SlideShare a Scribd company logo
How much radical openness
does innovation need? Intimacy
  vs. Openness Deathmatch




Summit of Newthinking - Open Innovation - Berlin, 15th November 2012
<intro>
startup guy
OUT.as/GAY
</intro>
<housekeeping>
#son12
#outasyou
</housekeeping>
HOW OPEN?
<refrain>
In the age of radical
  openness & collaborative
 consumption we need new
tools to share what is intimate
about us #outasyou #son12
</refrain>
<radical openness>
<ideas>
From 1 to 3200+ conferences, 1 to 100+ countries,
from elite conference to household name.
Phil Libin, from CEO to guru of the
                  Freemium model
<what we have>
<self>
We have social networks...
...places where we smile and look happy!
Coming out on social networks
Still only 2 genders
One checkbox...
...a look at the options and...
Voilà: coming out!
Gender is binary
Coming out is a switch
</radical openness>
How do we communicate what is intimate
about us?
<!-- society -->
How can we achieve a non normative
society?
We need a new language
That language is
The one stop online destination for everything
Coming Out
OUT.as/GAY
OUT.as/LESBIAN
OUT.as/QUEER
OUT.as/BISEXUAL
OUT.as/TRANS*
OUT.as/NONGENDERED
OUT.as/ASEXUAL
OUT.as/INTERSEX
OUT.as/GENDERQUEER
OUT.as/STRAIGHT
Find help and courage
Connect with your community
Help who is around you to
understand your coming out
Join a cause
Celebrate coming out
Not another social network
A social startup
1
A non profit foundation with an
    ambitious 10 year goal
10%
of the worldwide
    population
10
countries where we are
 not needed anymore
#outasyou
<refrain>
Coming out is not a switch
Gender is not just binary
WE NEED MORE
 DELICATE, TENDER,
INTIMATE OPENNESS
In the age of radical
  openness & collaborative
consumption we need http://
 out.as/you to share what's
      intimate about us
    #outasyou #son12
</refrain>
Start counting
http://out.as/you
 Matteo Cassese
@matteoc on twitter
matteoc@matteoc.com
Presentation Credits:
                              Logos of Airbnb and Couchsurfing are copyright of their respective owners
                                                 Screen captures of Facebook are property of Facebook
                                      Slides by Rachel Botsman used with permission (@rachelbotsman)
"How to Care for Introverts," designed by Becky Cullen, written by Linda Kreger Silverman Source: http://
            questionablylate.tumblr.com/post/17227500725/my-design-but-not-my-list-how-to-care-for
                                                          The Noun project for the Male, Female symbols
                                             “Be exactly who you are” uncredited, looking for attribution
                                                                                               Photocredits:
                                              https://en.wikipedia.org/wiki/File:Ellen_DeGeneres_2011.jpg
                                                http://www.flickr.com/photos/tedconference/7460799030/
                                                        http://itspronouncedmetrosexual.com/2012/01/the-
                                                                                         genderbread-person/
                                                       https://secure.flickr.com/photos/drb62/2739196943/
                                                                                  http://en.wikipedia.org/wiki/
                                                                       File:Phil_Libin_at_LeWeb_in_2011.jpg
                                                        http://www.flickr.com/photos/loop_oh/4313629167/
                                                   http://www.flickr.com/photos/centralasian/5758911285/
                                                        http://www.flickr.com/photos/alan-light/210284948/
                                                    http://www.flickr.com/photos/paulcoster/3203764206/
                                                      http://www.flickr.com/photos/alan-light/1096429080/
                                                         https://secure.flickr.com/photos/stabilo-boss/sets/
                                                                                         72057594060779001/
                                               http://www.revierpassagen.de/6954/6954/20120119_1856/
                                                                                                attachment/01

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