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OPEN INNOVATIONRatko Mutavdžić, PROJEKTURA 
*or, how to start uptheintrapreneurshipinthecompany
WHY IS THE NEXT BIG THING SO IMPORTANT? 
FORTUNE 500 
(1955) 
87% IS GONE*
GOLDEN AGE FOR NEW VENTURES 
2012 
380m entrepre. 
2020 
1mldr 
entrepre.
NUMBER OF EXTERNAL EFFECTS ENABLE THIS BEHAVIOUR 
TODAY, ENTREPRENURS HAVE THE MEANS, MOTIVEAND OPPORTUNITYTO DISRUPTYOUR BUSINESS. 
AND THEY’RE OUT TO DO JUST THAT.
CASE: AIR B’N’B 
DISRUPTING THE HOSPITALITY BUSINESS 
678.000 IHG GROUP 
138 years 
600.000+ 
AIR B’N’B 
6 years
WELCOME TOENTERPRISE DILEMMA
WELCOME TO SOLUTIONCORPORATE INNOVATION
BIG WRONG THINKINGSTARTUP IS NOT A SMALL COMPANY!
WELCOME TO SOLUTIONCORPORATE INTRAPRENEURSHIP
HOW TO SUCCEED ON … CORPORATE INTRAPRENEURSHIP? 
AUTONOMY 
REWARDS 
FINANCIALS
YOU NEEDLEAN THINKING & ENVIRONMENT!
LEAN ENVIRONMENT? AUTONOMOUS, RISK AVERSE… „THE COLONY” CASE
HOW TO START ON INNOVATION? SEEK HIGH UNCERTAINITY 
RISK 
EXPERIMENT 
BUILD 
MEASURE 
LEARN 
LOOK FOR P/M FIT
CASE: UBER / LYFT VS. TAXIINCREMENTAL INNOVATION THINKING 
THE TYPICAL AMERICAN CAR SPENDS 96% OF IT’S TIME PARKED!
THIRD INDUSTRIAL REVOLUTION 
technologiesandindustrieswillcollideinannewway 
EFFICIENT INDUSTRIES AND MORE PRODUCTIVE BUSINESS ECOSYSTEMS 
•RADICAL OPTIMIZATION OF LAND USAGE AND NATURAL RESORUCES 
•COMPANIES ADOPT NEW TECHNOLOGIES, NEW PROCESSES AND NEW MANAGEMENT PRACTICES
STEVE JOBS, 2005 STANFORD COMMENCEMENT ADDRESS„STAY HUNGRY, STAY FOOLISH”
INTRO 
just a few words about me 
so, if we all nod our heads... we can continue... 
•Ratko Mutavdzic is founder of PROJEKTURA, consulting company that work with new and emerging technologies and introduce them to the corporate and enterprise environments. Prior to this one, he spent 15 years Microsoft, starting in a consulting practice and then leading several different sales and technology teams. 
•He is the author of number of published papers on different aspects of the technology, successful blogs on new technologies and project management, and active contributor in a number of social networks exploring the use and advance of new ways to connect and share innovation and invention. 
•He frequently speaks on conferences, meetings, workshops, coffee shops and generally at every place where people like to explore, challenge, investigate, think and innovate. 
•Keywords: change, project, program, portfolio, innovation, startup 
note: more contact info on a last slide
more info ... 
if you feel like you want to know more or just for fun 
ratko.mutavdzic@projektura.org 
dont bite, dont yell at you at all, so please, add me to your ... think network. tnx. 
•WWW www.projektura.org 
•FBOOKwww.facebook.com/projektura 
•TWEETwww.twitter.com/projektura 
•EMAILinfo@projektura.org 
•but if it is really, really, really urgent and you really need to connect to people at projektura ... 
•SKYPEprojektura

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Corporate Intrapreneurship: How to Start Innovation Within Your Company

  • 1. OPEN INNOVATIONRatko Mutavdžić, PROJEKTURA *or, how to start uptheintrapreneurshipinthecompany
  • 2. WHY IS THE NEXT BIG THING SO IMPORTANT? FORTUNE 500 (1955) 87% IS GONE*
  • 3. GOLDEN AGE FOR NEW VENTURES 2012 380m entrepre. 2020 1mldr entrepre.
  • 4. NUMBER OF EXTERNAL EFFECTS ENABLE THIS BEHAVIOUR TODAY, ENTREPRENURS HAVE THE MEANS, MOTIVEAND OPPORTUNITYTO DISRUPTYOUR BUSINESS. AND THEY’RE OUT TO DO JUST THAT.
  • 5. CASE: AIR B’N’B DISRUPTING THE HOSPITALITY BUSINESS 678.000 IHG GROUP 138 years 600.000+ AIR B’N’B 6 years
  • 8. BIG WRONG THINKINGSTARTUP IS NOT A SMALL COMPANY!
  • 9. WELCOME TO SOLUTIONCORPORATE INTRAPRENEURSHIP
  • 10. HOW TO SUCCEED ON … CORPORATE INTRAPRENEURSHIP? AUTONOMY REWARDS FINANCIALS
  • 11. YOU NEEDLEAN THINKING & ENVIRONMENT!
  • 12. LEAN ENVIRONMENT? AUTONOMOUS, RISK AVERSE… „THE COLONY” CASE
  • 13. HOW TO START ON INNOVATION? SEEK HIGH UNCERTAINITY RISK EXPERIMENT BUILD MEASURE LEARN LOOK FOR P/M FIT
  • 14. CASE: UBER / LYFT VS. TAXIINCREMENTAL INNOVATION THINKING THE TYPICAL AMERICAN CAR SPENDS 96% OF IT’S TIME PARKED!
  • 15. THIRD INDUSTRIAL REVOLUTION technologiesandindustrieswillcollideinannewway EFFICIENT INDUSTRIES AND MORE PRODUCTIVE BUSINESS ECOSYSTEMS •RADICAL OPTIMIZATION OF LAND USAGE AND NATURAL RESORUCES •COMPANIES ADOPT NEW TECHNOLOGIES, NEW PROCESSES AND NEW MANAGEMENT PRACTICES
  • 16. STEVE JOBS, 2005 STANFORD COMMENCEMENT ADDRESS„STAY HUNGRY, STAY FOOLISH”
  • 17.
  • 18. INTRO just a few words about me so, if we all nod our heads... we can continue... •Ratko Mutavdzic is founder of PROJEKTURA, consulting company that work with new and emerging technologies and introduce them to the corporate and enterprise environments. Prior to this one, he spent 15 years Microsoft, starting in a consulting practice and then leading several different sales and technology teams. •He is the author of number of published papers on different aspects of the technology, successful blogs on new technologies and project management, and active contributor in a number of social networks exploring the use and advance of new ways to connect and share innovation and invention. •He frequently speaks on conferences, meetings, workshops, coffee shops and generally at every place where people like to explore, challenge, investigate, think and innovate. •Keywords: change, project, program, portfolio, innovation, startup note: more contact info on a last slide
  • 19. more info ... if you feel like you want to know more or just for fun ratko.mutavdzic@projektura.org dont bite, dont yell at you at all, so please, add me to your ... think network. tnx. •WWW www.projektura.org •FBOOKwww.facebook.com/projektura •TWEETwww.twitter.com/projektura •EMAILinfo@projektura.org •but if it is really, really, really urgent and you really need to connect to people at projektura ... •SKYPEprojektura