>> Work Better, Create More 
/* 
Denise Jacobs 
Devoxx BE Developer’s Conference | Antwerp, Belgium 
14 November 2014 
*/
Who: @denisejacobs 
Where: @Devoxx #Devoxx 
What: #hackcreativity
After writing this…
I had an epiphany 
http://www.flickr.com/photos/44085287@N05/4055814772/
Creativity: powerful and empowering 
http://www.flickr.com/photos/assbach/267598910/
Photo by Derek Kearney 
Shifted my focus to what I love
Why I do what I do 
http://TheCreativeDose.com/
Intro 
The State of the Union
What’s our most important tool for creating? 
http://www.flickr.com/photos/drachmann/327122302/
This one! 
http://commons.wikimedia.org/wiki/File%3APSM_V14_D495_Side_view_of_the_brain_and_spinal_cord.jpg
Managers
Bureaucracy 
http://www.flickr.com/photos/opensourceway/4749431435/
Clients 
http://www.flickr.com/photos/clairity/154640125/
Time pressures 
http://www.flickr.com/photos/indraw/4857101224/
Mentally overwhelmed 
http://www.toonpool.com/cartoons/__62375#img9
Oppressed 
http://www.flickr.com/photos/johannahobbs/2412291551/
“Houston, we have a problem…” 
http://commons.wikimedia.org/wiki/File:S70-34902.jpg
When we are in the creative flow 
http://www.flickr.com/photos/myfear/289257055/
We are alchemists 
http://commons.wikimedia.org/wiki/File:Faust_image_19thcentury.jpg
“Creativity is newness 
produced.” 
Sir Ken Robinson, Out of Our Minds
It feels like 
http://www.flickr.com/photos/torley/2761300969/
“Creativity is magical, but it is 
not magic.” 
Dr. Charles Limb, Your Brain on Improvisation TED talk
“Creativity is all about making 
connections and seeing patterns.” 
Bruce Nussbaum,Creativity Intelligence 
http://www.flickr.com/photos/kosmotesto/3794445313/
Our Goals 
1 
Emancipate 
2 
Adjust 
3 
Practice Discipline 
4 
Generate & Execute
1 
Emancipate
Mass hypnosis 
https://www.flickr.com/photos/yxelle/5806302053
Habits and thinking to quit 
http://www.flickr.com/photos/meddygarnet/4170136164/sizes/l/
Distractions 
http://www.flickr.com/photos/nicksherman/529178002/
Multitasking 
http://www.flickr.com/photos/daquellamanera/3041235238/
Zeigarnik Effect 
http://www.psychwiki.com/wiki/Zeigarnik_Effect
Communication addiction 
http://www.flickr.com/photos/andersdenken/2082816707/
Intermittent reinforcement 
http://www.flickr.com/photos/jepoirrier/422469526/ | http://www.flickr.com/photos/kristoferbjorkman/6910216819/ | http://www.flickr.com/photos/foreignoffice/2671039488/
Internalized the critical voices 
http://www.flickr.com/photos/mikeapalooza/553545517/
Become monsters in your head 
http://www.flickr.com/photos/epsos/4887528060/
Instead of Creativity 
Source: Flickr
Destructivity 
http://www.flickr.com/photos/kevygee/3265941065/
“If your demons are such that they fill 
the room the instant you contemplate 
creating, your studio will be too 
dangerous a place to enter.” 
Eric Maisel, author of Fearless Creating
Recognize the many forms of your Inner Critic
Impostor Syndrome
(vs. the Dunning-Kruger Effect) 
https://www.flickr.com/photos/paul-drummond/3946893897
Hack >> Know the Impostor Syndrome Paradox 
http://www.flickr.com/photos/x1brett/2279939232/
Comparisons 
http://www.flickr.com/photos/automania/126698126/
Procrastination 
http://www.flickr.com/photos/irrezolut/2311904560/
Perfectionism 
http://www.flickr.com/photos/diepuppenstubensammlerin/7648792510/
Fear of failure 
http://www.flickr.com/photos/laughingsquid/2717325940/
F.E.A.R. = 
http://cdnpix.com/show/imgs/7a361666e107cd36656d5a66ea2e4e80.jpg
Or… 
https://twitter.com/Phishtitz/status/474661495935365120
Thoughts on fear 
http://www.youtube.com/watch?v=CZIt20emgLY
“Fear is not real. It is a product of the 
thoughts you create. 
Do not misunderstand me. 
Danger is very real. But fear is a 
choice.” 
Character of Cypher Raige (played by Will Smith), After Earth
Hack >> Become a Fear Alchemist 
http://commons.wikimedia.org/wiki/File:Joseph_Wright_of_Derby_The_Alchemist.jpg
“The goal is to manage anxiety so that 
our energies are used for the 
productive and satisfying (act) of 
creating, rather than the destructive 
and debilitating art of self-torture.” 
Clare Warmke, Idea Revolution
Banish Your Inner Critic! 
https://www.flickr.com/photos/31505964@N08/4691019168/
Hack>>Amp up empathy 
http://www.flickr.com/photos/wrote/2646295354/
Hack>>Maintain perspective 
http://www.flickr.com/photos/daikrieg/1294053038/
Hack>>Reassign duty 
http://www.flickr.com/photos/shavawnmarie/1326123397/
Hack>>Reframe #FAIL 
http://www.flickr.com/photos/laughingsquid/2717326642/
“Failure is only the opportunity to 
begin again more intelligently.” 
Henry Ford
Change your body language, change your mind 
http://www.flickr.com/photos/thirteenthnile/4546397775/
“Our bodies change our minds, 
our minds change our behavior, 
and our behavior changes our 
outcomes.” 
Amy Cuddy, Your Body Language Shapes Who You Are 
TED talk
Hack>>Cop a Power Pose
#Exercise: Power Pose 
Stand up. Assume a pose that embodies a sense of defeat, 
can’t do it, it will never work, “I suck/I’m no good/an 
impostor”, etc. Make yourself as small and powerless feeling 
as possible. 
Then, strike a power pose. Imagine yourself as a superhero 
looking off into the distance seeing your destiny of major 
creative butt-kicking. 
Alternate several times. Hold the power pose for as long as you 
can so that you can feel the change.
2 
Adjust
Adjust: Train Your Brain 
http://www.flickr.com/photos/tiarescott/3211540197/
Left v. Right brain? 
http://browse.deviantart.com/?q=left%20brain%20right%20brain&order=9&offset=48#/d10qlpq
Left hemisphere 
http://www.flickr.com/photos/smittenkittenoriginals/4451172538/
Right hemisphere 
http://www.flickr.com/photos/lorelei-ranveig/2294885580/
Instead: Left + Right brain = Creativity 
http://www.flickr.com/photos/47691521@N07/4639590640/
“The parts of your brain that are 
responsible for self-monitoring are literally 
turned off during creative 
endeavors….Creative people have 
mastered the art of turning off [the 
inhibitive] part of their brains to let their 
ideas flow more smoothly, unleashing their 
imagination.” 
Tina Seelig, InGenius
What are our brains constantly producing? 
http://www.flickr.com/photos/cblue98/7254347346/
Know your Brainwaves
Alpha: the gateway to creativity
#Exercise: Enter Alpha 
Close your eyes and relax. Breathe through your nose. 
Now place your tongue at the roof of your mouth, 
turn your eyes towards the ceiling underneath your 
eyelids. 
Take several deep, long breaths. 
As you relax, you are changing your brainwaves from 
Beta to Alpha.
Explains everything
Hack >> Breathe to refocus 
http://www.flickr.com/photos/guiniveretoo/1573049301/
Hack >> Being prone 
http://www.flickr.com/photos/snazzy54/4581347651/
Hack >> Showers 
http://www.flickr.com/photos/stevendepolo/3761878381/
Hack >> Daydream/Space out 
http://www.flickr.com/photos/fuzzylittlemanpeach/4633972431/
Hack >> Get physical 
http://www.flickr.com/photos/miguel77/2728104156/
Makes a HUGE difference
“When your brain is supposedly 
doing nothing, it’s really doing a 
tremendous amount.” 
Marcus Raichle, Neurologist
Intend Alpha 
http://uniteunderfreedom.com/wp-content/uploads/2011/09/Brain-waves.jpg
3 
Practice Discipline
Exercise Discipline 
http://www.flickr.com/photos/bizz0k0/3432638748/
Focus on meaningful tasks 
http://www.43folders.com/2008/09/01/what-are-you-doing
Show up everyday 
http://www.flickr.com/photos/anieto2k/8064533288/
And really commit to it 
http://www.flickr.com/photos/deathtogutenberg/2976274920/
Hack >> Delegate 
http://www.flickr.com/photos/gsfc/3645313261/
Delegation works
Clean-up habit fields 
http://www.flickr.com/photos/risager/3452272176/
Habit what? 
http://alistapart.com/article/habit-fields
Hack >> Habit field reboot 
Clean up your work habit field by following the suggestions in 
the article “Habit Fields” by Jack Cheng. Create your 
equivalent of a “distraction chair” and move to it when you 
feel like you are inclined to surf the web, email, Tweet, 
Facebook, or engage in any other computer-related 
distraction. When you are ready to work again, come back to 
your desk. 
Rinse and repeat until your work habit field is clear again and 
no longer fuzzy.
Manage time 
http://www.flickr.com/photos/paolocampioni/2168286027/
Single-task 
http://www.flickr.com/photos/33498942@N04/6009639079/
Say NO to Distractions 
http://www.flickr.com/photos/gideon/6582069/
HeyFocus.com
Added bonus
RescueTime.com
Aids for digital blocking 
Tools 
RescueTime.com 
GetConcentrating.com 
HeyFocus.com 
Browser Extensions 
Firefox: 
LeechBlock 
Idderall 
Google Chrome: 
Strict Workflow 
StayFocusd
Hack >> Pomodoro Technique 
http://www.flickr.com/photos/lucamascaro/4975166968/
Hack >> Airplane mode 
http://www.flickr.com/photos/pieterouwerkerk/699475144/
4 
Generate & Execute
Generate: Start the flow of ideas 
http://www.flickr.com/photos/international-festival/3018718331/
Everything is a Remix 
“Mona Lisa” by Paul Giovanopoulos, http://www.giovanopoulos.com/
Hack>>Get your Remix on! 
http://www.flickr.com/photos/opensourceway/4812026355/
Hack >> Create constaints 
http://www.flickr.com/photos/danielsilliman/4489863368/
Generate ideas 
http://www.flickr.com/photos/kathb/3933087930/
Capture ideas 
http://www.flickr.com/photos/rosengrant/3637839874/
Embrace disruption 
Photo: Denise Jacobs
What are you going to do now?
Write them down 
http://www.flickr.com/photos/caitlinator/2826079915/
Sketch them out 
http://www.flickr.com/photos/eoze04/4890376021/
Talk them out (& record it) 
http://www.flickr.com/photos/jamescridland/3641402489/
Gather and curate your ideas 
http://www.flickr.com/photos/gmanviz/3181410714/
Evernote 
Pinterest.com 
Delicious.com 
Flickr.com 
Trello.com 
Zootool.com 
Gimmebar.com 
Tools to do so 
Dropr.com 
Diigo 
Tumblr 
Imgspark.com 
Scrnshots.com 
Vi.sualize.us 
Emberapp.com
“Creativity is more than a great 
idea, it’s the determination to see 
the idea through to fruition.” 
Clare Warmke, Idea Revolution
Prototype 
http://www.flickr.com/photos/mindmob/292609444/
Iterate 
http://www.flickr.com/photos/deliciousblur/4165405018/
The d.school production-iteration process 
• Observe 
• Suggest 
• Tinker 
• Review 
• Apply feedback 
• Reiterate
The stage is set for Flow 
http://www.flickr.com/photos/sgeithner/5290115839/
How do you get there?
All of the previous steps lead you here: 
• Concept in mind: know what you want to achieve 
and what it looks like 
• Practice in place 
• Cleared space 
• Time carved out and distractions eliminated 
• Necessary materials on hand
Epilogue 
Liberation
Previously 
http://www.flickr.com/photos/generated/2084287794/
Moving forward 
http://www.flickr.com/photos/pulpolux/3317141795/
(Re)Gain Creative Confidence 
http://www.flickr.com/photos/44085287@N05/4055807492/
“…the confidence that, when 
given a difficult problem, we have 
a methodology that enables us to 
come up with a solution that 
nobody has before.” 
David Kelley of Ideo
What you produce is unique
Hack your habits >> Different Results 
http://starchild07.deviantart.com/art/Brainwaves-44238823
Practicing different habits >> Transform your life
“Creativity makes day to day 
experiences more vivid, more 
enjoyable, more rewarding. When we 
live creatively, boredom is banished 
and every moment holds the promise 
of a fresh discovery.” 
Mihali Csikszentmihalyi, Creativity
Let out all of your great ideas 
http://www.flickr.com/photos/anieto2k/8156999698/
Get your creativity hack on! 
http://www.flickr.com/photos/bibi/5448158773/
The End…? (or is just the beginning?) 
http://www.flickr.com/photos/imuttoo/232100469/
Resources! 
delicious.com/denisejacobs/getunblocked 
delicious.com/denisejacobs/unfoldyourbrain 
delicious.com/denisejacobs/creativityhabit 
delicious.com/denisejacobs/brainoncreativity 
Always being updated as I find new relevant articles! 
“Great Resources” almost daily: @denisejacobs on 
Twitter
My articles for further reading 
Banishing Your Inner Critic 
alistapart.com/articles/banishing-your-inner-critic/ 
Four Secrets to Enhancing Creative Productivity 
www.creativebloq.com/inspiration/four-secrets-enhancing-creative-productivity-9126098 
Reigniting Your Creative Spark 
alistapart.com/articles/reigniting-your-creative-spark/ 
Breaking the Perfectionism-Procrastination Infinite Loop 
webstandardssherpa.com/reviews/breaking-the-perfectionism-procrastination-infinite-loop/
THE CREATIVE DOSE 
A Creativity + Innovation Collective 
Work Better. Create More. Create Betterness. 
Creative Thinking & Problem-solving 
Applying an Innovation Mindset 
Creative Collaboration 
Team Communication & Cohesion 
TheCreativeDose.com 
@thecreativedose
Connect, Chat, and Collaborate! 
DeniseJacobs.com 
 Sign up on my mailing list here! 
denise@denisejacobs.com 
twitter.com/denisejacobs 
facebook.com/denisejacobsdotcom 
slideshare.net/denisejacobs 
Photo used with permission: http://www.flickr.com/photos/aarronwalter/4629078087/
Thank you! 
http://www.flickr.com/photos/wwworks/4759535970/

Hacking the Creative Brain - Devoxx Belgium, 2014