This presentation focuses on how small and mid-sized businesses can make the most of company pages. Originally delivered as a webinar the content is relevant to businesses who do not have a Page at the moment as well as those that want to grow their followers and improve engagement. The presentation includes examples of successful company pages and posts.

1. What’s the Point of LinkedIn
Company Pages
How to learn to love your company page
With
Greg Cooper

2. About me
• Independent LinkedIn trainer and
consultant
• Works with businesses from 1-300
employees
• Focus is on LinkedIn for business
development
• Regular contributor to LinkedIn product
development programme
Greg Cooper

3. Do you find it hard to get excited about company pages?

4. It’s hard for smaller
businesses to build a
page following
It’s hard to get
engagement on a
page
For most businesses the
real action is in the
personal networks

5. Extra
Credibility Bigger search
footprint
2nd company
website
Build a community
Content
hub
Run
promotions
Introduce
new
products or
services
Share the company
values and vision
Great
analytics Launch
an event

6. UK Pages by sector
UK Total 1,000,000+
Construction 42,000+
Marketing and advertising 38,000+
Financial Services 20,000+
Staffing and recruiting 16,000+
Hospitality 16,000+
Retail 16,000+
Accounting 12,000+
Not for profit 10,000+
Hospital and Health Care 8,500+
Commercial Real Estate 1,500+

12. Google displays first
156 characters in
the text of search
page results

13. Growing
Your
Followers

14. Invite
connections
from page
Add follow
button to
website and
email
signatures
Promote page in
all marketing
communications
Remind all
team members
to follow page
and share
content
Post engaging
content
Use unique
offers and
promotions
Follow 3
relevant
hashtags

15. What
to
post?
Infographics
Slideshares
Strong Visuals
Blog posts
Curated
articles
How to guides
and tips
Case studies
Themed posts

23. Showcase
Pages

26. The secret
to creating
engagement
on your
company
page

27. Talk with
not at your
audience

30. Greg Cooper
07917 360 222
greg@frontofmindcoaching.co.uk
Live Online Master Class June 30th.
Ask me for details