White Space
Frontend CH Conference∙ Zürich, Switzerland
28 August 2014

Denise R. Jacobs
@denisejacobs
@frontendconfch #fec14
#whitespacecreate
Wait…what?!
Photo: Denise Jacobs Photo: Derek Kearney
THE CANVAS
The State of the Create
How do you feel in the creative flow?
http://www.flickr.com/photos/myfear/289257055/
We are alchemists
http://commons.wikimedia.org/wiki/File:Faust_image_19thcentury.jpg
It feels like
http://www.flickr.com/photos/torley/2761300969/
Creativity is magical, but it is
not magic.” 

- Dr. Charles Limb,
Your Brain on Improvisation
TED talk
However, this happens
http://www.flickr.com/photos/7693102@N07/2536807562/
We have this amazing tool
http://commons.wikimedia.org/wiki/File%3APSM_V14_D495_Side_view_of_the_brain_and_spinal_cord.jpg
Time
http://www.flickr.com/photos/33909700@N02/3159761620/
Attention
http://www.flickr.com/photos/copperfeesh/147493122/
Focus
http://www.flickr.com/photos/lambdachialpha/203904103/
You run into road blocks
http://www.flickr.com/photos/99301367@N00/8497106802/
Can’t access all of your great ideas
http://www.flickr.com/photos/anieto2k/8156999698/
GIVE & TAKECreativity and Power
We’re powerful
Instead of using it fully
http://www.flickr.com/photos/h-k-d/3310336516/
Try to contain it
http://www.flickr.com/photos/gc_photography/4662878037/
Or give it away
https://picasaweb.google.com/lh/photo/6D-O5ECr5EUow5jrck2A2A
By doubting ourselves
http://www.flickr.com/photos/opensourceway/5445602998/
GIVE & TAKEDistracting Complications
Internal focus
http://www.flickr.com/photos/boojee/4457378697/
Look outside ourselves
http://www.flickr.com/photos/jtcatbagan/1557200142/
Addicted to hyperconnectivity
http://www.flickr.com/photos/andersdenken/2082816707/
Intermittent reinforcement
http://www.flickr.com/photos/jepoirrier/422469526/
http://www.flickr.com/photos/kristoferbjorkman/6910216819/
http://www.flickr.com/photos/foreignoffice/2671039488/
Hyperconnectivity gives us the
perception of getting more
done. It makes us feel like we're
doing more, because we're
using every free moment of
every waking hour.”

- Jonathan Fields
Distractions
http://www.flickr.com/photos/generated/2084287794/
Unclosed mental loops
http://www.psychwiki.com/wiki/Zeigarnik_Effect
Overwhelmed
http://www.flickr.com/photos/freeflyer09/7574540716/
Afraid?
Photo: Denise Jacobs
All over the place
http://www.flickr.com/photos/figliodiorfeo/2393269886/
Channeling this power
http://commons.wikimedia.org/wiki/File:Creation_of_Adam_(Michelangelo)_Detail.jpg
What if
http://www.flickr.com/photos/ogil/1507585665/
From thinking
Photo: Derek Kearney
To creating
http://www.flickr.com/photos/spyndle/474122586/
Is not in “doing”?...
http://www.flickr.com/photos/kenturamon/83083170/
Something else?
http://www.flickr.com/photos/djgarage/3680441291/in/photostream/
Genius is the offspring of the
in-between.”

- Jonathan Fields
The in-between
http://www.flickr.com/photos/aguslepe/5512044294/
GIVE & TAKECreating and the Focus Paradox
Maximize
http://www.flickr.com/photos/cblue98/7254347346/
A balanced brain
http://browse.deviantart.com/?q=left%20brain%20right%20brain&order=9&offset=48#/d10qlpq
Integrate
http://www.flickr.com/photos/47691521@N07/4639590640/
Neurons firing well
http://www.flickr.com/photos/lorelei-ranveig/2294885580/
Know your Brainwaves
Alpha: the gateway to Creativity
Being prone
http://www.flickr.com/photos/snazzy54/4581347651/
Spacing out
http://www.flickr.com/photos/frinthy/4680321558/
Daydream
http://www.flickr.com/photos/fuzzylittlemanpeach/4633972431/
Mindless activity
http://www.flickr.com/photos/rabi/2499381396/
Showers
http://www.flickr.com/photos/stevendepolo/3761878381/
Cross-channel movement
http://www.flickr.com/photos/miguel77/2728104156/
Refocus through breath
http://www.flickr.com/photos/guiniveretoo/1573049301/
Laughing
http://www.flickr.com/photos/wickenden/3644297054/
Playing/Fun
http://www.flickr.com/photos/kkendall/3613416741/
When you are playful, you are
activating the right side of
your brain. The logical brain is
a limited brain. The right side is
unlimited. You can (do and )
be anything you want.”

- Madan Kataria, The Laughter
Guru
Instead of this
http://www.flickr.com/photos/danielsilliman/4489863368/
When your brain is supposedly
doing nothing, it’s really doing a
tremendous amount.”

– Marcus Raichle, Neurologist
Intend Alpha
http://uniteunderfreedom.com/wp-content/uploads/2011/09/Brain-waves.jpg
GIVE & TAKEAid from the Unseen
Sometimes dabbling in
mysticism can be a fun way to
understand and solve a
problem.”

- Carl King, So You’re a
Creative Genius, Now What?
Natalie
http://www.flickr.com/photos/barretthall/3036598475/
From the mind of a 4 year old
Photo courtesy of Laura Bohill (@LauRARbee)
A little help from our (imaginary) friends
Travel our internal lands
http://archivingthecity.files.wordpress.com/2010/12/maps_of_the_imagination.jpg
Your subconscious
http://en.wikipedia.org/wiki/File:Themuse.jpg
One form of a genius…
http://upload.wikimedia.org/wikipedia/commons/0/09/Albert_Einstein%2C_by_Doris_Ulmann.jpg
Another form of a genius
Daemon
http://en.wikipedia.org/wiki/Babel_fish_(The_Hitchhiker%27s_Guide_to_the_Galaxy)#Babel_fish
Muses
http://es.wikipedia.org/wiki/Archivo:NAMA_3_Muses.jpg
Mneme – Memory
Melete – Practice or occasion
Aoide – Voice
The Three Original Muses
Muses were thought to be
the true speakers for whom
an artist is merely the
mouthpiece.

Muses were also thought to
inspire people to do their
best.
Mneme (Memory)
Photo: Denise Jacobs
Melete (Practice/Occasion)
http://www.flickr.com/photos/kayray/4069381837/
Aoide (Voice)
Photo: Denise Jacobs
The spirit of the idea
http://www.flickr.com/photos/generated/3152875826/
Ideas want to take form
The world is being circled by
ideas and creativity that wants
to made manifest and are
looking for portals to come
through…”

- Elizabeth Gilbert
Ideas use us (not vise-versa)
Listen
http://www.flickr.com/photos/theory/3193684688/
Converse
http://www.flickr.com/photos/tojosan/181249465/
Trust is everything.”

- Scott Berkun, The Year
Without Pants
Voila!
http://www.flickr.com/photos/bohman/174718774/
GIVE & TAKEHow will you move forward?
The choice is yours
http://www.flickr.com/photos/jasoneppink/80772661/
How you use your creative brain power
“Untitled” by Americo Morales
Creative flow lies in-between
http://www.flickr.com/photos/sgeithner/5290115839/
True.
http://www.flickr.com/photos/stealingsand/5563317146/
Reclaim our power
http://www.flickr.com/photos/anieto2k/8216666102/
The future is now
http://www.flickr.com/photos/opensourceway/6005503875/
Creativity makes day to day
experiences more vivid, more
enjoyable, more rewarding. When
we live creatively, boredom is
banished and every moment holds
the promise of a fresh discovery.”

- Mihali Csikszentmihalyi,
Creativity
Leverage white space
http://www.flickr.com/photos/cdoublew/2663137942/
The End…?
http://www.flickr.com/photos/imuttoo/232100469/
delicious.com/denisejacobs/white space creativity
delicious.com/denisejacobs/getunblocked
delicious.com/denisejacobs/unfoldyourbrain
delicious.com/denisejacobs/creativityhabit
delicious.com/denisejacobs/brainoncreativity

Always being updated as I find new relevant
articles!

“Great Resources” almost daily:
@denisejacobs on Twitter
Resources!
netmagazine.com/features/
four-secrets-enhancing-
creative-productivity 


alistapart.com/articles/
reigniting-your-creative-spark/


alistapart.com/articles/
banishing-your-inner-critic/
My articles for further reading
And the most recent:
webstandardssherpa.com/reviews/breaking-the-perfectionism-procrastination-infinite-loop/
Breaking the Perfectionism-
Procrastination Infinite Loop
Art & Inspiration: Americo Morales
“Untitled 1” Mind map AmericoMorales.net
How to find me
Photo used with permission: http://www.flickr.com/photos/aarronwalter/4629078087/
DeniseJacobs.com
denise@denisejacobs.com
Twitter.com/denisejacobs
Facebook.com/denisejacobsdotcom
Slideshare.net/denisejacobs
THE CREATIVE DOSE
A Creativity + Innovation Collective
“Untitled” by Americo Morales
Denise Jacobs, Founder + Creativity Evangelist
Creative Thinking & Problem-solving
Design Thinking
Cultivating & Applying an Innovation Mindset
Creative Collaboration
Team Communication & Cohesion
TheCreativeDose.com – Coming September 2014 (yay!)
THANK YOU!

White Space Creativity - Frontend Conference CH 2014