I noticed one thing I did not learn in school is to focus on values and how important it is to identify and understand values and drivers - especially because after 30 years I've figured out that my values and skills are more important than ever, though as a teenager I thought it is more about knowledge and other skills I do not have: the grass is always greener on the other side *FAIL*. If someone would take away all your knowledge but you will keep your values, drivers and ambition - who are you, what makes you, you and how would you contribute to the job and team? Therefore I created this slide deck to help you think about your WHO and give you some practical tips to get started.

1. WHAT MAKES YOU, YOU?
HOW TO BRAND YOUR PROFILE AS APPLICANT
MARTIN LEHNERT - I Believe in Humility, Targeted Design and Professional Will
Author

2. Tell Me...WHAT DOES THOSE PEOPLE HAVE IN COMMON? 2
Ellen DeGeneres
Oprah Winfrey
Abraham Lincoln
Anna Wintour
Ralph Lauren
Henry Ford
Mark Zuckerberg
Steve Jobs
Steve Wozniak
Bill Gates
to be continued...
NO ONE FINALLY GRADUATED,
BUT STARTED A BUSINESS.

3. IF KNOWLEDGE IS TRANSFERABLE AND
TEACHABLE - WHO AM I?
Martin Lehnert
WHO AM I? 3

4. Martin, Who?
HI, I’M MARTIN,
I BELIEVE IN HUMILITY - PUTTING PEOPLE
FIRST, TARGETED DESIGN AND
PROFESSIONAL WILL.
AND THAT IS OKAY!
4

5. Martin, Who?
I HELP PEOPLE TO THINK ABOUT THEIR PROFILE
SO THAT THEY FIND THEIR APPROPRIATE NEXT ROLE.
5

6. Your Profile - Who Are You?
WHO
HOWWHAT
WHY
6

7. Before We Start - Definitions
Skill
The ability to do something (well) - to do a particular task; expertise.
Belief
Trust, faith or confidence in (someone or something). E.g. in yourself, politics,
culture, values.
Value
Principles or standards of behavior (rules);
one's individual judgement of what is important in life.
Driver
A factor which causes a particular phenomenon to happen or develop.
7

8. Tell Me...
▸ What are your beliefs?
▸ What are your drivers?
▸ What are your values?
▸ What are you grateful for?
▸ Why do you do what you do?
▸ How do you see the world?
▸ What is your goal in life?
8
WHY Do You Do What You Do?

9. Tell Me... 9
▸ How do you use your skills in your daily life?
▸ How do you behave in certain situations or
while interacting with other individuals?
▸ If you need to work in or build up a team,
how would you do? What would be your
role and why?
▸ Besides professional skills, how do you
ensure to be successful?
HOW Do You Do What You Do?

10. Tell Me... 10
▸ What skills do you have?
▸ Which are your strongest skills?
▸ What did you do in school/at university or
your previous role?
▸ How do you apply your skills in your
current role?
▸ Besides university, what do you do?
WHAT Do You Do?

11. Communicate With Your Environment
‣ Find out what people think of you, because you already have a
personal brand
‣ Ask them to share 3 words which pop up when they think of you -
those words which will be mentioned a couple of times
are probably the more accurate ones describing your brand
11

12. Communicate With Your Environment
‣ Communicate what you want to be known for across your social
media channels
‣ Share your wisdom and increase your credibility by mentoring others
‣ As you evolve as a person, make sure your personal brand evolves
with you
12

13. If Knowledge Is Transferable and Teachable WHO ARE YOU? 13
Your profile is the individual
combination of your
WHY & HOW & WHAT

14. Communicate Your Why (3:20) 14https://youtu.be/SxVQFWdvkUI?t=21

15. HI, I AM [FIRST NAME] - I BELIEVE IN [VALUE 1],
[VALUE 2]. I (AM) [SKILL 1], [SKILL 2] & [SKILL 3]. I
(DO) [BEHAVIOUR 1], [BEHAVIOUR 2] & [BEHAVIOR 3].
YOU
PRACTICE - INTRODUCTION OF YOUR WHO
Proposal, please adjust according to your own individual WHO.

16. HI, I AM ANNA - I BELIEVE IN INTUITION AND
HUMANITY. I AM EXPERIENCED IN PRODUCT MARKETING
AND CROSS-SELLING. I ANALYSE THE SITUATION, SEEK
FOR DIALOGUES & TRUST MY GUT FEELING.
ANNA
PRACTICE - INTRODUCTION OF YOUR WHO
Proposal, please adjust according to your own individual WHO.

17. YOUR CURRICULUM VITAE (CV)
▸ Your Contact Details
▸ Your Profile
▸ Tell the reader WHO you are
▸ Your Languages & Skills - HOW
▸ Your Experiences - WHAT
▸ Work & Travel or Side Project(s)
▸ Title, Company/Project, Period of Time
▸ Introduction of Role/Link to Purpose
▸ Your Achievements/Tasks
▸ A few Sentences about What
You Do/Did in This Role
▸ Your Education
17Help the reader to easily understand WHO you are.
Try to get everything important on page #1,
who knows if they will read #2?

18. DO‘S and DON‘TS
DOS DON‘TS
‣ Use a simple font: 11-12 pt. Times Roman/
Arial
‣ Start with a summary statement
‣ Focus on your accomplishments and results
‣ Start every bullet with a verb in the past
tense
‣ Provide context about your past employers
‣ Customize with key words related to the
specific opportunity you seek
‣ Proofread several times
‣ Save in PDF format
‣ Start your resume with an objective
‣ State “References available upon request.”
‣ Include graduation dates
‣ Exceed two pages in length
‣ Include non-relevant jobs

19. LinkedIn & XING - Show Your Profile Online

20. THINK ABOUT YOUR PROFILE
THANK YOU.
QUESTIONS AND FEEDBACK?
LET'S CONNECT.