Our homepage is a key strategic digital asset, as well as a highly political one. But we must keep in mind that while the homepage is important, so is the rest of our site and the other ways our audiences discover it. How can we manage internal expectations for our homepage while meeting external user needs?
In this webinar, we discuss determining the purpose of your homepage; establishing a homepage strategy (in the context of a whole website strategy); the pros and cons of various homepage content layouts (menus, long-scroll, centerpieces, carousels, etc.); and how to manage political discussions around homepage content.
Originally delivered February 3, 2014
Read more at http://www.meetcontent.com
Reimagine your content and realize its potential. Don’t simply repurpose content in new formats— build a content ecosystem by which large and small pieces of content become new and ongoing sources of useful, relevant, on-brand content.
Social Media, Digital Ministry and the Church - Scioto Valley PresbyteryBruce Reyes-Chow
These are the slides I used for a four session retreat with the Presbytery of Scioto Valley in Ohio. Our time was spent looking at culture shifts, social networks, platforms for church use, and practical skills. This is the latest iteration of my on-going Social Media and Digital Ministry work with the church.
The Keeper of Secrets: The Dance of Community LeadershipLeslie Hawthorn
This talk was delivered as the closing keynote at the FOSDEM 2013 Conference.
Video is available at http://video.fosdem.org/2013/maintracks/Janson/The_Keeper_of_Secrets.webm
This content is licensed CC-By-3.0, so please use, remix and share widely!
Abstract:
Leaders in communities that value openness and transparency are faced with a difficult challenge: people confide in you constantly, but your role as a leader is to promote positive change in your project; change only proceeds where information flows. How does one negotiate the need to maintain trust and harmony in the human sides of our interactions in development communities, while still ensuring that the social problems that may inhibit community progress are mitigated? How does one manage to do all this while keeping one’s commitments to one’s friends and to project values like transparency and openness?
In this talk, Leslie Hawthorn will explore the role of secrets and disclosure in our open development communities. Specifically, she will explore how good leaders know when to discuss secrets, when to remain mum and, in particular, how to tell secrets "the right way". Drawing on six years of experience working with 100s of FOSS communities, she will discuss some of the most contentious and hilarious social problems she’s encountered and how they were addressed, with names and details omitted sufficiently well to keep her own commitments to confidentiality.
Co-Create: Creating Better Together - Clarity Conference 2019Denise Jacobs
Despite the prevalent mythology of the lone creative genius, many of the most innovative contributions spring from the creative chemistry of a group and the blending of everyone’s ideas and concepts. How can we best leverage this collective wisdom to generate creative synergy and co-create? Let’s look at the process of recognizing and removing our personal creative blocks, connecting and communicating with others, combining ideas using play, and constructing a collaborative environment to discover effective methods for tapping into a group’s creative brilliance. Through these steps, you’ll learn to capitalize on the super-linearity of creativity to embrace and leverage diversity to create better together.
Reimagine your content and realize its potential. Don’t simply repurpose content in new formats— build a content ecosystem by which large and small pieces of content become new and ongoing sources of useful, relevant, on-brand content.
Social Media, Digital Ministry and the Church - Scioto Valley PresbyteryBruce Reyes-Chow
These are the slides I used for a four session retreat with the Presbytery of Scioto Valley in Ohio. Our time was spent looking at culture shifts, social networks, platforms for church use, and practical skills. This is the latest iteration of my on-going Social Media and Digital Ministry work with the church.
The Keeper of Secrets: The Dance of Community LeadershipLeslie Hawthorn
This talk was delivered as the closing keynote at the FOSDEM 2013 Conference.
Video is available at http://video.fosdem.org/2013/maintracks/Janson/The_Keeper_of_Secrets.webm
This content is licensed CC-By-3.0, so please use, remix and share widely!
Abstract:
Leaders in communities that value openness and transparency are faced with a difficult challenge: people confide in you constantly, but your role as a leader is to promote positive change in your project; change only proceeds where information flows. How does one negotiate the need to maintain trust and harmony in the human sides of our interactions in development communities, while still ensuring that the social problems that may inhibit community progress are mitigated? How does one manage to do all this while keeping one’s commitments to one’s friends and to project values like transparency and openness?
In this talk, Leslie Hawthorn will explore the role of secrets and disclosure in our open development communities. Specifically, she will explore how good leaders know when to discuss secrets, when to remain mum and, in particular, how to tell secrets "the right way". Drawing on six years of experience working with 100s of FOSS communities, she will discuss some of the most contentious and hilarious social problems she’s encountered and how they were addressed, with names and details omitted sufficiently well to keep her own commitments to confidentiality.
Co-Create: Creating Better Together - Clarity Conference 2019Denise Jacobs
Despite the prevalent mythology of the lone creative genius, many of the most innovative contributions spring from the creative chemistry of a group and the blending of everyone’s ideas and concepts. How can we best leverage this collective wisdom to generate creative synergy and co-create? Let’s look at the process of recognizing and removing our personal creative blocks, connecting and communicating with others, combining ideas using play, and constructing a collaborative environment to discover effective methods for tapping into a group’s creative brilliance. Through these steps, you’ll learn to capitalize on the super-linearity of creativity to embrace and leverage diversity to create better together.
Unlocking a Mystery: The Amazing Mind of an Open Data HackerNik Garkusha
A quick glimpse profile of an open data hacker, this presentation explores the mysterious nature of our self-organizing communities and attempts to provide insights into motivations, needs, and aspirations of individuals and groups that “hack” open data. We look at a few examples of community Open Data projects & discuss how web, mobile and social media bring forward the power of Open Data to create break-through innovation.
Social networks, the ‘mega-public’, huge super-wired forces of virtual supporters ready, willing and able to be tapped to mutual advantage. An interactive discussion of views on how that evolution can and does work for us as individuals, as businesses, and collectively as a region.
Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and...Kevin O'Keefe
Presentation for the 5th Annual WSBA Solo and Small Firm Conference: "Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities" - July 15, 2010
A recasting of a presentation (but with snazzy new 'stuff') for the Maricopa Community Colleges Teaching & Learning with Technology conference, May 13, 2008
Presented by Michael Sauers and Christa Burns at the University of Nebraska Lincoln, Love Library as part of their Staff Gaming Day. Photos from the day can be found @ http://www.flickr.com/photos/librarycommission/sets/72157606480977496/
Link Building, Content Marketing and Content Strategy: What's Right for your ...John-Henry Scherck
Content is built up to be a blanket solution for all businesses in today's digital economy. The truth is, it doesn't work for everyone and it doesn't always make sense for your business.
Meta Social: Online Interactions & How to Make them RockDavid King
There are thousands of social media sites and tools ... but only a handful of very similar things you can DO on each of these sites. Things like type in a status update box, or click Like - hence, Meta Social. This presentations discusses each interaction type, and explains how you can connect with your customers through these types of interactions.
Data ethics in the time of perceptive mediaIan Forrester
At FutureFest, Ian Forrester will explore the cutting edge research the BBC is conducting into the future of media. Ian will discuss a media which fuses the best of the internet with the rich history of storytelling. His session will investigate the contradiction of this new type of storytelling that borrows extensively from ancient methods of communication; one which uses different data to actively shift and change the media for the enjoyment of the unknowingly participating audience.
This new world comes with a number of difficult ethical considerations, and BBC R&D is working with university partners to explore the constraints in an open way. Ian will set the scene of what's currently possible, some of the moon shot ideas and where they have drawn the line to date.
Presentation to staff at the State Library of Victoria on how to write for the web - also useful for anyone interested in web writing. Presented (several times) in October 2007 by Philippa Costigan and Kelly Gardiner.
Unlocking a Mystery: The Amazing Mind of an Open Data HackerNik Garkusha
A quick glimpse profile of an open data hacker, this presentation explores the mysterious nature of our self-organizing communities and attempts to provide insights into motivations, needs, and aspirations of individuals and groups that “hack” open data. We look at a few examples of community Open Data projects & discuss how web, mobile and social media bring forward the power of Open Data to create break-through innovation.
Social networks, the ‘mega-public’, huge super-wired forces of virtual supporters ready, willing and able to be tapped to mutual advantage. An interactive discussion of views on how that evolution can and does work for us as individuals, as businesses, and collectively as a region.
Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and...Kevin O'Keefe
Presentation for the 5th Annual WSBA Solo and Small Firm Conference: "Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities" - July 15, 2010
A recasting of a presentation (but with snazzy new 'stuff') for the Maricopa Community Colleges Teaching & Learning with Technology conference, May 13, 2008
Presented by Michael Sauers and Christa Burns at the University of Nebraska Lincoln, Love Library as part of their Staff Gaming Day. Photos from the day can be found @ http://www.flickr.com/photos/librarycommission/sets/72157606480977496/
Link Building, Content Marketing and Content Strategy: What's Right for your ...John-Henry Scherck
Content is built up to be a blanket solution for all businesses in today's digital economy. The truth is, it doesn't work for everyone and it doesn't always make sense for your business.
Meta Social: Online Interactions & How to Make them RockDavid King
There are thousands of social media sites and tools ... but only a handful of very similar things you can DO on each of these sites. Things like type in a status update box, or click Like - hence, Meta Social. This presentations discusses each interaction type, and explains how you can connect with your customers through these types of interactions.
Data ethics in the time of perceptive mediaIan Forrester
At FutureFest, Ian Forrester will explore the cutting edge research the BBC is conducting into the future of media. Ian will discuss a media which fuses the best of the internet with the rich history of storytelling. His session will investigate the contradiction of this new type of storytelling that borrows extensively from ancient methods of communication; one which uses different data to actively shift and change the media for the enjoyment of the unknowingly participating audience.
This new world comes with a number of difficult ethical considerations, and BBC R&D is working with university partners to explore the constraints in an open way. Ian will set the scene of what's currently possible, some of the moon shot ideas and where they have drawn the line to date.
Presentation to staff at the State Library of Victoria on how to write for the web - also useful for anyone interested in web writing. Presented (several times) in October 2007 by Philippa Costigan and Kelly Gardiner.
This is a review of Flickr I developed this semester for my coursework at UNC Chapel Hill
The notes here are not really polished for public consumtion, they are, indeed author notes intended for presentation use.
A cleaner version of this article is currently being edited for publication on my blog.
How to get a grip of your website (and then keep hold)Neil Allison
Presentation given at a meeting of the Web Publishing Community at The University of Edinburgh, 2 December 2015.
Covers key elements of website strategy, user research and website development in 4 steps.
A transcript is available at:
http://website-programme-blog.is.ed.ac.uk/how-to-get-a-grip-of-your-website-and-then-keep-hold/
First delivered in April 2010, this presentation/workshop was for an audience of web content providers at Newcastle University Careers Service. Covering the fundamentals of web writing, the presentation reinforces why writing for this medium needs a unique approach and delivers practical hints and tips for producing successful online content.
A presentation I gave on March 17th to the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association about the future of advertising in the digital age.
Presented to Association of Women In Communication, July 10, 2012. How to obtain rich, detailed company stories and use them to achieve your advertising, marketing and public relations goals.
2015 Edition is out -> http://www.slideshare.net/tojulius/10-event-trends-for-2015
What will be the trends in social media and technology influencing event planners? It looks like it will be more social, mobile and tech.
A presentation I prepared for the Slideshare community.
Our presentation for the May 5th Ignite event at Lisbon, dedicated to Portuguese technology.
http://igniteportugal.blogspot.com/2010/05/programa-ignite-portugal-tecnologico.html
Co-Create: Creating Better Together - UX AustraliaDenise Jacobs
Despite the prevalent mythology of the lone creative genius, many of the most innovative contributions spring from the creative chemistry of a group and the blending of everyone’s ideas and concepts. How can we best leverage this collective wisdom to generate creative synergy and co-create? Let’s look at the process of recognizing and removing our personal creative blocks, connecting and communicating with others, combining ideas using play, and constructing a collaborative environment to discover effective methods for tapping into a group’s creative brilliance. Through these steps, you’ll learn to capitalize on the super-linearity of creativity to embrace and leverage diversity to create better together.
Social media - fun to do, hard for organizations to do successfully without creating strategy and goals for each tool. This presentation discusses how 7 libraries create strategy and goals for their social media sites.
At our institutions, we commit a significant amount of resources to creating news content — press releases, internal and external newsletters, homepage feature stories, and more. We rely on this content to tell our story, communicate important information, and forge connections with readers in a timely, high-impact fashion. But how do we ensure that news content is on-brand, reaching the right audiences, and providing real value?
News content can have high strategic value for supporting institutional goals, but only if we plan and publish it with that intent. How much do we publish news content out of habit or reflex, rather than with clear purpose? Are we making good use of our time and resources — and our readers’ attention?
This webinar was originally delivered April 29, 2014.
How do you sustain content standards across an entire institution? How do you bridge the gap between high-level content guidelines and the day-to-day content we all create? How do you prioritize audiences, messaging, voice and tone, and on-page content for your homepage, academic program pages, student life pages, and social media?
Content templates enable content creators to support your content strategy by providing them with prescriptive guidelines for various content types — including new stories, event descriptions, brochures, admissions emails, academic program pages, marketing landing pages, and social media.
This webinar guides attendees through the process of planning for, creating, and using content templates for content creators.
Let's talk about content strategy as a framework for change management on the web—building relationships, processes and standards for sustainable change in a decentralized web culture.
We can't treat the web as a side project and we can't treat content as a website feature. Content is an asset. We rely on it to meet our marketing and communication goals, as well as attracting, informing, engaging and retaining students.
We need to change the way we do business in higher ed. Content strategy can lead the charge.
Creating and Planning Content for Responsive Web Designmeetcontent
One of the biggest buzz phrases of 2011 has been “responsive web design,” an emerging practice centered around creating designs that “anticipate and respond to users’ needs.” With the surge in mobile and tablet devices, this approach has a lot of value. But what about the substance that those designs support: the content. This prompts two questions: one, what adjustments should we make for our content in a responsive design world, and two, what does (or should) “responsive content” mean? In this presentation, delivered from the point of view of a content professional and not a web designer or programmer, I will discuss some of the answers to these questions, including structured content, content goals and hierarchies, organizational efficiency and planning for multiple device and channel contexts.
Webinar delivered June 19, 2012
A content inventory is an essential early step in your content strategy. How do you know what content you need if you don't know what you have? But that's not where the process should end. How do you dig deeper to not only understand what you have, but if it's useful, relevant, and on-brand? Using practical examples, Rick will walk through the process of creating a content inventory and a quantitative and qualitative audit to evaluate content quality.
What the... Files: Content and Content Strategymeetcontent
A plain English overview of what content and content strategy are all about. The first in an occasional series of informal, visual posts for Meet Content.
Effective Content Curation in Higher Edmeetcontent
In our communications efforts, we seek to convey and affirm the brand of our institution. But our community is already doing that everyday through the content they share and create. We can integrate that content into our communications efforts through curation. But what does that mean, and what does it entail? Our Apr. 10 webinar explained what curation needs to be effective, the tools of the trade and examples of effective content curation in higher ed.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
7. “
#meetcontent
Years ago people might have
thought about getting to the
homepage and then figuring out
where to go on the site. Now they
will use search or external links to
get closer to the place they really
want to get to.
Gerry McGovern
hhttp://giraffeforum.com/wordpress/2010/04/18/the-decline-of-the-homepage/
7
10. “
#meetcontent
The old mantra that every page
needs to be a homepage has
never been more true.
Bob Cohn
Editor, Atlantic Digital
http://www.niemanlab.org/2012/08/coming-in-the-side-door-the-value-of-homepages-is-shifting-from-traffic-driver-to-brand/
10
11. #meetcontent
What we’ll talk about...
•
•
Executing a website strategy,
not a homepage strategy
•
Managing a strategic homepage
•
11
Giving your homepage purpose
Considering carousels
14. #meetcontent
Defend your homepage
•
•
Determine which content
efforts best support
that purpose
•
14
Decide on the purpose
of your homepage
Define how best to
measure the effectiveness
of those efforts
20. “
#meetcontent
The homepage is the single best
way for editors to convey the
sensibilities and values of their
websites... The homepage is, as
the marketing team would put it,
the ultimate brand statement.
Bob Cohn
Editor, Atlantic Digital
http://www.foliomag.com/2012/misconceptions-about-homepage#.UTaBC3w4XcO
20
21. The challenge is to
balance brand
experience and user
experience.
22. “
#meetcontent
We want our .edu visitors to find
what they are looking for but we
also want to subtly get in their way
with useful and compelling content
that is outside the scope of what
they came in to see.
Susan T. Evans
Senior Strategist, mStoner
http://susantevans.wordpress.com/2012/03/03/ill-see-you-and-raise-you/
22
24. “
#meetcontent
When you
think about
it, this is
what all
higher
education
homepages
are trying to
accomplish.
Matt Klawitter
Northwestern University
http://mattklawitter.com/2012/03/01/the-ultimate-ultra-simple-real-authentic-university-website-homepage-wireframe-concept/
24
http://www.flickr.com/photos/cecphotography/5964949045/
33. “
#meetcontent
Too many marketers and
communicators are destroying
whatever credibility their
homepages have left with
customers by filling them with
useless graphics and
meaningless words.
Gerry McGovern
hhttp://giraffeforum.com/wordpress/2010/04/18/the-decline-of-the-homepage/
33
34. #meetcontent
Common .edu complications
•
Overusing of news and event listings
•
Linking to resources without context
•
Large left-right scrolling feature blocks
•
Hover menus, fly-outs, and mega menus
•
Missing high-value trigger words (“apply,
give, visit, contact”)
•
Vague, marketing-driven labels instead of
action-oriented labels
Source: Matt Klawitter
34
http://mattklawitter.com/2012/04/13/your-edu-website-is-too-complicated/
36. “
#meetcontent
When you choose well, the campus
community, parents, legislators,
and other ancillary audiences will
also be influenced by this content.
Your homepage can offer points of
pride for many audiences without
muddying the focus on
prospectives and donors.
Susan T. Evans
Senior Strategist, mStoner
http://susantevans.wordpress.com/2012/03/03/ill-see-you-and-raise-you/
36
40. Your homepage may be
your most popular
page, but just a fraction
of your overall traffic.
41. #meetcontent
But if my link isn’t on
the homepage, how will
people find my site?
41
http://fourchapters.com/2010/03/word-time-potemkin-village/
http://www.flickr.com/photos/cheryldudley/3633002627/
http://www.flickr.com/photos/ucdaviscoe/6303100423/
45. But we’ve always
had a link on the
homepage. You can’t
take it away!
45
http://fourchapters.com/2010/03/word-time-potemkin-village/
http://www.flickr.com/photos/cheryldudley/3633002627/
http://www.flickr.com/photos/ucdaviscoe/6303100423/
57. “
#meetcontent
Homepage and web site redesigns
need, more than anything, vision,
leadership, and strategy. A
committee of disparate interested
parties can’t really provide that... [A
committee serves] simply as a
mechanism to distribute blame
when people become unhappy.
Kerri Hicks
Manager of Web Communications, University of Rhode Island
http://allthecandyintheworld.com/wp/?p=107
57
59. “
The homepage is the single best
way for editors to convey the
sensibilities and values of their
websites... The homepage is, as
the marketing team would put it,
the ultimate brand statement.
Bob Cohn
Editor, Atlantic Digital
http://www.foliomag.com/2012/misconceptions-about-homepage#.UTaBC3w4XcO
Homepage carousels
59
http://www.flickr.com/photos/stuttermonkey/7044483/
65. “
#meetcontent
Carousels are organizational
crutches... It’s far harder to have an
honest content strategy
conversation and determine what
truly deserves to be on the
homepage.
Brad Frost
http://bradfrostweb.com/blog/post/carousels/
65
68. #meetcontent
Erik’s carousel tracking
•
Number of times the feature
is switched by users
•
Total feature clicks
•
Total clicks per position
“I added tracking to to the main feature
on ND.edu as well as four other Notre
Dame sites with carousels, three of
which
are
static,
and
one
that
automatically slides the features.”
68
69. “
#meetcontent
Approximately 1% of visitors click
on a feature. There was a total of
28,928 clicks on features for this
time period. The feature was
manually “switched/rotated” a total
of 315,665 times. Of these clicks,
84% were on stories in position 1
with the rest split fairly evenly
between the other four (~4% each).
Erik Runyon
Notre Dame
http://weedygarden.net/2013/01/carousel-stats/
69
70. #meetcontent
Erik’s carousel best practices
•
Include attention-grabbing,
compelling content
•
Include three (no more than four) features
•
Pay attention to subject matter
Source: Erik Runyon
ttp://weedygarden.net/2013/01/carousel-stats/
70
71. #meetcontent
Brad’s carousel best practices
•
Establish some commonality
among carousel elements
•
Don’t make users load more
content than necessary
•
Check how carousel works on mobile
•
Make navigation clear and obvious
•
Track, compile and share usage data
•
A/B testing
Source: Brad Frost
71
http://bradfrostweb.com/blog/post/carousels/
72. usability.gov’s carousel
best practices
#meetcontent
•
•
3-4 features, max
•
Align content with users’ top site tasks
•
Suggest more content to users
•
Cycle items at random
•
72
Manual advance > Automatic advance
Make navigation intuitive
within carousel frame
http://www.usability.gov/get-involved/blog/2013/04/image-carousels.html
and
included
75. #meetcontent
In conclusion...
•
•
Give your homepage purpose. Defend and
support it with process and measurement
•
Balance user experience and branding
•
Put your audience first
•
75
Don’t pay attention to your homepage at the
expense of the rest of your website
Don’t be deluded by fancy functionality