbilt HR-25:
 wikipedia.org
 Blogsafety.com
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