Getting it Right

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a presentation for job seekers using business planning techniques to create a business plan for searching for a job including the new tools of the trade.

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Getting it Right

  1. 1. Getting it Right Your Job Search Business Plan & Tool Box Steve Lawler
  2. 2. The Foundation <ul><li>Know Yourself - self assessment </li></ul><ul><li>Be Yourself - personal development </li></ul><ul><li>Give Yourself Away - adding to your tool box </li></ul>
  3. 3. The Foundation <ul><li>Know yourself </li></ul><ul><ul><li>Values </li></ul></ul><ul><ul><li>Skills </li></ul></ul><ul><ul><li>Experience </li></ul></ul><ul><ul><li>Self at work </li></ul></ul><ul><ul><li>Self in relationships/team </li></ul></ul>
  4. 4. The Foundation <ul><li>Be Yourself </li></ul><ul><ul><li>A walk a day </li></ul></ul><ul><ul><li>Good with my hands </li></ul></ul><ul><ul><li>Stretch the mind and the body </li></ul></ul><ul><ul><li>Up-dated certifications </li></ul></ul><ul><ul><li>Numbers are my friends </li></ul></ul>
  5. 5. The Foundation <ul><li>Give Yourself Away </li></ul><ul><ul><li>Community Organizations </li></ul></ul><ul><ul><li>Friends </li></ul></ul><ul><ul><li>Family </li></ul></ul><ul><ul><li>United Way Volunteer Bureau </li></ul></ul><ul><ul><li>SLATE program </li></ul></ul>
  6. 6. Job Search Biz Plan for You, Inc <ul><li>You Inc - the job search business </li></ul><ul><li>YOUR MISSION - beyond a job </li></ul><ul><li>EXECUTIVE SUMMARY - The Elevator Pitch </li></ul><ul><li>INFORMATION ON YOU, INC </li></ul><ul><li>INFORMATION ON THE INDUSTRY/COMPANY/TARGET - who? </li></ul><ul><li>THE “PRINCIPALS” - assets? why you? </li></ul><ul><li>MARKETING PLAN - what do I have to offer, to whom and for how much? All the world’s a stage (market) </li></ul><ul><li>TACTICS - networking, r esumes, on-line tools & social media, your personal brand </li></ul>
  7. 7. The “Elevator PITCH” <ul><li>P ersonal? - speaks to who they are (Mr. Jones you’re an assh*le) </li></ul><ul><li>I nteresting? - gives them something beyond what they know (Statman) </li></ul><ul><li>T rue? - it’s a pitch not spin ( Every Picture Tells a Story) </li></ul><ul><li>C atchy? - gives them a way to remember (My 3 P’s) </li></ul><ul><li>H elpful? - leaves them with something of value? (My dinner without Andre) </li></ul>
  8. 8. Resumes <ul><li>Include the Title of the Job You Want. Language matching </li></ul><ul><li>Include an Executive Summary (what you can do for them) - Not an Objective (Me-focused) </li></ul><ul><li>Include Relevant Information </li></ul><ul><li>Brag - With PROOF! </li></ul><ul><li>Highlight Achievements - NOT Responsibilities </li></ul><ul><li>Have a well-written resume </li></ul><ul><li>A different version for every possibility </li></ul>
  9. 9. On-Line Tools <ul><li>Google, Yahoo, Dogpile, Bing, Yourself, the opportunity, the contact </li></ul><ul><li>LinkedIn & Plaxo </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Google and Yahoo Images </li></ul><ul><li>Zoom Info </li></ul>
  10. 10. Your Personal Brand <ul><li>Be Yourself </li></ul><ul><li>Offer Value </li></ul><ul><li>Communicate Well </li></ul><ul><li>Build a Destination </li></ul><ul><li>Join the Conversation </li></ul><ul><li>Be Responsible/Truthful </li></ul><ul><li>Build Connections </li></ul><ul><li>Continue to Develop </li></ul><ul><li>www.reach360.cc </li></ul>
  11. 11. Questions? <ul><li>Thanks! </li></ul>

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