The document discusses the consumerization of IT, where employees increasingly use personal devices and applications for work purposes. This brings challenges around loss of control and confusion for IT departments. However, it also provides opportunities to leverage new technologies, empower employees, and improve business agility. The key issues covered are managing security and compliance while allowing flexibility and choice in an increasingly blended personal-work environment.

1. Consumerization of ITDr. Joseph WilliamsChief Technology Officer – Enterprise & Partner SalesMicrosoft Corporation

2. More virtual meeting would save lot’s of time and money...”Carter is part of the majority of people within the company who feel that finding the right information takes too much time. “…I told my boss; Do you want me to work or not? In that case I need a SmartPhone!...”7:30 amWorks on his personal netbook on the train and reads his work email via WiFi. Stores PPT for 1st meeting in his SkyDriveTexts his admin about the day’s first meeting.Surfs WSJ.com for news8:15 amArrives at work. Opens his work laptop and fires-up e-mail and his IM client to follow up on his action items. Imports PPT from SkyDrive.Facebooks his enthusiasm for the Denver Broncos’ win last night3:00 pmAt Starbucks, completes on-line training for the day while sipping his latte.In between training modules works on e-mail and IM on his laptop. Pays bills online.1:00 pmOCS Conference briefings with his team leads. IMs with his ex-wife about childcare for the eveningUses OpenTable to book his date-night dinner this Friday.5:00 pmAt daughter’s soccer practice. Starts a 2-hour conference call with Bangalore dev team that he finishes at home.Checks e-mail on his home PC and mobile device throughout the evening.CARTER IS OFTEN A MOBILE WORKER, HE PREFERS TO HAVE ACCESS ALWAYS AND EVERYWHERE.NO HARD SPLIT IN PRIVATE LIFE AND WORK.AGE:GENDER:STATUS:32MaleDivorced, 2 Children Carter feels it is important to be part of several communities.MediumHighLowMobilityCarter travels a lot and likes being able to work from anywhere. Carter is frequently meeting customers, partners and suppliers. More external access would improve his work.In the future Carter would like to be even more mobile.“… Flexibele worktime, that is necessary!...”PrioritiesI always have access to the internetCarter feels it is important for his job to find information regardless of where he is working.Carter is regarded as an early adopter of latest technology.I always have access to the network and our systems.Carter emphasises the importance of being able to work from home in order to balance his life.Carter will check his email on the weekend but not so it intrudes on his time with family and friends.I need to enter information only once.With his own technology.81%Technology in useSATISFIEDAll information is easy to access and shareA day in Carter’s life...With the overall technology infrastructure of his employer.54%SATISFIEDOur systems enable me to do my work well and efficiently.Technology preferenceWith his technology at home.96%CurrentPreferedSATISFIED

3. Working in a Blended WorldOutsourcersEmployeesSharedDataFriendsAndColleagues1946-196480 MConsultantsBaby BoomRussianJobHistoryPartnersEnglishAbout meGermanUkrainianFrenchWuMandarinShoppingFrenchPolishHomeSpanishEnglishGujaratiPersianItalianGenX46 MYourWork ForceMaithiliCantoneseJapaneseTurkish1964-1980PortugueseBlogs,News,Interests,Things to WatchSindhiKoreanHindiMin76 MGeneration BlendArabicVietnameseTamazightPunjabiSpanishPlayWorkBengaliKannadaJavaneseMarathiMarathiTeluguTamilContractorsMalayalamCustomersFamilyPhotosPortugueseEnglishCompany DataMillennialsCommunitiesPersonal DataFreelancersContingent Staff1980-2000

4. Information Workers are using a wide variety Of Self-Provisioned Applications

5. 50% can install any app55% can access any web site35% “work around” IT securityWho Owns the Desktop?Sources: MS Survey of IW, Oct 2007; EMC-2007.

6. Consumerization of ITDeviceDataApplicationsEmpoweredEnd UserProvisioning/Management

7. Consumerization of ITPersonalBusinessWhere it isWho owns itDeviceDataApplicationsEmpoweredEnd UserProvisioning/Management

8. Consumerization of ITBusinessPersonalDeviceDataApplicationsEmpoweredEnd UserProvisioning/Management

9. Consumerization of ITNOTE TO PAULA:We need to change the word “netbook” to a new word: what is it?Leverage Consumer DevicesNOTE TO DESIGNER:This slide needs a pictoral representation of the following types of devices, grouped logically:-Mobile devices-Kiosks-DesktopsDeviceDataApplicationsLaptop PCWindows, Linux, and MACLow-cost small notebook PCWindows and LinuxCell phonesWindows Mobile, IPhone, Android and BlackberryEmpoweredEnd UserProvisioning/Management

10. Consumerization of ITRich ClientVirtualized ClientDeviceApplicationsDataEmpoweredEnd UserThin ClientNon-managed ClientProvisioning/Management

11. My ComputerThe Traditional ComputerMy data, my pictures, my music, this is information is personalMy DocumentsI like my application toolbars floatingI just installed ITunesMy ApplicationsMy kids pictures are on my desktopI print to my printerMy OSMy User SettingsI requisitioned that Laptop it’s mine, I take it home.Dependencies create complexityMy Hardware

12. A DeviceMy data, my pictures, my music, this is information is personalThe Optimized DesktopData follows me as a service tied to my identityDocumentsMy DocumentsI like my office toolbar floatingI just installed ITunesApps follow me as a serviceCustomization follows me tied to my identityApplicationsMy ApplicationsMy pictures are on my desktopI print to my printerSettings follow me as a servicePrinters deployed as a servicetied to my identityOSUser SettingsMy OSMy User SettingsI requisitioned that Laptop it’s mine, I take it home.I use any managed deviceRemove dependencies to reduce TCO and increase agilityHardwareMy Hardware

13. Manage StateEnterprise will manage state on the modern desktop based on security compliance and trust or the device or OS Enterprises will manage state on:DataApplicationsUser SettingsOperating Systems

14. Manage StateA DeviceDataDocumentsApplicationsApplicationsIdentityOSGroup PolicyUser SettingsComputer SettingsHardware

15. Role based client architectureMobileReplaceable PCflexibility, easy to migrate usersOfficeApplication VirtualizationHot-deskingflexibly, compliance, free seating Bitlocker Drive EncryptionFolder RedirectionApplication VirtualizationTerminal Services (LOB Application)Folder RedirectionExtending PC lifesecurity, low cost, carbon–neutral Contract/ OffshoreTaskHosted Imagesecurity, right apps and dataCorp. Laptop access apps from client’s siteWindows Fundamentalsfor Legacy PCsTerminal Services (Desktop)Windows Vista Enterprise Centralized DesktopWindows Vista Enterprise Centralized DesktopWindows Fundamentalsfor Legacy PCsEmbeddedContractorAnywhere -onnon company PCWorking from Anywheresecurity , emergency accessWindows Vista EnterpriseCentralized DesktopWindows Server 2008 Terminal Services Gateway

16. Consumerization of IT: Social ComputingBUT…Why is it interesting?PeopleIt is already hereLeveraging the blended lifeBusinessFind, connect, and network with expertsBreak down organizational barriersPromote end user innovationImproved business agility

17. Challenge: Loss of Control

18. Challenge: Confusion

19. Challenge: Breaking Convention

20. What level of use of consumer social networking services do you allow?Are any SN services more business appropriate than others? Which ones?How are they used for work purposes?How do you see SN changing communication and collaboration behaviors at your company?Social Networking

21. Which other consumer-grade tools do you see being used for work purposes at your company?Why are people using them?Which concern you the most?Which Consumer apps do you use personally at work?What are your thoughts on CoIT?

22. Responding to the influx of Consumer AppsWhat do you do when you learn of the use of consumer apps for business?What type of groundswell is necessary to gain your support of new/unsupported tools?What is the process for change? How do you let users use what they want but maintain control of your environment?

23. Who owns the assets?Empowered end userRisk managementSelf-ProvisioningSynergiesSelf-ServiceReduce IT costs and improve securityCost pressureConsumerize IT?

24. Parting ThoughtsWhat are you really trying to accomplish?How can you accomplish those things in a responsible way?Choice?Flexibility?Reduced TCO?Virtualization?Management?Support?Is there a way to achieve the best of both worlds?

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