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Link removals prezzo

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Link removals prezzo

  1. 1. LINK REMOVALS AND AVOIDING THE WRATH OF GOOGLE Kirsty Hulse SEO Strategist – DigitasLBi kirstyhulse.com/blog @kirsty_hulse • When should we think about removing links • How should we do it? • How can we stop ourselves being in the same position again?
  2. 2. When Should We Think About Removing Links? You are the weakest link
  3. 3. If Your Site Has Any Of The Following… A GWT Link Warning Or This…. Or This…. A Penalty Links on sites like this Or This….
  4. 4. Removing Links Isn’t Easy Or Cheap – Make Sure It’s The Right Choice For Your Site
  5. 5. Look holistically at the landscape Consider anchor text Consider ratios of good/bad ALWAYS check onsite first
  6. 6. MAKE INFORMED JUDGEMENT CALLS BASED ON YOUR USERS AND YOUR EXPERTISE
  7. 7. Identifying the links Start by using tools to identify ‘the worst’ links Use Excel to search for dupe IPs, conditional format ‘text containing, 301s & parked domains DONE – If it has malware, is sitewide, or the URL is seolinkz.org then there’s no need to manually review
  8. 8. Goodbye! What Should The Process Look Like?
  9. 9. DON’T Threaten site owners/blogger s with site disavow Pay? Lie
  10. 10. DO Ensure the link is actually removable Offer to give SEO or Social advice in exchange Suggest adding no follow ‘Bad’ links can be on high quality sites (advertorials etc), use this as an opener. Include the link in question in the email PICK UP THE PHONE
  11. 11. AND WHEN ALL THAT FAILS….
  12. 12. How To Avoid The Wrath Of Google
  13. 13. Matt Cutts said in his most recent Webmaster video… “A page with more links pointing to it has higher page rank […] and if it has higher page rank then we might think that it’s a better match for users queries.”
  14. 14. WE NEED TO KEEP BUILDING LINKS, AT SCALE, FOR OUR CLIENTS
  15. 15. AND THE SEO WEAPON OF CHOICE IS DIVERSITY
  16. 16. FOLLOW VS NO FOLLOW
  17. 17. Questions?!

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