The document provides tips on how to get hired and turn clients into partners even without experience, including claiming your strengths to own your impact at work, understanding critical client needs around convenience, certainty, congruence, validation and value, and building trust with clients by helping them know, like and trust you through adding value, educating them, and managing expectations.

1. HOW TO GET HIRED
& TURN CLIENTS INTO PARTNERS
EVEN IF YOU HAVE NO EXPERIENCE

2. RIDHWANYUSOFF
I HELP YOU CLAIM YOUR STRENGTHS SO THAT
YOU CAN OWN YOUR IMPACT AT THE WORKPLACE
Q PROFESSIONAL QUALIFICATIONS
B.SocSci. (Hons) in Political Science (NUS)
ACTA Certi
fi
ed Facilitator
Tetramap Master Facilitator
GALLUP-Certi
fi
ed Strengths Coach
DISC Facilitator
Brain-Based Results-Trained Executive
Coach (NLI)
HowToFascinate Certi
fi
ed Advisor
Strong Interest Inventory Certi
fi
ed
Facilitator
“I believe that the magic
of believing in others is to
believe there is magic in
others and we can always
fi
nd fascinating greatness
if we make a conscious
choice to look hard
enough and acquaint
those that cross our paths
to their trust best selves. “
ridhwan@akltg.com
Ridhwan Yusoff
SENIOR TRAINER, AKLTG
CURRICULUM HACKER, YOUTHCAST
E TRAINING EXPERTISE
Mindset Hacking
Future Skills
Phygital Learning
Strengths-Based Coaching
Behavioural Pro
fi
ling
Career Coaching
E TRAINING EXPERIENCES
NLB (Singapore) Get Professional Series
SAF Critical Thinking and Design Thinking
Liberty Insurance High Performance Teams
Mendaki Club Hackathon Series
NTU Personal Branding Incubator

3. Why do
companies
hire freelancers?

4. OUTSOURCING INSOURCING
When a company looks
outside it’s internal human
resources to hire talent
When a company looks
Within it’s internal human
resource to fulfil an additional
function

5. WHY OUTSOURCE?
01 02 03 04
So that
employees
can focus
on more
CRITICAL
FUNCTIONS
Don’t have
expertise for
new airing
needs
Reducing
workload
for in-house
teams to
avoid
burnout
Eliminate costs
of hiring
New employees

6. Behind
every behaviour
is a intention
and a need.
Behaviour
Actions
Words
Needs

7. CRITICAL
NEEDS
Convenience
Certainty
Congruence
Validation
Value

8. Convenience
Could you help us with these nitty gritties so that we can specialise
in what we are best at?

9. Certainty
We can trust you to do the job.

10. Congruence
Are we on the same page?

11. Validation
Are we doing a good job? Are we on the right track?

12. Value Add
What else can you do?

13. K L T

14. K L T
KNOW LIKE TRUST

15. How does the Nasi Padang “Makcik”
get you to know, like and trust her?

16. Get people
to know
WHO YOU ARE.
HACK#1

17. KNOW YOUR
STRENGTHS
Your strengths put you in
the best placed position
to achieve success faster

18. THINGS I
AM GOOD
AT
THINGS I
LOVE
THINGS I
LOATHE
What are
some things/
Activities
that I know
I am good at?
What are
some things/
Activities
that I am
Passionate
About?
What are
some things/
Activities
that I simply
loathe doing?

19. KNOW YOUR
AUDIENCE
Don’t start with WHY. START
WITH WHO.
WHO REALLY ARE YOU
SERVING?
And how you can help?

20. BE CURIOUS
Put on your hat of
“DISCOVERER” and be
insanely curious about:
-Their Pains
-Their Needs
-Their Dreams
-Their Intentions
-Their Thoughts
-Their Feelings

21. I help (WHO) to
Do (WHAT) so
That (WHAT HAPPENS)
without (CHALLENGE)

22. ORGANISATIONS DON’T HIRE
YOU FOR YOUR SKILLS.

23. THEY HIRE YOU
FOR THE VALUE YOU ADD.

24. ADD VALUE
FIRST
Intellectual property is
dead.
Collaborative intelligence is
very much alive.

25. The VALUE Checklist
Build an
Email List Write a BLOG Common
Q n As
Downloadables/
E-BOOK/
Cheat Sheets
Do a LIVE
SHOW
Provide a
CHECKLIST How-Tos?
Short/
Long-Form
Videos

26. 3 Step Content Strat
THEMES QUESTIONS CONTENT
Create a list of
TOPICS/THEMES
your audience
Is concerned
about
For each theme,
list down questions
they want
answered
Structure your
content around
answering
these questions

27. THE FREE
TRIAL
OPTION
PEOPLE JUST LOVE THINGS
THAT ARE FREE, DON’T THEY?

28. SET UP A
MEETING
That face to face
touchpoint is the best
way for you to get to know
people and others to know
you

29. How can I leave you
better than I found
you?

30. Make them
Like you.
HACK#2

31. BUILD
RAPPORT
Rapport is the art of
increasing similarities and
decreasing differences.
And resistance is normally
A sign of a lack of rapport.

32. Build Rapport
YOU LIKE
PEOPLE WHO
LIKE YOU
FIRST
KNOW THEIR
INDUSTRY KNOW THEIR
CHALLENGES

33. RESEARCH
RESEARCH
RESEARCH

34. YOUR
NICHE
YOUR
CLIENT’S
NICHE
A FORMULA The
Sweet
Spot

35. A FORMULA The
Sweet
Spot

36. ORGANISATIONS DON’T WANT
SOMEONE TO JUST DO THE JOB.

37. THEY HIRE YOU
FOR THE VALUE YOU ADD.

38. EDUCATE YOUR
CLIENTS
Your clients want clarity,
competence and
confidence.
Your process helps them
achieve that.

39. MANAGE
EXPECTATIONS
Managing Expectations is
the currency of your
relationship with your
client.

40. Not all “CAN”s mean the same thing.

41. Not all “CAN”s mean the same thing.
“CAN” This definitely can be achieved.

42. Not all “CAN”s mean the same thing.
“CAN” This definitely can be achieved.
“Can
Aaaah”
I’m not sure if this can be achieved.
“CAN IS
CAN”
Let me educate you what CAN and
CANNOT be done.

43. Today’s extra mile
is tomorrow’s
expected service.

44. HUNT LIKE
A WOLF
PACK
Turn your WEAKNESSES into
STRENGTHS by building
partnerships

45. Show why
they can
TRUST YOU.
HACK#3

46. NOBODY CARES ABOUT
YOUR PORTFOLIO.

47. THEY WANT TO
SEE YOUR USE CASES.

48. Portfolios
are shown
from the POV
of the freelancer
USE CASES
Show the
POV of the
Hiring organisation

49. PORTFOLIO

50. USE CASE

51. USE CASE
Gives a context of the problem/gap identified and how you helped to
create a valuable solution and how it impacted the client.