My Personal Brand, describes everything I want to accomplish, and everything I plan to do, and all the skills and traits I possess.

1. Project and Portfolio
Dakota Locker’s
Presentation

2. Arena
I want to work in the
Sports Field
Particularly as a Play-
By-Play guy or even a
color commentator or
Analyst
Sports
Communications Area
I would like to work in
The Midwest Region in
the United States

3. Identity
I am Dakota Locker
My Work Ethic and my strive to be great is what
separates me
My Willingness to cooperate
I am a human, I get mistakes, I get errors, I get
things that happen that constantly make life
harder
My ability to stay on task and not let anything
distract me when I am working on it.

4. Skills
Interpersonal Skills: I
believe I excel in this
necessary skill because I am
very people-friendly and I
can get along with just
about anybody, it takes a
lot for me not to like you as
a person.
Communication: I am a
very good communicator,
also I believe that I have to
be a very good
communicator for my job in
the Sportscasting Field, it is
basically required.
Learning: In my field
especially, you have to be a
student of the game, you
have to be a student in the
broadcasting field, when it
comes to taking advice or
taking notes on other
people that you learn from
and just knowing that you
have to take all that you
can.
Adaptability: You have to
have interpersonal skills,
communication, and
learning are all-important
skills in today’s
workplace they are so
essential in todays
workplace and I believe I
am very adaptable when it
comes to my schedule and
what I can do for the
company I work for.

5. Profession
I call games, I tell people what i see, and
try to make them have a way better
understanding of what they are watching in
the specific sport that I am doing, and that
they are tuning into view.
I try to make them feel more comfortable
watching and talking about the sport that I
am covering. I do it differently because I try
to make it feel like it’s a conversation.
I try to appear like I am a regular guy, which
I am who is just like the viewer

6. Credentials
Why are you credible? What makes you
trustworthy to your future employer,
customers, or clients?
Manage Commitments. I believe that I am very
reliable, I don’t say yes to everyone. On the
contrary, I know I am because reliable people
use discretion when they make promises to
others. However, most people unlike me tend to
slip on their commitments because they
overestimate their available free time and want
to please others.
Proactively Communicate. I Avoid surprises. If I
make a promise that I know I can't meet
because of truly terrible and unforeseen
circumstances, I let the person know as soon as
possible.

7. Promise WHAT PROMISE WILL YOU
MAKE TO YOUR FUTURE
EMPLOYER, CUSTOMERS, OR
CLIENTS? WHAT PROBLEM(S)
DO YOU SOLVE? HOW DO YOU
KNOW THESE PROBLEMS
EXIST IN THE MARKETPLACE?
A MATTER OF TRUST: AS
EVERY EMPLOYEE,
EMPLOYER, OR MANAGER, OR
EVEN CEO SHOULD KNOW,
TRUST IS A HUGE FACTOR,
WHEN IT COMES TO THE
WORK PLACE. I PROMISE TO
BE A TRUSTWORTHY,
HARDWORKING EMPLOYEE,
WHO IS DETERMINED TO
EXCEL IN MY JOB FIELD.
ELIMINATE THE WAIT FOR
CUSTOMERS, IF THERE IS ONE
THING I HAVE LEARNED IN
BEING A CONSUMER, AND I
AM EVEN GUILTY OF THIS,
BUT CONSUMERS HATE
WAITING FOR ANYTHING,
CLOTHES, FOOD, GAS, THEY
HATE WAITING IN LINE FOR
ANY OF IT.

8. Positioning
My proposition must be so strong that it can
move the mass millions, my goal and mission
statement, should try and be world changing,
and very unique to when they hear what I say,
they are so blown away, that they are just like,
we will never forget how he spoke and how he
pitched himself and his ideas to us.
2. The proposition must be one that the
competition either cannot, or does not, offer,
back to my former point, it has to be very unique
and you have to stand out in more ways than
one.

9. Audience
The employers and customers that
need to know me, are the whole
workforce of all sports media and
sports platforms employees.
Specifically ESPN, Fox Sports, and
CBS Sports, but more companies
would include, MLB Network, NBA
Network, and NFL Network.
All of these companies want more
than just a sports encyclopedia for
their employees, they want
intelligent employees that have
amazing writing, and
communication skills.

10. Networking & Marketing
How will you gain the attention
of your future employer,
customers, or clients? How can
you create a strong relationship
with your audience? What type
of content will you publish
online to provide value to your
audience? What industry events
will you attend and why?
Make a Presentation
There are certain jobs for which
a presentation is a more
appropriate application piece
than others. If I want to try and
apply to be a consultant,
trainer or researcher, I may
want to consider including a
presentation as part of your
application package.
I could Record and send a two-
to three-minute video to an
employer can be effective if the
company and type of job you're
applying to warrants it. Also, it
would show them the ways of
my work, and everything I am
about.

11. Competitors
Most of my Competition is in this field, is in the
same program of The Dan Patrick School Of
Sportscasting, because it is the only program in
the whole United States with this certain type of
degree program. So most of my competition will
honestly be from my own school.
I believe I am more driven and more well-rounded
in my skills than these people are, as I can
virtually call almost any sport on the planet.
Like Wyatt Wells a School of Sportscasting student,
who is graduating a couple months before me from
Full Sail University with a bachelors degree of
science in Sportscasting.

12. Professional
and
Devlopment
I need to improve my speaking skills and my
functionally ways in a workplace, I feel like I need
to get just a little more comfortable in the
workplace and then I feel like I would be good.
I will seek a mentor that has been here, and
knows exactly what he is doing, and is very willing
to help young people in the workforce that’s in
the same field out. I want someone who truly
wants to help me grow in this business in more
ways than one.
I need to dedicate quite a bit of time to these
improvements if I want to be successful in this
business and grow as a whole with my brand and
everything.

13. Goals
I want to let people know I am serious with
this, and I'm ready to learn and grow as a
whole, I'm ready to get my hands dirty and get
in the field of Sportscasting and just show
people that I am for real with all of this.
Yes I am always seeking to grow my brand and
grow my personal brand awareness, and
improve my professional image so people
respect me and they know that I am real and I
mean business.
I will grow my LinkedIn account by 10% in the
next month.

14. References
• https://workology.com/most-important-human-skills-in-todays-
workplace/
• https://www.inc.com/lee-colan/8-ways-to-become-the-most-reliable-
person-in-the-room.html
• https://www.entrepreneur.com/article/252960
• http://corp.yonyx.com/customer-service/importance-of-keeping-
promises-to-customers/
• https://money.usnews.com/money/blogs/outside-voices-
careers/2015/07/09/4-creative-ways-to-get-employers-attention