Enthusiasm is what a good idea deserves in the first place – and not the question “What do you mean by that?” Behind every idea, success is waiting. Therefore, the scientific and economic discussion about ideas, their efficient generation and exploitation remains highly important. But: initially, the quality of an idea is not measured in terms of its content – rather, the point is for it to be appreciated as such in the first place. Before the evaluation of an idea comes the idea’s identification as an idea! Understanding the idea develops the ability to evaluate it or modify it into a still better idea. Misunderstood ideas, however, are always lost potential – sad for the persons having them and hopeless for those needing them. For businesses, both cases can be economically disastrous. What is surprising is the fact that neither scientific nor practically oriented research offer any relevant statements, research work or methods for semantically optimizing ideas. With the development of the “d’Artagnan Principle”, this significant gap is now filled and methodically closed. Work on semantic optimization of ideas