/*
Denise Jacobs
Web Directions | Sydney, Australia
30 October 2015
*/
>> Work Better, Create More
Who: @denisejacobs
Where: @webdirections #wd15
What: #hackcreativity
Want the Slides?
Creativedo.se/wd15-htcb
SXSW 2006!
h ps://www.flickr.com/photos/robweychert/113351226/
After writing this…
I had an epiphany
http://www.flickr.com/photos/44085287@N05/4055814772/
Creativity: powerful and empowering
http://www.flickr.com/photos/assbach/267598910/
Photo by Derek Kearney
Shifted my focus to what I love
Why I do what I do
http://TheCreativeDose.com/
Intro
The State of the Union
What’s our most important tool for creating?
http://www.flickr.com/photos/drachmann/327122302/
This one!
http://commons.wikimedia.org/wiki/File%3APSM_V14_D495_Side_view_of_the_brain_and_spinal_cord.jpg
Managers
Bureaucracy
http://www.flickr.com/photos/opensourceway/4749431435/
Clients
http://www.flickr.com/photos/clairity/154640125/
Time pressures
http://www.flickr.com/photos/indraw/4857101224/
Mentally overwhelmed
http://www.toonpool.com/cartoons/__62375#img9
Oppressed
http://www.flickr.com/photos/johannahobbs/2412291551/
“Houston, we have a problem…”
http://commons.wikimedia.org/wiki/File:S70-34902.jpg
When we are in the creative flow
http://www.flickr.com/photos/myfear/289257055/
We are alchemists
http://commons.wikimedia.org/wiki/File:Faust_image_19thcentury.jpg
“Creativity is newness
produced.”
Sir Ken Robinson, Out of Our Minds
It feels like
http://www.flickr.com/photos/torley/2761300969/
“Creativity is magical, but it is
not magic.” 
Dr. Charles Limb, Your Brain on Improvisation TED talk
http://www.flickr.com/photos/kosmotesto/3794445313/
“Creativity is all about making
connections and seeing patterns.” 
Bruce Nussbaum,Creativity Intelligence
Our Goals
1
Emancipate
2
Adjust
3
Practice Discipline
4
Generate & Execute
1
Emancipate
Mass hypnosis
https://www.flickr.com/photos/yxelle/5806302053
Habits and thinking to quit
http://www.flickr.com/photos/meddygarnet/4170136164/sizes/l/
Distractions
http://www.flickr.com/photos/nicksherman/529178002/
Multitasking is multi-taxing
http://www.flickr.com/photos/daquellamanera/3041235238/
Zeigarnik Effect
http://www.psychwiki.com/wiki/Zeigarnik_Effect
Communication addiction
http://www.flickr.com/photos/andersdenken/2082816707/
http://www.flickr.com/photos/jepoirrier/422469526/ | http://www.flickr.com/photos/kristoferbjorkman/6910216819/ | http://www.flickr.com/photos/foreignoffice/2671039488/
Intermittent reinforcement
Internalized the critical voices
http://www.flickr.com/photos/mikeapalooza/553545517/
Become monsters in your head
http://www.flickr.com/photos/epsos/4887528060/
Instead of Creativity
Source: Flickr
Destructivity
http://www.flickr.com/photos/kevygee/3265941065/
All due to Your Inner Critic
https://www.flickr.com/photos/acerriteno/3484093813/
( p.s. *Everyone* has these thoughts)Photo: Denise Jacobs
“If your demons are such that they fill
the room the instant you contemplate
creating, your studio will be too
dangerous a place to enter.”	
Eric Maisel, author of Fearless Creating
How to ID your Inner Critic
http://www.flickr.com/photos/lambdachialpha/203904103/
“I should have done more by now…”
http://www.flickr.com/photos/automania/126698126/
“They’ll find out I’m a fraud”
vs. “NAILED IT!”
https://www.flickr.com/photos/paul-drummond/3946893897
“It needs to be FLAWLESS”
http://www.flickr.com/photos/diepuppenstubensammlerin/7648792510/
“I’ll do it tomorrow…”
http://www.flickr.com/photos/irrezolut/2311904560/
Fears!
https://www.flickr.com/photos/tom_lin/3193080175/
Fear of failure
http://www.flickr.com/photos/laughingsquid/2717325940/
F.E.A.R. =
http://cdnpix.com/show/imgs/7a361666e107cd36656d5a66ea2e4e80.jpg
Or…
https://twitter.com/Phishtitz/status/474661495935365120
“Fear is not real. It is a
product of the
thoughts you create.
Do not misunderstand
me.
Danger is very real.
But fear is a choice.”
- character of Cypher Raige, After Earth
http://culturecatch.com/files/images/after-earth.jpg
Hack >> Become a Fear Alchemist
http://commons.wikimedia.org/wiki/File:Joseph_Wright_of_Derby_The_Alchemist.jpg
“The goal is to manage anxiety so that
our energies are used for the
productive and satisfying (act) of
creating, rather than the destructive
and debilitating art of self-torture.”	
Clare Warmke, Idea Revolution
Banish Your Inner Critic!
https://www.flickr.com/photos/31505964@N08/4691019168/
“The parts of your brain that are
responsible for self-monitoring are literally
turned off during creative
endeavors….Creative people have
mastered the art of turning off [the
inhibitive] part of their brains to let their
ideas flow more smoothly, unleashing their
imagination.”	
Tina Seelig, InGenius
Hack >> Say NO to Comparisons
http://www.flickr.com/photos/suvodeb/2559017400/
“You cannot compare your insides to someone
else’s outsides.”
(Btw, this your new mantra…)
http://www.spunkysapphire.com/wp-content/uploads/2014/07/photo-1-e1406074730116.jpg
Hack >> Know the Impostor Syndrome Paradox
http://www.flickr.com/photos/x1brett/2279939232/
You will only experience impostor
syndrome when you are
competent and skilled.
(re-read this as many times as necessary.)
Breaking the loop
Hack >> Reassign duty
http://www.flickr.com/photos/shavawnmarie/1326123397/
Hack >> Amp up empathy
http://www.flickr.com/photos/wrote/2646295354/
Hack >> Maintain perspective
http://www.flickr.com/photos/daikrieg/1294053038/
Hack >> Reframe #FAIL & mistakez
https://www.flickr.com/photos/stevendepolo/4498817330/
“Failure is only the opportunity to
begin again more intelligently.”
Henry Ford
http://www.flickr.com/photos/thirteenthnile/4546397775/
Change your body language, change your mind
“Our bodies change our minds,
our minds change our behavior,
and our behavior changes our
outcomes.”	
Amy Cuddy, Your Body Language Shapes Who You Are
TED talk
Hack >> Cop a Power Pose
Stand up. Assume a pose that embodies a sense of defeat,
can’t do it, it will never work, “I suck/I’m no good/an
impostor”, etc. Make yourself as small and powerless feeling
as possible.
Then, strike a power pose. Imagine yourself as a superhero
looking off into the distance seeing your destiny of major
creative butt-kicking.
Alternate several times. Hold the power pose for as long as you
can so that you can feel the change.
#Exercise: Power Pose
2
Adjust
Adjust: Train Your Brain
http://www.flickr.com/photos/tiarescott/3211540197/
Left v. Right brain?
http://browse.deviantart.com/?q=left%20brain%20right%20brain&order=9&offset=48#/d10qlpq
Right hemisphere
h p://www.flickr.com/photos/lorelei-ranveig/2294885580/
Left hemisphere
h p://www.flickr.com/photos/smi enki enoriginals/4451172538/
Instead: Left + Right brain = Creativity
http://www.flickr.com/photos/47691521@N07/4639590640/
What are our brains constantly producing?
http://www.flickr.com/photos/cblue98/7254347346/
Know your Brainwaves
13-30 cps/Hz
Waking alert conscious
thinking, external sensory
focus, concentration.
Computing, arranging,
organizing, make sense
of external world.
Prolongation of beta can
lead to exhaustion,
anxiety and tension.
Beta
8-12 cps/Hz
Alert and lucid but
relaxed thought,
daydreaming, light
meditation, internal
focus, receptive state,
visualization, creativity,
accelerated or super-
learning, increased
serotonin levels.
Alpha
4-7.5 cps/Hz
High states of creativity,
subconscious creativity,
deep relaxation/
meditation, intuition,
long-term memory, vivid
visual imagery, creative
inspiration, free idea
flow, REM dream and
deep sleep.
Theta
0.1-4 cps/Hz
Intuition and insight,
transcendental
meditation, physical
rejuvenation and healing,
expansive awareness.
Most often found in deep
dreamless sleep and
unconscious states.
Delta
31-120 cps/Hz
Hyper brain activity and
alertness, aha moment,
super clarity, above
average integration of
sensory information,
euphoria, sometimes
anxiety.
Gamma
Alpha: the gateway to creativity
Close your eyes and relax. Breathe through your nose.
Now place your tongue at the roof of your mouth,
turn your eyes towards the ceiling underneath your
eyelids.
Take several deep, long breaths.
As you relax, you are changing your brainwaves from
Beta to Alpha.
#Exercise: Enter Alpha
Explains everything
Hack >> Breathe to refocus
http://www.flickr.com/photos/guiniveretoo/1573049301/
Hack >> Be prone
https://www.flickr.com/photos/travalicando/125934143/
Hack >> Showers
http://www.flickr.com/photos/stevendepolo/3761878381/
Hack >> Space out/Daydream
h p://www.flickr.com/photos/frinthy/4680321558/
Hack >> Get physical
http://www.flickr.com/photos/miguel77/2728104156/
Makes a HUGE difference
“When your brain is supposedly
doing nothing, it’s really doing a
tremendous amount.”	
Marcus Raichle, Neurologist
Intend Alpha
http://uniteunderfreedom.com/wp-content/uploads/2011/09/Brain-waves.jpg
3
Practice Discipline
Exercise Discipline
http://www.flickr.com/photos/bizz0k0/3432638748/
Focus on meaningful tasks
http://www.43folders.com/2008/09/01/what-are-you-doing
Show up everyday
http://www.flickr.com/photos/anieto2k/8064533288/
And really commit to it
http://www.flickr.com/photos/deathtogutenberg/2976274920/
Hack >> Delegate
http://www.flickr.com/photos/gsfc/3645313261/
Freed me up
Delegation works
Clean-up habit fields
http://www.flickr.com/photos/risager/3452272176/
Habit what?
http://alistapart.com/article/habit-fields
Clean up your work habit field by following the suggestions in
the article “Habit Fields” by Jack Cheng. Create your
equivalent of a “distraction chair” and move to it when you
feel like you are inclined to surf the web, email, Tweet,
Facebook, or engage in any other computer-related
distraction. When you are ready to work again, come back to
your desk.
Rinse and repeat until your work habit field is clear again and
no longer fuzzy.
Hack >> Habit field reboot
Manage time
http://www.flickr.com/photos/paolocampioni/2168286027/
Single-task
http://www.flickr.com/photos/33498942@N04/6009639079/
Say NO to Distractions
http://www.flickr.com/photos/gideon/6582069/
RescueTime.com
HeyFocus.com
Added bonus
Tools
RescueTime.com
HeyFocus.com
Browser Extensions
Google Chrome:
Strict Workflow
StayFocusd
Firefox:
LeechBlock
Idderall
Aids for digital blocking
Hack >> Pomodoro Technique
http://www.flickr.com/photos/lucamascaro/4975166968/
Hack >> Airplane/Do Not Disturb mode
http://www.flickr.com/photos/pieterouwerkerk/699475144/
4
Generate & Execute
Generate: Start the flow of ideas
http://www.flickr.com/photos/international-festival/3018718331/
Start with what’s there
Everything is a Remix
“Mona Lisa” by Paul Giovanopoulos, http://www.giovanopoulos.com/
Hack>>Get your Remix on!
http://www.flickr.com/photos/opensourceway/4812026355/
Hack >> Create constaints
http://www.flickr.com/photos/danielsilliman/4489863368/
Generate ideas
http://www.flickr.com/photos/kathb/3933087930/
Capture ideas
http://www.flickr.com/photos/rosengrant/3637839874/
Embrace disruption
Photo: Denise Jacobs
Write them down
http://www.flickr.com/photos/caitlinator/2826079915/
Sketch them out
http://www.flickr.com/photos/eoze04/4890376021/
Talk them out (& record it)
http://www.flickr.com/photos/jamescridland/3641402489/
Gather and curate your ideas
http://www.flickr.com/photos/gmanviz/3181410714/
Evernote
Pinterest.com
Delicious.com
Flickr.com
Gimmebar.com
Dropr.com
Trello.com
Diigo
Tumblr
Vi.sualize.us
Tools to do so
“Creativity is more than a great
idea, it’s the determination to see
the idea through to fruition.”	
Clare Warmke, Idea Revolution
Prototype
http://www.flickr.com/photos/mindmob/292609444/
Iterate
http://www.flickr.com/photos/deliciousblur/4165405018/
•  Observe
•  Suggest
•  Tinker
•  Review
•  Apply feedback
•  Reiterate
The d.school production-iteration process
The stage is set for Flow
http://www.flickr.com/photos/sgeithner/5290115839/
How do you get there?
•  Concept in mind: know what you want to achieve
and what it looks like
•  Practice in place
•  Cleared space
•  Time carved out and distractions eliminated
•  Necessary materials on hand
All of the previous steps lead you here:
The Flow “Afterglow”
http://www.flickr.com/photos/fuzzylittlemanpeach/4633972431/
Epilogue
Liberation
Previously
http://www.flickr.com/photos/generated/2084287794/
Moving forward
http://www.flickr.com/photos/pulpolux/3317141795/
(Re)Gain Creative Confidence
http://www.flickr.com/photos/44085287@N05/4055807492/
“…the confidence that, when
given a difficult problem, we have
a methodology that enables us to
come up with a solution that
nobody has before.”
David Kelley of Ideo
What you produce is unique
Hack your habits >> Different Results
http://starchild07.deviantart.com/art/Brainwaves-44238823
Practicing different habits >> Transform your life
“Creativity makes day to day
experiences more vivid, more
enjoyable, more rewarding. When we
live creatively, boredom is banished
and every moment holds the promise
of a fresh discovery.”
Mihali Csikszentmihalyi, Creativity
Let out all of your great ideas
http://www.flickr.com/photos/anieto2k/8156999698/
Get your creativity hack on!
http://www.flickr.com/photos/bibi/5448158773/
The End…? (or is just the beginning?)
http://www.flickr.com/photos/imuttoo/232100469/
My upcoming book!
Banish Your Inner
Critic
DeniseJacobs.com/InnerCritic
26 Effective Techniques for
Unleashing Productive
Creativity
THE CREATIVE DOSE
A Creativity + Innovation Collective
Work Better. Create More. Create Betterness.
Creative Thinking & Problem-solving
Creative Collaboration & Innovation Mindset
Team Communication & Cohesion
Speaking Skills & Executive Coaching
TheCreativeDose.com
@thecreativedose
DeniseJacobs.com
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Connect, Chat, and Collaborate!
Photo used with permission: http://www.flickr.com/photos/aarronwalter/4629078087/
GET the Slides!
Creativedo.se/wd15-htcb
Thank you!
http://www.flickr.com/photos/wwworks/4759535970/

Hacking the Creative Brain - Web Directions 2015